SEO Philippines| SEO Hacker Blog SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Sun, 21 Dec 2014 06:55:31 +0000 en-US hourly 1 What Content Marketing Will Look Like in 2015 Thu, 18 Dec 2014 03:32:22 +0000

Future Content Marketing

Remember when newspapers were the most efficient and credible medium in gathering news, even advertising products?

That was the ‘content marketing’ we had decades ago. Nowadays, we have too much that we tend to exert lesser efforts every time, when searching for news or updates about certain events. Perhaps it’s because we’re only a click away from everything we need to know.

But, what’s more amazing about content marketing is how it suddenly became the main strategy of the many – to the point that majority of marketers are only dependent with content marketing, and believe it or not, it works for them.

In a recent study conducted by Content Marketing Institute together with Direct Marketing Association UK, in UK alone, 88% are using content marketing and 48% of them find it effective.

The question now is, will these statistics increase in the next months to come? Or will we find another, perhaps a better way to market our products and services?

My answer is, yes. It will only increase. And that’s not just a wild guess. I would prefer calling it the obvious answer backed by conspicuous events from the past, and those that are happening now.

Past of Content Marketing

Years ago, we’ve seen how digital marketers stepped out of their comfort zone by creating different kinds of content – infographics, videos, podcasts, slideshows, eBooks – everything to avoid being stagnant from the typical blog posts.

Types of Content

The rise of content marketing had also inspired many developers to create tools and applications that will only strengthen the desire to inspire marketers to move from traditional marketing to content marketing. Tools like Buzzsumo, Alltop, Contently, Dribble, Evernote, Trello, Canva, Unmetric and a lot more!

We’ve also found it more effective to invest in producing great content to rank and be viral than to just build links from different sites without the desire to share valuable insights.

Present of Content Marketing

The present of content marketing is nowhere far from its past. How we innovated before, just to come up with different ways to share content, is still how we do things now. And even though we feel like we’ve already used up all the possible types of content and resources, we could still think out of the box. One example would be the use of GIF’s, instead of posting regular photos , because it’s proven to get more attention and make blogs viral.

We’re becoming more and more creative.

And as days have passed, we are more convinced that marketing is incomplete without great, compelling content. This is the same explanation as to why many social media, SEO and even PPC strategies fail – because there’s no good content to support these strategies. We’re becoming more and more aware of the need to produce good content to back other strategies, may it be link building, social media managing or email marketing.

These are all the effects of Google’s initiative to make search more user-friendly and favor only relevant results – forcing many to invest in content marketing.

Future of Content Marketing

The past and present of content marketing will remain, and will improve.

  1. Guest blogging will change its meaning. Guest blogging will no longer be for the sake of link building but to purely, and intentionally, share relevant ideas.
  2. Search will give more favor to valuable content. Like I mentioned earlier, Google’s algorithm will keep on improving – eliminating black-hat strategies.
  3. Many will start writing for people and not for search engines. Because of Google search’s constant improvement, those that make up the fibers of SEO will be keeping up by investing more in valuable content for people, instead of for search engines.
  4. Visual content will grow. The impact of images will continue to be the reason why great numbers focus on creating and using images to support and manifest their ideas. With that, the demand for infographics, as well as decks, will only increase in as time goes by.

But, there will also be new trends this coming year.

  1. Guest video will start. We’ve seen guest blogging become the most powerful tactic in link building and in growing network and reach. Aside from that, we’ve seen how video marketing has evolved. Combining these two strategies would be one of the main things to look forward to and most exciting that could ever happen next year.
  2. We’ll see a decrease with reader’s retention rate, resulting to the creation of more concise articles and materially relevant images. Even though we’ve heard of predictions saying audiences will find whitepapers and eBooks more relevant, with all the available resources – videos, photos, blogs, slides – people will look for the best and most straightforward content they deem efficient.

A lot of things could and would happen, but one thing I’m pretty sure of is that marketers would be more sensitive to the needs of their audiences – strategies will be more personalized and focused on improving user-experience.

