Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Tue, 23 Apr 2019 09:43:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 How to use your Competitor’s Dead Pages Against Them https://seo-hacker.com/competitors-dead-pages/ https://seo-hacker.com/competitors-dead-pages/#respond Tue, 23 Apr 2019 09:38:41 +0000 https://seo-hacker.com/?p=16674 Last updated on

Cover Photo - How to use your Competitor’s Dead Pages Against Them

SEO has become an increasingly competitive industry where you can be on top in one day, and quickly fall in the next if you’re not careful. Having the right strategy and winning formula counts if you want to overcome your competitors. Analyzing the competition has become a standard approach when it comes to formulating the right strategy that will help you go on top of the search rankings.

This can be even more evident when it comes to content, as every brand aiming to improve their rankings and online presence are aiming to craft quality content that would satisfy the standards of Google while being a helpful piece of content for the users. With a plethora of topics to choose from, finding topics to create your content can be a challenging task. This is why one of the best places to look for ideas is from the competition itself, in the form of dead pages. Here’s how you can use these dead pages to your advantage in generating traffic that would help create link building opportunities on your end.

What are the objectives?

This strategy aims to accomplish two things: Create quality content that generates organic traffic and use this content to replace the dead links present in the target article.  We will be using the skyscraper method to create quality content and reach out to article authors and webmasters for building links. This is not only a form of content marketing but is, more importantly, an effective link building technique that would

How do you look for dead pages and links?

The first step in making this strategy work is to look for dead links and pages on the websites of your competitors. There are different ways to approach this, and one of the tools that we’ll be using for this strategy is the Ahrefs Site Explorer, which allows us to be able to check for 404 pages in a website, along with being able to look for their referring domains. Another tool that we’ll use is Dead Link Checker, which allows us to be able to look for the links in those referring domains and verify that they’re not working.

Best by Links Navigation

To start, enter the URL of the competitor website in Site Explorer to bring up the Overview. The next step is to click on Best by links, which is under the Pages category. Using this, you will be able to see pages with the most referring domains and clicks.

HTTP Code

404

404 Not Found

The next step is to change the HTTP Code in one of the filters and change it to 404 not found, which will help you narrow down the selection to 404 pages. Look for a page that has a topic that contains content that can be relevant for your website.

Dead Link Checker

The next step is to track the referring domains of the dead page and see the websites that it has been linked to. Select one of the sites that you choose to target and use Dead Link Checker to check if the link is really not working.

After checking the dead page, the next step is to use the Skyscraper Technique and create content that is more engaging and well-designed than that of your competitor. You can make your content more comprehensive, and even contain infographics and videos that provide even more information that readers would find useful.

SEO Strategies for Lawyers and Law Firms

For this example, we saw that our competitor’s dead page was about digital marketing and SEO for lawyers, which is a topic that has gained a significant amount of interest, which makes it a good topic to generate traffic on. Handily, we have created a page that is about SEO Strategies for Lawyers and Law Firms, which is a comprehensive guide that shows the benefits of SEO for lawyers and law firms, along with the kinds of services that they can avail for.

Creating an outreach campaign

The next step is to endorse your content to the authors and webmasters of pages with dead links. For your email pitch, point out the dead page that you have discovered upon reading the article, and mention that you have content that would be able to swap out that dead link with a fresh one. Here’s a sample template that might help you  promote your article:

Greetings,

I read your article about (article topic) and found it really helpful. While I was reading, I have discovered a link to (article title) that is no longer working. Fortunately, I have written (your article title) that is not only similar to that link but is also high-quality, which is something that your readers would surely find useful. If you’re interested, you can replace the link of my article in place of the dead link, which will surely help our website, while providing your readers with even more informative content.

Best Regards,

 SEO Hacker

Depending on how many you reach out to, your content would not only be able to generate organic traffic, but also be a great source of referring domains. You can use Dead Link Checker again to take a look at pages with more dead links. You can treat the referring domains as a contact list of authors and webmasters that you have to reach out to. To narrow down the high-quality sources, it is best to apply more filters and focus on dofollow links. Once you have gathered their email addresses, you are now ready to deliver your pitch to all interested parties.

Once this is done, you have accomplished the process of using your competitor’s dead pages against them and continue to generate more traffic and better rankings for your website.

Key Takeaway

Having a dead link in any form of content means that an opportunity to generate traffic has been lost. When your competitors are the ones responsible for these dead links, it is best to capitalize on these opportunities and use this against them to gain a massive advantage.

