The world is certainly not how it used to be. The internet eats up chunks of hours in our everyday lives. We spend at least 1 hour online each day. There isn’t a mall without a Wifi hotspot. Life is getting faster and faster and we all have to keep up. So how do you write for a world of 36-hours-a-day readers?
Content Marketing and SEO are becoming tighter and tighter buddies. Special thanks to Google. And hey, it’s not so bad when you’re the end-user. There’s more relevant, high-quality content because of all the content marketing that’s happening. If you think you have great content that people should read and it’s not happening, this post is what you are missing.
Content Marketing is becoming the topic to talk about – some even claim it to replace SEO. That’s a bold statement. What’s with all the fuzz anyway? For the next few weeks we’ll be breaking down content marketing to bits and pieces – from writing solid content, targeting the right audience, and providing awesome experience – to how to get it out to the world with a bang.
Google Analytics is one of the best tools you can freely use to measure and improve your website. It deals with your visitors, user activity, dwell time metrics, incoming search terms, and what have you.
Thus far, we have compiled a series of tutorials for you to jump-start your use of Google Analytics:
I’m pretty sure that you’re getting a good number of users pouring in to your website. The real question is, how many people really do read your stuff? How many of your users actually go through your webpages and take time to understand what you’re talking about? How do you track that with Google Analytics?
Lots of things can happen in a website today. You can play a video, subscribe to a newsletter, even play flash games! Would you be able to track if your users are engaging in these activities in your website with Google Analytics? With the usual tracking code, you can’t. So let’s make some tweaks and make sure you’re tracking these valuable interactions shall we?
Google Analytics Goals and Funnels Visualization are the perfect tools to identify how your goals are performing and how you can improve your website’s strategy.
Websites have goals. It could be an online store or a subscription site, whatever it may be, it’s important to have good goals in a website. But knowing the progress in your goals is totally different.
So you’re a marketer and you work well with data. Data verifies strategies. Real data tells you how your users react to you. Real data should be the one directing where your SEO campaign should go. The closest place you can find your real data is in Google Analytics. Here’s where it gets interesting.
On Site Optimization doesn’t have to be all about codes. There’s more to it than that. It’s also split up to have a creative side – a side for artists. No, you don’t have to be a Michelangelo to have a dashing, creative side to on site optimization (but that might help), you just need to make things a little nicer to look at, and perhaps a little nicer to read.