SEO Philippines| SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Wed, 27 May 2015 16:16:06 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 4 Ways to Create Content for Retail Websites https://seo-hacker.com/4-ways-create-content-retail-websites/ https://seo-hacker.com/4-ways-create-content-retail-websites/#respond Tue, 26 May 2015 08:30:30 +0000 https://seo-hacker.com/?p=9763

Ways to Create Content for Retail Websites

Your retail website only has a matter of seconds for it to capture interest. Consider the articles you have read, the books you’ve started as well as the speeches you have heard.

Initial exposure is what helps people in determining if they’re going to spend the time listening, reading, viewing or watching. Simply put, there’s just so much competition for their time that people won’t exactly invest a lot of theirs when it comes to these things.

You may have a magnificent ad campaign, develop a viral marketing tool and attract affiliate programs, but if your retail website isn’t content-rich, the spikes in traffic that are the results of your effort are only going to be ever so passing. So, keep in mind that content that’s educational, entertaining, informative, useful and valuable attracts and retains audiences better.

Here are 4 ways to create content for retail websites:

1. Develop your strategy and carry out effective tactics

Strategizing

Know what your retail website will look like, how you can position it on the world wide web, and the type of Internet components it should have for it to achieve success.

Make decisions on reaching, communicating, and keeping in touch with your customers. Will they be purchasing more of your products, read the articles on your retail site, subscribe to the newsletters, “talk” through blogs and/or communicate through online communities?

2. The design of your retail website

Design

The retail website of your dreams ought to be designed by professional standards, is both attractive as well as engaging, and is easy enough to navigate. Doing so will help your retail site gain the attention and the interest of visitors.

Making good use of different images and action shots also play a crucial role when it comes to your audience. Just remember to keep these in mind with what your site is all about because you definitely do not want to confuse your audience. You can use Shopify for multi-channel retailing on your website.

3. Build links to your retail site

Link Building

You can make use of your retail website in building links to it. Apart from that, you should include links in your newsletters to your subscribers and, of course, on your feeds on social media. After all, the goal here is to create content for your site and, in turn, get the traffic to flow to it so it could show itself higher in the search engine results.

Building links can be easily done since what you simply do is to add links to content across every digital platform you utilize. You could also make comments on your local news sites with links to the content on your website as this could drive visitors to it.

You can check out my recent post on Digital Philippines on building high quality contextual backlinks.

4. Study the competition and create content based on what works for them

Competition

There is wisdom in the adage ”keep your friends close, and your enemies closer.” You need to know what effective strategies the competition is doing and apply it yourself. You can also reverse engineer their content and link building strategies to see what you can improve. You can start with their most viewed content and study the style and formatting of the content plus the link building strategies applied.

Conclusion

The challenge for retail websites is to be able to catch people’s attention with content. Because there are possibly hundreds of websites catering to a specific group of audience, strategies such as the one’s we’ve listed above can help make your retail website stand out.

With these content strategies in mind, coupled with an effective ad campaign, your retail website will definitely be on everyone’s map.

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SEO Secrets We Don’t Usually Blog About https://seo-hacker.com/seo-secrets-blog/ https://seo-hacker.com/seo-secrets-blog/#comments Tue, 19 May 2015 15:10:27 +0000 https://seo-hacker.com/?p=9748

SEO Secrets

Yep you read it right. This is the topic of our last year’s SEO Summit 2014. It’s been a year since that time and we’re thoroughly excited to finally be able to make the make the sessions of local SEO superstars Jason Acidre, Benj Arriola and Sean Si – public!

Webmaster’s Note: You can download all of the videos, Powerpoint decks and AMA sessions of SEO Summit 2014 (for a Tweet or share) here. Also, I apologize in advance for our readers who are not familiar with Tagalog as some of the videos here are not in straight English.

It was an awesome event with over 200 people in attendance. First off was Jason Acidre with his talk “From Zero to Hero”.