If you have questions and inquiries about competitor analysis and SEO in general, leave a comment below and let’s talk.

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Using Keyword Stemming to Enhance your Organic Traffic https://seo-hacker.com/keyword-stemming/ https://seo-hacker.com/keyword-stemming/#respond Thu, 18 Apr 2019 08:33:23 +0000 https://seo-hacker.com/?p=16652 Last updated on

Using Keyword Stemming to Enhance your Organic Traffic

Keyword research is a fundamental SEO practice that enables us to find the best set of keywords that will allow our websites to grow their organic search traffic. Along with the service of the brand, keywords are also the basis for how content will be formulated, along with how link building and social media campaigns would be managed.

When tracking and choosing keywords for Google, context is important, as any variation to the keyword is treated as a different keyword. For example, making a keyword plural means that you have generated another keyword for Google to track. While this usually can cause an adverse effect in your keyword rankings, making use of these variations provides more opportunities for users to be able to discover your content when done right. This strategy is known as keyword stemming, which is a practice that has been around for quite some time. With that in mind, here is a guide on keyword stemming, and how to utilize it for your content, along with a successful example.

What is Keyword Stemming?

Keyword Stemming is the practice or strategy of modifying different keywords through the use of variations. These variations come in the form of prefixes or suffixes that can be added to the root keyword. Pluralization is also another variation that can be used, as this is treated as a different keyword.

Google’s ability to understand user intent and context is a technology that has been continuously improved over the past few years. This ability enables the search engine to identify keywords and its variations and understand that they’re being used in a similar context in your content when being searched.

When should you use Keyword Stemming?

When used properly, Keyword Stemming allows your content to be more searchable when using variations of the original keyword. Despite its potential to be able to generate more traffic, there are some cases where using Keyword Stemming can hurt your traffic when the keyword variant does not completely fit with the content.

In fact, there can be times Keyword Stemming would not be advisable for certain keywords at all. It is best to make sure that it is a viable strategy on your end, and it can be done after taking certain factors into consideration. Here are some factors to consider when applying Keyword Stemming to your content:

Does it still fit the context?

One of the most important aspects of Keyword Stemming is making sure that the variant keyword still fits the context of the original keyword. Changing the context defeats the whole purpose of Keyword Stemming and will only cause your content to be inconsistent in tone and can confuse people who are viewing it. For example, “football” and “footballer” are two different things, one refers to the sport, and one refers to the athletes participating in the sport, which means that using both terms can greatly affect the context of the content that you are going to create.

Is the variation still related to the original keyword?

While the previous example of keywords is still somewhat related, there are times that adding a prefix or suffix to the keyword almost completely changes the meaning of the word itself. The main goal is to use a variation to gain more organic traffic and open up more opportunities to be searched, while still being able to retain the meaning of the root word.

Does Keyword Stemming work?

Thanks to Google’s continued improvements, it is able to understand user context much better than before. This allows the search engine to identify user intent and lead them to the right search results.

Best URL Shortening Tools

We tried out Keyword Stemming in one of our articles a while back, and got favorable results, with the article regularly becoming one of the most viewed articles monthly. The article is about the best URL shortening tools, and before even writing the article, one question that came into my mind was “Should I use “best URL shortening tools” or use “best URL shortener tools?”. In the end, I chose “best URL shortening tools”, as it had more traffic. However, “best URL shortener tools” is also a keyword that was a significant amount of traffic and tapping into that would help boost the overall traffic of the article even more.

To make sure that my article would be searchable for both keywords, I made sure to properly place them in the article. Luckily, both keywords have similar meanings, so the context of seeing them in the same article wouldn’t be out of place.

Best URL Shortening Tools Ahrefs

One of the things that you must know when doing keyword stemming on your content is that you have to be patient with the results, as this can take a while to see. One of the best tools to see which organic keywords are being used to search for your content is Ahrefs. All you have to do is to enter the URL of your content, and you can already see the number of organic keywords used to access the webpage.

URL Shortener Keyword Data

URL Shortening Keyword Data

One of the most interesting findings was that the top keyword used to search for the article was best URL shortener tool instead of best URL shortening tool, which is the keyword present in the title of the article itself. Along with these two keywords, numerous variations of URL shortener and URL shortening are also present, with most of those keywords having a significant search volume.

URL Shortening Tools GA

These multiple keyword variants have helped boost the traffic of the article, gaining thousands of views during 2018, making it one of our most viewed articles for the whole year.

