SEO Philippines| SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Wed, 28 Jan 2015 04:25:45 +0000 en-US hourly 1 http://wordpress.org/?v=4.1 How to Conduct a Site Audit for Quality User-Experience https://seo-hacker.com/conduct-site-audit-quality-userexperience/ https://seo-hacker.com/conduct-site-audit-quality-userexperience/#comments Wed, 28 Jan 2015 03:33:48 +0000 https://seo-hacker.com/?p=9403

Conducting a Site Audit for Quality User-Experience

Two weeks ago, we highlighted the importance of having a good website design in converting leads to sales. This week, we’ll touch base another important element in a website that raises conversions through the roof – SEO.

We often think that SEO is for search engines alone, but as it grows and as algorithms constantly change, we learned that it actually is a big factor in improving user-experience as well.

There are tons of SEO tutorials out there. They are so easily accessible that to see digital marketers without a clue on website optimization for search engines is quite rare. But what concerns me the most is when those who do try it out fail to maintain and put their SEO plans and strategies on halt. They get stuck without even reviewing the effectivity of their efforts. They stop. They give up.

So today, I’m going to discuss a vital part in any foolproof SEO campaign – something you should never do away with or even miss – a Site Audit.

Why do you need to do this?

A Site Audit is done to determine if your website is in good shape, whether your content is relevant or not; shareable and well-optimized; you have a good number of backlinks and traffic; your site is loading fast; as well as to whether you have a good hosting provider or not.

This will help you identify pages, links and media that needs a fixing – old or new. The main reason given is that an updated website keeps readers up to date, thus keeping your goals and objectives on point.

SEO work is a continuous effort. Just last year, after doing a manual review of our link building and on-site optimization tutorials, we found out that some written strategies are no longer applicable, forcing us to immediately edit posts and direct readers to the updated ones.

How to conduct a site audit?

Conducting a site audit is a lot of work, especially if your website has already been up and has created quite a load of content for many years. The good news is that there are tools that can help you with this.

One tool I’ve been using for almost a month now is Contentlook. Although this tool is still in beta, I’m impressed with how it evaluates and gives recommendations for a better quality user-experience. If you want a user-friendly interface to come with easy-to-understand suggestions, then this tool is the right one for you.

Another tool is A1 Website Analyzer. Although a download and installation is required, details like website links structure, HTML errors, page size, download and response time, would surely be to your advantage.

Guidelines for Auditing

With the tools to help you out, the question left no longer lies with ‘how’. It’s more on what aspect of your website is in need of any evaluation.

1. Blogs

Below are just some of the things you need to check to ensure you’re not just writing compelling articles but are also optimizing it for search engines and users.

  • Posting Frequency – it shows you how frequent you’re blogging. If you’re blogging once a month, then you’re more likely to get a low score from this category.
  • Sitemap – having a sitemap or feed helps search engines stay up to date with your posts, thus improving your site’s crawlability.
  • Article optimization based on keywords – over stuffing of keywords might penalize your site, but having no keywords at all to support your article and help your readers understand what it is about is also unhealthy.
  • DcPublisher Meta – Dublin Core is a metadata element describing what your content is all about.
  • Copyright Meta – this element is used to check if your photos and texts are protected.

A1 - Sitemap

Sitemap

While you can evaluate your blogging efforts using any of the mentioned tools, I suggest that you use both to ensure that you’re not just looking at the general analyses, but that you also actually understand what aspects should you need to fix, why they need to be fixed, and how to fix them.

2. Traffic

This is not just the traffic in general, but relevant website traffic. Contentlook has the capability to determine whether your traffic is coming from general visits or coming from the right visitors.

Traffic

This is essential especially in CRO. You don’t just want traffic, you want traffic that converts.

