SEO Philippines| SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Sat, 28 Mar 2015 06:52:20 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 How Subdomains and Subfolders Affect SEO https://seo-hacker.com/subdomain-subfolder-affects-seo/ https://seo-hacker.com/subdomain-subfolder-affects-seo/#comments Tue, 24 Mar 2015 14:06:35 +0000 https://seo-hacker.com/?p=9436

How Subdomain and Subfolder Affects SEO

“Yeah, so which is better, a subdomain or subfolder when it comes to SEO?” This is perhaps one of the frequently asked questions by clients who have an in-house IT team. I don’t blame them. Sometimes even SEO specialists ask me this question when I bump into them.

This entry is part of the SEO Hacker School series: Complete On Site Optimization Tutorial

I don’t blame them – I’ve had my own questions back then which led me to testing it out where to put my subsite. And you know what the verdict was? Generally speaking, if you want better rankings, go with a subfolder.

First, let’s get our Definitions Right:

TLD – Top Level Domain is the main domain names around the web. Today, we have tons of TLDs to choose from but very few of them rank well globally. The main TLDs that rank well globally are: .com, .org, .net

SLD – Second Level domain is the domain name that we usually purchase at Godaddy or Namecheap. For this site’s URL, seo-hacker is the SLD. To highlight it further, this is the SLD: https://seo-hacker.com

You see, search engines treat subfolders as if it was part of the second-level domain (SLD) while they treat subdomains as if it was a different site altogether – with much less authority to boot.

What is a Subfolder?

A subfolder in a URL perspective is this:

https://seo-hacker.net/growth – if you visit this URL, you’ll notice that it hosts a different installation of WordPress altogether. https://seo-hacker.net as an SLD has its own WordPress installation and this is mainly evident from the different designs of both.

SEO Hacker Internal Onboarding

Why do I need a completely different installation of WordPress in the same domain name?

Mainly because we use https://seo-hacker.net for the internal team and it makes a lot of sense to me to make our internal new-hire onboarding system as part of the main site instead of purchasing another SLD altogether. It also makes sense to me to beef up https://seo-hacker.net with more indexed pages through the internal onboarding system.

I also needed a lot of new functionalities in the back-end using custom plugins and I didn’t want to mix the plugins with my SEO Services site with my Internal Onboarding site.

SEO hacker Services

That said, it’s not really hard to put in a new WordPress site (or other CMS for that matter) in a subfolder. But, I concur that it’s much easier to put it in a subdomain – technically speaking.

What is a Subdomain?

A subdomain in a URL perspective is this:

https://growth.seo-hacker.net – this site is non-existent. I’m merely pointing out that it’s structured in such a way that the subdomain is added before the SLD in a URL structure. So why do people use subdomains?

For starters, if you don’t want the pages in your new site to be indexed together with the pages in your SLD, a subdomain would be perfect. Putting those pages in a subfolder means that it will be indexed as coming from one and the same site.

I used to use a subdomain because it’s hell of a lot easier to set up than a subfolder. But once I figured how to setup a site on a subfolder, I never looked back.

How do you Setup a WordPress Site in a Subfolder?

Go to your cPanel File Manager

cPanel File manager

Upload the WordPress zip file

Upload

Extract the WordPress zip file

Extract WordPress Zip File

Rename the new WordPress folder to what you want your subfolder site to be

Rename this

Then follow the usual WordPress 5-minute install here.

Once you access your subsite from its subfolder for the first time, you should be able to set it up like how you setup a normal WordPress site in a SLD

And voila! You have an all-new WordPress subsite in a subfolder. Easy, right?

Why use a Subdomain then?

It makes sense to use a subdomain if you are:

Language Barrier

Setting up a site that caters to different languages. Diffrent versions of your site that cater to different countries can be put in subdomains such as: jp.example.com, in.example.com, ph.example.com. Putting these in a subfolder would make your site seem huge but have the same content – just in different languages.

