SEO Philippines| SEO Hacker Blog http://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Wed, 16 Apr 2014 06:20:53 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.3 How to Build a Strong SEO Team http://seo-hacker.com/build-strong-seo-team/?utm_source=rss&utm_medium=rss&utm_campaign=build-strong-seo-team http://seo-hacker.com/build-strong-seo-team/#comments Wed, 16 Apr 2014 05:48:25 +0000 http://seo-hacker.com/?p=8287

Alright, alright, I’m not going to keep it any longer. Here’s the secret sauce why SEO Hacker is what it is today.

Move a little bit closer.

Are you listening?

Okay, here it is….

I have a wonderfully awesome SEO team.

I’ve always dreamed of having my own team with particular traits. Fun, rowdy, full of ideas, smart, dissatisfied with the status quo, and ultimately, people who want to change the world.

How to Have an Awesome Team

SEO Hacker Team 2014

That’s what we all want to end up with at the end of the day isn’t it? An awesome team. A group you can have fun with while being rigorously productive.

If I’m going to credit my hiring strategy to one thing, it’s this: Prayer.

Sounds cheezy doesn’t it? I know.

But I’d be lying if I tell you otherwise.

I always lift it up to the Lord whether or not I’m making the right choice in hiring this guy or this girl.

And you know what? I’ve made mistakes. There has been times when I’ve put people in the team and it had a disastrous effect on morale and team chemistry.

But often times it has resulted in a positive team dynamic that even I couldn’t have predicted.

And I just couldn’t credit that to myself.

We are a team of young guns. Our ages range from 20 to 28. We’re very dynamic when we’re dishing out ideas, strategies, and yes, even jokes.

Don’t settle.

One of the immutable laws of management physics is “Packard’s Law.”

It goes like this:

No company can grow revenues consistently faster than its ability to get enough of the right people to implement that growth and still become a great company.

If your growth rate in revenues consistently outpaces your growth rate in people, you simply will not – indeed cannot – build a great company.

And I believe that with all my heart.

That’s why I don’t settle for someone just because we need a new helping hand.

If the work is too overbearing, don’t compromise. Find a way to lift the burden at least temporarily until you find the exact right person you need to fill that role.

One of the things I don’t settle with is the age limit. I want people who will join the SEO Hacker team to be of the same age gap as the rest of the team.

That way, it’s super easy to get along with each other and because we’re all considerably young, we have a very fun time working and relating with each other.

Have a Wise Compensation System.

Compensation is important, but for very different reasons in good to great companies. The purpose of a compensation system should not be to get the right behaviors from the wrong people, but to get the right people on the bus in the first place, and to keep them there.

The problem with most companies is they negotiate. They try to make the wrong people produce “right behaviors” when a very different culture, principle and belief system it is instilled in that person. This is something that you just can’t buy – and most companies don’t understand that.

And in doing so, they keep the wrong person in their team.

Let me put it this way:

Suppose you have a basketball team and you have a point guard who dribbles the ball so well but doesn’t know how to pass it out to his teammates.

What happens?

Not only is your point guard unproductive, he causes the whole team to lose.

And that would lead to a loss in team morale and respect for the coach.

You see, having the right person in the right seats in your bus is critical. As an SEO company, we are tempted to think that if you’ve got people who are skilled in the work you tasked them to do, that’s it.

You’re wrong. That’s not it. People who are skilled in their work is great – as an individual. But what happens when you put them together with the rest of the team?

They can be excellent ball handlers, but do they know how to dish it out?

Your compensation system should attract the right players, not to keep the wrong ones and change them by encouraging them to produce the ‘good stuff’.

Don’t Push your Weight Around

I may not be the best guy to say this but here goes anyway: Don’t be the boss of your team.

God knows I try my very best to be a team player – and that means not pushing my weight around whenever I’m in the office.

Now don’t get me wrong – that’ doesn’t mean that I don’t delegate, that I don’t tell people what to do, that I don’t utilize their assistance.

It means that whenever I delegate, I make sure to thank them after the work is done. It means that when I tell people what to do, I also tell them how to do it or at least where to start. It means that I utilize their assistance and make sure they feel my gratitude afterwards.

People on top today must understand that if you’re paying someone to work for you, it doesn’t mean that you own them.

They will always be people – and there’s a huge advantage to both parties if you remember that.