In the video he explains his journey to SEO as a pro gamer, a bum and basically a guy with pretty much no vision in life. Looking back, he says that the first part of his life has molded him to who he is as a business person, strategist and SEO specialist.

He goes on to elaborate how he started as an in-house SEO guy working remotely for a company abroad. At the same time, he works on the side on his own project. The funny thing is, he never thought of starting his own company – much less speaking in front of a crowd.

His obsession with SEO fueled his now unintended popularity in the SEO scene.

Here’s his Powerpoint Deck so you’d get a better grasp of his presentation:

The crowd was also able to ask a few questions towards Jason on the AMA session. You can watch the AMA video below:

After Jason, Benj Arriola stepped up on stage. He was actually the highlight of the SEO Summit since he came all the way from the USA. He spoke on a very interesting topic entitled “A Web Developer’s Journey From Blackhat to Whitehat” which pretty much gripped the audience’s attention.

He goes back to the past and tries to lay out how he learned SEO through being a web developer way back in the year 1994. His technical SEO background led him to explore some stuffs that we now call ‘black hat’ practices.

Don’t take my word for it. Watch the video and see for yourself!

I took the liberty of embedding his Powerpoint deck here in case you find it hard to follow it in the video:


Benj’s Ask me anything portion isn’t any less interesting. The questions range from issues on reputation management, to parallax designs and its effects on SEO, to ranking an unwanted page for a target keyword and so on.

Lastly, I gave the presentation on “I’m not doing SEO” which got quite a controversial discussion. While Benj and Jason tackled SEO on the operations side of things, I tackled the business development side of things and how to make SEO ‘work’ for you in terms of monetization – which is acquiring clients and maintaining clients.

I tackled some things like how I started SEO Hacker as a freelancer, built it to a team of more than 20 people and a brand that is well known in the local SEO scene.

Watching it now, I must say my speaking style has changed dramatically since then. I had the shortest talk at 33 minutes.

Here’s my Powerpoint Deck if you have difficulty following it through the video:

I thought that people would’ve ran out of questions by the time it was my AMA session. So I asked Benj and Jason up the stage with me so that people would be able to catch up on some questions they might’ve missed on the earlier speakers.

Check it out!

That’s a handful – over 4 hours worth of content combined. We’ve learned a lot from the previous SEO Summit (it was our first time organizing an SEO event – ever). And we hope to bring what we’ve learned to the table on this year’s SEO Summit.

Speaking of, we’re at our last stretch of days before the SEO Summit 2015 comes around! Make sure you’ve reserved your slot today!

SEO Summit 2015

What: SEO Summit 2015

Where: Alpha Tents, Alphaland Southgate Mall

When: June 20, 2015 – schedule of events can be found here

How: Register here and make sure to be there on the day

Ticket Price: 2,800php

Why: Here are 8 Awesome Reasons why you should attend the SEO Summi 2015

Download your personal copy of the Powerpoint decks and AMA sessions of SEO Summit 2014 (for a Tweet or share) here.

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How do I know if my SEO Works? https://seo-hacker.com/seo-working/ https://seo-hacker.com/seo-working/#comments Mon, 18 May 2015 15:07:50 +0000 https://seo-hacker.com/?p=9722

How do I know if my SEO Works?

This is perhaps a question that precedes all implicit purposes of why you’re doing SEO – whether you’re an agency doing it for a client, you’re a freelancer working on your own site or you’re a small business owner trying SEO out for the first time. It is a timeless question that deserves an answer.

And yes there are ways to know.

Fluctuation Factors

How to know if your SEO is really working is not an easy thing to find out – especially with all the factors at play. So I’ll break it down to major fluctuation factors. Most of which are out of your direct control:

  1. Website Changes
  2. Google Changes
  3. Competition
  4. Searcher Behavior Changes

Keep these four things in mind for now.

Basically, there are two main things that you should use to make sure your SEO is working and these are your Keyword Rankings and Traffic.