Franchises

Sometimes you have people who bought a franchise from you and you want to keep them (or they want to stay) on the same SLD. In this case, you may not have complete control on whatever they are going to do with their site so you’re better off giving them their own subdomain rather than putting them in a subfolder and risking your entire site when they do something stupid with their SEO.

Conflicting URLs

There will be times when your SLD site is so big and you find yourself in danger of overlapping the URLs. If that’s the case, use a subdomain. That way your URLs will never conflict with any of your SLD’s URLs.

Tips for Keeps: The unbeatable advantage of having your subsite as a subfolder is that it gets all the link equity and other SEO factors that your SLD receives.

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How a Break from Work Helped Us Build an Amazing Team https://seo-hacker.com/break-work-helped-build-amazing-team/ https://seo-hacker.com/break-work-helped-build-amazing-team/#comments Fri, 20 Mar 2015 02:05:42 +0000 https://seo-hacker.com/?p=9562

SEO Hacker Team Outing

For many years we’ve been crafting content that will enhance our audience’s knowledge with SEO and all sorts of online marketing.  I must admit that we seldom write about our company – its culture and the people behind it, making others think that all we do is work, work, and work.

But like any other company, we take time to relax, to refresh our minds, to bond and strengthen our team’s chemistry.

Just last week, I was very privileged to join the rest of the team in our three-day company outing.

The preparation wasn’t easy. We had to look for the most convenient accommodation, an available mode of transportation, and to be able to shop for the things we’ll need. I must say it’s a bit tiring. But was it worth all the efforts?

Yes, definitely.

So, allow me to share with you our great experience, what we did to build the camaraderie, and how it helped us as a team.

1. We talk about personal stuff.

We call it “real talk”. There were nights where we would all sit down, and talk about personal stuff. I remember when one of our teammates shared how he was bullied when he was young, and how it made him lose too much of his confidence.

I know that it may seem too personal and uncomfortable to talk about – probably takes too much courage to open up, but the good thing about this kind of talk is that we make each other feel comfortable, and less afraid to trust.

Building a Strong Team

How it helped our team:

It develops a better relationship. It develops trust – contagious trust. I say it’s contagious because I noticed that when one person opens up, the other one will automatically share their own personal experience as well. Suddenly, everyone has something to share, making everybody feel a lot more comfortable with each other.

The best bit of it is that the effect is very evident to our work. We became more productive and happy, we tend to finish our tasks on time, and with joy in our hearts. I’ll be very honest here, and tell you that I don’t know the psychological explanations to how this kind of activity improves productivity, all I’m sure of is that it’s easier and more fun to work in an environment with trust and honesty.

2. We do fun stuff together.

There’s a thing called “burnout,” and it’s existing even in the most creative and well compensated companies. The sad thing is that people tend to run away when they feel tired.

In Ben Fanning’s book, “The Quit Alternative: The Blueprint for Creating the Job You Love Without Quitting“, he explained how he used to be frustrated and burnt out with his job, but instead of running away, he turned all these frustrations into inspirations – aiming to help people create the job they love without quitting.

We don’t want the team to feel exhausted and burnt out, moreover, we don’t want them to leave, that’s why we choose to relax and disconnect with our computers once in a while, and do this…

SEO Hacker Banana Boat SEO Hacker Water Adventure

How it helped our team:

According to studies, people that work more than 10 hours per day have a 60 percent higher chance of getting a heart attack. When overworked, you’re also overtired, and believe it or not, the employee who works 8 hours a day, and gets a good 8 hours of sleep is actually more productive than the one who works for 12 hours and only gets 5 hours of sleep.

We’re sometimes guilty of this, and I admit that even if I’m aware that it’s not healthy, I still do it. So, having this kind of activity refreshed our minds in tremendous ways.

Being disconnected with our daily lives helped us stop worrying, loosen up, and just enjoy the moment. And when we came back, it feels like everything is new, and we’re thrilled and excited to do our tasks again.

