Google Analytics Tutorial for Beginners

Google Analytics is one of the best tools you can freely use to measure and improve your website. It deals with your visitors, user activity, dwell time metrics, incoming search terms, and what have you.

Thus far, we have compiled a series of tutorials for you to jump-start your use of Google Analytics:

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How to Track your Engaging Posts in Google Analytics

Engaged Users

I’m pretty sure that you’re getting a good number of users pouring in to your website. The real question is, how many people really do read your stuff? How many of your users actually go through your webpages and take time to understand what you’re talking about? How do you track that with Google Analytics?

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How to Track Outbound Links using Google Analytics

Outbound Links Tracking

For sure you have some outbound links in your website going to other websites for various reasons. We sometimes cite other websites as sources of fun, information, or attribution, etc. You can track which outbound links are clicked by your users by adding a short, simple code in your Google Analytics Tracking code.

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Google Analytics Tutorial: Events Tracking

Events Tracking

Lots of things can happen in a website today. You can play a video, subscribe to a newsletter, even play flash games! Would you be able to track if your users are engaging in these activities in your website with Google Analytics? With the usual tracking code, you can’t. So let’s make some tweaks and make sure you’re tracking these valuable interactions shall we?

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Google Analytics Tutorial: Goal Tracking

Google Analytics

Google Analytics Goals and Funnels Visualization are the perfect tools to identify how your goals are performing and how you can improve your website’s strategy.

Websites have goals. It could be an online store or a subscription site, whatever it may be, it’s important to have good goals in a website. But knowing the progress in your goals is totally different.

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Google Analytics Tutorial

Google Analytics

So you’re a marketer and you work well with data. Data verifies strategies. Real data tells you how your users react to you. Real data should be the one directing where your SEO campaign should go. The closest place you can find your real data is in Google Analytics. Here’s where it gets interesting.

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