Co-citation vs Co-occurrence: An Overview

Citation

Two new topics within the SEO community has centered on “Co-Citation” and “Co-occurrence”. Often discussed together, these concepts are similar in a lot of ways yet still very much distinct and different from each other. What is without question though is that the two concepts will be at the forefront of the next wave of changes in Google’s search engine strategy, with all algorithm updates giving center-space to both co-citation and co-occurrence.

[Read more...]

A Simple Guide to Retaining Your Customers

Secrets to Successful Link Building

Customer retention is the ability of the organization/brand to attach its existing customers to a specific goal/action. This could increase the time of the customers staying in touch with the company and be satisfied with the other offerings the brand is willing to provide.

There are several ways to actually retain your existing customers/clients but one that is under-utilized by most companies today is email marketing. [Read more...]

5 Simple Landing Page Optimization Tips

Landing Pages

Eight seconds. That is all the time you have to capture a person’s attention, according to The Associated Press. Busy schedules and non-stop media barrage are quickly taking up your potential customers’ attention. You have just eight seconds to make a solid impression and get them to your next step. In the digital world, this super, most important first impression is called your landing page.
[Read more...]

How Foursquare affects SEO

foursquare logo

Facebook, Twitter, LinkedIn, are among some of the many social media outlets that affect SEO.  However, what many local businesses don’t know is how Foursquare can also aid in their SEO efforts.

This entry is a guest post by Alexis Tate edited by Sean Si

[Read more...]