3. We show enough transparency.

Our last night was spent sharing the things we love about a certain team member, as well as the aspects that need improvements. This reminds me of the Johari Window model.

The Johari Window

The four Johari Window perspectives are called ‘regions’ or ‘areas’ or ‘quadrants’. Each of these regions contains and represents the information – feelings, motivation, etc – known about the person, in terms of whether the information is known or unknown by the person, and whether the information is known or unknown by others in the group. (Source: businessballs.com)

There are things that we know about ourselves, there are things that we know about ourselves but we tend to deny it, and there are also characteristics that we don’t think we have but others believe we have. The purpose isn’t just to speak, and make others feel that you know them so well, it’s more of encouraging each and everyone, to reveal potentials, and show what else they can contribute to the team.

Team's Transparency

How it helped our team:

I’m amazed at how our points of improvement were retained in our heads. In fact, after that night, all I could think of is how I’ll manage to deal with all the suggestions.

Everyday since that night, I always sleep really early, and avoid working overtime. Other teammates stopped making decisions when they’re feeling too emotional. The other one started working on his posture after being told that he’s lacking in confidence and that it shows in his countenance.

I can’t enumerate all the improvements I’ve noticed in just a short span of time, but I’m telling you, they’re all good.

4. We don’t talk about work.

We don’t talk about work during the outing – not a single moment.

In a survey conducted by employment website Glassdoor, 61% admitted working while on a vacation. 24% reported being contacted by a colleague about a work-related matter, and 20% have been contacted by their boss.

33% of those who admitted working while on a vacation said that they’re doing it because no one else in their company can do the work, others are afraid to get behind, some desire for a promotion, while others are afraid of losing their job.

But no matter what the reason is, one thing is for sure, we all deserve a break. We all deserve rest. And real rest doesn’t include worrying about what you’ve left in your workplace. Truth is, the more you think about your work when you’re supposed to be enjoying vacation even exhausts your brain.

Off time for SEO Hacker

How it helped our team:

The will to work is commendable, but skipping the time where you could just stop your brain from thinking about your tasks is actually making you less productive.

Since we never bothered mentioning anything about work for three days, it’s not hard to talk about it when we arrived back in Manila. In fact, it gave us the energy to live another week.

Conclusion

Just yesterday I was reading Buffer’s post about their latest trip in Australia. They’re one of the many companies that I look up to. And I’m always amazed by their greatness. They’re great not only because they work with so much passion, but also because they take time off, they value relationships, and they make sure that being a remote team wouldn’t harm their performance and camaraderie.

I’m glad that we value the same thing in SEO Hacker.

I hope you take time to relax and do fun stuff with your team too, and just like us, I hope it’ll help you strengthen the relationship you’ve built for so long even more.

Over to you!

Share with us some fun experiences you have with your team. What have you done with your summer outing? Perhaps you’re only planning to have one, share us your plans and your expectations after the trip!

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7 Unique Keyword Research Tools that You Might Not Know About https://seo-hacker.com/7-unique-keyword-research-tools/ https://seo-hacker.com/7-unique-keyword-research-tools/#comments Wed, 11 Mar 2015 06:51:24 +0000 https://seo-hacker.com/?p=9526

Keyword Research Tools that You Might Not Know About

Google keyword tool used to be a favorite keyword research tool among digital marketers and SEOs. But in recent years, Google has reduced the amount of keyword data available to people in Keyword Planner as well as with Google Analytics.

A lot of people brushed off keyword research and started saying things like “just create great content” or write content for people instead of the search engines.

While creating high quality content is important, ignoring keyword research and SEO is foolish.

The fact is that even though less data is available through Google’s tools, people still use keywords to find what they’re looking for. Finding out what keywords people are using is still as important as ever if you want to succeed in getting search engine traffic.

Webmaster’s Note: This is a guest entry by Brian Lang from Small Business Ideas Blog.

Although I only blogged once a month last year, I was able to increase SEO traffic to my site by over 1,300%. And much of that traffic comes from long tail keywords in my content.