1) Keyword Rankings

Rankings

This is why rank tracking is important and is a big industry today. Knowing where your keywords are in the search results is the main indicator of your SEO efforts. Without movement, even if your website is new, means that you’re not doing SEO right at all.

If there are some fluctuations in the first three months in your keyword rankings, that’s a good thing. It generally means your SEO efforts are starting to take effect. The goal is that at the 6th month, you’re at the first page of the search results for your target keywords.

This is also why a rank tracker that is in the cloud is especially helpful in keeping tabs on your target keywords and where they are in the search results. We use SERanking in our team and it works perfectly and (more importantly) accurately for us.

2) Traffic

Traffic

A direct consequence of your keyword rankings is your traffic. Gaining traction on keywords with high competition should mean an additional inflow of traffic. Without an increase in traffic, your SEO efforts are, to put it bluntly, useless.

Traffic increase depends on the website’s niche. We’ve ranked websites that have seen an increase in traffic of over 6,500% in a span of a few years to websites that gained only a menial 300% in the same time period. Whatever the increase in traffic is, what’s more important in the end-game is the revenue it brings in.

Let’s try to see these two things in light of the 4 major fluctuation factors, shall we?

Website Changes

Website Changes

These are things that you directly affect. Your site speed through caching, CDN, asynchronous loading of scripts, etc. Your theme’s framework, your structured data markups, your meta tags, and so on and so forth. Things that you could optimize to the fullest extent to positively impact your SEO and your keyword rankings.

Here’s a shortlist for you to know how you could best improve your on site SEO factors:

Title Tag

Meta Description Tag

Headings Tag

Keyword Density

Image Alt Text

URL Slugs

Internal Links

Outbound Links

Sitemaps

Robots.txt

CDN (Self-hosted CDN or Cloud – we use MaxCDN)

Caching

Asynchronous or Deferred Loading of Scripts

301 or 302 Redirects

Subodmains and Subfolders

Microdata / Structured Data Markups

Technical SEO

Any and every website change you do – whether it’s a revamp of the design, a back-end change, or what have you – if it affects any of these things, rest assured that it will affect your keyword rankings.

Google Changes

Google Changes

We all know the all-famous updates that Google released as one-two punches against spam. Panda, Penguin, EMD, and the list goes on.

Here’s a list of one of the biggest years of Google changes (2012) from Moz’s Google Algorithm Change History:

2012 Updates

Panda #23 — December 21, 2012

Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a “refresh”, impacting 1.3% of English queries. This was a slightly higher impact than Pandas #21 and #22.


Knowledge Graph Expansion — December 4, 2012

Google added Knowledge Graph functionality to non-English queries, including Spanish, French, German, Portuguese, Japanese, Russian, and Italian. This update was “more than just translation” and added enhanced KG capabilities.


Panda #22 — November 21, 2012

After some mixed signals, Google confirmed the 22nd Panda update, which appears to have been data-only. This came on the heels of a larger, but unnamed update around November 19th.


Panda #21 — November 5, 2012

Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was reported to be smaller, officially impacting 1.1% of English queries.


Page Layout #2 — October 9, 2012

Google announced an update to its original page layout algorithm change back in January, which targeted pages with too many ads above the fold. It’s unclear whether this was an algorithm change or a Panda-style data refresh.


Penguin #3 — October 5, 2012

After suggesting the next Penguin update would be major, Google released a minor Penguin data update, impacting “0.3% of queries”. Penguin update numbering was rebooted, similar to Panda – this was the 3rd Penguin release.


August/September 65-Pack — October 4, 2012

Google published their monthly (bi-monthly?) list of search highlights. The 65 updates for August and September included 7-result SERPs, Knowledge Graph expansion, updates to how “page quality” is calculated, and changes to how local results are determined.


Panda #20 — September 27, 2012

Overlapping the EMD update, a fairly major Panda update (algo + data) rolled out, officially affecting 2.4% of queries. As the 3.X series was getting odd, industry sources opted to start naming Panda updates in order (this was the 20th).


Exact-Match Domain (EMD) Update — September 27, 2012

Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume).


