PPC vs. SEO: The Culmination of The Showdown

SEO and PPC

The world of search engine marketing is a highly contested battlefield between its two “kings” namely pay-per-click (PPC) advertising and search engine optimization (SEO).

Search spending is expected to rise 27% in 2012, to just over $19.5 billion dollars. They also predict that this spending will rise by an additional $10 billion or so by 2016.

- eMarketer via Site Pro Specialties, Feb. 28, 2012.

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