So how can we find useful keywords to incorporate into our content?

The good news is that there are plenty of other tools that you can use to do keyword research to get the long tail keywords that aren’t available in Google Keyword Planner.

Here are a few useful tools that you might not know about:

1. SERPs Ubersuggest Alternative

One popular method of getting more keyword ideas is through the keyword suggestion feature that Google and other search engines provide.

Basically, when you start typing into Google, it suggests keyword phrases that you might be searching for.

These keyword suggestions are based on phrases that people actually search for. You can try typing a variety of keywords to get more keyword ideas.

Several tools have been created to generate hundreds of keyword suggestions automatically with a single search. One of my favorites is SERPs Ubersuggest Alternative.

Ubersuggest

One of the nice features of this tool is that unlike other keyword suggestion tools, it provides keyword volume and CPC data, which can help you decide which keywords to focus on.

2. Tag Crowd

Tag Crowd

Another way to get keyword ideas is to analyze content from your competitors. Tag Crowd is an easy-to-use tool that will allow you to quickly see what keywords are important on a web page.

Simply click the “Web Page URL” tab and enter the URL you want to analyze in here. Tag Crowd will then display a cloud of keywords, with the most important keywords highlighted.

You can also analyze your own content or other text by using the “Paste Text” tab.

3. Niche Laboratory

If you want to get keyword ideas from pages that are currently ranking for a keyword phrase, then you might want to try the free search at Niche Laboratory.

Niche Laboratory will grab data from the top results for your search term and provide a list of keywords and keyword phrases from those pages. It also displays a keyword tag cloud to show which words are most important.

In addition to keyword data, it also shows a list of the top 10 sites, their title and meta description tags, related images and forums related to that niche.

Finally, related Hubpages shows you some related content that other people have written and can provide inspiration for your own content ideas.

4. Merchant Words

Merchant Words

If you are doing keyword research for e-commerce, then you may want to consider adding Merchant Words to your keyword research tools. This tool can be especially useful for people that are selling on Amazon.

Merchant Words crawls Amazon and gets keyword data from Google. It then combines the data to provide volume estimates for each keyword.

You can try to the free search on their site to see how it works, but it only provides a few keywords. The paid versions start at $30 and will give you access to more keywords.

5. Answer the Public

Answer the Public

Content marketers might want to play around with Answer the Public to generate topic and even content ideas.

In addition a long list of alphabetically sorted keyword suggestions at the bottom, Answer the Public also provides questions and list of popular prepositions.

It does this by combining keywords with terms like “what”, “when” and “how” for questions and “for”, “like” and “near” for prepositions. This can automatically generate keyword and content ideas that other keyword suggestion tools might miss.

6. Seed Keywords

Seed Keywords

If you have a marketing team or even a few friends to brainstorm with, then you might want to try out Seed Keywords.

With Seed Keywords, you can create a scenario or question and ask people what they would search for if they were looking for an answer in the search engines.

People can then enter their keyword phrase ideas and Seed Keywords will compile those ideas.

You can then download the results as a CSV and even click on a link to search in Google to see what results show up.

7. SEOPressor Plugin for WordPress

SEOPressor

If you are a blogger, then you may want to check out the SEOPressor plugin for WordPress, which comes with quite a few features.

You can specify up to 3 main keywords that you want to rank for and SEOPressor will analyze your content for these keywords. It can also warn you of over-optimization if your keyword phrase appears too often on the page.

It also provides related keywords that you can insert into your content or replace other phrases.

Other features include easy internal linking, rich snippets and social media integration.

This plugin can be convenient for bloggers since it’s located within WordPress, which means you can do your keyword optimization without having to go to another site or app.

To Sum It Up

Creating content for people is important. But so is keyword research and understanding what phrases people are using to find content.

SEO and keyword research aren’t dead. And if you aren’t incorporating keywords into your content, then you’re probably missing out on a lot of search engine traffic.

