SEO Philippines| SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Thu, 02 Jul 2015 05:34:51 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 How Improving our Linkbuilding Process Saved us $60,000 in 4 Weeks https://seo-hacker.com/improving-linkbuilding-process-saved/ https://seo-hacker.com/improving-linkbuilding-process-saved/#comments Mon, 29 Jun 2015 11:47:03 +0000 https://seo-hacker.com/?p=9914

Improving Linkbuilding Process

“Sean, I’m gonna be honest with you mate.” He said through a series of half-smiles. I knew there was something wrong – and I knew it way before this meeting.

“I’m really not happy with the quality of links I’ve been getting.” Yep, he was right. I’ve been out of the linkbuilding team of my own company since over 3 years ago and so far, majority of the links in the reports for his company is of crap quality.

“And if this keeps on, I’m sorry to say that at the end of this month, we’ll have to look for another SEO company to help us hit our goals.”

Damn.

In those years that I’ve been hands-off, my linkbuilding team hasn’t really grown. In fact, it went stasis – almost inanimate in its growth and output. Needless to say I was afraid, frustrated and downright angry.

“Don’t worry, I’ll handle it.”

That’s what came out of my mouth when my brain was actually thinking “Oh sh*t, oh sh*t, oh sh*t!”

The contract size at stake was up to $60,000 in revenue for SEO Hacker. I had to do something – ANYTHING to keep this client on board.

Stepping Down and Stepping Up

First thing I did was to ask my linkbuilding team leader to step down the helm – which he so humbly did. I took over as the main strategist and director of our team’s linkbuilding efforts. This was a critical step because if I did not take over, I wouldn’t have been able to review and overhaul the existing strategy and change it to a new one.

Next, I looked for critical linkbuilding tools that I think would help us in our efforts in a 10x scale. So I searched around in Google, blogs, reviews and anything I could wrap my mind around and found out two tools that piqued interested: Buzzstream and Inkybee.

Buzzstream

Buzzstream for Linkbuilding

I was a bit skeptical trying Buzzstream out – again. You see, we were able to implement this early on in the life of SEO Hacker as a company. But it didn’t produce any significant result for our linkbuilding team back then. I was hands-off from the team and my team lead during that time told me that it wasn’t worth what we were paying.

So I shut it down and cancelled our account.

It’s been over 2 years since that time. I expected Buzzstream to have improved significantly since then. Our clients have grown – and so has the linkbuilding team. So I thought that it’s just fair for us to give it another shot.

I checked back in to Buzzstream and found out that my access was still working. But the status of the account was cancelled. So I did what I thought was best and Tweeted the CEO and founder Paul May.

Paul responded almost immediately and we had the chance to talk on Skype about what I had in mind for Buzzstream. It was a short but very productive talk. Paul had my Buzzstream account reactivated and sent me some tutorial videos (which I later sent to my entire Linkbuilding team). He also gave me a generous deal to try Buzzstream out (Thanks Paul!).

We immediately jumped into Buzzstream and figured out how to reach out to webmasters who are relevant for our clients.

We were greeted with this screen:

Add Websites

To which we went ahead and added a list of websites we pulled up from Google’s top 100 results. For this case study, I’ll just go ahead and put in dummy data (example1.com, example2.com, etc.)

Add prospects

After that, Buzzstream does its work.

Buzzstream does its work

We wait for the stats to come out – at this stage, Buzzstream is still pulling data.

We waited for the stats

There we go. (Woah – didn’t expect those domains to have PageRank scores!)

Stats appear

After pinpointing which websites we were going to go after, we whipped up our outreach template.

Created outreach template

It wasn’t anything fancy but it got the job done. Here’s what we put in as the subject line and message:

Subject: Your site is awesome! Just one Quick question :)

Message: Hey [First Name],

Read through your site ([Website Name])a bit and found out that you’re writing stuff that I’m very much into (Website Niche). Was wondering if you’d let me write one article for you? I promise it’ll be worth publishing and will be a piece your audience would love to read.

