How to Get a Guest Post in a Frugal Industry

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If you own your own blog or you’re the SEO that manages and markets one company’s website, you have a big advantage:

Control.

But what if you’re a linkbuilder working for an SEO agency with several clients, most of them from different niche markets  – verticals, in the advertising world – with different types of websites, different SEO experiences, different profit goals, and you can’t always reach them whenever you want because they’re busy?

Oh, by the way, it’s post-Panda / Penguin.  And every month you have to deliver a report to them.

Welcome to my world. It’s a world that some of you work in, too.

Webmaster’s Note: This is a guest post by Gina Jennings

Going For That Link

Well, your job is no different than any other blogger or webmaster. But having a content strategy is really the best way to go. Figure out what type of content you want to put on the other person’s blog who will be willing to link back to your website.

By the way, each website is going to be different. Each vertical has its own culture. Within each blog culture is the individual blogger’s own criteria. It’s their property. Their house. Their rules.

And you want in.

How do you get in?

Study the culture. Study the blog. Study the readers. Come up with content and then ask.

But…don’t forget about your client.

Assessing Your Client’s Website

You should start first with your client’s needs. After all, they’re paying for you. Your responsibility is first to THEM. Next, you go looking for sites that would support them. If you don’t correctly assess what they’re about, you could inadvertently waste time veering off into an avenue that’s not even relevant.

However, sometimes you’ve got to go wide and broader because there’s simply not much out there you can tap.

What if you ended up with a client with an interesting niche, with a unique service, limited to certain types of customers?

Let’s take an example: Terracom Wireless and Yourtel Wireless.

Ask the Client First

If you have time or can get a hold of the owner, do so. Ask them about what kind of customers they are targeting. That can give you a better gauge of where to find their prospective customers. If you can’t get a hold of the owner, do the best you can by gleaning from the content on their website.

With the two companies I mentioned above, I at first tried tech blogs and cell phone blogs. Those seemed like the obvious choices. They didn’t work.

Why?

Think about it. Tech blogs and cell phone blogs deal with the latest technology, apps, smartphones. Readers want to know about NEW technology, not old technology. My client’s business had to do with the use of old technology needed for those who needed affordable communication and cannot afford the common $70+ phone bill at today’s prices.

So you go broader. Think government assistance programs. Money saving blogs. Frugal blogs.

I got an article posted at Stretcher.com. It was a simple list post about ways to save on your phone bill.

The frugal blog seemed to work best because these days people want to know how to save money. It didn’t matter if they were on government assistance or didn’t want to give away more of their hard-earned money away to taxes. How can they save the pennies?

Go Broad

So you might find that you start off your linkbuilding campaign one way and end up going in another direction. That’s what drives your content to be relevant, to be unique. And when I say unique, I mean unique to THAT blog only.

At the end of the day, though, a link is a link.

Who’s Talking About Your Client?

SEOMoz pro users have access now to their Freshweb Mentions Tool. This allows you to enter your clients name in quotes and see who has mentioned your client within the last four weeks.

Here’s the broke person’s way of doing the same thing:

  1. Go to the Google Search Bar
  2. Type your client’s name in quotes
  3. Go down the list

Check out the post or article. If you see the client’s name and there’s no link to it, email the editor and asked them kindly for the link. Thank them for mentioning your client. This method has worked for me every time.

Manta, Man

You got a local client? Don’t forget about directories. What’s cool about Manta is that you can sign up for free and state you’re working on behalf of that client. So you can list several clients in that directory.  If your client is already listed, but there’s not much info on them, claim the business if no one else has and make their profile look nice. Put in the proper address, phone number, email and website URL. So you can list more than one client. It does your client a favor, for one, and it makes it easier for local customers to get a hold of them.

In today’s Post-Panda world, you have to think outside of the box. You can, after a while, get into a guest posting rut. Like Sean Si was saying about the new SEO, it’s an ever changing industry. What used to work before could be obsolete later or not valued as much. So you have to be flexible.

Share the Love

Tweet your post! Google plus it. Something. I often forget to do this because social media is not really my thing, but it’s a major way to get the word out. If your content is good, people will read it and share it out. More links for your client.

The more often you practice different types of linkbuilding methods, the more adept you become at determining which types are better for certain clients than others. It takes months of practice. For some, it’ll be quicker. I learn a little slower than most, but overtime, you will improve at it.

What kind of linkbuilding issues did you encounter? Share with us how you solved it in the comments section below.