Panda 3.9.2 (#19) — September 18, 2012

Google rolled out another Panda refresh, which appears to have been data-only. Ranking flux was moderate but not on par with a large-scale algorithm update.


Panda 3.9.1 (#18) — August 20, 2012

Google rolled out yet another Panda data update, but the impact seemed to be fairly small. Since the Panda 3.0 series ran out of numbers at 3.9, the new update was dubbed 3.9.1.


7-Result SERPs — August 14, 2012

Google made a significant change to the Top 10, limiting it to 7 results for many queries. Our research showed that this change rolled out over a couple of days, finally impacting about 18% of the keywords we tracked.


June/July 86-Pack — August 10, 2012

After a summer hiatus, the June and July Search Quality Highlights were rolled out in one mega-post. Major updates included Panda data and algorithm refreshes, an improved rank-ordering function (?), a ranking boost for “trusted sources”, and changes to site clustering.


DMCA Penalty (“Pirate”) — August 10, 2012

Google announced that they would start penalizing sites with repeat copyright violations, probably via DMCA takedown requests. Timing was stated as “starting next week” (8/13?).


Panda 3.9 (#17) — July 24, 2012

A month after Panda 3.8, Google rolled out a new Panda update. Rankings fluctuated for 5-6 days, although no single day was high enough to stand out. Google claimed ~1% of queries were impacted.


Link Warnings — July 19, 2012

In a repeat of March/April, Google sent out a large number of unnatural link warnings via Google Webmaster Tools. In a complete turn-around, they then announced that these new warnings may not actually represent a serious problem.


Panda 3.8 (#16) — June 25, 2012

Google rolled out another Panda data refresh, but this appeared to be data only (no algorithm changes) and had a much smaller impact than Panda 3.7.


Panda 3.7 (#15) — June 8, 2012

Google rolled out yet another Panda data update, claiming that less than 1% of queries were affect. Ranking fluctuation data suggested that the impact was substantially higher than previous Panda updates (3.5, 3.6).


May 39-Pack — June 7, 2012

Google released their monthly Search Highlights, with 39 updates in May. Major changes included Penguin improvements, better link-scheme detection, changes to title/snippet rewriting, and updates to Google News.


Penguin 1.1 (#2) — May 25, 2012

Google rolled out its first targeted data update after the “Penguin” algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.


Knowledge Graph — May 16, 2012

In a major step toward semantic search, Google started rolling out “Knowledge Graph”, a SERP-integrated display providing supplemental object about certain people, places, and things. Expect to see “knowledge panels” appear on more and more SERPs over time. Also, Danny Sullivan’s favorite Trek is ST:Voyager?!


April 52-Pack — May 4, 2012

Google published details of 52 updates in April, including changes that were tied to the “Penguin” update. Other highlights included a 15% larger “base” index, improved pagination handling, and a number of updates to sitelinks.


Panda 3.6 (#14) — April 27, 2012

Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.


Penguin — April 24, 2012

After weeks of speculation about an “Over-optimization penalty”, Google finally rolled out the “Webspam Update”, which was soon after dubbed “Penguin.” Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.


Panda 3.5 (#13) — April 19, 2012

In the middle of a busy week for the algorthim, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.


Parked Domain Bug — April 16, 2012

After a number of webmasters reported ranking shuffles, Google confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued). This was not an intentional algorithm change.


March 50-Pack — April 3, 2012

Google posted another batch of update highlights, covering 50 changes in March. These included confirmation of Panda 3.4, changes to anchor-text “scoring”, updates to image search, and changes to how queries with local intent are interpreted.


Panda 3.4 (#12) — March 23, 2012

Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.


Search Quality Video — March 12, 2012

This wasn’t an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google’s process and their priorities. It’s also a chance to see Amit Singhal in action.


Venice — February 27, 2012

As part of their monthly update, Google mentioned code-name “Venice”. This local update appeared to more aggressively localize organic results and more tightly integrate local search data. The exact roll-out date was unclear.