3. SEO

SEO is a vital part of any online strategy. The way you give relevance to audience should be the same way you give relevance to search engines – it’s possible by reassuring that you’re following these guidelines:

  • Your site should be visible to search engines
  • Has Title Tag
  • Has Meta Description
  • All pages and articles have descriptions
  • All pages and articles have titles
  • Have enough target keywords
  • No duplicate titles
  • No duplicate descriptions
  • No duplicate Meta Tags
  • Has canonical link
  • Your site is optimized for speed
  • Your site is secured from any malwares
  • Has robots.txt file
  • Has a clear site language
  • Has Meta Viewport or properly optimized for mobile

SEO Title Tag

Title Tag

Good thing these tools enable you to check your website with just one click, ensuring whether or not you passed all these guidelines.

4. Social

Social shares are becoming the new SEO. Having your articles and your site’s other content shared on different social media platforms is another way to improve your SEO and social presence.

But it’s more than just being shared that makes your whole social strategy good; you also have to evaluate your social impact, open graph protocols, social sharing buttons, as well as your follow buttons – are they properly encoded?

Social

While crafting good content plays a crucial role in branding and audience engagement, whether it’s a blog or a landing page, making it shareable is also a critical aspect you shouldn’t miss.

5. Links

More than just counting your backlinks, a few things to ensure is that they are still existing, unbroken, and of quality. Remember that “not all backlinks are equal though. Some backlinks won’t improve your rankings at all, and some might even have a negative effect. Therefore, your focus should be on acquiring high quality backlinks.” -Mark Walters

The following are factors of getting a good link profile, thus having a better chance of ranking for search engines:

  • Enough quality backlinks per post
  • Enough nofollow links
  • Enough outgoing links

A1 - Links

You can also check our complete guide on conducting a link audit.

6. Authority

Authority is not just about popularity, but being valuable and relevant enough that audience and readers are directly looking for you.

You can gauge your authority by reviewing some of these ranking factors:

  • Domain Age
  • Moz Rank
  • Google PageRank
  • Alexa Rank
  • Moz Page Authority
  • Site Icon

Domain Age

Now that you know the guidelines for doing a Site Audit and the reasons why you should actually do it, you can start running a quick website scan using Contentlook and A1 Website Analyzer. You can also do a manual check, if you prefer that. Using Excel or Google Spreadsheet should help you keep everything organized!

Conclusion

Having your website audited should always be a part of your online marketing campaigns, but do not overdo it – it will not only take too much of your time. Over optimizing your website can also lose your focus, when you can create compelling content instead.

]]>
https://seo-hacker.com/conduct-site-audit-quality-userexperience/feed/ 2
How to Craft a Social Post that Gets 779,295 Shares in Half an Hour https://seo-hacker.com/craft-social-post-gets-779295-shares/ https://seo-hacker.com/craft-social-post-gets-779295-shares/#respond Wed, 21 Jan 2015 03:01:13 +0000 https://seo-hacker.com/?p=9370

How to Craft A Social Post

Remember Oscars 2014 when Ellen DeGeneres literally made Twitter crash after tweeting a photo of her with some of the most famous Hollywood celebrities?

Ellen's Selfie

This nabs most retweeted tweet of the year 2014, reaching 779,295 retweets in approximately half an hour. But, notice how (aside from this most retweeted photo) every post from all her social accounts gain thousands of retweets, shares, favorites and replies?

You’d think that maybe it’s because she’s too well-known and humorous that it doesn’t take too much effort for her to compose a sure-fire and engaging social post?

Well, not really.

In this entry, I will show you Ellen DeGeneres’ (unintentional yet very effective) tactics to creating social posts that catch audiences’ attention, and how to become worry-free about your social media campaign success and spend more time doing fun stuff – like skydiving or playing with your kids.

1. Face Recognition

If you’re following Ellen’s Instagram account, you’ll know that she regularly uploads something that will make you ROFL (Roll On the Floor while Laughing).

Remember when she replaced one of the Destiny’s Child’s face with hers and shared it on all her social accounts?

Ellen Degeneres and Destiny Child

Funny, right?

But, it’s more than just being funny that makes her posts so engaging.

Jakob Nielsen, a user-interface design expert once said that a large part of the human brain is confided to remembering and recognizing faces. That is the reason why most of the time we remember faces, not names.