We’ll see how marketers bend some of the old and traditional strategies. Just like creating and managing social accounts, we’ll find that more and more businesses will work on building their social presence. But, in the same light, we’ll also see how many will shut their social accounts down after realizing that it’s not working for them.

So, what do you think? Would next year be the year you strategize with content marketing? Tell us more about it by commenting and sharing your thoughts below!

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Ever Wonder what SEO Will Look Like in 2015? These Experts do. Thu, 11 Dec 2014 03:31:20 +0000

What SEO will look like in 2015

It’s that time of the year again. Lots of wrap-up articles are buzzing online with digital marketing trends and predictions, even the things that will change in the coming years.

We’ve seen many developments in online marketing as years went by. We’ve seen how many shifted from link building to content marketing. Many have maximized their capacity to reach audience through social media and a lot of companies even turned their Facebook pages down after realizing it wasn’t effective for them.

With all these improvements, I couldn’t help but be concerned with how uncertain SEO will develop in the near future. As a marketing specialist working in an SEO company I’m starting to worry if our plans will still work in the months to come – whether we need to refrain doing some of our strategies or we just have to sit still and work on what we have now.

Then I thought, maybe this is also a concern of the many.

So, to guide me, and all of you who are wondering how SEO will stand in this coming year, I asked some of the industry’s experts and some teammates of mine about their SEO predictions for 2015.

SEO to be more personalized

Neil Patel

In 2015, I see SEO becoming a much more personalized. In which search engines will start showing results based more on what you and your friends are interested in. They will also use more geotargeting to make the results more relevant.

They are currently doing some of this, but I see them using those two tactics to a much greater extent as it makes results more relevant. This also makes SEO harder to game.

-Neil Patel, co-founder of Crazy Egg, Hello Bar and KISSmetrics

User experience as the next big thing

matthew barby

Looking forward to 2015, I think one of the big focus shifts for marketers will be user experience. This is becoming more and more of an important factor towards search rankings. By this, I don’t just mean that your website is attractive, I’m talking about the experience that a user has when they come through from the search engines matching their expectation based on the query they searched for.

It’s been rumoured that Google will be rewarding websites that offer a good mobile experience to users. I think that this is just the tip of the iceberg. Google have a lot more information on websites and user behaviour within them that we realise, so it’s about time that we started to pay attention to them.

So, if I were to recommend one area of focus (outside of the usual suspects like link building, etc.) then user experience would be it.

-Matthew Barby, digital and content strategist at Wyatt International

Greater emphasis on optimizing content

kevan lee

As more of us begin to understand the value and ramifications of content plus SEO, I can see a greater emphasis on optimizing content, not just going forward but also looking backward. Digging into the archives on one’s website to give evergreen content the best chance to shine is one strategy I’m particularly keen to keep an eye on in 2015!

-Kevan Lee, content crafter at Buffer

Search will become more semantic

Jerod Morris

I think we will see the big trend of 2014 continue, which is that search will become more semantic, and search engines will continue to be focused on indicators of a user’s experience for how they rank sites. So page load speeds and mobile responsiveness will be just as important as the text content on a site, because if a user isn’t willing to wait, or read text on a non-mobile friendly site, then it won’t matter what the content is. Beyond that, finding better ways to adapt content to individual users – again, back to the experience – will be key.

-Jerod Morris, Copyblogger’s VP of marketing

Companies will take time to learn SEO rather than outsourcing it

nicole Kohler

It’s always so difficult to speculate what changes Google will make, or what trends will emerge to render certain methods less effective. So my general feeling is that in 2015, we’ll see more business owners make a conscious effort to learn more about SEO for themselves, and try to take matters into their own hands rather than allow their visibility to be controlled by circumstances outside their control.

With the continued rise of content marketing and free education, there’s now an abundance of amazing resources online from which anyone can learn the basics of SEO, link building, CRO, and so on. This provides an incredible opportunity for startups and business owners to learn how they can compete online, improve their visibility, and earn that top spot on Google. And of course, if they have trouble, they can always call an expert for help.