February 40-Pack (2) — February 27, 2012

Google published a second set of “search quality highlights” at the end of the month, claiming more than 40 changes in February. Notable changes included multiple image-search updates, multiple freshness updates (including phasing out 2 old bits of the algorithm), and a Panda update.


Panda 3.3 (#11) — February 27, 2012

Google rolled out another post-“flux” Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.


February 17-Pack — February 3, 2012

Google released another round of “search quality highlights” (17 in all). Many related to speed, freshness, and spell-checking, but one major announcement was tighter integration of Panda into the main search index.


Ads Above The Fold — January 19, 2012

Google updated their page layout algorithms to devalue sites with too much ad-space above the “fold”. It was previously suspected that a similar factor was in play in Panda. The update had no official name, although it was referenced as “Top Heavy” by some SEOs.


Panda 3.2 (#10) — January 18, 2012

Google confirmed a Panda data update, although suggested that the algorithm hadn’t changed. It was unclear how this fit into the “Panda Flux” scheme of more frequent data updates.


Search + Your World — January 10, 2012

Google announced a radical shift in personalization – aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off personalization.


January 30-Pack — January 5, 2012

Google announced 30 changes over the previous month, including image search landing-page quality detection, more relevant site-links, more rich snippets, and related-query improvements. The line between an “algo update” and a “feature” got a bit more blurred.

If you would try to compare it with 2015’s algorithm changes, the differences are quite stark. There are just 2 changes thus far for this year:

Mobile Update AKA “Mobilegeddon” — April 22, 2015

In a rare move, Google pre-announced an algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st. The impact of this update was, in the short-term, much smaller than expected, and our data showed that algorithm flux peaked on April 22nd.


Unnamed Update — February 4, 2015

Multiple SERP-trackers and many webmasters reported major flux in Google SERPs. Speculation ranged from an e-commerce focused update to a mobile usability update. Google did not officially confirm an update.

These Google-sized fluctuation factors aren’t really easy to deal with if you’re a person who’s website falls out of the best practices and ethical guidelines. And believe me, there are tons of websites out there that have experienced the fierce wrath of Google and was either penalized, or sandboxed out of the main index.

Competition

Search Competition

There are few things you could do with the competition as an SEO specialist. The best thing you could do is really to just study them. If competitors are affecting your rankings (as they naturally would) here are some things you would want to do to check them out:

1) Study their backlink profile – we use Cognitive SEO for this

What you want to achieve: If their backlinks are coming from places where you could also get links from, try and do so. Sometimes they would have links from sites that are low-hanging fruit in terms of getting backlinks from such as dofollow blog comments or forum posts. Sometimes, it would take much more grinding such as guest posts. And sometimes, if you’re extremely lucky, you’ll find a broken link pointing to your competitor and you could steal it outright.

2) Check out what activities users may be doing to spend more time in their site

What you want to achieve: Make your site visitors stay in your site longer than your competitor. We did this in our SEO Hacker Company Services site by embedding an SEO audit tool that visitors can use for free. It takes around 30 seconds for their results to show on our site so they’d have to wait and spend more time there. This is a great way to lower bounce rate and increase user activity and engagement.

Searcher Behavior Changes

Believe it or not, there are times that keywords shift. Take a look at this chart for example:

How to rank in Google vs How to do SEO

When the term “SEO” was not yet as popular way back in 2007, people were searching for “How to Rank in Google” much more often. Then SEO got a little bit more mainstream and people started shifting to “How to do SEO”. This is not to say that “How to Rank in Google” searches became fewer. It’s just that “How to do SEO” was the right keyphrase to use and so there is a keyword shift that occurred somewhere in 2011 according to Google Trends.

Of course, seeing this chart as it is now, you’d want to target “How to do SEO” rather than “How to Rank in Google” but way back 2007, “How to do SEO” (almost) didn’t exist as a search phrase. There was a change in searcher behavior and sometimes the new keyword/keyphrase does eat up the previous keyword/keyphrase’s traffic.

