Google Plus is gaining momentum now more than ever – especially with the SEO world. It is continuously becoming a major factor – especially now that Search Plus Your World has rolled out. Google Plus Optimization isn’t so far from being an SEO technique that we can all use.
Search Plus Your World has changed the search landscape – making Google + a very powerful factor in Google search. At that, you should really put effort and focus on optimizing your Google Plus. Otherwise, you could get behind the Google shift – from links to social.
For this entry’s purposes, please refer to the SEO Hacker Google Plus Page.
Name / Brand as the Page Title
The name of your Google+ Page will be included in the Title of the page. Again, Title tags are very important and hold considerable weight in on-site optimization. My advice is to put in a casual keyword in your Google+ Page’s Name section. Don’t put keywords that can shame you whenever you will use your Google+ Page account to post a comment on another person’s Google+ posts.
SEO Hacker is fortunate enough to have the word ‘SEO’ on its name – so our Google+ page already has our keyword casually inserted in.
The Meta Description of your Google+ Page is the one right below your Name/Brand. You should include your keywords inside to help you rank better for those keywords in Search Plus Your World.
When people find you in Google, this is evidently what they will see. As of now, SEO Hacker put its company slogan “Be Visible. Get Searched. Let’s Make this Happen.” in its Google+ Page. You can put yours there too.
The introduction part is the body of your Google + Page. This is where you should put in all the stuff that people will want to know about you. This is also your chance to put in your primary keywords in a way that you can be strategically subtle about it. You can also take advantage of its ability to let you write stuff out in bulleted format to make it more reader-friendly.
In the photos section, you can put up to 5 main photos that will show up whenever someone looks at your Google Plus Page. Here, you have the chance to upload photos with your keywords in. This will also increase the completion of your profile. I would advise that you put in the most related pictures and not personal ones.
Your Google+ Page pictures will also appear in the new Search Plus Your World’s SERP.
This is pretty much a no brainer. The Recommended Links section in your Google+ Page lets you put in any link that you like. In order to optimize your Google+ Page, we advise putting in links that are only directly relevant to your Google+ Page and keywords. Put in links to your other social network profiles, blog, website, resources, etc…
An update in your Google+ Page every two days can work. As long as people see that there’s something happening on your Google+ Page, it will indicate that you are active. Of course, Google will also notice that something’s cooking in your Google+ Page – and chances are, it will help put you up in Search Plus Your World.
Link to your Google+
Putting links to your Google+ Page with your keyword in your anchor text can help boost your Search Plus Your World rankings. It’s basically linkbuilding for your Google Plus Page. Do guest posts with your Google Plus Page link in your author bio with a rel=”publisher” or rel=”author”
Promote your Google+ Page
A Google Plus Page is only as good as the people who has it in his or her circles. You have to have people in your niche add you up. SEO Hacker’s Google Plus Page is only so fortunate that a lot of people in the SEO and internet marketing niche included it in their circles. Some of those people also gave us valuable +1′s. I want to personally thank all of you – please make your voice heard in our Google+ page and even our Facebook Groups!
Because of you, SEO Hacker is now in the Top 10 of Search Plus Your World when looking for ‘SEO’.
Disclaimer: I’m using an empty Google Adwords Account for this screenshot. Results might not be the same with your Google Account.
Tips for Keeps: Optimize your Google Plus Page and humbly ask for +1′s if they ‘Like’ your page. Quite ironic, isn’t it?
You can also check out a more complete Google Plus guide for SEOs to add to your Google Plus Optimization knowledge.