So, when posting, try to include an image of a person – it doesn’t have to be funny, or photoshopped. You can use photos of your product users, celebrities, or even yourself.

Changing your primary image with the face of your CEO or founder like what we did with most of our social pages is also a good way to be recognized.

SEO Hacker Twitter

H3sean Facebook

It’s not vanity, but psychology.

2. Nice and Short

If you know Ellen by heart you’d know that she’s a very articulate and contextual kind of person, and that’s probably why she’s an award-winning host. But, it’s amazing to see how her social posts are so short and straightforward.

Using short paragraphs intrigue minds, creating a jolt of excitement, and pushes us to read more, reply, retweet or repost.

Ellen Short Tweet

Key Takeaways: In Twitter, it is imperative to make your tweet under 140 characters to give more space for RT’s. While it’s okay to post over 140 characters in other social media sites like Facebook, Instagram, Google+, it’s better not to as it will only lessen the excitement, and increase the probability of being ignored.

3. Ask Away!

The best way to increase engagement is by asking questions. Sometimes it doesn’t have to be too technical, or even related to your niche.

As a start, it’s okay to ask off-topic questions. This will give you ample of time to categorize your followers, and shortly, you’ll have ideas of their real interests. Then, slowly transition to asking questions that will lead you to offering your products or expertise.

Ellen Question

Key Takeaways: Ask questions to start engagement with your audience. You can also take this opportunity to actually ask for advice, things you don’t know the answers to – followers like to be recognized. Showing that you’re interested and that you’re giving value to their answers will make them stick with you and return the favour.

4. The Selfie Nature

It doesn’t always have to be about you.

You don’t always have to share about yourself or your brand. You can promote others successes too.

Sharing stories of others, whether it’s directly affecting your niche or not, puts you away from what they call “hard selling.”

Ellen Other Post

The good thing about selflessness is that other brands will notice it, especially if you tag them, and eventually they’ll do the same thing over you, or perhaps thank you. Either way is fine.

5. Hashtags

Hashtagging is a good way to label your post, and make it appear on the feed where you can see people who use the same hashtag. In Buddy Media research, they found that tweets with hashtags doubled online engagement.

Ellen Hashtag

While you can create your own hashtag, if you’re just starting to build your identity, I’d still recommend using the common, existing ones since it will more likely broaden your reach.

Lots of tools are available to help you analyse hashtags, and give you a strong gauge of what to use, and how these can affect your posts. Right now I’m using RiteTag to choose the best hashtags. You might want to give it a try too.

Key Takeaways: Hashtagging could be fun, but be careful not to overdo it. The maximum number of words that you can conjoin to form a successful hashtag is three, and the maximum hashtags in a post is two – more than this can drop your engagement by 17%.

Conclusion

If you want to have successful and lasting social media marketing without it eating up all your time, start evaluating your strategies – try these five simple tactics now and watch your social engagement grow in no time.

]]>
https://seo-hacker.com/craft-social-post-gets-779295-shares/feed/ 0
Web Design Faux-Pas Everybody Should Avoid https://seo-hacker.com/web-design-fauxpas-avoid/ https://seo-hacker.com/web-design-fauxpas-avoid/#comments Wed, 14 Jan 2015 03:21:03 +0000 https://seo-hacker.com/?p=9337

Web Design Faux Pas

Last week I discussed the key elements every website should have to improve conversion rate. This month, we will elaborate on some of these key elements; how these affect your traffic and conversions, things that you should avoid doing, as well as tips and tricks to help you properly apply these elements on your website.

Today, our focus will be on website design.

I put web design on top because this is one of the first few things you should be working on and investing your time and money with if you really want to improve your conversion rate. This is one of the first things they will judge about you.

Take CrazyEgg for example. Two years ago, they paid Digital Telepathy around $20,000 to create a new design for them, and guess what, CrazyEgg’s conversion rate increased by 21% – they were able to earn the money they invested for the design in less than 30 days.