One of the best management strategies I have ever applied (albeit not perfectly) is to put myself in the other person’s shoes. There’s a powerful realization that can come out of being on the other side of the coin.

And this new knowledge and feeling should drive any other decisions you will make about the situation henceforth.

Let them Hit the Ground Running – with Shoes on

SEO Hacker Jumpshot

Often times, leaders and managers ‘feel‘ that this person is capable of doing this or doing that. The result is that they will let this person do the work immediately – without proper training or equipping.

They expect the person to learn the ropes by taking them to the forefront of the battlefield from day one.

The truth is: it’s not the way to go.

Although it may be comfortable and time-efficient for the manager or leader to do that in the short-term, it’ll be disastrous long-term.

The person who hit the ground running will have bled his feet dry in trying to get his head around how things go instead of being able to run with shoes on and go the distance.

This goes especially for SEO companies.

You can’t expect someone new to understand what should happen in the complex world of SEO without proper training. And you can’t teach everyone yourself – that would be too time consuming.

What I did with SEO Hacker was mentor a few key leaders who passed on the training to the newcomers in the team. And after they’ve been trained, they are required to train the new wave of fresh blood themselves.

As Oppenheimer often referenced,

“The best way to learn is to teach.”

And that’s something we try to utilize in our team.

Keep Up or Step Down

One of the things I notice why people lose respect for the leader is that the leader is not growing personally.

The team is doing all the work. The leader is simply cruising off.

While it’s true that the purpose of having your own team is to take the load off your back, it doesn’t mean that you could slack off – it means that you should take on other loads to carry – to push the company forward.

When I loosened my management of the SEO Services team, I pushed forward with the SEO School project. I assembled another team to help me – and we’ve been learning new things together in a skyrocketed rate.

It’s tough because SaaS is a whole new ballgame and I need to learn the ropes. And the whole SEO School team with me.

You see if the leader is not modelling growth, why would anyone else be encouraged to do so? Conscious, deliberate growth is really, really tough.

But it is also really, really rewarding.

When you grow and take on more load that push the company forward, it boosts morale, it earns you respect, and ultimately, you are giving your company direction and momentum to move forward.

Nothing could be better.

Building an A Team

I cannot stress out enough how grateful I am to have an awesome team helping me build this company from good to great. I cannot stress enough how important it is to have your own A team backing you up especially when you’re a services oriented company such as ourselves.

These are some hiring and management strategies I keep close to help me make sure that we have the best company culture – and keep it that way.

How about you? What are some of your hiring and management strategies that has proven effective overtime?

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Content Marketing Tips for E-commerce Sites http://seo-hacker.com/content-marketing-tips-ecommerce-sites/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-tips-ecommerce-sites http://seo-hacker.com/content-marketing-tips-ecommerce-sites/#respond Tue, 15 Apr 2014 05:23:32 +0000 http://seo-hacker.com/?p=8269 Ecommerce Cart

Several tactics had evolved in the past few years that enhance every phase in a content marketing process. They make every task much easier and quicker but still yielding the same or even better results. And the most effective content marketing tactics for e-commerce sites are the overlooked techniques which, if properly utilized, can greatly affect the conversion goals targeted by the campaign.

In this post, I’d like to share with you a few tips on how you can assure that your content marketing efforts are of high quality and will certainly help your brand achieve its business-related goals.

Conduct reverse engineering regularly

Reverse engineering is the process of analyzing a competitor’s content portfolio as well as its backlink profile to have better insights of the needs and behavior of a market sector.

For B2C businesses, analyzing other brand’s strategy in promoting their products is a superb way of improving the content assets of a website. Thought it will require some testing to see the results, reverse engineering will help you set benchmarks and expectations for a good start of the campaign.

Use Amazon to find well-written descriptions of your competitor’s product and/or similar assets of other brands. This will give you insights on which industry terms are most commonly used and are possible to be included in your content assets (you can target these terms on your own blog posts).

Get inspirations from product reviews/commentaries. You will find queries from your potential customers that you can take advantage of for your own content pieces.

Use Mentions.net and Fresh Web Explorer to scale brand mentioning of your competitors (Great tip from Jason Acidre). To see how your competitors got those mentions, ask yourself the following questions:

  • How frequent do they get their branded mentions?
  • What are the page(s) that they mention most? Is it the homepage or a blog post?
  • What is the content format of the link? Is it a video, an image or a text-based content?
  • What are their intentions of sharing the link? Did they find it useful? Interesting?

