Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Tue, 19 Jun 2018 09:23:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 Understanding Semantic Textual Similarity https://seo-hacker.com/semantic-textual-similarity/ https://seo-hacker.com/semantic-textual-similarity/#respond Thu, 14 Jun 2018 08:35:43 +0000 https://seo-hacker.com/?p=15206 Understanding Semantic Textual Similarity

Artificial Intelligence is a technology that has seen huge strides in its development over the past few years. This 2018, companies like Google have been developing the technology to improve user-friendliness and allow more functionality in the services that they offer, such as Google Assistant, Google Search, and much more.

These new developments have been headed by Google AI, which is their main research team handling AI technology development. This recently-announced division of Google has been developing an improved AI system, which they demonstrated in May 2018. The demonstration saw Google Assistant’s capability to make phone calls and respond naturally to conversational speech. This capability showcased how Google Assistant is able to handle tasks without the need for user supervision.

Google and other tech giants are currently developing their own sophisticated AI, systems, and these breakthroughs show that AI technology still has long ways to go, and new algorithms and features have yet to be refined for release. One of the latest findings from Google AI is the new Semantic Textual Similarity algorithm, which expands the ability for AI to understand various queries and interactions to create more diverse responses. Let’s take a look at these new updates and see how they can change things up for the future of search.

What is Semantic Textual Similarity?

To set things straight from the get-go, Learning Semantic Textual Similarity is a new algorithm that enables AI system to be able to understand semantically similar queries from users and provide a uniform response. This algorithm aims to not only improve the quality of responses by services such as Google Assistant but also make these interactions feel more natural as well.

Semantic Textual Similarity

For example, if the user asks “How old are you?” or “What is your age?”, the user will expect the same response. The emphasis on semantic similarity aims to create a system that recognizes language and word patterns to craft responses that are similar to how a human conversation works. This algorithm is accomplished through a series of processes and systems that connect together to create an AI system that understands speech patterns. These processes are classified as models, and here are some of the ones that are used by Google.

Universal Sentence Encoder

To create authentic and natural response patterns, Google AI uses a system called a Universal Sentence Encoder that predicts sentences through the use of encode-only architecture that helps drive more predictive tasks that recognized text and creates responses. The encoder performs tasks such as custom text clarification, paraphrase detection, and clustering. This system works by using a deep average network encoder, which is an arrangement that is simpler and more straightforward in generating results. Meanwhile, another version of the Universal Sentence Encoder uses a more complicated network system called the Transformer, which is able to perform better and create quality results.

How will this affect SEO?

The rise of AI assistants and mobile internet also saw the increase in the number of users using voice search on a regular basis. This also meant that applications that use voice search must be able to recognize a diverse array of words and sentence patterns to generate accurate responses. This quality is what makes AI Assistants like Google Assistant, Siri, Alexa, and Bixby some of the most widely used applications in the market, and can be accessed through mobile applications, laptops, and even smart furniture.

With this in mind, the best SEO strategies that allow you to take advantage of voice search is using exact and phrased search terms, long-tail keywords, and creating pages that answer commonly asked questions. Mobile SEO will also become a big part in the future of search as well, especially with more users browsing through mobile, and Google adopting a mobile-first approach.

Voice search optimization is quickly becoming an important practice in the industry, and it is best to implement these on your websites to future-proof your SEO and allow AI assistants to find your website much easier. Mobile optimization is another important matter, as mobile loading speed will not become an important ranking factor this 2018. Creating a user-friendly website through AMP and responsive design helps make the experience of navigating your website much better.

Key Takeaway

AI technology may still be a growing technology that requires a lot of refinements and optimization for it to develop further, but what we currently have shows how much potential that it has in revolutionizing the SEO industry, and how users do search inquiries. Semantic Textual Similarity is just one of these ingredients that help make it work better, and one day allow AI assistants to have more autonomy in the tasks that they accomplish.

If you have questions and inquiries about AI technology and SEO, leave a comment below and let’s talk.