Now, I know your goal is to spike up your site’s conversion rates – you’re probably not reading this if you’re not interested with CRO (Conversion Rate Optimization) – and I know how much you’re excited to design or redesign your site to reach that goal, but before you do so, take these top listed web design faux-pas first, and check whether this is something you’re doing on your website.

Avoid…

1. Making your links open in a new browser when clicked

As much as you want your users to return to your site after opening a new window or page, it is something that you should avoid. Users don’t want to be controlled in terms of navigating. When a page opens in a new window and they don’t like it, chances are they’ll close that page and your website.

Allow users to take control of navigating your site by making all your links either direct links, or links that open in new tabs. That way, they are more likely to stay and navigate through your site.

2. Adding background music

We love music, I know! But we don’t all love the same type of music. Imagine visiting a website with embedded music or playlists you don’t like – you’ll probably leave that site, right?

Website - Music

Well, it’s more than just liking that music or not. Truth is it’s distracting especially when you’re least expecting it. Plus if you have this feature, it’s just adding up to your site’s disk space, making your site slower. Unless your website is personal or private, don’t do this.

3. Infinite scrolling

Most returning visitors are looking something from your site, either they’ve seen it before and they want to check it again or they’ve scanned it but got lost, and they want to know if it’s still there. Having an infinite scrolling type of website doesn’t help these kinds of returning visitors, because what they’ve seen yesterday may not be the same thing they’ll see today, and the days to come.

Always remember that your users always want to get information in the least time, so prioritize searchability over scrollability.

4. Highly stylized fonts

When choosing a font, it depends whether you’ll use it for your header, or for other parts of your content. Always ask yourself if that font is comforting to the eyes. Is it something you could comfortably read?

Website - Fonts

An effective font is…

  • One whose clarity speaks for itself
  • One which can be clearly read in its uppercase, lowercase, bold and italic variants
  • One that visually executes your content tone

5. Overusing of flash

Excessive usage of flash can increase the load time of your website, and not all laptops, computers, and smartphones are compatible with flash.

It is best to use compelling images and less animation to convey your messages to your readers.

6. Blending advertisements inside the content

Too much advertisements on your website’s sidebar is annoying, what more if it’s inside the content? As much as it’s helping you earn extra cents, it can also ruin your site’s readership.

Would you rather earn cents and lose readers, or get lots of readers and eventually earn by converting those readers to customers? Think about it.

7. Multi-level Navigation

We add multi-level navigation to organize our categories, tags and other sorts of webpages, but it will only make your users hover over menus which is a bit of a hassle. What’s even more annoying though is when your audience cursor slips off a menu item, and they don’t have a choice but to let the navigation menu collapse and start over again – or worse, close your site and never go back.

Website - Infinite Scrolling

Other web design mistakes you should never do:

  • Requiring visitors to register to some newsletter or account.
  • No search bar.
  • Using of too many and harsh colors.
  • Horizontal scrolling.
  • Pop-up windows.
  • Requiring visitors to install a software.
  • “Intro”. Requiring your audience to watch or do something before they can read the actual page.
  • Putting broken links.

Conclusion

If you really want to keep or even increase your readers by numbers, with the hope of having them as your customers, then work hard. You can even hire someone who can work on improving your website design.

Remember that the online world is no different from the real world, our judgments are based on things that we see. Sometimes, even if you have good content, but it is not pleasing to the eyes, there’s still a big possibility that they will not stick around your site.

More to come!

This is just the beginning of our journey to conversion rate optimization. We will discuss more of these elements in the weeks to come. So, stay tuned, start reviewing your website, and be prepared for more traffic and sales!

]]>
https://seo-hacker.com/web-design-fauxpas-avoid/feed/ 1
12 Key Elements Your Website Needs to Improve Conversion Rate https://seo-hacker.com/12-key-elements-website-improve-conversion-rate/ https://seo-hacker.com/12-key-elements-website-improve-conversion-rate/#comments Wed, 07 Jan 2015 03:58:44 +0000 https://seo-hacker.com/?p=9322

Improve Conversion Rate

In an article I happen to have stumbled upon yesterday, I read that one of the major marketing predictions for this year is that of the increase in demand for conversion optimization.