Backlink analysis helps you find the top pages of your top competitors. Using some link tracking tools, you can get some inspiration for your content given that you’re able to see what your audience wants to read/learn/consume in your industry.

Identify the evolving needs of your target users

Start with your own company/website. If you have a support team who answers queries from your customers, take a look at your customers’ questions and find some loopholes. Answer those questions through your blog posts and let them know about it.

On Twitter and other social sites, type in your keyword followed by a question mark to find the latest questions of your potential customers. Adding these queries to your list of blog topics will add value to your content pieces.

Utilize content templates for your blog

In content marketing, there are so-called “content templates” which refers to content formats/styles that are repeatedly used for one’s blog but are still adding value to its target audience.

Here are a few content templates that you can consistently apply for your E-commerce’s blog:

  • Buyer Guides

When you create tools to support your sales team, turn them into buyer guides (they can range from 10-15 pages). These pdf-style content assets are your brand’s call to actions. Use them to get more email subscribers and social sharers for your blog.

  • Crowdsourced Content

Crowdsourced content or group interviews are easy to create since you would only need a list of contributors/interviewees and an interesting topic to capture the interest of your readers.

Here is a good post by Content Marketing Institute about creating and promoting a crowdsourced content that you might want to check out for future references.

  • History

Everyone wants to learn about the origin of a thing (especially if it is something not mostly talked about in schools). Posts that talk about the industry’s history can potentially interest readers to learn also about the brand (which can increase the chance of getting more customers for the company).

  • Case Studies

Category and/or product-based case studies are best to perform when they prove success in performing one situation that uses the tool of the brand or similar tools. It increases brand awareness given that the audience are able to see the value/benefits the brand can provide.

If you want to learn more actionable content marketing tips, you can check out the extensive 11-step guide by SEO Hacker on Breaking down Content Marketing or my post on how to promote your content.

What works in a B2B blog might also work for a B2C blog. You only need to test and see which works effectively for yours.

P.S: Subscribe at SEO Hacker’s Growth Hacks Newsletter to receive highly valuable content marketing news!

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How our Team Stays Updated with SEO and Digital Marketing http://seo-hacker.com/team-stays-updated-seo-digital-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=team-stays-updated-seo-digital-marketing http://seo-hacker.com/team-stays-updated-seo-digital-marketing/#comments Wed, 02 Apr 2014 11:07:13 +0000 http://seo-hacker.com/?p=8252 Keeping Updated with SEO

I understand. It’s really tough to keep yourself updated with all the clutter, truths, myths, and ultimately, crap content out there on the web. So here’s the little ingredient we use at SEO Hacker to keep ourselves updated with the latest in the industry.

Growth is Important

The day a tree stops growing is the day it dies.

Growth is common – especially in our day and age. There are just so many things to learn. So many things to get good at. And in a competitive, knowledge-based industry, growth is vital.

Without growth, you simply die.

Yes you may still have clients, and a team, and an office. But the day you stop growing, you’re doomed. Because the whole world is outgrowing you.

You don’t want that to happen.

No one does.

My Personal Benchmark

SEO Trends

I read around 5 relevant blogs a day more or less. It depends on my schedule. By relevant, I mean relevant to my personal growth in the industry and as a leader.

Stuff that are (mostly) not from 9gag.

I read stuff about SEO, copywriting, social media marketing, web development, User Experience, Analytics, and so on and so forth. These are stuff that I place my whole business on. Stuff that were able to help me bootstrap SEO Hacker without any investors, and without any significant capital at all.

Consistent personal growth has been the key to leading and growing SEO Hacker. Reading books, testing strategies, tinkering with code – all of these things has shaped my leadership, management and marketing skills into what it is today.

Our Drive for Growth

The SEO Hacker team is not at all big. We’re just 16 people trying to work our way serving clients. Sounds boring doesn’t it?

Well, it’s not.

Growth makes things fun in our office. Everyone’s free to try anything – just not in the client’s web properties of course. My teammates each have their own personal blogs where they can tinker, test and learn.

But the best part is, we share what we’re learning in our internal Growth board.

SEO Hacker Growth Board

Trello is a free project management tool you can use. We’re using it for all sorts of purposes – and we’ve figured out a way to use it for growing ourselves and taking the entire team with us.

