Last week, I was privileged to join our Link Building Team with their monthly meeting – the time when they will lay down all the strategies they’ve done for the past months, the results, and how they can improve them in the months to come.
Some say there’s no future for link building, that investing on it is just a waste of time. But, being in the world of Digital Marketing for more than two years now, I’ve witnessed how link building helped a lot of websites not just with ranking in major search engines, but also on increasing conversions – in fact our clients can attest to that.
First of all, link building is not dead. This is like saying you can’t have links to any websites aside from your own. We know it will never happen. Getting a link back from other sites will always be one of SEO’s main goals, and Google will always value this because in the first place it helps Google bots crawl the web much faster.
Lately I’ve been compiling link building techniques to share with everyone, and also a way for me to even prove that link building still has its value in spite of the growing numbers of SEOs believing that it’s dead, it’s not going to bring you to the top, and it’s better to focus on content alone.
Link building is dead. I’ve heard it a hundred times, and I still don’t believe it’s true. On the contrary I think link building is becoming more and more valuable. [Read more…]