 

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How Google Optimizes the 2018 FIFA World Cup https://seo-hacker.com/google-optimize-2018-fifa-world-cup/ https://seo-hacker.com/google-optimize-2018-fifa-world-cup/#respond Thu, 14 Jun 2018 08:32:16 +0000 https://seo-hacker.com/?p=15197 How Google Optimizes the 2018 FIFA World Cup

When it comes to Google search queries, some of the most search terms are related to sports, with basketball and association football (soccer for our American readers) being one of the most searched sports worldwide. This month, the 2018 FIFA World Cup kicks off in Russia, which aims to become the largest sports event of the year.

With some of the world’s best football players competing in the grandest stage of the sport, billions of people are expected to watch the games live and through their devices. The 2018 World Cup will not aim to become the most-watched sports event in the world, but it will also be the most-searched as well.

With this in mind, Google has launched new search features for the event itself, to provide users with some of the latest news, game scores, and top players of the World Cup. Here’s a quick look at how Google has optimized their services for the World Cup.

Google Doodle

To start things off, one of the first things that Google has done to celebrate the start of the 2018 World Cup is by creating a Google Doodle that marks the beginning of the event. The Doodle shows various fans from different parts of the world celebrating and cheering on the kick-off that another fan is about to do.

Google Doodle World Cup

Google Doodles have always been creative and interesting, celebrating important events and figures through art. The FIFA World Cup Doodle, in this case, is a wonderful representation of the world’s anticipation and excitement for the biggest sporting event of the year.

Google Search Optimized

Being one of the most-watched events in the world means that people would want to keep themselves updated on their favorite teams and players. With this, having all of these sources in one place makes following the World Cup much more convenient thanks to Google. By searching “World Cup 2018”, “FIFA World Cup”, or other similar terms, you would be able to access the World Cup snippet, which allows you to access information such as real-time scores, news, players, and brackets that help keep you updated.

Google World Cup Snippet

Another nifty feature from Google search is the score pin, which is making its debut this World Cup as well. This pin allows users to receive notifications on games and news while accessing other applications or web pages.

Google News

Android users can also experience the World Cup fever as well through their Google News app. Users can access the latest news and track every team in the competition using the World Cup tracker. The tracker allows you to quickly view team standings and upcoming matches. All you have to do is to pick a group or team to view their standings and matches, and then you’re set.

 

Google Assistant / Google Allo

Google Assistant and Google Allo have also been optimized for the 2018 World Cup, allowing users to ask Assistant on the latest news and upcoming fixtures. You can also access some handy World Cup trivia while you’re at it. You can also ask for some crucial data and stats to beef up your World Cup knowledge before and during the big event itself.

Google Allo World Cup

Google Allo World Cup 3

Google Trends

If you want to look for the latest search data leading up and during the World Cup, Google Trends has it in store for you, as they have their own World Cup section as well. The World Cup section allows you to see who are the most searched players across different countries, along with the most popular World Cup nations per country. You can also view trending keywords, and the most popular questions being asked about the World Cup as well.

Google Trends 2018 World Cup

Google Trends 2018 World Cup 2

Along with all of that, you also get some videos which show the insights from current and legendary footballers as well.

Google Trends 2018 World Cup 3

With the 2018 World Cup being watched by billions across the world, checking the latest trends has now been made easier using Google Trends.

Key Takeaway

The World Cup has always been one of the most watched sporting events in human history, with billions watching their favorite teams compete on the pitch. With the 2018 World Cup happening shortly, expect another spectacle of passion, talent, and resilience, and trending news and topics along the way.

If you have questions and inquires about SEO tips and strategies, leave a comment below and let’s talk.

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SEO Hacker 2018 Midyear Roundup https://seo-hacker.com/seo-hacker-2018-midyear-roundup/ https://seo-hacker.com/seo-hacker-2018-midyear-roundup/#respond Tue, 12 Jun 2018 12:06:31 +0000 https://seo-hacker.com/?p=15183 SEO Hacker 2018 Midyear Roundup

We’re halfway through 2018, and SEO has already made bold steps into shaping the future of the industry. From new algorithm updates, new services, along with new data regulation policies, SEO is truly becoming bigger than it ever was before.

As we get approach the second half of the year, it looks like that more changes are surely in store, especially with SEO becoming more competitive than ever. As we prepare ourselves for the rest of the year, let us take a look back at some of these news, reviews, and guides that have shaped up the first half of the year.