Let me know if this is something you’re interested in :)

Cheers,
– Sean
Marketing guy

Outreach Template

Relative to my personal opinion, we received a pretty good reply rate (12%).

Reply Rate

The thing I love about Buzzstream is that it keeps everyone in the loop. I could see who among my team is doing well with the template, who is experimenting on using other templates and subject lines, who is replying sooner and who is replying later.

Things were looking good. Until finally, we were able to wipe through almost all the prospects I pulled up.

The Dilemma

My first batch of scraped prospects from Google was fast running out. We needed prospects. Good prospects. And fast. So I looked for a tool that would help me find (scrape?) good, quality prospects that we can reach out to.

The thing about link outreach is that if you get low quality prospects, your entire lead time from your first email to the supposed live link increases by almost 800%. That’s a lot of time to waste. Ergo, getting your prospects right the first time around saves you 8x more time that you can spend elsewhere.

To illustrate my point, here’s our outreach data in four weeks time:

Outreach Done Over TimeHere’s our replies received data:

Replies ReceivedOur outreach-to-reply ratio data:

Outreach to Reply Ratio

And the depressing difference of our outreach-to-reply ratio (in percent) between weeks:

Difference by Percent

So while our efforts were increasing substantially, our returns were decreasing dramatically. It doesn’t make any sense. After pulling in some data from Buzzstream, I came to the conculsion that it must be on the quality of prospects we were getting. You see, it’s not really logical to think that your prospects are running out – because of the simple fact that there are billions of websites out there.

Running out of good prospects after reaching out to 1,376 websites just doesn’t make sense. The solution seemed obvious – me and my team are in need of a tool to help us get better prospects.

Inkybee

Inkybee

I looked over at Inkybee’s features page and found it fascinating.

InkyBee Features

The thing is, I wasn’t sure if it could deliver. After all, there are so many SaaS tools that could claim this and that – and fall short on the actual execution. So I emailed the owner – Hugh Anderson.

After a series of back-and-forth emails, I decided to try Inkybee out – and invited my entire linkbuilding team over. We jumped in to use the tool almost immediately.

We were greeted by a simple enough dashboard – a search box.

Inkybee Dashboard Page

After doing a quick search (for this case study, I used the keyword ‘customer feedback’) it returns results that look like this:

Quick search -customer feedbackObviously Inkybee does not rank prospects in terms of Moz’s PA and DA, rather it ranks websites and blogs in terms of their overall visibility and engagement. From their website, here’s how they explain those two metrics to be:

1. Visibility

Visibility is a measure of how visible a blog is on the Internet in relation to all other blogs. Visibility equates to audience, connectedness and authority metrics.

  • For example, Mashable and Huffington Post are highly visible and therefore would have the highest visibility scores.
  • It is measured on a logarithmic scale from 1 to 100. This means that, in absolute terms, to increase from a score from 80 to 90 is over 1,000 times harder than to increase from 30 to 40.

2. Engagement

Engagement is a measure of the average social sharing, liking and commenting on any story on that blog.

  • Measured on a logarithmic scale from 1 to 100.

Other than that, there’s two other metrics they use but don’t show in the search results page:

3. Relevance

The relevancy score is a measure of how often the words in the corpus are used across all the posts written by the blog.

  • A relevancy score of 100 means that all of the blog’s posts talk about the concept of ‘public relations’
  • A relevancy score of 50 means that in general, about half of the blogs’s posts talk about public relations. The rest may talk about social media (for example).

4. Overall Ranking

The Total Ranking is a blend of these 3 scores above with engagement and visibility ranking higher than relevance on the basis that they are all reasonably relevant. How often each blog posts is also factored into this calculation.

We were very excited about these four metrics. So we went ahead and took a shot at our first prospects. We do not have conclusive data as of yet – however, we’ve seen a general uplift in our numbers because of our prospects from Inkybee.