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Comments

  1. victor says

    Try the insurance industry, nobody really talks about it. so I really have to think broad. Liked what you said about “link is a link” that is so true cant be picky but on the other hand you have panda… :)

    what would you guys say is a good amount of links to generate per week/moth for a client?

    thanks for the post

    • Gina says

      It really depends on the client and the vertical. If it’s a really tough client, it can be one to two links — but quality links a month. Or more.

      Sometimes you can be searching, prospecting, requesting and get…nothing. So you try other avenues. Ideally you want to be as relevant as possible when you think from the reader’s point of view.

      However, don’t target so tightly that you leave out other relevant link opportunities.

  2. Dankas says

    This was such a great article, as I feel like at the moment it’s almost impossible to find guest speakers for the localized web site we use. Maybe we could have someone write for us and then have it translate as well.
    Loved the ideas how to think broader if you get stuck at one place, like with those cell phone blogs.
    Tnx

    • Gina Jennings says

      You can try places like Zerys and Writer Access to outsource really good content writers for you. These are not $5, or $10 an article writers. You’re talking about $30 and up, but it would be worth the investment. Just be sure your instructions are clear. Give the writer some room to be creative, but also show them the link to the guest post submission guidelines. Have them take a look at the type of posts that are on that particular blog.

      While there’s no guarantee of being accepted, do that helps increase your chances of acceptance. Sometimes, it’s just offering a piece of content at a different angle. Or submitting something funny but not vulgar. You can be surprised what people will accept.

      When you get a rejection, sometimes the person will TELL you what type of content they accept. Those are the best of all. You know in the future what type of content to craft and which experts to outsource the writing to.

  3. Venchito Tampon says

    Every content on this site is really amazing! The last point in this article is very important in your guest post strategy. Promotion. Promote your own work! :D

    @Sean, I’ll send you the interview questions later today. Thank you. :D

    • Gina Jennings says

      Absolutely. I’m still bad about doing this, especially when there are so many tasks to get done. Content promotion is very important.

  4. Maadi says

    Really tough job it is, I have tried to submit guest posts on my niche and almost 40% of my guest posts was rejected and some webmasters insulted me in a bad way. Many of them are asking for dollars and other are just want quality. A single mistake in my guest post, made it garbage and at the end I published it on my own blog. :-/

    • Gina Jennings says

      Yep. The team I work with has seen that, too. Try not to let it get you down, and use this as an opportunity to learn what works and doesn’t work. There’s no doubt Panda / Penguin has made it more difficult to get links and they come slower, but they’re still doable.

      I can also understand it from the blogmasters point of view because they’re getting tons and tons of requests, so they have to weed out the one that don’t look so good. Plus, it could also be if people have time or not. Sometimes I don’t get a reply for almost a month or so, and I’ve already moved on to another link.

      Think about your client or the business you’re promoting and think about the audience you’re trying to reach. Work out from there. Your audience can be more diverse than you think. You could be promoting cars which can apply to sport car fans, first time student buyers, moms with kids, retirees, etc. Break that out if need be. Sean’s got some good tips on types of linkbuilding methods.

      • Maddy says

        Thanks Gina Jennings for your reply! I want to ask something important, how many links should I build per day? And I am using a guest posting technique to use dofollow links and for nofollow links, I am using blog commenting. I have previously tried, article submission and forum linking, but in 2013 these techniques are not so effective as compare to guest posting.

        • Gina Jennings says

          Don’t think about the number of links to build per any time frame. After Panda / Penguin, that stuff doesn’t matter any more.

          Think about finding blogs that are relevant to your niche and asking to guest post with them. So if you’re promoting a site about getting out of debt. Think about all the possible readers that would benefit from the information on your site: university students, shopaholics who need to cut down on the spending, people interested in learning how to buy for less, etc.

          So you think, “Ah, I can try guest posts for graduates / college blogs, maybe personal finance blogs, mommy blogs, etc.” Of course your content will speak differently to each audience.

          Then you check the blog master’s guest post guidelines. Those will usually tell you how long the article needs to be, add a picture, don’t add a picture, one link or two links, etc. Follow that individual blogmaster’s guidelines and then sent int he article.

          They will let you know yes or know. That determines how many links because it is much harder now than before Panda/ Penguin to get a link. But you can set a goal every day/ week how often you wish to pitch a guest post or try for each site.

          It’s not about the amount of links. It’s the quality of the site you get the link from. I hope that helps.

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