Daring SEO Strategies You Must Try This 2018

Daring SEO Strategies for 2018

The start of 2018 saw the emergence of new trends and strategies that aim to shape up how SEO would be done during the rest of the year. This article shows some of the latest and boldest strategies that would soon become an important element in your SEO strategy. Some of these strategies include using voice search, video content marketing, and mobile optimization.

Google Images Update Removes View Image and Image Search

Update Removes View Image and Image Search

Perhaps one of the biggest updates in one of the most popular Google services, the “View Image” button in Google Images was removed to comply with changes caused by a copyright lawsuit. This update meant that users would have to access the webpage of the image source to extract the image file. This update among Google images users, with a good number of people taking time to adjust to the changes.

Keep the Pace: Preparing for the Google Speed Update

Preparing For the Google Speed Update

2018 has been a year in which mobile SEO has been put into perspective, with more strategies adjusting to optimize web pages for mobile devices. The upcoming Google Speed update, which will be released around July 2018, will include page loading speed as a mobile ranking factor. With mobile loading speed becoming an important factor, this article serves as a guide to how to optimize your mobile web pages for Google Speed.

Budget-Friendly Google Chrome Extensions For Your SEO Needs

Budget-Friendly Google Chrome Extensions For Your SEO Needs

When it comes to SEO functionality, Google Chrome is the ideal web browser that allows you to perform SEO tasks more efficiently. For the SEO practitioner on a budget, this comes in handy, as Google Chrome Extensions are budget-friendly, and make your browser much more useful. This article is a list of some of the best Chrome Extensions that you can use for SEO-related tasks.

Exploring the Google Lighthouse Chrome Extension

Exploring Google Lighthouse

Website audit tools are some of the most effective tools in SEO, as it helps our team assess website performance, and see what we can optimize to serve our clients better. Google Lighthouse is one of these tools, and in this article, we show how to audit websites using it and see if it does the job well.

GDPR: What You Need to Know

What You Need To Know About GDPR

One of the biggest headlines over the past few months was the implementation of the General Data Protection Regulation last May 2018. This new policy aims to improve data protection and transparency in websites across the world and ensure that user trust remains when data is being shared. This article covers what the GDPR brings in, along with how it affects your website’s SEO.

International SEO: Things You Need to Know

International SEO Things You Need to Know

With the SEO industry continuing to grow as the years go by, this also means that it has also gone international as well. With that in mind, this article serves as a guide to what you need to know when it comes to doing International SEO, along with some of the best strategies you can use.

Best URL Shortening Tools For 2018

Best URL Shortening Tools For 2018

Despite being one of the most popular tools from Google, the URL shortening service Goo.gl would be shut down in favor of the new Firebase Dynamic Links. Despite the discontinuation of Goo.gl, there are a good number of effective alternatives that get the job done. This article lists down some of the best URL shortening tools that you can use this 2018.

Analyzing Google’s March Algorithm Update

Analyzing Google’s March Algorithm Update

Last March, a good number of SEO practitioners experienced a fluctuation in some of their website rankings, which led to some speculation that Google has rolled out another algorithm update. As it turned out, a new update was indeed being tested, which caused some website rankings to be affected permanently. This article provides an analysis of this algorithm update and shows its effects.

Key Takeaway

The first half of 2018 was definitely an interesting and exciting one for the SEO industry. With the next six months coming in fast, expect more updates and new strategies coming your way soon.

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Link Cheetah: The SEO Hacker Review https://seo-hacker.com/link-cheetah-review/ https://seo-hacker.com/link-cheetah-review/#respond Thu, 07 Jun 2018 10:11:05 +0000 https://seo-hacker.com/?p=15161 Link Cheetah: The SEO Hacker Review

Links have been playing a vital role in SEO for a long time, as they are the key to helping your website grow and gain more traffic. Link building has been standard practice for the whole SEO industry, with new and innovative strategies being crafted on a regular basis. Some of these strategies have bought a lot of success to our clients, as they receive high traffic that helps strengthen their branding.

Link building is serious work, as we invest a good amount of time and effort into it to ensure that we achieve the desired results that satisfy our team and our clients. Crafting the best link building strategies is not only done through a good amount of research and some trial and error but also using some of the latest and most effective SEO tools available. One of these new tools is Link Cheetah, which is the latest addition to our SEO Hacker toolbox.

