As we all know, Facebook is fast catching up with it’s head-to-head traffic rank with Google as the world’s most visited website. And if you’re a frequent user of Facebook like me, I’m sure you’ve already noticed that Facebook has continually improved their search features.
It’s a no-brainer that Facebook will jump in the search game sooner or later. They are slowly redefining the web as we know it. They already have their own set of loyal users (around 120 million of us) who log in every day! And as we all know, all search engines are codes. And SEO practitioners better start giving time studying Facebook’s SEO if they want to be ahead of the game.
30-day timeline
Facebook has included in their search results 30 days worth of your people’s public Status updates, newsfeeds, photos, links, videos and notes. This includes pages of which you’re a fan of and of course, groups and applications. Again, let me emphasize the word ‘public’ because people now have the option to set their privacy controls, you cannot see the data that are from private accounts in the search results.
Regardless of whether or not you are friends or if the person is in your network, as long as the data is public, you will be able to find it using Facebook’s search feature. Ain’t that something? Do you smell SEO around the corner? I’m sure you do! It’ll just be a matter of time ‘til information about their search engine leaks out for SEO specialists out there to mingle with.
There will always be search
Just think, if Facebook would now change half of the web, wouldn’t they be big enough to dictate their own search? And if 120 million people now constantly log in to Facebook everyday, wouldn’t you say that those people might try to search for something there? Something about a talked-about restaurant perhaps? Or the new expansion of a video game?
If there is a lot of data, there will always be search. Facebook is a data giant – with all the ‘like-ing’ going on in the web. I’m pretty sure that Facebook SEO is going to be big soon.
Maybe that’s why Google is trying to build a social network too?
Tips for keeps: Keep an eye out for Facebook’s search function. Try searching for something everyday and see how it goes. You can also follow their blog for the latest updates about Facebook.
About Sean
I have never used facebook before. i need to have a try.
You are missing half of your interenet life. Haha!
i like these articles !
thank you
You are very welcome :)
The use of Facebook for your business is definitely a must these days. Social networking is a must for the SEO world.
Hey Dave!
Yep! It definitely is. SEO takes time to roll while social media can get you traffic in an instant
Thanks for the great article,you offer a good point that facebook is getting massive and because of the social structure, is changing the way people make choices online
This article is really something. i’m gonna notify this to my boss.
The way this seo all works depends on the quality of the communication and not just what you write. the internet was created to share info and be cool but it’s become something alot more sinister than simply that. Take this blog for example, what are we discussing! How to do seo on a social network site, this is maddness, sheer craziness and where is it all leading?
I guess there are a lot of things in this world that just can’t stay cool :) especially when it can make a lot of money
I think it is a new language in communication, but it depends on traditional values to be successful. Good and evil are here to stay. Make your choice.
This is kind of exciting. Google +1 was like a warning shot fired across the bow of FaceBook’s ship. I know when Google tweeks their formula the whole face of the internet changes. It will be interesting to see what happens once FaceBook throws its hat into the search ring!
People need to be more aware of SEO what not to do now after the Penguin update, great information here by the way!
In order to establish themselves as a “search engine” Facebook would have to launch a massive marketing campaign, or update how they work in a way that they would need to notify all users of the new function. Also, if they can only be utilized by people with an account, that is a limited (huge, but still more limited than google) market.