-Nicole Kohler, web content strategist of WebpageFX

Optimizing websites for mobile search is a must activity

venchito tampon

SEO will still play a huge role in marketing many businesses’ products/services especially those brands that are still building their authority and influence online. With an ethical and strategic approach in search marketing, a company can easily grow its community (brand evangelists and customers) who might potentially help the brand to earn trust from its audience and grow its sales/leads over time.

Mobile search should be given importance by all existing online brands since people today are becoming friendlier with mobile devices and for other reason that this type of gadgets are becoming more accessible to people, which consistently increases mobile searches for tons of keywords every month.

Optimizing websites for mobile search is a must activity in 2015 and for the succeeding years.

-Venchito Tampon, founder of Digital Philippines

Small niche sites will reign

mike murray

Google’s crusade against low-quality inbound links will take major hits by year’s end when a deafening rallying cry bursts through other rhetoric. Threatened by a perception that its systems widely exclude some of the world’s most relevant information, Google will release a new mechanism that will supplement its insufficient Disavow Tool. Publishers who can’t stop unsolicited inbound links and negative SEO will rejoice.

I’m certain the biggest winners in 2015 will be small niche sites that build and honor their brands with frequent content updates, including blogs teeming with fresh insights. They’ll speak the language of searchers’ question-oriented, long-tail queries that will keep gaining traction in this post-Hummingbird era.

-Mike Murray, president of Online Marketing Coach

More Negative SEO Tactics

Sean Si

We’ve seen very interesting things happen in the world of search this year including the pirate update and the “right to be forgotten” incident in Europe. Needless to say that Google is also being frowned upon and antagonized in that part of the world.

Perhaps since it’s so difficult to do SEO the right way today – even if you’re a white-hat SEO guy, I think we’ll see more new negative SEO tactics next year. It makes sense now that people are going to try negative SEO because doing ‘just SEO’  can sometimes seem like you’re hitting your head against a wall. Especially in tightly competitive markets like real estate, erectile dysfunction drugs, payday loans, and so on and so forth.

Don’t get me wrong, I’m not encouraging negative SEO. In fact, I strongly discourage it as it would create a downward spiral in our industry. However it just seems that it’s slowly creeping in to be a more sensible approach to ranking.

-Sean Sifounder and CEO of SEO Hacker and Qeryz

Content will still be King

robin salvador

As SEO is now widely known not just in SEO circles but also in different type of businesses, numerous business owners are now switching their online marketing strategies to SEO Services. In 2015, the competition in SEO will get tougher, and Google will definitely not allow this kind of inorganic search, so expect a much stringent Google.

As for SEO Strategies, content will still be the king of SEO. The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility. Having an original quality content creation is essential to SEO success in the current search climate.

-Robin Salvador, link building specialist at SEO Hacker

Over to you!

Remember, all these are just predictions. We can’t tell who’s right or wrong, but just like the predictions and trends we’ve heard from the past years, you can always take these as guide in your SEO walk.

Do you have any SEO predictions that you’d like to share? Comment them below!

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Why Rank Tracker is a Must-Have Tool in 2015 Fri, 05 Dec 2014 02:51:23 +0000

Rank Tracker We love tools, because they help us become more efficient. While this is true, not all tools are actually helpful as some of them only make things more complicated, and after every usage you’ll realize that you’ve only wasted so much of your time. Now, the year is about to end. Perhaps it’s time to list the tools you’re still planning to use for the coming year, as well as the reasons why you’re bringing them with you in the future.

For SEO Hacker team, Rank Tracker is definitely a tool worth using even in the coming years. It’s not just because of the fact that they set the standard of a good rank tracking tool, but also because they keep on developing features and help users be more proficient with their tasks.

Just this year they updated some of their already existing features, and I am more than glad to present to you the five updated features that make Rank Tracker a must-have tool in 2015.

1. Keyword Difficulty

While most tools give you rankings for the keywords you’ve chosen, Rank Tracker will suggest the most efficient keywords and evaluate how difficult it would be to rank them. Pretty cool, right? This is possible because of the new Keyword Difficulty score in Rank Tracker that helps you choose only the right keywords, so no time nor money would be wasted on less efficient keywords.