This is a subject I haven’t really deliberated on, not until I read that blog. After pondering on it, I realized that SEO is very common now. Companies are becoming aware that they need to be on top of search results, as well as the strategies they need to do to be able to reach that goal. But, at the end of the day, what every company wants is to turn all those strategies and efforts into sales – conversion as marketers pertain to.

But the question is how do you convert your audience into customers? How do you know if your website is quality enough to generate, not just thousands of views but, thousands of returning visits and eventually turning to sales?

Listed below are the key elements of your website, to keep track of this year to make sure that you’re not just another website in the vastness of the worldwide web that just spends a lot of money with domain and hosting. Rather, one that uses it as an avenue to profit.

1. Web Design

Like in football, and almost all team sports, there will always be first-stringers who will play hard in order to win. Usually we judge a team by how their first-stringers or front-liners play. The same goes for websites – web design and layout are the first-stringers, and it’s natural that people will judge your site by its design.

Websites with a pleasing design and layout gain more trust, which is of great help in retaining, even gaining a large audience, and increasing the chances for conversion.

2. Content

SEO hacker Page

Now, before asking where your potential customers are, the question you should be asking yourself first is does your website contain relevant information? May it be blog entries, landing pages, videos or photos, your site’s content will build your identity. So, if you want people to find you significantly valuable, prove that your products and services are worth trying – offer them something good through your content.

3. Website Speed

User-Experience is an imperative factor in CRO (Conversion Rate Optimization). If your website is slow – and takes just about forever to load – chances are people will leave you.

4. SEO

Try doing SEO. Optimizing your website to the top of the search engine results page complements CRO. When you’re in top of search results, people will automatically find you trustworthy. But, use this strategy not just to build links with the aim to be on first page of results, but to actually reach out with other sites related to your niche or industry.

Also, take time to work on your on-page optimization. Make sure that your title tags, descriptions, and even your images’ alt texts describe what your services or products are and how it could be of use to them.

5. Contact Page

Ensure that your contact page is not too complicated that it can prompt a prospective customer to leave your website. Keep it straightforward and concise, with just enough details for your audience to have different options of contacting you, instead of the typical contact forms. It could be telephone numbers, email addresses or your social sites where they could also reach you.

Remember that we all love options!

6. Team Profile

SEO Hacker Team

Nowadays, customers want to know who will work for them – pertaining to the people working behind the products and/or services you’re offering and trying to sell. Always remember that people don’t just trust anonymous websites. You have to show who you are, who your staff is, what it is that you do, and how exactly can you help them.

7. Clients Page

Do not be afraid to showcase your clients. Unless it’s confidential, you can create a one-page portfolio where you can show the list of people or companies that you’ve rendered services with.

8. Jobs Page

SEO hacker Jobs Page

Although this isn’t applicable for everyone, if you are (representing) a company, one thing that could make you look genuine is if you’re hiring.

9. Testimonials

We know how testimonials can help out our brands, but the problem with many testimonials is that most of them aren’t made by real people. Don’t do that.

If your brand is new, and it doesn’t have enough customers yet to review the products it offers, or even send you a testimonial, do not put falsified reviews and testimonials in your site. Fake testimonials may seem like an easy way to appear to have good reviews but it will only harm your company and your brand’s credibility and reputation.

10. User signups/ forms

One thing that usually hinders growth with conversion are sign ups and forms. In an article I wrote last year, I discussed how you can possibly lose a whopping 86% of users or customers through registration forms.

Avoid making your audience fill up long forms – they don’t like it. Requiring them to do so, before they can acquire your services or make a purchase, will only lose your chances of closing deals.

11. Trust marks

If you accept credit card payments (usually for e-commerce sites), prove to your customers that transacting with you is safe. You can use The VeriSign Seal for that. Check its Fact Sheet to know more about it.