The Result

Over the course of 1,376 outreaches done in a span of 4 weeks, we were able to bag 25 editorial links from 25 different websites. While that puts us at a 1.8% outreach to live links ratio (which I think is horrible but has a huge opportunity for improvement), our client was very happy with the end results.

The approximate manpower hours we spent for those 1,376 outreach emails was around 80 hours. That’s a huge lift in efficiency since I went back to take the helm of linkbuilding. The entire sprint that resulted in 25 editorial links saved us one client with a contract of $60,000 in its entirety.

Happy?

Definitely.

Tips for Keeps: Inkybee and Buzzstream is now in the list of “Tools we Use” at SEO Hacker. I highly recommend for you to try them out.

If you found this post useful for your outreach efforts, or if you have some things to add to improve this, let me know in the comments section below.

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8 Things You Need to Stop Doing in Your Marketing Emails https://seo-hacker.com/8-stop-marketing-emails/ https://seo-hacker.com/8-stop-marketing-emails/#comments Thu, 25 Jun 2015 02:29:04 +0000 https://seo-hacker.com/?p=9888

8 Things You Need to Stop Doing in Your Marketing Emails

Do you know that 70% of ‘this is spam’ complaints are marketing emails? That’s a big number!

And it’s terrifying to know that a big chunk of our marketing failure is all from email marketing.

For some people, email marketing is the best way to go, while for some, it can be so hard and frustrating that they would rather adopt other marketing strategies.

But before you do that, why don’t you analyze your marketing email first? Maybe you’re not really that unfortunate, and it’s just how you craft your emails that makes it so awful nobody wants to open it.

So, without further ado, here are the top things you should stop doing in your marketing emails to increase open rates and conversions.

8 Deadly Sins of Email Marketing

1. Generic subject line

Serious question. How many emails do you receive every day? Maybe too much that you can’t read every single one of them.

According to The Radicati Group, 1.9 billion of non-spam emails are sent every day. In the U.S. alone, 43% of adults said that more than half of their emails are coming from marketers.

What are the odds that your email will be opened? Or even just be noticed?

Too low if your subject line is not as brilliant as Buzzfeed’s email subject lines.

Buzzfeed Subject Line

Subject line is one of the most crucial parts of an email, that’s why you have to be very careful when creating one.

Good thing there are ways that you can follow to make sure that your emails will go directly to your recipients inbox – which means higher chance to be opened!

  1. Avoid spammy words like “free,” “limited time,” “buy,” and using all caps, such as “REMINDER,” and “CLICK.”
  2. Be clear. Being witty or super creative with the subject line is fine, but be sure that you’re not compromising clarity. Be clear with your message and intention, and avoid disappointing your recipients by putting up subject line that will not be further explained on the content.
  3. Be concise. Subject line that works have 50 characters or fewer. Concise subject line is recommended if you want it to be fully displayed in email pane – especially for mobile devices.

A good subject line is not too generic that it doesn’t really speak with receivers, rather, it should urge them to do something or that they should benefit from reading it.

2. Images that don’t display properly

We’ve all experienced receiving emails with broken images.

I know… that’s frustrating.

Although you can’t always blame yourself, or your email marketers for instances like this, because let’s face it, not all recipients can see visual elements – some can only receive in plain text.

What you can do instead is to limit the usage of images, and make sure that you have proper ALT text for all your images to keep your readers away from being curious and clueless on what your images are all about.

Buzzfeed ALT Text

3. Using of “noreply” email

Lomography Noreply

Generic addresses, especially ‘no-reply’ prevent your readers from engaging with your business. And we don’t want that.

We want to receive emails with email addresses that we can send a reply – where we can ask questions, or give feedback.

‘No-reply’ email address has also been proven to decrease open rates, and increase unsubscribe and complaint rates.

