SEO Philippines| SEO Hacker Blog http://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Wed, 23 Jul 2014 05:58:17 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 A Simple Guide to Retaining Your Customers http://seo-hacker.com/simple-guide-retaining-customers/?utm_source=rss&utm_medium=rss&utm_campaign=simple-guide-retaining-customers http://seo-hacker.com/simple-guide-retaining-customers/#comments Wed, 23 Jul 2014 03:56:20 +0000 http://seo-hacker.com/?p=8616 Secrets to Successful Link Building

Customer retention is the ability of the organization/brand to attach its existing customers to a specific goal/action. This could increase the time of the customers staying in touch with the company and be satisfied with the other offerings the brand is willing to provide.

There are several ways to actually retain your existing customers/clients but one that is under-utilized by most companies today is email marketing.

Email marketing requires a strategy and user-based actions to yield good results – high open and conversion rates. It doesn’t have to make every action complex and advanced, but simply be good with the basics.

In this post I’d like to share a few basic tips on how you can make your customers stick to your brand for the longest time you want.

Provide your customers with what they want

Sending newsletters that are not of interest to your existing subscribers is only a waste of time. The reason they stay and subscribe to your blog/product/offerings is because they want something from you and to get them become your brand evangelists, you have to satisfy that need.

Create a landing page that explains a specific action you want your user to take. It could be getting them to download your ebook, subscribe to your blog updates or get a free coupon from your brand.

Set the following elements perfect in your landing page first:

  • Clear offer and an image of it.
  • Text copy that describes your offer
  • Additional descriptions (features, testimonials, etc.)
  • Emphasized call to action (use complementary colors)

These are simple details that can be added and designed to your website by using landing page softwares such as Get Response and Unbounce.

Ensuring that your conversion-oriented pages match with the intent and need of your visitors could make the value of your content and offerings clear to them.

Provide user-targeted and readable newsletters

Newsletters are personal tool of the brand that is used to interact with its audience. Its enabling power to quickly share the brand’s content assets to the existing subscribers allows the brand to have an effective content promotion activity.

However, sending newsletters should be handled with care. One mistake in design, format and quality of content could result to many unsubscriptions (since some of your users would not be satisfied with the content contained in your newsletter).

Here are a few examples of newsletters that you can get insights from:

Findmyblogway Newsletter

Insights from this newsletter:

  • A simple description about the blog post shared could give your readers a brief overview of the article.
  • A short overview of your next content piece could give your subscribers an idea of the quality and blogging frequency of your brand (daily or weekly posting).

Feedback Findmyblogway

Insights from this newsletter:

  • Allowing your existing subscribers to participate in generating topic ideas for your blog will ensure that your next content piece would get some good traction.
  • Initiating conversations with your users could help you identify things that you need to work out on your content and on your customer/user relationship in general.

SEJ Roundup Newsletter

Insights from this newsletter:

  • If you’re publishing several blog posts every week, then a single round up newsletter could help your readers know about the latest blog updates.
  • Provide social opportunities to your blog’s guest contributors by including their Twitter handles in your newsletter.

Product Maintenance Newsletter

Insights from this newsletter:

  • Update your existing product users of your upcoming maintenance to get them ready with it. Otherwise, you’ll end up receiving bad feedbacks in your support email.
  • Use social profiles for customer service interaction to easily answer product-related questions from your customers.

Make it easy for your users to access your content

Free content should be made accessible to download/consume for the users. This will not only serve as good assets for your brand but could also open doors of opportunities for link building, brand strengthening and social sharing. Since the more you provide useful and expertly-made content in your industry, the more it showcases your authority and expertise in your particular field

Few tips to make your content freely accessible to the public:

  • Make it visible by linking to it from the most important areas of your website (header, sidebar, footer, end of the post/page, etc.)
  • Remove unnecessary element forms in your landing pages (e.g. phone number and company address for an ebook download page).
  • Promote your asset on relevant community discussions (forums, blogs, Q&A, etc.)
  • Link to it from your content distribution platforms (guest blogs, news sites, brand interviews, curated lists, etc.)