12. Clear steps

CRO Clear Steps

While it’s true that we hate long forms and being redirected to many different steps, we don’t always have to make our call to action super short. Sometimes, you just need to be more concise, so balance it with a good design and clear and brief steps. Giving them valid reasons why they need to fill up the necessary information, all while assuring them that these information will be kept confidential, are also essential factors in the entire process.

But wait, there’s more!

Don’t overdo it. Just like the English Proverb “If it’s too good to be true, then it probably is,” too much goodness can make you look even more suspicious. Be natural and work with just the right amount of effort and care.

At the end of the day, in spite of hundreds of posted strategies to better optimize your conversion rate, still, the key element to success is your honesty to yourself and your audience.

We would love to hear from you!

Share us your secret strategies to improving your conversion rates by commenting below.

]]>
https://seo-hacker.com/12-key-elements-website-improve-conversion-rate/feed/ 17
How we Improved our User Adoption Rate by 1650% in 60 days https://seo-hacker.com/improved-user-adoption-rate-1650-60-days/ https://seo-hacker.com/improved-user-adoption-rate-1650-60-days/#comments Tue, 30 Dec 2014 04:31:06 +0000 https://seo-hacker.com/?p=9078

How we Improved User Adoption Rate

“This is really not working out guys.” I found my tone rising as I wasn’t really happy with our numbers.

“Well, what do you want us to do?” Said the voice from the other side of the line. His tone also rising.

“We have to improve this. We have to prioritize the user onboarding process.” I explained the importance of moving the needle up with our user onboarding to the Qeryz product development team.

That was over two months ago.

I started Qeryz almost sure that it would be an awesome success of a SaaS tool. Of course, who would pour out the hard earned cash of his first start-up to something that’s doomed to fail? But 4 months after starting up Qeryz on May 2014, I was starting to panic.

The visitors were coming in constantly, their conversion to a free user was doing a little less than I would like, but the user adoption rate was a depressing 2%.

Bad User Adoption Rate

We just can’t continue doing business with a 2% adoption rate.

Case Study

I noticed how important user onboarding is when I was asked to review an SEO tool called SERanking. Take a look at how they onboard users with their Rank Tracking tool.

SERanking

When you sign up and login for the first time, you are greeted by this welcome screen:

First Time Visit greetYou can pretty much just do three meaningful things: Play the video to watch and learn about the things you can do with SERanking or you can skip that and go on to add your first website. The third Call-to-action (See All Features) should be removed though – because the users who have signed up most probably already know what they’re getting into – and the video also reinforces that.

You can pretty much just add a website in the next step:

Add WebsiteAfter you add your website details, you’re taken to the settings section. Which is not as straightforward as the previous screen. This one has a lot of CTAs BUT they also made sure you’ll be clicking the right button by adding indicators and starkly changing the button color.

Indicators on step 2After clicking on the indicated button, it will immediately load the next button you need to click – without reloading the page:

Clicked indicated button step 2Which, I think, is extremely useful in a user onboarding process. It gives the users freedom to pick from the blue buttons but it also keeps the users focused on the main CTAs in running the tool properly. It goes on til the last step.

Step 3 onboarding

And that’s it! This simple 3-step onboarding is something Qeryz sorely needed. So we went to work and tried to apply what we learned over at our end. Before the onboarding process, this is pretty much what you’ll see when you login for the first time.

Qeryz Empty Dashboard

While the dasbhoard may look good, it also looks noisy. A first-time user will have little to no idea where to click first. There are lots of CTAs with different colors – overall, it’s confusing.

So we went to work and came up with a 4-step onboarding process.

Let me tell you how the simple 4-step onboarding process works:

Step 1

Step 1 OldName your Survey

Step one is really just a jump-start for users. Naming the survey gives it its initial purpose and direction.

Step 2

Step 2 OldSetup Questions

Here’s where you set-up your survey itself. You can choose the survey type, the question(s) you want to ask, the choices your customers will be able to choose from if it’s a multiple choice or checkbox, the thank-you or call-to-action message, and whether you want the choices to be arranged randomly or ordered.

