Two new topics within the SEO community has centered on “Co-Citation” and “Co-occurrence”. Often discussed together, these concepts are similar in a lot of ways yet still very much distinct and different from each other. What is without question though is that the two concepts will be at the forefront of the next wave of changes in Google’s search engine strategy, with all algorithm updates giving center-space to both co-citation and co-occurrence.
Customer retention is the ability of the organization/brand to attach its existing customers to a specific goal/action. This could increase the time of the customers staying in touch with the company and be satisfied with the other offerings the brand is willing to provide.
Eight seconds. That is all the time you have to capture a person’s attention, according to The Associated Press. Busy schedules and non-stop media barrage are quickly taking up your potential customers’ attention. You have just eight seconds to make a solid impression and get them to your next step. In the digital world, this super, most important first impression is called your landing page.
If you are new to the world of Social Media marketing, you may ask yourself, why am I focusing so much attention and effort to build up my presence online and how do I know if it is paying off? One tool that has gained prominence in the circle of Social Media marketers and influencers is Klout, an online aggregator of your influence in your Social Media networks.
Facebook, Twitter, LinkedIn, are among some of the many social media outlets that affect SEO. However, what many local businesses don’t know is how Foursquare can also aid in their SEO efforts.
This entry is a guest post by Alexis Tate edited by Sean Si