Key Takeaway

Keyword Stemming may be a strategy that has been around for a while, but with Google’s improved technology, it is now a strategy that is more effective than before. Utilizing Keyword Stemming is a process that requires an optimized strategy to work, and with our example, it is something that can give your organic traffic a good amount of boost.

If you have questions and inquiries about Keyword Research and SEO in general, leave a comment below and let’s talk.

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Optimizing Content for Featured Snippets https://seo-hacker.com/optimizing-featured-snippets/ https://seo-hacker.com/optimizing-featured-snippets/#respond Tue, 16 Apr 2019 09:47:48 +0000 https://seo-hacker.com/?p=16635 Last updated on

Optimizing Blog Posts for Featured Snippets

SEO is not just a race to the number one spot anymore. Nowadays, you have to be quick on your feet to try strategies like Featured Snippet Optimization. Featured Snippets (also known as Rank Zero) are taking over. According to a study by Ahrefs in 2017, keywords with Featured Snippets are taking 8.6% of all clicks while 19.6% percent goes to the organic search result that is ranking at number 1. This can help you drive a load of traffic to your site without churning out new content or backlinks.

Let’s face it, it’s getting harder to rank these days especially for those who don’t know what they would like to achieve with their SEO. That is why after the basic nitty-gritty of optimizing your site to rank on Google’s SERP, looking at Featured Snippets as a means to gain an edge and competitive advantage for traffic is something that you definitely have to consider.

 

What are Featured Snippets?

Featured Snippets are types of Google search results that show a summary of a webpage directly answering a query. It appears at the top of the search results page. To help you get started on what types of content rank for a featured snippet, we came up with this guide. Check it out:

 

What are the Types of Featured Snippets?

  • Paragraph Snippets
  • Numbered list snippets
  • Bulleted list snippets
  • Table Snippets
  • YouTube Featured Snippets

 

Let’s talk statistics. In 2017, a study shows that 30% of search results in Google have Featured Snippets. According to Stone Temple, about 97% of those featured snippets answer user query correctly and accurately. If you rank #1 for a keyword and you earn a spot in a featured snippet, there is a great chance that you get 28% of click-through rate compared to the 26% of pages who do not have a featured snippet based on a study by Ahrefs.

This affirms the role of featured snippets in targeting high search rankings because it does a great job in addressing user intent. Featured snippets are more than just displayed information in the SERP, as it also properly identifies user queries related to your business.

Targeting featured snippets doesn’t mean you have to be the top search result. According to a study by Ahrefs, Only 30.9% of featured snippets in 2017 rank at number 1.

where featured snippets tend to rank

Featured snippets are also important for Voice Search Optimization. Moz confirms that voice search borrows answers from more than 85% of Paragraph snippets come up as results in voice answers. This is information that would be even more useful in the near future since Google predicts that more than half of the search queries will result in voice search by the year 2020.

There is no doubt that ranking for keywords with featured snippets should be part of any SEO strategy. While some SEOs frown upon snippets for stealing clicks because it already answers some of the user queries, it should never be missed out. Take it from us, because we were able to rank our content for keywords with snippets and here’s how we did it.

 

Research Keywords with Featured Snippets

Whether you are writing new content or optimizing old content, you can use Ahrefs’ Keyword Explorer or Organic Keywords report to look for keywords that have featured snippets.

For our example, we optimized a previously written article. Using Ahrefs, we checked the keywords it is currently ranking for. Under Organic Keywords, click SERP Features and select Featured Snippets.

Ahrefs Keyword Explorer

Ahrefs Keyword Explorer 2

Now that it lists the keywords with featured snippets, select a keyword that you want to optimize for. For this one, we chose “unique debut theme ideas” since it has low difficulty with reasonable volume and the article we wrote is already ranking for it.

Unique Debut Theme Ideas

Scout Results

It is important that you look at what the search results look like. It will give you an idea of how you should optimize your content. You need to have this question in mind: What type of content does Google rank for that keyword? You don’t have to exactly replicate the top result but at least you have an idea on the quality of the content that Google ranks for that keyword. Also, avoid being penalized by duplicating content from these related articles.

Before we optimize the article, we took a peek at the current featured snippet ranking for the keyword we are targeting.

Unique Debut Theme Ideas SERP

Increase Word Count and Overall Quality

At that time, our competitor was showing 15 Debut Theme Ideas, our article had 7 debut theme ideas and the article was about 700 words and we increased the word count of our article to 1,300 words. There is no recommended word count for this but we wanted to make sure that our content is of reasonable depth and its quality is high enough to garner a reader’s attention. Additionally, we also inserted new images for each subheading.