Whenever there’s something new I’ve learned, I put the article in our Growth board, link it to the proper website and notify people in my team who will benefit from that piece of knowledge.

Easy as pie.

Tools and Resource Sites we Use

Finding the right articles for you and your team doesn’t have to be difficult. Here are some good starting points:

Inbound.org – this is basically a marketing community that can double as an inbound marketing news feed and resource center. Almost all the latest posts in all sorts of blogs are in there.

SEO School Forum – me and my team regularly post thought-provoking entries in our forum. You can sign up here. It’s free!

Groove Blog – A very interesting, no-holds-barred approach in starting a SaaS business. I’m mostly the one posting this in our Growth board because I can completely relate to what Alex is going through.

Quicksprout - Say what you will but Neil Patel is definitely shaking the digital marketing world with his advanced guides and simplified entries on technical and marketing know-hows.

The Top 10 Inbound Marketing News to Stay Updated

We found that it is extremely hard for webmasters and business owners to read up and keep up on the latest trends, news, and strategies on the web.

So we figured out a way to make it really simple.

We went through the tons of articles we read each month, and sifted out the best, most actionable, and extremely relevant ones to send out as a newsletter.

And so Growth Hacks was born.

Growth Hacks Form

It’s where we put the best of our Growth Board – and make sure our subscribers grow with us.

Is it hard keeping up with SEO and Digital Marketing?

Not really.

Sign up for our monthly Growth Hacks and grow your team with us!

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Real Tools we Use: Rank Tracker http://seo-hacker.com/real-tools-rank-tracking/?utm_source=rss&utm_medium=rss&utm_campaign=real-tools-rank-tracking http://seo-hacker.com/real-tools-rank-tracking/#comments Wed, 26 Mar 2014 03:21:57 +0000 http://seo-hacker.com/?p=8201 Rank Tracker

One of the most basic tasks of SEO is rank tracking. This is how you check if what you’ve been doing is working for you. Here’s one of the tools we use to check our client’s rankings.

Rank Tracker is one of the tools that I love to go back to whenever I need an immediate pull of fresh rankings. It’s ease of use depends on how much data you need. Let’s dive in.

Pros

1) Tracks Rankings Pretty Accurately

Rank Tracker pulls in fresh data from the web. It basically scrapes search results. If you don’t have a working proxy, chances are, some of the search engines (such as Google) will block you off after a number of automated queries. What you’ll need is a good set of private proxies. I recommend Squidproxies.

Of course, having these private proxies means that there’s a monthly retainer you’ll have to pay. Bummer.

The good thing is, you can use those proxies for something else – get creative.

2) Can track Rankings from Virtually all Search Engines and lLocations

Rank tracker can be set to track rankings based on a specific search engine and location. They even have Youtube in the list.

USA Search Engines

You can track rankings specifically from Google.com.ph or from Bing ph or Yahoo ph. It’s a very convenient feature as I don’t need to manually scrape rankings when I’m tracking localized keywords.

Search Engines by Country

 

3) Data can be Filtered and Sorted

Select Data set

This is a no-brainer. You can sort the spreadsheet with rankings or keywords or the number of visitors, etc.

You can also select which data columns show up on the spreadsheet and which do not.

Note: Rank Tracker will pull data regardless of whether it is shown in the spreadsheet or not.

4) Can show which page Ranks for the Certain Keyword

Google-URL-Found

One of the things I love about Rank Tracker is that it shows you which page in the website ranks for which keyword. This gives you an idea as to which page in your website you could focus your efforts on – instead of second-guessing.

5) Can show Ranking History through a Line Graph

Line Graph History

It’s quite fun to see how your SEO efforts and Google is dancing your rankings up and down against your competitors. It’s also quite helpful when a client wants to check a certain keyword or two and you could take a snapshot of your work in a line graph and show him/her.

Of course, this is assuming you’re doing a good job.

6) You can put in any Number of Keywords – to your Heart’s Desire

No limits. No increase in price whenever you exceed a certain number of keywords you want to track.

Of course, the more keywords you put in, the longer it will take to pull the data. It’s not really a case of ‘the more the merrier’.

Track smart.

7) You can Connect to Google Analytics to track how many Visits you got for that Keyword

Wouldn’t clients want to see how your efforts are converting into traffic?