So… What did you Learn?

You learned 4 simple things:

1) There are two main things to gauge whether your SEO is working or not

2) There are 4 fluctuation factors that affect those two things

3) You could do something about the fluctuation factors to create a positive impact on your SEO efforts

4) You could use this article to tell your client(s) that SEO is not easy and your stuff is working

Hope this shed some light for you in helping you know if your SEO is working or not. If I missed anything or you think there should be more factors to check than these, please let me know in the comments section below.

 

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What SEO Companies Should Say to Their Clients’ Faces… Respectfully https://seo-hacker.com/seo-companies-clients-faces-respectfully/ https://seo-hacker.com/seo-companies-clients-faces-respectfully/#comments Thu, 07 May 2015 07:15:04 +0000 https://seo-hacker.com/?p=9702

What SEO Companies Should Say to their Clients

Dealing with clients isn’t easy, in fact it’s sometimes harder than the tasks itself. But retaining and getting new clients are the reasons why you’re still in the business.

What’s bothering me though is that most SEO companies think that the best way to retain clients is to please them, to do whatever their clients want them to do. But isn’t it your job to make the decision for them, because you’re more knowledgeable, and it’s actually the main reason why your clients hired you?

Some of our clients have been with us since the company started, and it’s not because we tweak their website the way they want it to be tweaked, instead, we recommend strategies, we show them what’s best for them, and we never take for granted the opportunity to communicate with them – we collaborate, and make sure that they understand what we are doing for their brands.

Today, allow me to share with you points that you can actually tell your clients to increase their understanding of your services, and to strengthen your relationship with them.

1. “We don’t fart articles.”

We write quality articles

You need to start telling your clients that you’re not article spinners. Your team consists of real people, think of topics and write content like real people do.

Make your clients understand that more than the frequency and length, your focus is to create compelling articles. Articles that the audience will love, articles that are related to their brands.

The usual challenge, especially if you’ve been handling a specific client for many years now is the inevitable reality that you might run out of topics to think of. That’s why communicating with your clients is a vital part of the process. Ask them if they have upcoming events, maybe they want to highlight some product, or maybe they’re rebranding.

Whatever it is, make sure that you’re updated, so that you’re synchronized with them, and at the same time, you won’t be forced to write mediocre articles just for the sake of publishing.

Tips for keeps: Create an editorial calendar, and ask your clients to provide you with the list of activities and events that they may be having for the next couple of months – be sure to ask in advance, so you’ll have ample time to organize and write.

2. “We’re not after the numbers.”

Quality not Quantity

In link building, most clients think that because you’re SEO experts, you can generate hundreds of backlinks in a day.

And most SEO companies just nod. They say, “yes, we can provide you that.

You need to stop promising numbers, and start explaining to your clients that your efforts will be shifted to prospecting quality websites, and strategizing on how you can actually get backlinks from those quality sites. It will take time, and will lessen your numbers, but it’s what your clients need.

Eventually, you’ll see good results. Results that will last, and will make your clients believe that you’re really an expert in the industry.

Tips for keeps: Create a list of your prospects, make sure that they are relevant to your clients’ niche. Inform your clients that instead of getting backlinks from tons of spammy websites,  your goal is to build a relationship with quality websites, with the hope of getting backlinks from them.

3. “We don’t always go with generic posts.”

It’s never easy to create a social media calendar – you have to be creative and witty enough to post something that will get people’s attention, and you have to have a deep understanding of your clients goal for getting your Social Media services – I’m sure it’s more than just to increase social presence.

If your target is 2 posts a day, you will need to come up with 60 posts for the whole month – 60 eye-catching posts to be more precise.

That’s draining, right?

It’s high time you coordinate with clients. Ask for the list of events, trivia about their companies, or products, and everything else to help you draft a better editorial calendar.

4. “We need resources.”

Have you ever had clients that asked you to develop and design their websites, and you don’t know where to get images, details like the company’s history, address, and the like?

