Importance of Keyword Research in Link Building

Keywords

The power of keywords in link building is still evident in today’s search marketing. Keywords are often used in different ways and for different activities/phases in the link building process.

With the right discovery of keywords, one will be able to understand the behavior of his target audience, tap into their interests through existing content assets, and finally, convert them either as customers or brand followers.

In this post, I’d like to share the top reasons why keyword research is important in link building. Let’s get started.

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Content Marketing Tips for E-commerce Sites

Ecommerce Cart

Several tactics had evolved in the past few years that enhance every phase in a content marketing process. They make every task much easier and quicker but still yielding the same or even better results. And the most effective content marketing tactics for e-commerce sites are the overlooked techniques which, if properly utilized, can greatly affect the conversion goals targeted by the campaign.

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