If you’re not yet convinced that you should give up using ‘no-reply’ email, perhaps this guideline will finally persuade you.

The CAN-SPAM Act: A Compliance Guide for Business

“Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.”

4. Generic salutation

Personalization is a very important part of email creation. We give value and attention to emails that we know is made especially for us. And how do we know it’s for us?

When it’s addressed to us – when names are mentioned.

So stop that “To whom it may concern,” “Dear Sir,” or worst “{INSERTFIRSTNAME}” salutation and start using actual names.

“…years and years of sifting through emails has conditioned people to discard anything that doesn’t come from a recognizable friend or family member and/or doesn’t open with a personalized greeting. Any message that doesn’t refer to the recipient by name is getting discarded—period—never to be pondered again. You have to be on a first-name basis with your recipient. That’ll get you in the door, so to speak, and leave the recipient open to reading your message.” -Dan Forootan (How Important Is Personalization To Your Email Marketing Campaign?)

5. Misleading content

We’ve been promising something good in our subject line. Now we make sure that the content justifies it.

I’ve been subscribed to HubSpot for quite sometime now, and they never fail to keep their promises. When they say that a free guide or eBook is included, expect that a download link is included in that email – and expect that it’s really free.

HubSpot Email Content

Just like the subject, avoid using spam trigger words like “prize,” “free,” “bonus,” “buy,” and “order.” Instead, use persuasive words like “because,” “you,” and “imagine.”

You can use HubSpot’s The Ultimate List of Email Spam Trigger Words to know what to avoid.

6. No call-to-action

Unless you’re doing a personal email, and you just want to say ‘hi,’ you need to put call-to-action.

The very reason why you’re marketing through email is because you want to sell something, or perhaps you want your readers to benefit something for you. The point is you either want to give, or you need something – usually both.

Make your intentions clear by putting call-to-action. And guide your audience on what to do – until the very last step.

“Be clear and direct with your users, telling them exactly what you’d like them to do.”Conversion Rate Experts

KISSmetrics has always been generous with giving steps and options. Just take this example below:

KISSmetrics Call to Action

Including a short explanation or bullets of your product’s features with call-to-action button is also a good way to convert.

Evernote Call to Action

7. Multiple emails with the same content

Weeks ago, I committed a mistake that nobody should ever follow.

I published a post in SEO Hacker, and later on decided to modify the headline and slugs. There’s nothing wrong with that – you can always change your title and slugs if you feel that it’s necessary to do so. However, when your published post is automatically being sent to thousands of subscribers, then you have to be careful.

In Aweber, which is our email marketing software, every time we publish an article, it automatically sends an update to our subscribers like this:

SEO Hacker Email Marketing

Once it’s sent, and you modified the slugs of your post, it will generate a new email – regardless if it’s the same post or not. That’s what I did, and that’s the dangerous part.

Just by modifying the slugs, I have sent two emails (in the same day) containing two different titles but the same content and is directed to the same article.

SEO Hacker Email Marketing Mistake

Not a very nice move!

It can confuse your readers, or they may not give importance to your emails at all, because really, who wants to be bombarded with multiple emails with the same content?

8. No option to unsubscribe

Admit it, even if you have compelling content, there will always be people who won’t like (or will stop liking) receiving marketing emails. That’s why you need to give them the option to unsubscribe – and make it visible.

Last year, Google (for Gmail) added a new feature, displaying the unsubscribe links at the top of messages.

Unsubscribe Google Feature

“Making the unsubscribe option easy to find is a win for everyone,” Google wrote in a Google+ post.

But whether released or not, you should always include an ‘unsubscribe’ button.

Final thought

Sometimes we get so excited, we want to jump right in and just do things for marketing’s sake, leaving no chance for proper planning and execution.

But, that’s not how it should be – even in email marketing.

Once in a while, you need to do an audit of your email marketing. Ask yourself, “how is it working for me?”, “what are the things I need to improve?” Then you can try different styles, different approaches, perhaps different tones, but never ever commit these 8 email marketing sins. Unless you want it directly in the spam folder of your recipients.