You can also create premium content available only for those who’ve access to your website, for existing subscribers or  for your brand’s current customers/clients. Providing this type of content could make your customers/clients/subscribers feel important and the chances of them sticking to your brand are higher.

Final thoughts:

Customer retention should not be made complex to any brands of any sizes. It would always boils down to providing the best experience for your users/customers/clients in terms of product use, website’s user behavior and offline interaction.

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The Secret Strategies to Successful Link Building http://seo-hacker.com/secret-strategies-successful-link-building/?utm_source=rss&utm_medium=rss&utm_campaign=secret-strategies-successful-link-building http://seo-hacker.com/secret-strategies-successful-link-building/#comments Fri, 18 Jul 2014 04:42:45 +0000 http://seo-hacker.com/?p=8630 Secrets to Successful Link Building

Lately I’ve been compiling link building techniques to share with everyone, and also a way for me to even prove that link building still has its value in spite of the growing numbers of SEOs believing that it’s dead, it’s not going to bring you to the top, and it’s better to focus on content alone.

I respect that, and of course I’ll forever agree that content matters, but the truth is link building, like I mentioned on my previous blog, will always have its worth. It will always serve a big role in SEO – link building is never dead, it’s just improved.

In this article I will show you some of the common link building strategies that I use, and how to even develop your execution.

1. Blog commenting

Blog commenting is the most common way of building links, one of the easiest and perhaps one of my favourites too.

The reason why many think that it isn’t effective anymore is because many had become aware of the real meaning behind it – to build links, to sort of get some PageRank juice.

This awareness launched the creation of plugins like Disqus, and the ability to “nofollow” links from comments really helpful. Relax. It’s okay. We all want dofollow, but over the years I learned that gaining traffic is actually more important than getting PR juice.

So how do you actually get traffic from commenting?

  • Ask questions. When you ask questions instead of a simple compliment, you’ll most likely get a better chance of approval because you obviously show interest in the topic, and that is already a good thing especially if it’s a dofollow link. But, even if it’s not, your question could still trigger webmasters or other commenters to check on who you are, and why you might be asking such interesting questions. This is also a great way to build connections. Here’s a great example. Check the complete discussion here.

SEO by the Sea Comment

  • Answer questions. You understood the article, and you saw somebody ask a question – answer it.
  • Compliment. Who doesn’t like to be complimented? I still find this helpful especially if you really mean all the kind words you said.

2. Guest posting + interlinking

We have 4 great link builders in our SEO team. All of them know how to prospect well, come up with topics and pitch, but what they do that most link builders don’t is to interlink.

Here’s a quick guide to higher chances of getting accepted:

Step 1: Prospect. Prospecting is not just about searching for sites with good PR or DA. It has to be relevant to your niche, gets good traffic and is credible enough.

Step 2: Study the website, and the founder (or his team). Most link builders neglect to do this part. They think that reading the homepage is enough, sorry but it’s not. Spend a little time browsing recent posts, categories and even the profile or about section. Doing this will make steps number 3 and 4 a lot easier.

Step 3: Pitch. If you follow step 2, you probably know the names of the CEO and his team, and you won’t start your email with “Dear webmaster”. Knowing your prospects’ site well will also help you come up with good and related topics.

Step 4: Interlink. Let’s assume your topic was accepted, and you’re done writing the article. Now, it’s time for you to put links.

Aside from your personal links, take time to link to some related posts of your prospect. The site owner or his editor will most likely interlink, so do this for them instead to save their time, and to show that you know about their site. This will surely bring good relationship.

3. HARO

HARO or Help A Reporter is where you can ask for sources to help you with your project by asking questions, or available content to support whatever your assignment is. The good thing about this is that you can also be the source.