 

Snippet Bait

A snippet bait is placed at the beginning of an article. It makes it easier for Google to pull up a summary from your article to show to users.

For Numbered and Bulleted Lists Snippets, Snippet Baits would look like this:

Knowledge Graph

Featured snippets usually answer questions. Using an H2 subheading, we placed a question with the keyword we are trying to optimize for. We also listed the 15 other subheadings which are like a summary of the article. This is not a requirement per se for results with featured snippets but it is a “bait” to make it easier for Google to pull up the result from our blog post.

 

Proper Subheadings

Having proper subheadings is essential for featured snippets and it is connected to snippet baits. Although it is not a requirement, it helps Google easily pick up the important points in your article for featured snippets.

 

For Paragraph Snippets

Paragraph snippets usually answer queries that involve defining a term or answering questions. To optimize content for paragraph snippets, use H2 headers.

Paragraph Snippet

For Numbered and Bulleted Lists Snippets

Google pulls up all the H2 subheadings for this type of snippet. Make sure that each subheading is in H2. Numbering them or adding bullets is also recommended.

 Numbered List Snippet

For Table Snippets

According to the Search Engine Journal, table snippets are one of the most popular types because it makes up 29% of all the snippets. Table snippets are easily seen as helpful since it displays a sortable list that can help you compare between brands. Queries that are data-centric is also organized accordingly for this type.

Table Snippet

Links!

Gathering links for your optimized article is also important. Links, as we all know, is one of the top ranking factors. Google only shows featured snippets if it trusts the source and links is one way of showing Google that you can be trusted.

 

Result: Drastic Increase in Traffic

Drastic Increase in Traffic

Our optimization efforts for this article started around January. Once it got the top position, its traffic doubled than its previous one. All of this is thanks to Featured Snippet Optimization. Directly answering user query is the main point of doing this and this is what you should aim for in doing SEO. In a kingdom where content is King, you should also remember that he values what his subjects have to say; the same way that user intent validates content.

 

Key Takeaway

Featured Snippet Optimization is one of the key aspects you have to look into if you want to drive more traffic to your site. As it targets voice search, user intent, and high-quality content, you would notice that it will also drive value from the visitors of your site. These direct answer results will benefit you in the long run so this is the time to stop neglecting it.

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How to Optimize Your Content for Google Discover (And Why It’s Important) https://seo-hacker.com/google-discover-optimization/ https://seo-hacker.com/google-discover-optimization/#respond Thu, 11 Apr 2019 10:11:14 +0000 https://seo-hacker.com/?p=16612 Last updated on

How to Optimize Your Content for Google Discover

As Google’s take on the social feed, Google Discover has been making quite a buzz since it was introduced in December 2018. The new addition to the Google family was born out of a revamping effort for its predecessor, the Google Feed. Discover is user-centric, a melting pot of interests, and it provides better access to relevant topics even without searching for it. And with Google Search Console (GSC) adding a report for site performance in the Discover feed, webmasters now have increased visibility for their Discover traffic.

With the emergence of these updates, you can rethink how you do your SEO. Keeping up with the times means that you should take this as an opportunity to take Google Discover data and see how it fares against your traditional SEO content. Before we get into optimization, what exactly is Google Discover?

What is Google Discover?

Google Discover is a relatively new feature released by Google that aims to improve the search experience for users across the globe. Google Discover is a far cry from the traditional way of entering queries and waiting for the search engine to churn our relevant results because it shows content even if the user does not enter a particular query for the search engine.

 

Google Discover Feed

Just like a normal social media feed, Google Discover projects various content. However, instead of following users, you are following different categories of interests. To say that users welcomed this new feature is an understatement because, with over 800 million users at its arsenal, Discover is the best avenue to promote content in.

These interests include but are not limited to:

  1. Music
  2. Sports
  3. Industry News
  4. Marketing
  5. Animals
  6. Entertainment

Discover relies heavily on the user’s interaction with Google and it aims to keep the user experience as personalized as possible. Aside from basing your preferences from your recent searches, you can also customize your interests or follow specific topics that you like.