Happy email marketing!

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Tools to Increase Dwell Time https://seo-hacker.com/tools-increase-dwell-time/ https://seo-hacker.com/tools-increase-dwell-time/#comments Wed, 17 Jun 2015 10:55:40 +0000 https://seo-hacker.com/?p=9862

Tools to Increase Dwell Time

Now that we have a better understanding of how Dwell Time Metrics affects SEO, especially after Google launched “Mobile-geddon”, you might be asking, “so how can I improve my dwell time?

Well, that depends on your site’s current performance, which will then show what improvements are needed. One thing is sure though, getting a Long Click is never easy, and it absolutely requires time and patience.

It’s great that there are tons of tools to help improve Dwell Time – but note that these don’t guarantee a Long Click for your website or webpages. However, it will definitely increase your chances of better engagement with your audience, which will also increase dwell time, and in the long run will lead to a Long Click.

How to Increase Dwell Time and Tools to Help You Achieve It

1. Get in the searchers head

It’s important to know what people are searching for, and what exactly they’re looking for when they visit your site. In the Solving the Pogo-Stick Problem Whiteboard Friday by Rand, he listed great solutions to the Pogo-Stick problem, and one of them is getting in the searchers head.

You need to start asking what questions these people have. What will make them engaged? What do they want to know?

Ask Questions

Imagine if you know these things, then it will be a lot easier to produce content that people will actually love.

For this matter, you can use Quora to ask questions, to have a gist of what people are searching for, or you can also use survey tools like Qeryz – we’ve seen tremendous increase in our time on page since we installed it.

2. Web Design and Responsiveness

Design is a very crucial part of a website. If you don’t have good design and layout, even if you have astonishing content, chances are your audience will leave your site.

Design

If you’re looking for good web design templates, there are millions of available and free themes out there, but if you want the best that you can use as pegs, you can check out Awwwards and Dribbble – aside from templates, you can also reach out to designers for advice, and even hire them if you have the budget and if you feel like you need an expert.

With the increasing rate of mobile users, it is also important to have a responsive website. We’ve published an article about Mobile-geddon in which we also enumerated some of the great tools that can help analyze your site’s mobile responsiveness. You might want to check those tools here.

Aside from web design and mobile responsiveness, you should also evaluate your images (featured images, article’s images, and even the images from your sidebars). To help you create high visual-quality images, try out Canva and Pablo by Buffer.

3. Title Tags and Meta Descriptions

Here’s what we usually overlook. We tend to focus on other things – design and other strategies like link building. But if we really try to understand the process of a search query, we will then realize that after searchers hit the ‘search button’, Title Tags and Meta Descriptions will appear – not your design or content – not yet. And it will help searchers decide whether or not to click on your site.

To make sure that you’re in control of your title tag and meta description, you can use plugins like SEO Ultimate, SEO Yoast and iJoomla.

You can also do a quick run of your website to know if all your pages have the right title tags and meta descriptions by using Contentlook and A1 Website Analyzer – we’ve written an intensive guide on conducting a site audit using these tools, check it out! Or just embed My Site Auditor, a free SEO audit tool on your site to engage your audience as well as to get an analysis of your own site – that’s hitting two birds with one stone!

4. Load Speed

Site Speed

Like design, it’s up to the load speed whether people will continue browsing a website or not. If you fail in this part, then don’t bother asking why your website’s dwell time is too low.

Tools like Pingdom Website Speed Test and GTmetrix can definitely help you analyze the performance of your website. Now, if you find that your site’s loading too slow, we have varieties of guide to Site Speed Optimization:

You can also use plugins like W3 Total Cache, and WP Rocket or try out MaxCDN for a foolproof high speed website.

Final Thought

There are tons of things that you can do to increase engagement on your website. I found this 61 tips for increasing engagement – yes that’s a whopping 61 tips! But it will always boil down to user-experience.