Keyword Difficulty

The new feature is basically about a new, niche-based approach to keywords. The new keyword difficulty tool will check the top organic results for every keyword in your project. It works by looking at multiple metrics and analysing the top 10 results in Google, showing how tough every keywords ranking process is.

2. Personalized rankings

Have you ever wondered whether or not you’re getting the accurate rankings of your keywords? Admit it, like it or not, Google’s personalized search by location, browsing history or even your social media activities, especially on Google+, can affect the accuracy of the results you’re expecting. The drive to give users the best search experience moves Google to use all the data they could get from every user. But as much as it is helpful to ordinary netizens, this is also a burden to many SEOs.

But, not anymore.

Since Rank Tracker uses its own built-in browser when checking for positions – its non dependency on history logs or social media activity records gives you non-personalized and unbiased results by default. The best bit of this tool is that, unlike other SEO tools which check rankings using their own IP address – from some country you don’t know and cannot change – Rank Tracker uses your own IP address by default. And in the case you need to check rankings from a certain location, you can still do so by setting a proxy from your target locations.

To do it, go to Preferences > Proxy Settings.

Personalized Rankings

3. Quick domain analysis

When you have plenty of clients but don’t have too much time to check on their analytics, nor evaluate the performance of their rankings, having an instant analysis tracker available in just a click away is quite the advantage. Imagine your tool giving you almost everything you need to understand the standings of your client’s websites from Alexa Rank, number of pages indexed by different search engines to even how many times the site is mentioned on different social networks, as well as how many visits these networks bring.

Eventually, you’ll realize it’s truly worth every penny you’ll spend. Having this kind of feature allows you to quickly evaluate your website’s performance – its strengths and weaknesses, giving you more time to focus on strategizing and looking for other ways to improve your site’s rankings.

4. Historical data options

Another thing that I liked about Rank Tracker is that it lets you choose any date you want the current results to be compared with. It is helpful especially for clients who demand ranking reports from a definite period of time. This also gives you a quick view of your current rankings, as well as those from the past days or weeks – a must have, especially if you want to analyze your progress.

Historical Data

5. New UI (User-Interface)

Like what I always say whenever I’m reviewing tools, I always take the user-interface into consideration – and being able to use something without having to read manuals or watch guides and ‘how-to-use’ tutorials is a whopping bullseye for easy operation. I personally like the less cluttered and organized look and feel of Rank tracker’s new design.

One example would be the new convenient navigation. Remember before when you had to switch between different workspaces using the drop-down menu? Now, they are all visible and laid out in an organized table – you can even create and modify your own workspaces for each project you’re working on.

These are just five of the recent feature updates they had.

Like I mentioned earlier, the fact that they are persistently developing this tool is enough proof that they care and want nothing but the best for their users. Now, that’s the kind of tool we’re proudly bringing in the years to come.

To get this tool, download it here for free! Again, Rank Tracker is just part of SEO Power Suite – it’s a bundle of 4 powerful SEO tools which we professionally use. Try it for free or buy the 4-tool bundle (Pro version) for just $299!

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Link Building for 2015 – A Curated Guide Tue, 02 Dec 2014 05:13:32 +0000

Link Building 2015

Some say there’s no future for link building, that investing on it is just a waste of time. But, being in the world of Digital Marketing for more than two years now, I’ve witnessed how link building helped a lot of websites not just with ranking in major search engines, but also on increasing conversions – in fact our clients can attest to that.

Perhaps it is the same reason why no matter how many people are saying it’s dead, I’m never convinced. I still believe that the most logical way to approach the ever changing search engine algorithm is to nurture the continuous will to focus on creating more compelling content, to develop your link building practices and to neglect all the unnatural ways of doing it.

And now another year is about to end, isn’t it the best time to evaluate your strategies this year, and think of how you can improve it this 2015? To help you with that, I’ve compiled some of the best and most effective ways to build links the natural way this year and the years to come.

