Infographic by: AYTM

Source: SEOMoz

Linkbuilding by Garrett French

I. Link building Campaign Design
- goals
- What’s working well already? = latest news, infographs…modeled around a white hat linkbait method
- business and mktg goals = brand awareness known companies in SEO…more clients
- linkable assets = seohacker blog
- opportunities = advanced seo course
- depts req. input = marketing, PR…
- resources = budget for inforgraphs, etc.

II. Link building Metrics
- search engine input = links to you or votes
- increase trust/authority = mentioned in community, blogs
- adjust relevance = relevance from keywords -> via incoming links
- SERP input via anchor text = most effective exact match anchor text

III. Link building as Market Engagement
- build company/personal brand = RELATIONSHIPS via recommendations
- build your lead pipeline = engage to where your leads are coming from
- engage the expert community = make yourself recognized by the community…interviews

IV. Linkable Assets
- free apps/tools = YSE
- giveaway = from reviews…”coupons to readers”
- widgets for publishers = infographs, widgets on wordpress, based on others’ sites
- thought leaders/ experts = interviews, surveys
- partner relationships =
- job listings/events/coupons = jobsdb, OJT
- content publishing = guest posting
- budget = donate, buy links…

Mobile Website Development: $600 One Time Fee
Mobile Website Maintenance (Optional): $50 / Month
Mobile Website SEO (Optional): $250 / Month

Includes:

• Mobile Site Hosting
• Customized Mobile Domain name of your choice (as long as it is not yet taken)
• Mobile Site Integration with your Website
• Customized theme for your company
• Company Logo application to the mobile site
• Easy navigation
• Mobile-optimized buttons for easy end-user experience

Requirements:

• Your desired Content for the Mobile Site
• Pictures you want to put in
• Only the First 3 Major Revisions are given for Free
• Primary deposit of Half the Negotiated Price

Free Basic Mobile SEO

• Mobile Sitemap Creation and Submission
• Mobile Images Optimization
• Meta tags Optimization

Sincerely,

Sean Patrick Si
SEO Hacker Manager and Specialist

CRO ( Conversion Rate Optimization )

A copywrite is a writeup that sells.

CRO is the next step of SEO.

CRO is a tier 2 service.

I. Digital Marketing
- B2B rely more on SEO services while B2C rely on social media to reach their target audience

II. Conversion Rate Optimization
CRO
- A/B Testing (aka Split Testing) = 1st create a landing page and everything in it…then create a “B” page similar to first page but with tweaking to test click through rate and funnel. GOAL: Highest click through rate…can consume one or more full time equivalent (FTE)
- Copywriting = write-up to sell ex. NIKE – “just do it”
- User Behavior = what clicks were linked, how long did he stay, etc.
- Design Optimization = part of a/b testing
- Surveys = ask them
- Landing Page Optimization = where you make your sales talk
- Follow-up Questions = related to survey…what would make you buy/stay?
- funnel tracking = land on landing page then “make” the user compelled to click on that link in order to generate more sales
Success: SALE (B2C) Lead Generation (B2B)

SEO
- keyword research and opt.
- keyword application
- linkbuilding
- social signals
Success: Brand marketing via SERP ranking

CRO is the next step of SEO

-It is not all about Keywords.

-Placement of Keywords are important (1-2% of content), but Spamming is dangerous for your own reputation.

On-Site SEO is divided into two categories:

1.) How Humans See it

-Is the design of the website appealing?

-Is the content share-worthy?

-Does the article engaging?

2.) How Search Engines See It

-Is the slug optimized?

-Are the codes in their proper places?

-Is the content thin or thick?

LESSON: Because Search Engines are trying to imitate how humans operate within the Internet, we should write our Content not for Search Engines, but for People.

-Great Content is both an essential and long-lasting investment in the world of SEO.

-It is basically the foundation of an effective “Internet Marketing Campaign”.

-Great Content gives the author/website a significant amount of credibility, which is of utmost importance. (Author/Website must site sources to secure credibility.)

-Great Content requires real effort. Because of this, readers will know that the author really cares and understands what he’s talking about.

-The content must be actionable, meaning that the readers must be able to apply what they have learned.

-Great Content compels its readers to share. Because the content is informative and credible, people will naturally want to share your work with their friends.

RESULT: Great Content = Easier Marketing

I. On-site SEO

A. Keywords/Metatags – not all about keywords
1. Two categories
a. How humans see it
- article = makes sense?
- design = appealing?
- words = engaging?
- social buttons = available?
- usability = actionable?
b. How search engines see it
- code = friendly? (w3c standard), crawlable (robots.txt)?
- content = thin/thick?
- no. of retweets, likes, +1′s
- sitemap = available?
- too many ads?
c. Nitty gritty details used by SEO
* do you use h1 tags?
proper title? – searchable?
images appealing?
keywords in upper body?
interlinked and relevant pages?

* Google measures the quality of content through
- time on site
- # of pages visited
- heat mapping = Google sees which part of the content on the page is most read by visitors
- user engagement (comment, bookmark, link, share)
- tools used: chrome, toolbar for SEO, google analytics