Today, Google will rank sites with the best user experience. And what’s the best for users is the best for Google.

So before you do too much SEO, too much link building, and other strategies consider following these ways first. After all, our goal is to engage with the right audience, with the hope of making them returning visitors or to customers.

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The Untold SEO Secret Behind Dwell Time Metrics https://seo-hacker.com/untold-seo-secret-dwell-time-metrics/ https://seo-hacker.com/untold-seo-secret-dwell-time-metrics/#comments Tue, 09 Jun 2015 04:04:42 +0000 https://seo-hacker.com/?p=9815

dwell-time-metrics

There are very few things written about Dwell Time Metrics (A.K.A. User Activity Metrics) as a ranking factor relative to linkbuilding, on-site SEO, and yes, even microdata. Knowing that Google sneaked in the Phantom 2 update (which became known as the “Quality Update“) to their core algorithm right when they launched the highly-awaited, “Mobile-geddon”, this untold SEO secret has become even more important.

If you’re wondering, here’s what the Quality Update is about according to Moz:

The Quality Update — May 3, 2015

After many reports of large-scale ranking changes, originally dubbed “Phantom 2″, Google acknowledged a core algorithm change impacting “quality signals”. This update seems to have had a broad impact, but Google didn’t reveal any specifics about the nature of the signals involved.

I’ve always been a fan of Bill Slawski’s knack in unravelling Google’s patents. Because of Bill, all the patent-jargon becomes understandable and makes proper sense in how we do our work as SEO specialists (thanks Bill!).

He wrote one in specific about the “Long Click” and it’s such a coincidence that I was also led to read another article from a long-time SEO specialist that tackled user activity as an indirect, but powerful SEO factor.

What is the “Long Click”?

 

“On the most basic level, Google could see how satisfied users were. To paraphrase Tolstoy, happy users were all the same. The best sign of their happiness was the “Long Click” — This occurred when someone went to a search result, ideally the top one, and did not return. That meant Google has successfully fulfilled the query.”

– Steven Levy

From that statement, we can easily derive that Google thinks this way:

  1. If a user clicks on a website, and stays there, does some things, spends some time and then leaves that website fulfilled, that’s a really good thing. We have successfully given the user a relevant result.
  2. If a user clicks on a website and goes back to Google, it must mean that the website was not able to fulfill the user’s intention and must be re-evaluated. Perhaps we should let another website take its place on the rankings and see if that performs better.

A user who makes a search query in Google, clicks on a site, and goes back to Google to look for another site is more commonly known as “Pogo-Sticking“. Pogo-sticking is not a good thing.

The reason behind that is, Google wants users to get what they want – what’s relevant to their search query. If the user doesn’t get it, Google is not doing its job properly. And Google wants to do its job well.

This makes the Long Click that much more important. Here’s what Bill said about the importance of the Long Click:

“Your ability to create pages that can end up in a “long click” from someone who has come to your site in response to a query, is also a “search success” metric on the search engine’s part, and you both succeed.”

– Bill Slawski

So if you get Long Clicks for your website from people coming from Google, that makes you, Google and the user happy. It’s an extremely happy situation (yay!)

So how do we make sure that we get the Long Click?

That’s the million-dollar question, isn’t it? There are numerous ways to engage your audience but the Long click doesn’t start with user engagement. No, it starts with your Title Tag and Meta Description because that gets the click-through.

1) Always put a Title Tag that Delivers

A Title tag that ranks is awesome. A title tag that ranks, gets the click and doesn’t deliver what it says it should, is bad for SEO.

For example, if you have a Title tag that says “Free SEO eBook”, it should go to a page that really allows people to download that SEO eBook for free. Otherwise, if you’re asking for any kind of payment, the user would just go back to Google and look for another site that offers a free SEO eBook.

Make sure your Title Tag keeps its promises.

