Happy 15th birthday Google – you are now a multi-billion dollar company. Yeah I know you had your humble moments getting born in a garage somewhere in California. Imagine 15 long years! And now you greet us with your newest kid on the block. Hummingbird. So what’s it made of?
Lots of businesses went out with the wake of Google’s Panda and Penguin updates. Some of them were unethical. But there were some good that got knocked out too. Search engine results pages have improved since then. But more than just the SERPs improving, here’s what I love about Google Panda and Penguin.
Google has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.
In the wake of Penguin, most SEOs have abandoned their efforts with public blog networks, article galleries, link purchases, directory submissions and automated tools. Most SEO advice now includes concepts like “link earning” and focuses on “content marketing” as the preferred method of acquiring links. Upon closer evaluation, however, these new buzzwords don’t stand up to scrutiny.
AuthorRank has been the talk of the town. It’s gotten the attention of all SEOs from content creators, all the way to linkbuilders. Google Authorship is here to stay and has populated the search engines with faces of old and new writers who have been evangelized to AuthorRank believers. Here’s the thing, can there be such a thing as Co-AuthorRank?
Youtube is the second largest search engine. A lot of people are doing SEO for Google – which usually ends up with Bing and Yahoo rankings following suit. What we fail to see is that Youtube SEO can gain you far more search traffic than Yahoo and Bing does. So if you’re not doing Youtube SEO, you’re missing out.