 

Discover Feed Customization Google Feed Interests

With Discover, Google can now track your habits in order to deliver fresh and relevant content to you. The scrollable list of topics that users can browse is shown as cards on their mobile devices. Then, the card is linked to the page which is the source of the Discover content. Optimizing your content for Google Discover means you have to touch upon all kinds of media to deliver information. Whether it is text, image, or video, you can be visible in Discover.

Google Discover functions as an alternative for users who would like to stay connected with their interests, without the added pressure of coming up with an exact query in mind. Discover is a sneak peek on Google’s AI, because the content that surfaces is reliant on your specific interests, but if you fail to indicate them, then Google will come up with these interests for you based on your search history.

Are You Eligible for Google Discover Visibility?

Before you make sure that your brand is eligible to be discovered in Google’s feed, your website must be verified and indexed in Google Search Console and your content passes the Google News standards. With regards to the latter, it is already a widespread knowledge that evergreen content takes the cake in harnessing meaningful visibility so this will be carried over to Google Discover.

Enhance Content Quality

It cannot be stressed enough that Content is the key to your digital marketing presence. Just because Google Discover presents relevant content doesn’t mean that it would just bank on newly published posts. You also have to keep in mind that your efforts to optimize old content would be recognized in a user-first initiative.

Users will see content that is closely related to their interests and depending on their search habits. Because of this, you have to make sure that you establish user intent in your content which means that enhancing it is a prerogative. With Discovery, there is “Use of special tags or structured data is not required. Google ranks Discover content algorithmically based on content quality and the strength of the match between page content and user interests,” according to Google.

Optimized AMP Pages

AMP Article Example
Accelerated Mobile Pages (AMP) do the trick of enhancing the overall user experience mainly because of its fast-loading, full-screen experience. In GSC’s new report for Discover, you will also see that there is an option to compare data between AMP vs Non-AMP. This is vital to the report since Discover deals heavily with user-first data.

Having AMP pages is important for optimizing your website for mobile users. Since Google Discover opens web pages on mobile, having AMP pages is a must to ensure that users have the best experience possible.

One of the best ways to boost content performance in Google is to have high-quality images that are at least 1,200 px wide.

Avoid Over-Optimizing

As previously mentioned, there is no use of special tags or structured data so you should avoid crossing the line on optimization. As long as your content can cater user search query, then it should be good to go for Discover. Train your efforts in improving the content and not too much on the inserts that you are used to in traditional search optimization.

New Google Discover Data Tracking in Google Search Console

With GSC’s new feature of data tracking for Google Discover, you would be able to see how your site is performing in Google Discover. You can find it in the Performance tab in your site’s Search Console.

GSC Sidebar Menu

You can receive a report on:

  1. How frequent your site appears in Discover
  2. Total traffic generated from Discover
  3. High-performing content in the Discover feed
  4. Comparison of data from Discover to Traditional Search Results

Discover Performance GSC

To utilize this report, you must have significant data from Google Discover in a span of 16 months. For now, the available data that you can see, if your website is eligible, is from March 2019.

You may be puzzled because you cannot see your content showing up in Search Console’s new Discover report, you should know that the report is only applicable to websites that already have a good standing and “meaningful visibility” in Discover. If the new report does not show up in your GSC dashboard, then this means that your content is not optimized enough for Discover.

Key Takeaway

Using the GSC report to see results from your Google Discover presence can mean a lot for SEO especially since you can compare traditional data to the present one. This goes to show that user intent is becoming more important as each day passes.

Google is going out of its way to improving the user experience when it comes to search and Discover is a testament to this. Optimizing content for Discover goes beyond the technical aspect of it all because you also have to focus on fostering relationships, crafting content worth promoting, and making sure that engagement is at an all-time high.

Do you have any questions regarding Google Discover? Comment your questions down below.

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How to Boost Your Author Reputation for Google’s E-A-T Standards https://seo-hacker.com/author-reputation-google-e-a-t/ https://seo-hacker.com/author-reputation-google-e-a-t/#respond Thu, 04 Apr 2019 09:14:39 +0000 https://seo-hacker.com/?p=16599 Last updated on

Cover Photo How To Boost Your Author Reputation For Google's E A T (1)

As the common saying goes, content is king on SEO. Being one of the main sources of driving traffic into a website, great content can help you a long way in establishing your online presence and branding. However, there are times that you may have invested your time on writing great content, only to see it barely gaining any traffic.

This lack of traffic can be caused by a number of factors, such as similar and higher ranking content being present, or a poorly optimized website. While these issues are very common, one thing that not many websites take into account in establishing the authority of the people who create content. Authors not only provide a face to the content creator but also helps your content rate much better on Google’s E-A-T standards.