I find Nishank Khanna’s guide on how he personally does this really helpful.

4. Content strategy to get links

Uploading content is not just actually for you to have something to post on your blog – it’s more than that. It is always important to post great, compelling articles because it gives you a greater chance of being mentioned to social media sites, curated blogs or even link you as a source.

Few days after I wrote “What Everybody Ought to Know About Link Building”, it was mentioned in Vertical Measures and Inbound.org.

5. Social media referrals

Most links from these channels have nofollow attributes, but still bring good traffic and conversion, so don’t take this strategy for granted.

Your social media sites should be an avenue of useful stuff, so don’t just put links from your site, you can also mention others’ posts, as long as it’s worth sharing.

Using hashtag is good too – I get good numbers of favourites and retweets when I put hashtags.

6. Testimonials

Giving quick reviews and testimonials to applications, tools or software that’s related to your theme is also a good way to build links. Try out some tools, reach out to developers, and ask if you could be part of their testimonial page. It’s a win-win scenario.

There are so many ways to build links, and this page won’t be enough. Perhaps this interview with 20 SEO experts on best link building strategies will help you learn even more about it. You can also sign up at SEO Hacker School and learn more about link building for free. Just don’t be afraid to test them out.

What link building strategy do you mostly use and how effective is it? Share it to us by commenting below.

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11 Things I Learned Organizing SEO Summit 2014 http://seo-hacker.com/learned-organizing-seo-summit-2014/?utm_source=rss&utm_medium=rss&utm_campaign=learned-organizing-seo-summit-2014 http://seo-hacker.com/learned-organizing-seo-summit-2014/#respond Thu, 10 Jul 2014 09:12:50 +0000 http://seo-hacker.com/?p=8582 SEO Summit 2014

I was nervous the night before. I walked to and fro my workstation – it was 2am in the morning. I was set to give the opening remarks at around 9am a few hours from then. I wasn’t going to have enough sleep.

I haven’t had a good sleep in weeks.

SEO Summit 2014 was my first shot at trying to create a better standard for the hacker-type SEO conferences here in the Philippines. There are three goals to making the SEO Summit come to life:

  1.  We wanted this to be a charity event – giving away all the proceeds to the poverty-stricken students of Timoteo Paez Elementary School.
  2.  We wanted to be able to organize the first high-quality, hacker-type SEO conference in the country.
  3.  We wanted SEO specialists here in the Philippines to be able to get together, learn from each other, have an agreement, share insights and ideas, and ultimately, unite.

There is a rising number of honest to goodness SEO specialists in the Philippines. However, like the early times of China, the practices, agreements, alliances, and overall outlook of SEO companies and freelancers here in the country is segmented and broken. We have to go beyond that.

We want the world to know that the Philippines is one of the best places to go to with your website’s SEO. Right now, we’re not there yet – in fact, we’re near one of the least places to go to for good SEO (probably just one or two steps behind India). SEO Summit is one of the things that will change that.

I plan to make this a yearly event. In fact, we’re already in the early planning stages of next year’s SEO Summit. I’ve learned a lot, you know? And I wanted to share with you some things that I’ve picked up along the way.

1) Plan Early

We planned everything just 6 months before. For an event like SEO Summit which was supposed to house more than 300 people, that was absolutely cramming. A conference with 300+ people, a ticket price of 2,500 per head, three niche prominent speakers, and all things besides, you have to plan at least a year ahead – for the simple reason that this will affect everything else. Especially the sponsors.

2) Get Sponsors Really Early

Newsflash! Sponsors allot budgets way ahead. Usually a year ahead. You can’t just squeeze in and ask them for a sponsorship at the nick of time to get some of that juice. We looked for sponsors just 3 months before the event. It was a grave mistake!

I could say that it’s nothing less than a miracle for us to have closed deals with the sponsors of SEO Summit 2014. Won’t happen again for next year.

