SEO Hacker Blog - Internet Marketing in the Philippines
SEO Hacker is an Internet Marketing Services Company and SEO Blog in the Philippines
If you own your own blog or you’re the SEO that manages and markets one company’s website, you have a big advantage:
Control.
But what if you’re a linkbuilder working for an SEO agency with several clients, most of them from different niche markets – verticals, in the advertising world – with different types of websites, different SEO experiences, different profit goals, and you can’t always reach them whenever you want because they’re busy?
For link builders and SEOs, nothing is more frustrating than sending out emails only to sit idly by and twiddle our thumbs while shooting off the odd follow up email every so often. We have no way of knowing if our fragile bytes of text found their way into a comforting inbox just waiting to be opened like a present in December, or if they are experiencing a baptism by fire and duking it out with free online gambling ads and prescription medication in the spam folder.
Ever wonder how some SEO specialists do a conclusive analysis within a minute or two of whether a site is ranking well or not? I call it SEO sense – it’s the ability to know each and every little detail about a website and use it to arrive at a certain conclusion of a site’s SEO.
Over optimization is all about sprinting with your SEO in such a way that you’re already leaving your best partner behind – content and value. The internet is not a sprint. It’s a marathon. You don’t sprint until you’ve run a long one and the finish line is a few meters ahead.
Note: Sorry about the Boromir pic. It gave me a few laughs. I’m an LOTR fan.
A site’s linkabiity highly depends on what it’s capable of offering to its audience – content. However, most of the time, authority and already established sites are the ones who get the most attention when it comes to link commendations.
For nearly all newly published sites, obtaining natural and content-driven editorial links is quite a challenge, given that most linkers on any industry are more likely to link or cite authority and trusted websites as sources than to new sites that haven’t proved anything yet.
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“Customer is always king”, “Customer is always right” – yeah that’s what the world will tell you. Well in SEO, your clients have to know a thing or two about what they’re getting into. Otherwise, it would make things harder for you and it wouldn’t produce the desired results of your client either.
Let me tell you a story about how I learned SEO. The first disclaimer is this- I didn’t really intend to learn any of it. See, when you’re fifteen and all your friends care about is to be ‘in’ at school, learning a topic that involves ‘algorithms’ and ‘spiders’ will be the last thing on your mind.
I learned SEO though because I realized that my passion for blogging requires me to do so. I mean, it’s not fun at all blogging without readers right? And when you basically have no online social circle yet, the first thing you rely on is some exposure from search engine traffic.
Welcome to the world of SEO.
I stumbled upon a resource in the net regarding the hit / click statistics of the top 10 search results of a search engine results page and figured you guys might want to catch a glimpse of this information – perhaps for future presentation use or whatnot.
I found the resource at Jim Boykin’s Blog (special thanks to you buddy). He used the leaked AOL search data to figure out click through rates for the the top 10 positions in search results. I’m reposting it for your convenience here just for information purposes.
Results in:
Total Searches:9,038,794
Total Clicks: 4,926,623
Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less
You wake up in the morning, check out your Google analytics and you notice your traffic dropped drastically. Next, you check Google and enter your keywords to check your rankings and you notice you just aren’t in the first page anymore. Your blood pressure increases, your pulse throbs and you can feel your heart beat faster. ‘Did Google just penalize me??
And if you’re wondering - yes this stuff really happens. Stuff like this happen in SEO all the time!
So what do you need to do when this happens to you?
There is this notion that SEOs are to be cheap. Well here’s a newsflash for you, NOT ALL SEOs ARE CREATED EQUAL. Most of us are self-taught because there is no direct SEO course that is taught to this day.
Sean Si is a Blogger. Entrepreneur. SEO Specialist. Public Speaker. Inbound Marketer. Connect with me on Google+