Now, don’t blame your clients for the lack of details.

Maybe you didn’t ask for it.

Before accepting any project, ask your clients if they could provide you details, perhaps images or videos about the company, whatever it is, make your clients understand that you need these things to create a better website, and of course to improve clickthrough rate.

Who would browse a website with no content anyway?

Tips for keeps: List down everything you need, and ask your clients if they have those things. Ask everything from your first email, so as to avoid bothering them all the time, because we all know how busy they are.

5. “We don’t stick to the usual strategies.”

Innovation

Even if you already have a breakdown of your services, let your clients know that you support innovation, and that once in a while you will try different strategies to get a gist of what will work for them.

At the same time, don’t make them look like a guinea pig – that you will play with their sites for the sake of finding the best campaign. Give them a calculated marketing plan. Lay out your purpose, strategies, and expectations.

And since your clients know that you could shift from one strategy to another, and they have a better understanding of your goals for their brands, it’ll be easier to collaborate with them in the future.

Conclusion

In all these points, communication is highlighted. Because just like our relationship with family, or friends, having a clear, and constant communication is what builds a strong relationship.

Do not be afraid to ask your clients if you need something, besides they will benefit from it. Do not be afraid to show your clients what kind of company you are – how you work, your strengths, and even your limitations.

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8 Reasons why you should Attend the SEO Summit 2015 https://seo-hacker.com/reasons-attend-seo-summit-2015/ https://seo-hacker.com/reasons-attend-seo-summit-2015/#comments Sat, 25 Apr 2015 15:07:31 +0000 https://seo-hacker.com/?p=9656

SEO Summit 2015

The air was thick with excitement, the crowds were buzzing, you could almost feel the energy of it all. My palms are sweating in giving the opening speech. It was SEO Summit 2014. The first-ever hacker-type SEO conference in the Philippines. That was almost a year ago.

What: SEO Summit 2015

Where: Alpha Tents, Alphaland Southgate Mall

When: June 20, 2015 – schedule of events can be found here

How: Register here and make sure to be there on the day

Ticket Price: 2,500php before May 15 and 2,800php after

In just a little over 2 months, SEO Summit 2015 will open its gates to the next wave of SEO specialists. Here are 8 reasons why you should attend.

Webmaster’s Note: If you want to check out how SEO Summit 2014 went, we have the videos and Powerpoint decks free (for a Tweet or Share) and available for download here.

1) Handpicked Speakers

SEO Summit 2015 SpeakersThere is no roulette of “Who’s game?” Rather, we handpicked the speakers we know can bring the best of today’s SEO on the table. There’s just three speakers who will be discussing two topics each. One keynote, and one forward-thinking.

“A whole day event with just three speakers?” Yeah, I now it may sound like overkill on the part of the speakers. Trust me, it isn’t. Grant, Sam and I have coordinated to make our topics streamlined to cover more than enough about SEO to get you home happy with some actionable strategies and tricks to boot.

We’re not claiming to be the ‘know-it-all’ authorities when it comes to SEO but we know enough to make each of our own product-based companies running and raking in revenue.

Sam is VP of marketing for DRI – a company that offers printing products and services online. Sam does a lot of hard-core crazy things when it comes to SEO and digital marketing. The few times I’ve spoken to this guy, I lit up with new ideas and went home to apply myself. He’s definitely a goldmine to listen to.

Grant is the founder of Coops and Cages – a dropshipping site that is generating an unbelievable amount of revenue through Grant’s streamlined strategies on SEO and digital marketing. He also heads up operations for Digital Marketing Group which offers SEO and CRO services. Each time that I’m privileged to exchange ideas with him, I always take home more than I’ve given – and that’s a rare thing for me. He isn’t shy in exchanging notes and giving away valuable strategies that he uses in his own site.

I’ve had the privilege of co-founding and running Qeryz – a SaaS company that enables you to gather 700% more user insights from your website. It’s been 11 months since I’ve started Qeryz and we’re getting good traction considering it’s a fledgling company. The main channel we’re doubling-down on in terms of user acquisition is, of course SEO.