Step 3

Step 3 OldTarget URL

Setting up your Target URL is critical because a Qeryz survey can pop up anywhere in your website. A user can make it pop up exactly on the page where the customer’s implicit intent is most relevant. For example, a survey question that asks “What do you think about our prices?” should pop up specifically in your pricing page because that’s where it’s most relevant.

Step 4

Step 4 OldCopy Paste your Tracking CodeThis is where your tracking code is located. The tracking code is built specifically for your Qeryz survey to work on your target URL. The instructions on how to make it run on your site, as well as the WordPress plugin you can use can be found here. It’s pretty much the last thing you need to do to make Qeryz work in your website.

A month after we implemented this 4-step onboarding process, our user onboarding rate grew to 23% – that’s a whopping 1150% increase!

October User Adoption Rate

Not really all that satisfied, we took the user onboarding one step further – switching the last two steps and putting them at the forefront of the onboarding process. Why did we do this? Because even though we got a good 23% user adoption rate, we found out that not a lot of people were really taking the time to do step 4 – which is installing the tracking code.

So we put the tracking code on step 2 and made sure that our system checks whether the user has been able to install the tracking code in the Target URL correctly before they can proceed. This way, we are certain that all new users who are successful with the onboarding process really do run Qeryz in their website.

Here’s how the new onboarding looks like:

Step 1

Step 1 NewTarget URLThe user has to put in their Target URL first. This way, our system can check whether they have installed the tracking code correctly in the URL they specified.

Step 2

Step 2 NewCopy Paste your Tracking CodeThen they are given their tracking code. If they have problems installing it themselves, they can always email this to their developer or use our WordPress plugin for easy installation. After their site has been verified by our system, they may now proceed to step 3.

Step 3

Step 3 NewSelect a Predefined SurveyStep 3 has been revised for users to have the option of breezing through the survey creation process. Some of our users kept asking if we do provide a pre-made survey to choose from so we made sure they were able to see it right in the onboarding process. They can easily select one of the pre-made surveys or create their own by naming it.

Step 4

Step 4 NewSetup QuestionsLastly, they can finally customize their survey – whether it’s predefined or not. After this step, a user will be able to see their first Qeryz survey pop up successfully in their site.

It’s a win-win scenario wherein a user finally gets to understand how easy it is to create their first Qeryz survey and use the tool effectively in their website. It’s a win for us because it enables us to see our vision for Qeryz in the sense that it’s being even more widely used because it is now so easy to create and run a powerful survey for gathering customer insights.

A month after switching the last two steps and putting it in the forefront increased our user onboarding further to 33% – that’s a 1650% since our 2% user onboarding rate!

November User Adoption Rate

We are definitely not “There” yet with our user adoption rate. We want to move the needle further to an audacious but realistic 80%. Right now we’re testing some things that are in the field of graying out button colors and swinging in text indicators as well as implementing some helpful tool-tip-text on mouse-over.

Qeryz User Adoption Rate

 

Moving the needle from 2% to 33% in our user adoption rate of Qeryz was a huge lesson for us. You can have the biggest traffic spike you’ve had in years, but if your user adoption rate is crap (as ours was) then you’re wasting tons of opportunity.

Traffic will come if your product is awesome and is working as it should – but onboarding users is another battle to be won altogether. People are just too busy these days. And whether you realize it or not, leading them by the hand is how you’ll get your product working in their hands.

Consequently, it’s also how you get them to talk about you and share your product to even more people.

Qeryz is still really young (we’re just 7 months old since starting up last May!) and we have a long, long way to go. You could even say that we’re still supposed to be in Beta testing but we skipped all that and launched anyway.

We’re sharing everything we’re learning in starting up our first SaaS business. If you’re interested in tuning in, you can Sign up for Qeryz and you’ll automatically be subscribed.

 

]]>
https://seo-hacker.com/improved-user-adoption-rate-1650-60-days/feed/ 10