Managing our website links is one of the most important tasks that our link building team does on a regular basis. With the right tools, accomplishing these tasks become quicker and more efficient. With that in mind, is Link Cheetah one of these tools? Let’s find out.

Before we get into the review, we would like to invite you to try out Link Cheetah for free on a limited basis and see if it is the tool that fits your link building needs.

Starting up

Upon logging in, you can already allow Link Cheetah to track the backlinks of your website by adding a domain. Simply click on the gray box on top of the home page and click “Add new domain”.

Link Cheetah Domain List

After clicking the button, the next step is to add the URL of your website. You also have the option of adding redirecting domains as well. Depending on your plan, you can input around 500 to 10,000 domains, which is more than enough to monitor your most important domains.

Link Cheetah Add Domain

After adding your domain, Link Cheetah will be analyzing the domain to extract and process all of the backlinks. This tends to take a few minutes, dependent on the number of backlinks that you have on your website.

Overview

Once Link Cheetah has processed all of your website’s backlinks, you can now browse through them on the Overview page. From here, you can view all of the referring domains, check their Ahrefs domain rank score, and track dofollow, nofollow, and indexed links. If you want to take a look at a specific domain, you can enter the URL in the search bar, and filter the results through various options, such as only view the indexed and dofollow links, or view nofollow links that have not been indexed by Google.

Link Cheetah Overview

For a closer look into these domains, you can click on each of them to receive extra details, such as the referring page, Google Index, Anchor and Backlink, and a Do or Nofollow indicator. Having this amount of detailed information allows you to analyze the all of the links within your website.

Link Cheetah Referring Page

Lastly, you also have various options on the right as well, such as delete these links, add a comment, refresh the links, and the option to disavow the link.

Pages

The second important feature of Link Cheetah is the Pages section, which allows you to identify the links that are present within a specific webpage. These web pages are ranked based on the amount of referring domains within that page, and upon clicking, you can view these referring domains, while also look into the web pages that are from your website.

Link Cheetah Pages

Along with being able to view the websites that contain your backlinks, you can also look at the anchor text as well.

Link Cheetah Anchor Texts

This handy feature allows you to view your links that are present in other websites while also look into the most frequently used anchor texts, which helps you see if it is effective on generating traffic or not.

Changes

The third feature on Link Cheetah is Changes, which allows you to view the links that have experienced changes for various reasons. Tracking these links are crucial, as these changes can impact the amount of traffic that you will receive. Some of these changes include a dofollow link becoming a nofollow link, or a link getting removed from the Google Index.

Link Cheetah Changes

Anchor Text

The fourth feature is the Anchor Text, which is similar to the feature that is present in the Pages section. This allows you to see which anchor texts contain the highest amount of referring links and domains, and look into where these links can be found.

Link Cheetah Anchor Text

This simple feature comes in handy, especially when it comes to knowing where your users can find your web pages over the internet.

Disavow Links

The last feature is the disavow links tool, which is the place where you can see links that you have disavowed from the pages section. As of this review, there have been no disavowed links. However, the option to add these links is a simple process, as you can disavow links with just a few clicks.

Link Cheetah Disavow Link

Verdict

Link building tools are important in our SEO strategy, and Link Cheetah is another valuable addition in our toolbox. While it may be a tool that is simple and efficient in its functionality, it also makes it a very user-friendly tool as well. Overall, we would definitely recommend this tool for link building specialists, as it provides them with simple and robust functionality.

Key Takeaway

While Link Cheetah may be a relatively new SEO tool, it is a tool that helps our team perform well, and make the task of tracking down backlinks much easier to perform. As our company grows, our toolbox grows with it, which results in everyone generating better results that satisfy everyone.

If you have questions and inquiries about SEO tools and SEO in general, leave a comment below and let’s talk.

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Augmented Reality and Local SEO: Looking Into The Future https://seo-hacker.com/augmented-reality-local-seo/ https://seo-hacker.com/augmented-reality-local-seo/#respond Tue, 05 Jun 2018 09:48:52 +0000 https://seo-hacker.com/?p=15153 Augmented Reality and Local SEO

Mobile technology has come a long way over the past decade, with smartphone and tablet technology experiencing rapid development. Today, mobile phones are not only devices that are used only for calling and texting, as they have become versatile devices that can perform a variety of functions such as gaming, mobile browsing, music and video playback, and even augmented reality.