3) Document Everything for the Next Event

We can’t go to the sponsors and simply tell them “It went great!” They won’t appreciate that. You have to document as much as you can. We got videographers and photographers to cover the event and the sponsors. SEO Summit is not just a one time thing.

As such, things have to grow and sponsors love to see how the last one went. If they like what they see, chances are they’ll be willing to shell out more for your next one.

4) Pay your Presenters

I’ve been to a lot of events wherein presenters get invited (myself included) and we don’t get anything – not even a love gift of some sort. And that’s fine because those events don’t charge for anything. However, our specialization in the field and the time we take preparing our PowerPoint decks and practicing our presentations is not charity work.

SEO Summit paid its presenters for what they’ve contributed. And this will keep on as a practice. If you’re interested in speaking at the SEO Summit 2015, get in touch with me. Send me an email.

5) Provide a Seamless Experience

Steve Jobs believed in controlling the user experience – and that’s because he sincerely believed that consumers don’t know what they want. You have to give it to them. To some extent, he’s right – but that’s also because he’s an exceptional visionary.

Quality standards are extremely important especially in a big event such as SEO Summit. Providing an end-to-end experience to our audience means getting all your presenters to do their topics and Powerpoint decks ahead of time – so you can align to and reinforce each other’s topics.

Wouldn’t it be awesome if my presentation continued off in some way from where the previous presenter ended? I think so.

It would make the entire experience coherent.

6) Encourage your Speakers to Practice

And practice the hell out yourself! A great speaker’s secret sauce is simple: Practice, practice, practice. I practiced from 12am to 2am – just a few hours before my opening remarks. I didn’t deliver the most stellar of my presentations, but I sure nailed some points down – and the audience took it home. And that’s very important.

7) Haters will Hate

The evaluation forms provided much needed insight to me and the organizing team. There were lots of good comments and some bad ones – but with good suggestions. However, I’ve also stumbled upon hate comments there that had no constructive suggestions to offer at all.

These things are to be overlooked. Haters will hate – let them. After all, they might’ve paid to do just that.

8) Ask for your audience’s Evaluation

We handed out evaluation forms during the seminar to know what our audience thought of the whole thing. As it turns out, it provided rich insights on what to do and what not to do for next year’s. The audience was kind enough to tell us what to do and what to stop doing to make things better. We only got 87 people to tell us their thoughts but the data is more than enough to make us sure of our action points for SEO Summit 2015.

Here’s an overview of what people think of the seminar:

SEO Summit Ratings 1SEO Summit Ratings 3   SEO Summit Ratings 2SEO Summit Ratings 4

9) Asking Around before the Summit Helped

Using Qeryz micro surveys to collect statistics and gather people’s opinions before the event proper gave me some serious back-end insight. It helped me a lot to get to know what kinds of people are attending the SEO Summit and how I should direct my presentation to cater to that.

Here are some of the questions I asked using Qeryz:

Are you a:

  • Small to Medium Business Owner – 26.5%
  • SEO Specialist – 43.5%
  • Marketing Manager of a Company – 14.2%
  • Self Employed – 15.8%

Would you still Attend the SEO Summit Next year even if it’s not for a Cause?

  • Yes – 91.3%
  • No – 8.7%

Not only did we get insight of who’s attending but we got a boost in making this a repeat seminar since people are eager to attend for next year’s too!

10) There Aren’t Going to be a Lot of Walk-ins

In a niche industry like ours, people who are going to walk in are very few. Only those who told me they would walk-in and pay on the day really did so. For niche events like SEO Summit, strongly encourage your target audience to pre-confirm and pre-pay online so you won’t worry about your attendees on the day itself.

11) Ask the Audience’s Questions in the Website

I think that the questions in the Ask me Anything (AMA) section could’ve been asked through the website using a tool like Qeryz. They could be attributed properly and answered better on the day of the event too! We’ll try to do this for SEO Summit 2015.