1. Link Earning

Gone are the days when you could just plant links wherever you like. Now, the way to acquire link juice and recognition from readers is by creating fascinating content that people would love to link to.

a. 11 Link Earning Strategies to Spice Your Content Marketing  – Digital Philippines

b. The Art of Link Earning – Dejan SEO

c. Forget Link Building. Think Link Earning! – Titan SEO

Being mentioned in social media sites is another great way to earn links. With billions of socially active people around the world, it is much easier to reach your target audience, thus increasing your chance of being recognized and cited as a source.

Link Earning Through Social Shares

d. Bye Link Building. Hello Link Earning – Market Domination Media

e. 7 Legitimate Ways That Social Media Impacts SEO – ClickZ

f. The Foundation to a Sound “Link Earning” Strategy – Web Presence Group

 2. Avoiding Identical Anchor Text

Before, we used to invest so much on optimizing parallel anchor text. But this isn’t the best option now, why? Having too many identical anchor texts is an indication to search engines that your website is over-optimized. Keep in mind that a natural variety of anchor texts is what Google loves – in fact, what we all do.

g. Top SEO Mistakes – All Things SEO

h. Brace Yourself, Google’s Penguin Algorithm Update is Coming – Quadw Technologies

i. Google Penguin 2.0: How to Solve an Over-Optimization Penalty – Erick Danzer

j. How to Avoid Google’s Three Most Common Ranking Penalties and What to Do If You Get Slapped By Them – Search Engine News

Identical Anchor Text

 3. Link Diversity

Simple rule is to not point all your links to your homepage or a certain page on your site especially if you have numerous content. Take time to balance your external links out, and try to build links for other pages of your site.

You also need to consider acquiring links from different types of websites, or sites with different extensions (eg. .gov, .net, .com, .edu, .org).

k. Why You Need to Diversify your Backlink – Agarwal Inno Soft

l. Want a Natural Backlink Profile? Think Diversity – SEMrush Blog

m. The Importance of Diversity in Link Building – Open Codez

 4. Giving Value to Nofollow Links

I know it doesn’t pass link juice, but remember that gaining link juices isn’t the only way to rank on Google. Nofollow links is still a good referral, and could help boost your traffic. We all know that traffic is one of Google’s indicator of how your website is performing.

n. The Hidden Power of Nofollow Links – Moz

o. Follow Links Vs. No Follow Links: Should You Care? – Word Stream

Don't Ignore Nofollow Links

5. Acquiring Links Through Testimonials

I love trying out tools and applications. I’ve done many reviews of many different tools for the past few months and I can say, in all honesty, I think that this is one of the best parts of my job.

It’s like hitting two birds with one stone – I get to have a premium version of tools by just doing a review, and then offer them a pretty good testimonial linking back to my site. We all know that tools’ websites have good PR and traffic.

Warning: Don’t do this for the sake of link building. Testimonial pages are sacred, and meant to show customers a sincere commendation on how that tool helped you, and how it could help others.

p. The Secret Strategies to Successful Link Building – SEO Hacker

q. 17 Untapped Backlink Sources (Updated) – Backlinko

r. SEO 101: 5 Link Building Opportunities for Blogs and Small Businesses – Search Engine Journal


Take time to analyze your link profile. It is not enough that you have too many backlinks if:

  • They’re not quality
  • All point to your homepage or a specific page on your site
  • They are all dofollow
  • They have the same anchor text
  • The anchor text doesn’t support the link

Over to You!

The way search works has been evolving into a more user-friendly approach. And as harsh as it may sound like, you need to stop working within your comfort zone. In the link building world, this is the only way that you could excel, or at least go with the flow – to build links in a more natural way, and focus on quality.

So, what are the link building strategies you’ve done this year, and will still help you this coming 2015? Share them with us by commenting below.

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How to Increase Your Traffic Through Customer-Targeted Content Tue, 25 Nov 2014 02:19:06 +0000

Happy Customer

How is your blog doing? Does a quick glance at your analytics page make your heart sink? If your site’s traffic numbers aren’t where they need to be, there are plenty of tactics for increasing traffic through blog promotion to improve your page views and conversions, but ultimately the true test will be your blog’s content. All these strategies, tactics, and hacks are built on the foundation of your content.