Wouldn’t you like to pull that data up in a snap?

Ranktracker makes it happen.

All you have to do is connect your Google Analytics with RankTracker and it’ll pull the data for you. Just like that.

Reporting

Rank Tracker Provides rank reporting for clients so you don’t have to. It’s just a click away.

Reporting Box

It provides a suite of data for your clients including: Visibility, Search Engine Rankings, Keywords Bringing Visitors, etc.

Cons

  • You need to constantly run it (doesn’t automatically track rankings for you)
  • You’ll need your own proxies
  • A little more difficult to see the increase and decrease of your keywords’ rankings
  • It takes a while to pull data – depending on your internet connection and number of keywords
  • You can only pull data for one client at a time
  • Bogs down a computer when left running for a while

You can check out RankTracker for free or buy it for $124.75.

Rank Tracker is just part of SEO Power Suite – it’s a bundle of 4 powerful SEO tools we use. Try it for free or buy the 4-tool bundle for just $299.

This is a review for Rank Tracker - an SEO rank tracking software by Link Assistant.
Review of Rank Tracker
Date Published: 03/26/2014
It's a good starting choice for rank tracking for SEO specialists
4 / 5 stars
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The Rising Digital Storm: SEO and Online Marketing in the Philippines http://seo-hacker.com/rising-digital-storm-seo-online-marketing-philippines/?utm_source=rss&utm_medium=rss&utm_campaign=rising-digital-storm-seo-online-marketing-philippines http://seo-hacker.com/rising-digital-storm-seo-online-marketing-philippines/#comments Thu, 20 Mar 2014 03:48:59 +0000 http://seo-hacker.com/?p=8207 Growing SEO Need in the Philippines

Back in 2012, local online marketing expert Jason Acidre predicted that the Philippines “will have toppled off all other countries in the worldwide SEO landscape” in 2014. As we approach the end of the Q1 2014, I think he was right on target.

Overall Economic Growth in 2013 and Beyond

The Philippines has been outdoing itself in terms of economic growth. In early 2013, Philippine GDP grew by 7.6%, which went beyond the government’s target of 6-7% for the whole year.

Rappler reports that the Philippines still grew by 6.5% in Q4 2013 and 7.2% throughout the entire year, even with the devastation brought by Typhoon Haiyan in November.

Rappler GDP

In 2013, The World Bank also upgraded its 2014 economic growth forecast for the country from 6.1% to 6.4%, and predicted that private consumption, sustained remittances, and the expansion of the business process outsourcing (BPO) industry will continue to drive overall growth.

The Nation is Going Digital

The local digital landscape has been growing fast. A report by Tigercub Digital describes the Philippines as “the perfect digital storm” because of its favorable demographics, economic growth, and its population’s digital lifestyle.

Tigerclub Demographics

The Philippines also has the highest level of brand engagement across all online content channels in Southeast Asia (25.6%), which exceeds the global average for online brand engagement.

Philippines Online Engagement

The Philippines’ increasing awareness about the importance of digital has also increased the demand for training, education, and community building. Looking at the website for Fiera de Manila, a professional congress organizer, you can see the number of events related to SEO, SEM, and digital marketing has increased starting 2012.

The Rise of SEO in 2014

The digital revolution is going to take the Philippines by storm this year. With all these businesses going digital, it’s only natural for the demand for SEO services to rise. Based on our own clientele, we’ve seen the local SEO market grow by over 500% in the past 12 months, and it shows no signs of slowing down.

We’ve been dealing with local and international clients since we first started offering our services, and many local businesses have only just begun discovering the need for proper SEO. There are those who are still relying on old SEO techniques (if they do SEO at all), or are missing key elements of a well-rounded SEO strategy. To me, this is a strange trend given that there are so many local SEO providers offering services to international businesses and brands.

A Call to Action for Local SEOs

The Philippines has a lot of potential in the digital arena, but there are too few SEO providers specializing in services for local businesses (One of which is SEO Hacker - check out their list of SEO services). All this time we’ve been concentrating on servicing and educating foreign brands in need of better SEO – it’s about time we shifted our focus to local businesses in need of SEO and digital marketing.

While outsourcing services to international brands is still important to keep the economy growing, we have to remember that local brands need an online presence to grow and fully realize their business potential. 2014 is the start of a new digital age in the Philippines, and it’s up to us to lead the way.

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