It’s out. There is no one way to build links. There is no holy grail in getting tons of high-quality, relevant links to your site. There is only the untold secret. And I’m about to uncover it now.
Don’t you hate it when you read about a cool link building strategy…
…but realize that you can’t use it because you run an affiliate site.
“That’s fine for a Fortune 500″, you say to yourself.
“But that won’t work for me. I guess it’s time to drop a few more blog comments!”
So there’s that recent PageRank update that finally put me through the PageRank 5 barrier. There is no real ‘quantity’ as to when you are going to have that numerical increase in your PageRank score – but I’m pretty sure that my (approximately) 20,000 inbound links is not anywhere quantitatively enough to put me on PageRank 5. So how did it happen?
Google is constantly changing and improving. It’s obviously not the same as what it was when it started a handful of years ago. The recent Penguin update has changed the way we look at linkbuilding. It used to be about quantity and quality. Right now, linkbuilding is shifting away from quantity – giving a much higher emphasis and importance on link quality and link naturality.