Unnatural links have been “Red Hot” in Google’s eyes for quite some time already. Just last month, Google updated its ‘Link schemes’ document‘ which is meant to penalize guest posting done in large scale, advertising where payment is received, and optimized anchor texts in Press Releases. It surely is troublesome to sift through your links and manually check which of your links are natural or not.
I’ve been blogging for quite a while about SEO and I realized that I haven’t really blogged about how to track keyword rankings effectively. This post is all about directing your online marketing efforts towards meaningful, performing keywords and decreasing efforts for non-performing ones.