A linkable asset is an impressive segment of content that’s worthy of linking to.
Linkable assets essentially have one of these characteristics:
- Non-Promotional: The creation of linkable assets should always be focused on the audience rather than the brand. This is because webmasters normally avoid linking to content that has a lot of promotional or branding material.
- In-depth: Link acquisition is improved through the creation of long-form assets that are in-depth, properly analyzed, and are targeting specific field or topic. A study conducted by Moz and BuzzSumo found that content that has more than 1000 words have higher chances of acquiring links and shares. This does not necessarily mean that there is a “perfect” word count for your content. It just means that long-form content usually helpful for your link acquisition, popularity, and rankings.
- Useful: Visitors normally link and share your content if you have successfully answered their query or you have helped them learn something useful. Examples of content like these are infographics, guides, checklists, templates, and other useful content formats.