If you need some more keyword tools to play with, then check out this massive compilation of over 70 keyword research tools and ideas: 70+ Keyword Research Tool Alternatives to Google Keyword Planner

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How Being an Accounts Manager Made Me a Better Marketer https://seo-hacker.com/accounts-manager-marketer/ https://seo-hacker.com/accounts-manager-marketer/#comments Wed, 04 Mar 2015 02:27:26 +0000 https://seo-hacker.com/?p=9501

How being an accounts manager made me a better marketer

You know what they say about having two jobs? And I don’t mean getting paid for two separate jobs. I’m talking about having two positions in one company and getting a single compensation.

Well, let me tell you – it’s hard.

Obviously, it’s hard. It’s like wearing two faces at the same time.

Imagine doing all the marketing stuff for the SEO Hacker blog on top of creating monthly reports, proposals, contracts and billings, not to mention catering to all the needs of your clients on a daily basis.

I used to whine. I had moments where all I could think of is how unfair it is to live my life.

Gladly, I’m over it now.

After months of doing both Marketing and Accounts Management, I finally learned how to get the best of both worlds. I finally realized that being an accounts manager is helping me become a better digital marketer.

Note: This post is not only intended to people who are on the same situation like me. It’s also meant for those who are struggling to balance their roles in the company or business, and to everyone who fails to see the beauty of work.

Here’s how being an accounts manager helped me become a better marketer, and why you should do the same things.

1. I learned that communication is a two-way process

I knew from the start that I need to have good communication skills in order for me to properly communicate my thoughts in the SEO Hacker blog, but my idea of “good communication” is limited to having good grammar, tone or voice.

It’s only when I started handling clients’ concerns that I actually saw myself becoming more and more adept with listening.

I learned that communication is actually a two-way process.

Two way communication process

You need to know what to say, but more than that, you need to let others speak, then you listen, and then listen more. Because it’s the only way you can understand them better.

With marketing, I find that more than just creating compelling content, I also need to listen to our audience.

How?

  • By reading and replying to comments. Just to give you an idea, as of the moment we have about 900+ comments pending to be approved and replied. So what I do is allot one to two hours a day to sit down, and read and respond to comments. This way, I’m letting our readers know that we are listening to them.
  • By replying to emails, either when they’re asking questions or offering guest post contributions. We don’t accept all guest posts, we filter them to make sure that it’s applicable to the blog. But one thing that we make sure of is that we are able to respond and show that their ideas are welcome.

Everyone wants to be heard, in fact to some, it is their way of measuring how important they are to someone.

“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” -Ralph G. Nichols

2. I learned to be more generous

The best part of doing proposals, and probably the most challenging, is when we have to analyze websites. It is the part where we look for flaws and recommend strategies even without the assurance that they will acquire our services.

We have to be generous with our analysis as well as with sharing the best practices because this is one of the best ways to show that we value our prospected clients, and that we’re good at what we do.

Same way with marketing. I learned that I have to be generous enough with sharing facts, advice and ideas; because it shows that I actually know what I’m saying.

Readers deserve the best.You need to share the full chunk of every idea.

Why? Because the main reason why we read is because we want to acquire the same knowledge that the author has.

If you’re not giving your best, then you’re not letting your readers get the best of you.

Being generous is also not limited to your content.

Do you know why Buffer has tons of followers?

More than just being an amazing tool and avenue of online marketing ideas, they’re actually very generous with sending Buffer stickers, cards and even journals. In fact, I just received (surprisingly) another card, notepad and stickers yesterday.

Buffer Stickers

Let’s admit it. We love to receive something. So, imagine the joy of your audience when they’re getting something from you.

3. Enhanced analytical thinking skills

I am not fond of analyzing data, I hate numbers. The idea of having to evaluate all the digits just so I can have a clear view of a website’s performance is killing me – before. I was forced to do a lot of analyzing when I started doing monthly reports for our clients.

This led me to enjoy Google Analytics.