When it comes to augmented reality, the relatively new technology has improved by a significant amount since being introduced to the world, with more applications and devices being able to support it. Augmented reality is defined as a real-world environment that is enhanced by virtual graphics that integrate with the said environment. While it may be a new technology that is still only used by a limited number of platforms, there have been a good number of successful applications so far.

Notable examples of successful augmented reality applications include the game Pokemon Go, Google Translate, Amikasa, Quiver, Holo, and Yelp Monocle. Among the mentioned applications, Pokemon Go has seen the most success, with over millions of users worldwide, making it a surprise hit. With the success of these applications, it would not be surprising that it other industries would tap into the technology. One of the industries that can see future success using augmented reality is SEO, as it could be used as a viable marketing tool that can generate interest that can lead to more organic traffic.

With SEO in mind, here are the best ways to implement augmented reality into your local SEO strategy.

Local SEO and Navigation

Perhaps one of the best places to implement augmented reality is at Local SEO, which can help boost marketing by a considerable margin. We have covered local SEO strategies in some of our previous articles, and we have seen that focusing on mobile optimization is one of the best ways to help users look for your business.

One of the most important elements in local SEO is location, as it would allow users to be able to look for your business on services such as Google maps. Geotargeting helps Google identify your location, which helps them adjust location-based search results. This means when I search for the best Pizza places near my area, all of the results that would show up must be within the Manila area.

Best Pizza Place

So how does Augmented reality help local SEO? For starters, it can help users navigate through cities and look for places they want to go using augmented reality tools and applications. The number of users using navigation tools has been increasing over the past few years, in part due to how well these tools have been performing, with more accurate locations and larger directories of businesses and landmarks.

How will AR help your business?

Other than making it easier for users to navigate through different cities and landmarks and find their desired locations, augmented reality also helps boost search traffic and website dwell time as well. It is common for users to search for a website of an establishment to inquire and look into their services, and then find the location in a map service.

Augmented reality can also be used as an interactive marketing tool as well. Interactive advertisements viewed through AR lenses will soon become more common. Examples of application of augmented reality in marketing can be found on e-commerce sites and several big brands. Take Adidas and Converse, for example, where they used augmented reality for users to virtually try out and fit some of their latest shoes. Some furniture companies have also used augmented reality to help their users visualize what piece of furniture would be an ideal fit inside their home.

With so many choices available for users today, using augmented reality to allow your users to experience what your business has to offer can become a crucial factor in their decision to go to your business. This increased level of user interaction ensures that your brand remains visible and relevant despite the presence of new technology.

How to optimize for Augmented Reality

Optimizing for augmented reality is wholly similar to optimizing your business for local SEO. We have touched on these topics before, and here are some key steps that you should do in order to prepare your business for augmented reality:

Optimize your Google My Business listing – One of the very first things you need to do when setting up your business is optimizing your Google My Business listing. This means adding all of the crucial details, which include business address, operating hours, and contact details.

Create a Virtual Tour – Adding a virtual tour for your business gives users a glimpse of what your business establishment contains within its premises. First impressions truly count, which means that users would be able to view can be a major deciding factor on whether they would be interested or not.

Observe proper Online Reputation Management – In today’s internet, online reviews can make or break a business, and greatly affects your searchability when it comes to users looking for top search results. This makes managing your online reviews on Google and Yelp is crucial and ensuring that you attain good scores lies in your business’s actual performance and weeding out negative reviews that only aim to attack or harm.

Geotargeted Keywords – Good local SEO means utilizing geotargeted keywords, which allows your business to show up in local SERPs quicker. This is important, whether your business is in a big city, or even a quiet town, as there will always be users that would search for establishments near their area. For good measure, having at least 2-3 geotargeted keywords (you can use city names, street names, and even country names) ensures that users have different ways to find your business within a certain area.

Key Takeaway

Augmented reality is a technology that will become even more present in the near future. With the rising number of mobile users and the rapid development of technology in general, more and more businesses and brands would be looking for a way to stand out in a very crowded digital world. Implementing local SEO strategies to prepare for augmented reality is one of these methods, as it ensures that your business has more opportunities to become visible for your users.

If you have questions and inquiries about SEO, leave a comment below and let’s talk.

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