While this may sound simple, establishing the author’s reputation isn’t just putting their name on every article they write, it is also about passing Google’s E-A-T standards to help you become an authoritative source. To help you out, here are effective strategies you can use to establish your author reputation.

What is E-A-T in SEO?

E-A-T means Expertise, Authoritativeness, and Trustworthiness. This is a criterion used by Google Quality Raters to assess website quality and help Google provide users with websites that they trust.

Google Algorithm Updates and E-A-T

Before we talk about how to establish author reputation, it is important to know more about how Google’s past algorithm updates have not only helped websites push for better content, but also ensure that they meet the E-A-T standards upon being reviewed by Google Quality Raters. These Quality Raters not only help analyze content but also collect data that can affect future Google Algorithm updates.

The recent algorithm update that happened during March is an indicator that creating quality content has become more competitive than ever, especially with Google providing traffic to lesser-known websites.

How does Authorship help?

To establish the importance of having the name of the author in your content, let’s present one simple question: Which article would readers take a look first? An article with the author’s name, or an article with no stated author?

A majority of readers would always pick the former over the latter, not just because the author is named, but also because users would trust that article more, especially if the author is well-known, and has established expertise on the subject matter of the article. Authors help establish your website as an authority on the subject matter, as both users and Google would identify the content on the website as trustworthy information written by someone with significant expertise.

How to Boost Author Reputation

Establishing the author’s reputation is crucial when it comes to reaching Google’s E-A-T standards and strengthen your online presence. Here are some of the best ways that can help boost your author reputation online, and become an authoritative source for your website.

State Expertise

I’ll be asking a similar question to the last time, but in this scenario, both articles have authors. The question is if you were to read an article about health, which one would you pick? The article that was written by someone with a Ph. D, or a similar article that was written by a blogger with little expertise on the subject?

Once again, users would prefer the former over the later, simply because they know that the author has more knowledge and expertise on health, compared to someone who isn’t a health professional. Having the right credentials count, especially on important subjects like health and technology. These credentials can include your college degree, written works, awards and citations, and even experience in your profession. Stating your expertise on the author bio is important, as it would help users identify you as a credible source on a specific subject matter.

Proper Author Bio and Page

While having a short author bio at the end of your article is a good touch, having a dedicated author page is the better approach. Having an author page helps users identify you more completely, and further establish yourself as an authoritative voice, whether it be on your personal website, or at the website of your brand.

Author Page Sean Si

Author pages are also another great way for users to be able to access more content from you, as you can link your personal or business website, and even your social media profiles. Being an identifiable figure is crucial in the competitive digital landscape and having a well-structured author page is a sure-fire way to stand out and be seen as an authority.

Get people to talk about you

While quality content is almost always bound to help you gain more traffic, having other authors mention you in their articles by name is another factor in strengthening your online authority. Brand mentions allow fellow users to cite you and your works organically and is essentially a way to market you and your brand without even asking.

Creating content is not the only way of getting mentioned by different authors and websites, conducting seminars, and participating in industry-related events, and having scholarly works are just a few of the many ways you can expand your presence and authority and become a recognizable figure.

Google Alerts

If you want to know which articles or websites have cited or mentioned you online, one of the tools that you can use to track it is Google Alerts. This tool allows you to track whenever keywords, names, and terms have been mentioned on a certain website or web article.

You can also make search across social media, as sites like Twitter and Facebook have their own dedicated search features to allow you to track brand mentions in their respective platforms. You can also conduct a simple Google Search on your name and see what are the first things that come up on the first page to give you a general impression of how many people mention you.

Produce content that is unique and pique audience interest

Being an authoritative author means that you are able to deliver well-written and research content, while also knowing which topics pique the interest of your audience. Users have now become more direct with they are searching for online, and providing them with a detailed, useful, and informative response to their query.

Users will always look for unique content in a specific niche and being able to produce content that they would engage with is a guaranteed way to generate traffic, along with being cited by other authors. It is also a good practice to research which parts of your content are being engaged by the readers more, allowing you to optimize your content, and continue delivering quality content.

Key Takeaway

Authors not only provide a face to your content, but also helps establish your website as a source of content that has the expertise, authoritativeness, and trustworthiness. With these tips, you would be able to boost your reputation as an author, while ensuring that you meet Google’s standards.

If you have questions about content marketing and SEO in general, leave a comment below and let’s talk.

 

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