2) Always make sure your Meta Description Reinforces the Title Tag

What your Title Tag is promising, the Meta Description should explain in further detail. Simple as that.

Meta Descriptions allow for a lot more words than what would fit in a Title Tag. Naturally, you’d want all the words that don’t fit into the title tag to pepper your Meta Description.

Okay, so that’s two easy and actionable things for you. But here’s the important part – if you’re ranking on a specific spot in the Search Engine Results Page, you have to get the click-through that your spot merits.

Google Click Through Rates 2014Image Credit: Marketing Land

Why?

Simply put, if you don’t get those click-through rates, it means your Title Tag and Meta Description isn’t really all that appealing. It doesn’t really describe what users are looking for when they type in their search query.

So Google will naturally rank you down.

Nasty, right?

Click to Dwell

So now you’ve got an awesome Title Tag and Meta Description ready to haul in the clicks, what do you do next? Next, and this is very important, you make sure that they stay until Google considers their Dwell Time Metrics as a Long Click.

One really easy way to do that is to make sure that unwanted pop-ups and ads are not in the way between your user and their goal in your site – whatever that may be. That almost ensures that the user will bounce off immediately.

90% of the time, the user’s goal in your site can be derived from their click-through. Which means that their goal is derived from your Title Tag and Meta Description.

From the example earlier, this means that if you’re offering a free download of an SEO eBook, you are able to deliver it right away. This prevents pogo-sticking.

However, it doesn’t necessarily increase dwell time metrics. For this reason, you have to engage them further. It could be through thousands of different ways depending on your industry. One way I engage my audience here in SEO Hacker is by showing them a small, unintrusive survey on the lower-right section of the screen.

Qeryz on SEO Hacker

Yep. That survey has been answered by at least 7,000 people. Most of them coming from Google. Since installing it, our time on page (on a per-page basis) has increased significantly.

You could signup for this survey tool for free here.

One other thing I did in light of this, is to install a Free site Audit tool in our company’s website. This has increased user dwell time for that site.

Wrap-Up

The Long Click is a relatively new patent granted to Google. On top of the phantom, “Quality Update” core ranking algorithm, I can only guess on how important this will turn out to be over time. Connecting your SERP snippet’s promises (Title Tag + Meta Description) -> to your user’s experience (Anti-Pogo-Sticking) -> to an increased Dwell Time (Engagement) may take a lot of work depending on the scale of keywords you’re trying to hit.

Oh well…

At least it’s a lot more concrete than linkbuilding.

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5 Reasons Why Your Content Marketing Fails https://seo-hacker.com/reasons-content-marketing-fails/ https://seo-hacker.com/reasons-content-marketing-fails/#comments Thu, 04 Jun 2015 07:24:25 +0000 https://seo-hacker.com/?p=9797

Content Marketing DiagramI want to ask you to look at the diagram above, for just a few seconds.

Have you done it?

Now I want to ask, is that how you do your content marketing campaign?

If I’m going to make a wild guess, I think “No” is probably your answer. And if I’m going to be really frank with you, this is also why your content marketing campaign is failing.

In this article, I would like to tell you about the step-by-step process of content marketing and the importance of each. You’ll also find misconceptions of many people about content marketing and how to avoid them. Hopefully, by the end of this post, you’ll realize that as much as content marketing is fun and effective among any other online marketing strategies, it also requires time and patience.

Reason #1: You think you can write whatever topic you like

Sure you can, it’s your blog anyway. But if you’re aiming for visitors, take time to plan for your topics. You can’t write random topics and expect your traffic to spike.

Here’s how you should do it:

Step One Topic Creation

Option 1: Follow the skyscraper technique

If you’re not familiar with it yet, you may check it here or here.

You can use BuzzSumo or Ahrefs Content Explorer to look for topics that are already gaining good numbers of traffic and social shares, then create a better version of it.