So you see, we’re not just three speakers. We’re speakers that started up our own products-based businesses and used what we know about SEO to catapult our businesses to success.

We’re passing on how we did it in this seminar.

2) The Topics are Streamlined

SEO Summit 2014 Q&A

There is no room for “What do you want to talk about?” for us. I’ve been coordinating with Sam and Grant since January and we have agreed on topics that will compliment each other. Our keynotes will touch on the basics of SEO. I’ll be discussing on-site optimization, Sam will cover analytics and data that we need to prioritze for SEO and Grant will touch base on a different approach to linkbuilding.

What’s more exciting is our forward-thinking topics. I will cover conversion rate optimization and how it affects SEO, Sam will be discussing about niche search engines and why you should start investing time working on them, and Grant will touch base on SEO scalability. Three critical things that will shape the future of SEO in a global scale.

3) The Food is Awesome

Thai Basil Chicken

I’m not entirely sure if you remember last year’s buffet lunch but I had a really good time chomping down on the Thai Basil Chicken that Josiah’s Catering served up. This year’s menu is sure to be as delicious as Josiah’s Catering will serve another round of buffet lunch for everyone.

Bon Appétit!

4) We’re touching base with both the Basic and Advanced

Schedule of the Event

One big thing we learned from last year’s SEO Summit – it’s a big, segmented crowd. Some attendees were people who were just starting out in the world of SEO. Some were already neck-deep in the trenches of digital marketing. So do we tackle the basics or the advanced?

Why not both?

And that’s exactly what we’re bringing to the table. Our keynote topics will consist of 30 minutes for each speaker. We will be touching base on the basics of SEO – which is actually what advanced SEO is made up of. Our forward thinking topics will again consist of 30 minutes for each speaker. We’ll be tackling the future of SEO and what’s next after a successful SEO campaign.

Now everyone can follow the flow of content in the SEO Summit.

5) Exclusive slots for 250

SEO Summit 2014

250 is not a lot for the fast-growing SEO community of the Philippines. Last year, there were almost 250 people who attended. This year, we still only have room for 250 so as not to make the venue too packed.

We want to keep the crowd to a small number this year and perhaps that’s the last year we’re gonna keep it that way. Next year’s SEO Summit may look a lot differently depending on how this one goes. In any case, the 250 slots is fast running out so you better make sure you get yours today!

6) Raffles and Games (Free tools to be given away)

Last year we gave off some goodies – including Epson printer/scanners. This year’s is going to be a lot more interesting. We also have digital marketing software to give out to help you improve your or your client’s site.

7) It’s Easy to Reserve a Slot (outline steps)

You could reserve a ticket for yourself and your peers by following these steps:

1) Go to the SEO Summit site and click on Register

2) If you are paying via bank deposit, make sure to scan the deposit slip, fill up the form and press send

Upload and Send

3) If you are paying via Paypal, click on the button, specify your number of tickets and purchase it via credit card or a Paypal account

Specify Number of Tickets

4) Then send your name and your attendee’s names via email to so we can make the registration process easier for you when you arrive on the day

5) That’s it!

8) Other SEO Specialists to Get to Know

With SEO People and one Australian guy

Last year we had A LOT of known SEO specialists join us in the SEO Summit. This year, there will be a lot more of them. I know, because they’ve already registered. Oh, and did I mention that Jon Cooper told us that he’s dropping by ?

Jon Cooper on SEO Summit 2015

(Thanks to the hat-tip @Ven!)

 

Yep. And he’s guesting for the Q&A section. So make sure you get your questions ready!

They told me that the best part of the SEO Summit last year was the after party. I think that’s arguable. But hey, SEO plus beer = happiness seems about right.

So…

Ain’t that a handful? I hope that these 9 things are more than enough reason for you to join the SEO Summit 2015. All that’s left for you to do is secure your slot and be part of this awesome SEO conference.

See you there!

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