Table of Contents Show 1 What a CRM system does 1.1 Manages leads and customers 1.2 Automates marketing 1.3 Optimizes processes through Workflows 1.4 Analytics 1.5 Streamlines processes through integration 2 How customer relationship management helps your business 2.1 Improved customer service and relations 2.2 Increased customer retention 2.3 Heightened productivity 2.4 Increased ROI 3 … Continue reading A Guide to Customer Relationship Management (CRM) and CRM Systems