I made tons of mistakes trying to organize SEO Summit 2014. The good thing is, I’ve learned and we’re adjusting everything to make SEO Summit 2015 extremely better.

Hope to see you guys next year!

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What Everybody Ought to Know About Link Building http://seo-hacker.com/what-everybody-ought-know-link-building/?utm_source=rss&utm_medium=rss&utm_campaign=what-everybody-ought-know-link-building http://seo-hacker.com/what-everybody-ought-know-link-building/#comments Wed, 09 Jul 2014 04:06:57 +0000 http://seo-hacker.com/?p=8446 Link building is not dead

Link building is dead. I’ve heard it a hundred times, and I still don’t believe it’s true. On the contrary I think link building is becoming more and more valuable.

When I joined SEO Hacker, I started as a link builder. I wasn’t good at it. I messed things up; put links everywhere, and put the wrong anchor texts. But I found link building to be an exciting part of SEO. So I read blogs, tried it on my own site, and brainstormed with my teammates.

I exerted heaploads of effort to really learn this stuff, from prospecting to planting links, so to hear that it’s dead kind of annoyed me. We didn’t stop building links, we just developed new strategies.

Algorithms change over the years, and so do strategies, but one thing is for sure: link building will always be included in the SEO pattern.

Still in doubt? Let me enumerate the things you ought to know (things that you probably know already but neglect them anyway) about link building – why link building is one of the best SEO tactics, and of course, why you still need it.

Link building means relationship

My favourite link building strategy will always be guest posting for the reason that its main purpose, at least for me, is to share knowledge. With guest blogging, I’m able to give out information to a much larger community, and have my name on different websites, but that’s not the best bit of it. Pitching is the most interesting part because I get to talk to different people. I admit that there are webmasters who don’t like my pitch enough to even reply to me, but then there are also those who really spend time reading my email, and would give an effort on replying – that’s where real relationships begin.

My contact list is filled with webmasters that I’ve known through guest posting, and even until now I still communicate with them whenever I write articles, and they email me as well whenever they post something new.

Relationship means building connections, authority, credibility and also proves that you’re a human being.

“In fact it’s totally doable to get links once you behave like human being. People are special creatures. They want to make friends. You have to be perfectly yourself so that people befriend you and spread the word about your content.” –Tad Chef, The Tao of Link Building

My goal is to plant links, but I do care about the pre-linkbuilding stage as well – asking and eventually gaining connections.

Link building means visibility

We know this already, but let me just remind you. We build links because we want to be visible. However, we tend to forget that more than just being visible to search engine spiders, we need to be visible to people. This makes the old style of link building not appropriate anymore. Now we choose to place links on sites that are credible enough, because we want to gain the same credibility that they have.

You see? It’s not just about putting links everywhere, it’s not just about being visible to Google or other search engines. Now it’s more about being visible to readers.

“The more relevant links you obtain – either editorially or via link building methods – the more chances to make a sale or boost your traffic conversions.” -Luana Spinetti, 14 Reasons Link Building Belongs To Marketing (Not SEO Nor Google)

Link building makes everything connected

Links make up the web. Without links, you cannot move from one webpage to another or one website to another. Link building makes these connections possible.

Check our Foundational Lessons in SEO-Hacker School to learn more about links and link building.

Last but never the least…

Link building means giving resources

If there’s one thing that I would always say to my readers, and even to myself, it’s to write for people. People should be the priority, not the search engines. Same goes with link building, people are the priority, not the engines.
Link building is a way to give readers more options, more resources, and of course, more knowledge. That’s why throughout the years, Google has been encouraging everyone to put links on the right anchor texts – it is not just for Google to crawl the web better; it’s more for readers to be lead to right and better sources, and it is also for you — yes, for youto gain more credibility and trust.

Linkbuilding is knowledge sharing

Sometimes we want to write all our ideas, but then it makes our article long and boring. That’s why we build links, so we could just direct our audience to another blog that also supports our ideas.
Link building makes giving more information possible in a way that readers wouldn’t be bored.