This technique not just expedite the process of topic creation, but also gives you a clear view of what audience are really interested in.

Option 2: Find an answer to, “what is the world asking for?

Some people assume that topics that they think are interesting are also interesting to others.

That’s why you end up writing content that only you can relate to.

You need to stop assuming and start building content that people are actually searching for.

You may browse questions in Quora where real people interact with each other. You’ll be amazed by the amount of questions people have, and how they crave for answers.

Quora Asking Questions

Once you know what people want to read, you can start writing epic content to quench their curiosity. When you’re done, don’t forget to share it on threads where you found those questions.

Reason #2: You think SEO is not important

Some marketers think that optimizing content for search engines is too technical, that SEO is only all about keyword stuffing.

Well, then, you’re missing a big chunk of success whenever you think that way.

Step Two SEO

SEO is a vital part of content marketing, hence you don’t have to overdo it.

In fact all you need is a little bit of keyword research, because let’s face it, you want to rank for keywords that people are searching for.

After that, you just need to allow yourself at least five minutes to put proper title tags, meta descriptions, slugs, alt tags for images, and interlinks.

Don’t take SEO for granted. There are tons of great content out there, but failed with putting proper meta descriptions and title tags, this diminished their chances of getting higher click-through rates.

Reason #3: You think that you’ll miraculously be viral

You might think that after hitting the ‘publish’ button that your job is over.

Heck no, you’re not even close.

You can’t write and hope that someone will notice and share your blog post. It doesn’t work that way.

Step Three Amplification

When I started blogging about my personal experiences almost a year ago, I only have two readers: myself and a friend from college.

But, my blog isn’t a diary, and no matter how random my blogs are, I still want readers – we all do.

So, I started joining communities, started asking questions and started answering questions through my blogs. That’s when good things start happening.

To amplify your content, you can:

1. Join or build community – being part of a community will not just give you an avenue to share your post, but will also help you build relationships with other bloggers or experts
2. Broadcast – share your post in all your social media accounts, as well as through e-mail.
3. Tap the same people who already shared related content – if you used BuzzSumo or Content Explorer to look for popular content, there’s an option where you could check where it’s being shared, and who’s sharing it. List it down, and start reaching out to those people.

Referring Domain

You may also check comments from the original post, and reach out to those who commented. Let them know about your remake content.

Here’s a good example of an outreach:

Outreach

This usually works because you know that you’re tapping the right people.

4. Paid advertisement – if you have the budget, it’s completely okay to advertise your content through Google AdWords or Facebook. It’s been working for us so far.
5. All of the above – it’s best to try all the options

Reason #4: You disregard analytics

Step Four Measurement

Creating topics, producing content, optimizing and amplifying it – I know, the whole process of campaign is such a tedious task, that’s why most marketers stop on the amplification part.

But measuring your success is very important, especially if you’re planning to do the same process again. You can’t keep following the same flow if you don’t have any proof that it’s working well for you.

Reason #5: You gave up too easily

Just because your efforts are not converting to high traffic or sales, doesn’t mean you should give up.

Content marketing takes time, and there will be occasions when you will need to analyze each step, find out what’s lacking. Then, there will also be times when the whole strategy wouldn’t work – at least not yet, and it’s okay.

Success doesn’t happen overnight.

When the SEO Hacker blog started mid of 2010, it didn’t have a lot of visitors.

Traffic is inconsistent.

These inconsistencies only inspired us to write better content. From 500 visits a month on 2010, now we’re getting 50, 000+ visits per month.

SEO Hacker TrafficSEO Hacker Traffic 2015It’s because giving up is not part of our vocabulary.

Conclusion

The problem with many marketers is that they look for the easiest and fastest way to market their content, while it’s not bad, let’s admit that long term benefits usually come from long and hard work.

Now, it’s time for you to share your experiences. What’s your content marketing process? Do you have any content marketing misconceptions? And were you able to avoid them? Share us your insights by commenting below!

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