I used to believe that you didn’t need to be a technical person when it came to SEO. That powerful copywriting and awesome outreach strategies can bullishly push your way to the top. I realize today that I was wrong. Dead wrong.
As you know, Google rolled out Penguin 2.0 By May 22nd, only 2.3% of the sites in Google’s index have taken a hit from it. Needless to say, Penguin 2.0 was nothing compared to the first iteration.
Some say that Google Penguin 2.0 was less harsh than the first.
But I think that it had more to do with the fact that most SEOs that changed their link building approach after Penguin 1.0. Blog comments were replaced by guest blogging. Profile links were replaced with broken link building. And many black hatters (myself included) went legit.
Link building, when done correctly, is advantageous. Not only does it build connections that lead to higher rankings in major search engines, but it also makes the internet a more navigable system. However, due to Google’s continued evolution and progress, link building as an SEO strategy is becoming increasingly dependent on quality over quantity.
If you own your own blog or you’re the SEO that manages and markets one company’s website, you have a big advantage:
But what if you’re a linkbuilder working for an SEO agency with several clients, most of them from different niche markets – verticals, in the advertising world – with different types of websites, different SEO experiences, different profit goals, and you can’t always reach them whenever you want because they’re busy?
For link builders and SEOs, nothing is more frustrating than sending out emails only to sit idly by and twiddle our thumbs while shooting off the odd follow up email every so often. We have no way of knowing if our fragile bytes of text found their way into a comforting inbox just waiting to be opened like a present in December, or if they are experiencing a baptism by fire and duking it out with free online gambling ads and prescription medication in the spam folder.