So, now do you see the value of link building?

Can you see now why it’s not dead, and why it won’t die?

It’s safe to say that the old style of it has lost its value, but never the whole idea of link building. I’d say it’s not dead. It just got better.

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SEO Rank Monitor Review http://seo-hacker.com/seo-rank-monitor-review/?utm_source=rss&utm_medium=rss&utm_campaign=seo-rank-monitor-review http://seo-hacker.com/seo-rank-monitor-review/#comments Wed, 02 Jul 2014 03:34:47 +0000 http://seo-hacker.com/?p=8512 SEO Rank Monitor

As a marketing specialist my goal is to (of course) market our SEO company, SEO-Hacker. Part of that is to monitor results of all the efforts we do to better rank on Google and other search engines, and I can only do that much easily if there’s a tool to support me.

For the past year we’ve been testing out tools that help us generate reports either for our own websites or client’s sites. Today, I got the privilege to try a new tool – technically it’s not new since it’s been available for five years already, but they just launched its 2.0 version which only improves this tool.

This article is a review of SEO Rank Monitor.

Pros

1. Accurate ranking results

Who doesn’t like an accurate report? The very reason that we use tool is to get the right data without having to do manual checking on search engines.

The good thing about this tool is that it gives you accurate ranking results for specific keyword or keyword groups.

Keyword Report

2. Track ranking from different search engines and locations

It enables you to track your rankings on different search engines and locations. It allows users to check their position for three search engines in one result (per campaign), meaning that you don’t have to change your settings whenever you need to see your rankings from other engines.

Search Engines

3. Check ranking change between two dates

Two DatesI think this is the best part of this tool because it allows you to check your performance between two dates, plus it also gives you a colourful chart of rankings overview, your top 10 best-performing keywords, and website stats: PageRank, Alexa, and sites speed both for desktop and mobile.

Note: The tool only show the last “complete” day which means you’ll have to manually switch to another date on the first day to see results.

Chart

4. Mobile ranking data

As I mentioned on number 3, you can check your sites speed for mobile browser, but not only that, this tool also generates reports for mobile the way it does with desktop. In fact you can actually access this tool using mobile phone because of its responsive design.

Mobile Ranking

Noticed the mobile icon? You can just click that button to check your rankings for mobile. It’s already there! Easy right?

5. User-friendly interface

Not only is its design responsive, it also has a very user-friendly interface that lets you navigate with the tool easily. I also like the fact that every part of it has labels (some even have icons, like the mobile icon that I just mentioned) which helps user better read, understand and share data. Even the colours they used are pleasing to the eye.

Dashboard

6. Spy on your competitors

Another thing that I like about this tool is that it gives you the chance to get a comparison report between your competitors – what their rankings are for certain keywords and historical date of a specific keyword.
You can track your competitors’ performance on different search engines both for mobile and desktop. With this feature you can avoid their mistakes and focus only on improving your site.

Competitors

7. Easy report for clients

You can easily export reports in PDF, excel and CSV file, or share it directly to your clients using a generated URL. Soon, you’ll be able to set up email reports to be sent automatically daily, weekly or monthly – this is something that they’re still working right now.

Report

Cons

1. It takes a while to pull data. It took me 20 hours before I got a full data results the first time I created a campaign. Take note that reports are not always generated after 20 hours, it usually happens on the first time you create a campaign, it also depends on number of keywords, competitors and internet connection.

2. No tutorial. If you don’t know how to explore and navigate with tools, or if it’s your first time ever using a tool, you might have hard time with this.

3. There’s a limit of keywords depending on the plan.

Conclusion and additional note

There is a getting started area on the FAQ page, the SEO Rank Monitor team will add (video) instructions soon, so you should watch out for that!

Overall, this is another great tool that you should try to better monitor your sites performance. You can check SEO Rank Monitor for free, they have a 14-day free trial, or check its pricing.

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