During some of my talks, before I go up on stage, I would often chat with some of my audiences. And some of them would tell me “so you’re responsible for all the spam in the web!” Big misunderstanding.
SEO has a long history. It’s simply not something new. And before it became this technical, it was merely a matter of content, which is the main focus of White Hat (or sometimes known as organic) SEO. When SEO was yet unconscious, content was almost everything. And right now, content is still one of the main driving factors when it comes to SEO.