Numbers and charts could be very boring, but when you see an actual data of where your traffic is coming from, how many shares, or views your blog post gained, suddenly it becomes interesting.

But more than just enjoying the digits and lines, what really interests me is the fact that I can come up with strategies from the data that I’m gathering, and it makes my work a lot easier seeing as I don’t need to start from scratch – I have all the data. I just need to fully understand and analyze them.

Analytical thinker

For marketers, it’s necessary that you know how to analyze data – it’s not enough that you can write, or your mind’s full of ideas. At the end of the day, you have to have something that can back you up – you need logical reasons why you’ve come up with a certain strategy.

Marketers make no assumptions.

You need to know what makes your audience come back, what they’re looking for, and how you can improve your existing efforts.

Lastly…

4. I learned the essence of building a relationship

As far as I can remember, I’m the type of person who prefers to sit down in front of the laptop 24/7, than mingle with people.

I didn’t realized that when I accepted the Accounts Manager’s position, I would have to meet clients once in a while.

This scares me. I remember the first time I met with a client – I literally was at a lost for words. But I was sent out more than once and that made me a lot comfortable with talking and facing people.

At the same time, I learned that meeting clients actually builds better relationships, because you get to hear them personally, their frustrations, demands, and compliments.

Building relationship

In marketing, relationship building is one of the biggest tasks. You need to identify the people around you, may they be experts in your field, or marketing different niches.

Building relationships is equal to building trust. Being connected with reputable people means bigger chance of getting the same respect.

Over to you…

Have you experienced being in multiple positions? What did you do to maximize your situation? Did you find it hard, did you complain, or did you master your first job to benefit the second one?

Share your thoughts by commenting below!

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How To Write A Roundup Post That Gets Over 400 Shares https://seo-hacker.com/write-roundup-post-400-shares/ https://seo-hacker.com/write-roundup-post-400-shares/#comments Tue, 24 Feb 2015 03:47:03 +0000 https://seo-hacker.com/?p=9486

Social Shares

Last year was an epic year for round up posts.

As a blogger of quasi-importance myself, I often receive a few invites every month. And honestly, I enjoy being a part of them.

Here are some awesome ones I remember:

Do you know why so many people have been doing these?

Because they work.

For example, in just four days, my post received over 250 social shares and 560 unique visits.

250 shares and 560 unique visits

And since then it sent me even more traffic and up to 400 shares.

400 shares

Making it my 4th most visited page of all time.

And I didn’t even write the content!

However, just because I didn’t write the post, does not mean that it’s easy.

If you don’t have a solid approach to organization and outreach, a round of post can easily be a nightmare.

Luckily, based on my experience, I have condensed it into 6 simple steps. Let’s go through the process together.

1. Come Up With The Idea

There is a bit of an art coming up with an excellent roundup question.

For one thing, you don’t want a question that is too easily answered. Then, no matter how many people you ask, you won’t have much variability in the answers.

For example, when I did my roundup post about your first sale, I knew that the answer to every single one would be unique, because I was asking for a personal story. This mini case study technique is one way to ensure that your roundup post will be interesting.

However, another approach is to ask for a list, such as three tools that you used to build your email list, and then tally the results as a way of ranking the different answers. This is exceptionally useful if you can combine it with some affiliate offers.

Above all, however, you want to consider the long-term benefit of having the go-to source for a question. The bulk of the traffic from my roundup post is from organic. This is because you can find my article on the first page of popular search terms such as:

  • Successful entrepreneur stories
  • First sale stories

Ranking for Keywords

And many more.

I always recommend making a list of burning questions in your niche, and then seeing if some variation of those would make for an interesting roundup post. In the business niche, entrepreneurs are always wondering how to make their first sale, so I turned that into a post.

And even if you are in the business needs, for example you run an e-commerce site or a small business, you can still ask people about their favorite products and services that they use.

2. Find The Contacts

Having a great question is just the start. You need people who can actually answer that question in a meaningful way.

