When you’re writing a story or an article, you make sure to give your users a great read. You make sure that the story’s great. The grammar is impeccable. The facts are all sorted out. In SEO Copywriting, you take all that and mix it with a great user experience – making sure that User Activity within that page sends a positive signal to Google.
Writing is one of the things I love doing in life. I discovered this just shortly after I discovered how much I love singing. When I was a kid, I’d write out stories and short-novels of superheroes and fantasies I’ve always dreamed of being in. Some people say writing is a gift, some say writing is a skill. How different can SEO Copywriting be?
What’s the difference between SEO Copywriting and Copywriting? Is there a difference in Content Strategy? A difference in the style of writing? Where do yo draw the line? What makes each one significant?
This is an up-coming course for SEO School. The contents of which, will be published weekly as lessons and may change overtime.
You’ve spent months researching, creating and building your product. You’ve entered the final stage and it’s almost ready to be presented to the world. Only one thing is missing- you still don’t have a copy (or your salesletter). What do you do?
Rummaging through my ‘blogging folder’, I found this interesting free report by Michel Fortin of the Success Doctor, Inc. The title of this report is quite controversial – about the death of sales letter. If you still haven’t read (or heard about it), then you’re surely missing out a lot.
The Death of Sales Letter has been released sometime around 2007. With the title itself, you can just imagine the kind of hullabaloo it caused in the industry especially to copywriters, internet marketers (who heavily relies on good copies) and even SEO practitioners that optimize sales letters and landing pages.
Who is Micheal Fortin?
As Michel puts it, he is “a copywriter”. But apparently, this kind of description needs to be attributed to the people he works for, namely; John Reese, Frank Kern, Kirt Christensen, Armand Morin, Shawn Casey and Stephen Pierce- simply the biggest names in the internet marketing industry. And if you don’t even know any of them, you’re living under a very, very big rock.
It’s easy to spot the weakness of traditional SEO- it focused too much on trying to crack the system rather than work with it.
If you’re not familiar how Google, for example, gives split-second results to your every keyword inquiry, the method is actually more science than the infamous “I am feeling lucky” button.