That is the basic lifeblood of your blog or website, if it isn’t targeting your customers specifically, then no amount of promotional effort matters.

Read on as we explore methods of tailoring content to your specific customers, and ways to build a brand that resonates with their beliefs and values.

Understand Your Customers By Creating Buyer Personas

At a basic level, you want your content to reach the right people. If your blog is about cooking, a post on the current state of affairs in the Middle East probably isn’t the best idea, no matter how thought provoking it may be. This is just the tip of the iceberg though, the true way to understand your customers and in turn create content for them, is to develop specific groups or personas that outline your typical customer types.

Regarding any type of marketing, planning is essential.

The best way to envision this concept is to imagine your entire market as a giant entity filled with various layers. From an outsider perspective, there is only so much you can identify about the various customers within. To understand them better, these personas can be viewed like slices of the whole. For cooking it could be Homemakers, Business Owners, and specialized/exotic food based cooks. The process of building these personas breaks down into three steps:

Step One: Interview your Customers

The best way to understand your customers is to speak with them directly. Start by creating broad categories that you believe your customers will fall into and then seek out anywhere from twenty to thirty people who fit into these categories. Ask them questions that cannot be simply answered with a “yes” or a “no”. These open-ended questions will give you broad answers that will prove valuable in the coming steps.

In addition, don’t focus specifically on your product or service. Learn about what these customer want, find out what makes them tick and what they want from a product or service. From here it becomes more about providing a solution to their problem, and less about trying to convince them of your product’s use. Ultimately, that’s the goal of targeted content, answering a specific question or solving a problem with your product or service.

Step Two: Create Profiles for Each Persona

Once you’ve gathered enough information from your customers, it’s time to build up characteristics for each persona. Since we’ve gone with cooking thus far, let’s say you interviewed a number of women who cook primarily at home and you discovered a common desire they all have when it comes to cooking, one that your product solves.

Apply names to your personas, like in this case we could use “Homemaker Hailey.” This will help you organize and recall each of your personas with greater ease as you create content for them.

Step Three: Targeting Buyer Personas With Your Content

This is where all of your research comes into play. The final step in this process is creating content and posts that target your buyer personas. Before you start though, you need to ask yourself a few questions about the persona and what that customer is looking for when they reach the main page of your content.

If we’re planning out content for Homemaker Hailey, then we should ask ourselves “What Questions is Homemaker Hailey Asking?”, we could also say “What Problem is Homemaker Hailey Trying to Solve?” Placing yourself in the shoes of your customer allows you to personalize the content in such a way that it speaks directly to them. Your content should always endeavor to provide solutions to their problems, thereby adding value to your content. Your targeted content should also adhere to content marketing best practices for maximum effect.

Building Brand Loyalty Through Shared Values

A study on brand loyalty published in the Harvard Business review encompassed over 7,000 consumers in the United States, the United Kingdom, and Australia. The study concluded that customer loyalty was almost impossible without an existence of shared values. In fact, over 64% of the consumers said that this characteristic was the primary reason they formed a strong relationship with any single brand.

How do you create this in your own content? The answer is simple: you simply need to mix up the types of content your posting. Instead of constantly pushing your product, highlight some of the beliefs and values that you and specifically your brand, holds dear. This will showcase the true passion and nature of your business which creates an emotional bond between you and your customers.

Here’s a bonus tip for all the SEO Hacker readers out there: when creating your customer-targeted content, be sure to utilize long-tail keywords in your posts that string together multiple LSI or latent semantic indexing keywords.

You can find these keywords on Google by searching your main keyword with a tilde (~) placed in front of the search term. Look in the search results for bold words that expand on your main keyword. This will optimize your post further and make it easier to find.

Some Final Thoughts Before You Go

Before you start implementing SEO techniques and fancy plugins, you need great content that’s targeting the kind of traffic you’re looking for. To do this, you need to understand your customers and build personas of the different types. You need to know what they are looking for in your content, and connect with them on an emotional level through shared beliefs. This is the key to increasing traffic, and creating lasting success.

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