The ideal person is:

  • An authority on the question you are asking
  • Has a large following
  • Open to appearing on blogs and being featured

And of course, you’re going to need to find at least 20 willing people to make it interesting.

Your first approach should be to tap into your network, but outside of that you are going to need to get creative.

Every niche is different, and you’re going to have to find the places where people in your niche congregate.

Forums are a natural thought, but they can be a bit messy and it is difficult to validate the authority of each member.

Another option I quite like is Triberr. In Triberr, blogs get together and form groups around their niche. It is easy to see their website and their Twitter following so you can get a quick snapshot view of their authority.

Twitter

Lastly, consider relevant podcast and interview sites in your niche that may be featuring experts. For example, in the entrepreneurship community, I might have looked at these:

3. Warm Them Up And Contact Them

Our intuition is to start sending out emails left and right.

But we know better than that, don’t we?

Let’s warm them up with some creative ways to attract influencers to improve our response rate. Here are some ideas:

  • Follow them on social media
  • Share their blog posts
  • Comment on their posts
  • Subscribe to their newsletter
  • Leave their podcast a review on iTunes
  • Leave their book a review on Amazon

Of course, you will probably never hit 100%, but if you make an effort at the above everyone will appreciate it.

So now you need a template to start with, but remember it’s always best to personalize emails when you can.

Here is an example template that I used:

Example Template

Let’s break this down.

  1. Personalize the subject to increase the open rates
  2. Lead with who you are and follow that by how you “know” them
  3. Hit them with the request, and tell them why it is worth their time
  4. Tell them that you appreciate your time
  5. Set a deadline (several days before you actually need it)

4. Create A Spreadsheet

Perhaps the organization phase is the most difficult. It’s easy to confuse the fact that because we are not writing the entire post ourselves, that this is not a lot of work.

But keeping track of dozens of people, their answers, their contact information can be a headache if you have a poor process.

This is compounded by the fact that many people are not going to send everything that you need or ask for, such as their image or author bio.

Personally, I like to use Google Docs, and I generally create the following columns.

  • Name
  • Website
  • Contact Info
  • Image Link
  • Twitter Handle
  • Header
  • Response
  • Author Bio

This covers everything from the person, their response, and formatting details, and it will allow you to scale the post quite quickly when you have it all in one place.

Lastly, it is also great to have this information handy if you ever feature them again.

5. Post Features

In order to make the post stand out a bit more we should add some custom features. This is especially useful because round up posts are often thousands of words long. Mine was over 10,000. Therefore you want abridged versions that people can read more quickly.

Here are a few features to consider:

Cliff Notes: I like to take some of the best advice of each of the people and combine it into a sort of cliff notes version that I can put at the very top. This allows you to get the gist right away.

Tweetables: It’s nice to organize some snippets into tweetable phrases that mention you, the post URL, and the author’s Twitter handle. That way when people share the article they are also letting the author know.

Custom Image: One common approach to a featured image for around opposed is to take a profile picture of everyone who is involved in and create a collage. This makes it stands out and people can visually see all the people involved.

6. Publishing And Make It Easy To Share

Because you featured 30 in your niche, it’s going to go viral – right?

Wrong.

Without a proper follow-up, it will just fall flat on its face.

What I like to do is reengage with all the people who participated in the post, again by warming them up using the above methods.

And then I let them know that the post is live.

Here is the template:

Template for updating that the post is live

Key Features

  • Remind them about the article and how awesome it turned out.
  • Make it easy to share with a click to tweet (at a minimum if the person is busy, they can do that).
  • Send them links to other networks you’ve submitted the post so they can upvote it.
  • Thank them and offer to help them out.

People will love you for making it so simple to share.

Share

Conclusion

Whether you’re a business owner who does content marketing or a full-time blogger, a round of post can be a great way to get some attraction in your niche. They work especially well with new blogs.

In addition to the traffic, link building, and social shares I’ve received from the post I organized, I’ve also gotten a podcast invite, a guest post on my blog, and networked with a bunch of important people in my niche.

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