Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Tue, 14 Aug 2018 10:03:24 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 Google Launches the August Core Algorithm Update: What You Need To Know https://seo-hacker.com/google-launches-august-core-algorithm-update/ https://seo-hacker.com/google-launches-august-core-algorithm-update/#respond Tue, 14 Aug 2018 10:01:25 +0000 https://seo-hacker.com/?p=15474 Google Launches the August Core Algorithm Update: What You Need To Know

Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile usage, as “slower” websites can lose traffic should the performance remain below par. The new update also caused a ranking fluctuation as a result, which led to some digital marketing professionals to speculate that another update might arrive soon.

As we enter into the month of August, speculations have become fact, as Google has launched a core algorithm update. The update was rolled out during the first week of the month, and Google announced that it is one of their regular broad updates similar to an update they did last March. The update impacts all search results, but Google did not state any more specific details with regards to these results.

With the update fully rolled out, here are the important details that you need to know.

Impact on Content

One of the initial aims of the broad core update is to improve the quality of search results, which means content quality and user experience is key. Quality content means ensuring that whatever information you provide has the right amount of expertise, authoritativeness, and trustworthiness, and is able to generate traffic to your website.

The focus on creating content has been emphasized by Google over the past few months, with the company reiterating a statement that they have made during the March algorithm update. While this piece of advice has been something that we and numerous other SEO practitioners have been preaching for a very long time, it is best to ensure that you always optimize and update your content to keep up with the latest search trends.

When it comes to content optimization, there are many different ways that you could create quality content that caters to your audience. This can be in the form of blogs, videos, and even podcasts. Searchable content comes in many forms, and with the right tags and keywords, you would be able to attain a steady stream of traffic that would benefit your website.

YMYL Websites

While Google did not give any details on which type of websites would be affected the most by the current algorithm update, search professionals have noticed significant ranking changes in YMYL and Health-related websites.

When it comes to overall ranking impact, YMYL websites have been affected the most, with a number of sites experiencing a hit in their search rankings, while some websites experienced a boost. A survey from Search Engine Roundtable gave more detail on what type of YMYL websites experienced significant changes.

August Update

In fact, websites related to health and nutrition experienced huge boosts in their rankings. This can be attributed to Google’s aim to ensure that only quality content will gain the most traffic. With health being one of the more serious topics, along with being one of the most searched regularly, it is important that users must be able to receive the best information about health, which includes medical advice, diet and exercise recommendations, and information about various ailments and conditions.

This is a very critical market, as health is not only a serious concern but is also one of the largest industries in the world. With health-related websites experiencing huge boosts in their traffic and rankings, users would be able to receive the best content and businesses that would be able to respond to their concerns.

Along with health-related websites, business and finance websites also experienced big changes in their search rankings. Sites from industries such as retail, finance, gambling, travel, and even food and drink have seen a significant ranking decline. While the reasons for the decline may not be clear, it is best to analyze these websites immediately and search for issues that are affecting their ranking.

This can be seen as Google reinforcing E-A-T and making sure that only the best content will be appearing on the top of SERPs. Having high E-A-T ensures that your website attains high search rankings and traffic, while the opposite means having lower traffic and the risk of being penalized by Google for having poor content and backlinks. We have covered content optimization a good number of times, and we’ll continue to do so in order to ensure that other users would be able to craft quality content that brings in traffic for their websites.

Key Takeaway

The latest Google algorithm update can be seen as an indicator that Google is now becoming stricter when it comes to evaluating content, as seen from the large ranking fluctuations over the past few weeks. With 2018 being a year of many big announcements and changes from the search giant, it is important to prepare for what’s in store ahead.

If you have questions about algorithm updates and SEO in general, leave a comment below and let’s talk.

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WordPress 5.0: What You Need To Know To Get Ready https://seo-hacker.com/wordpress-5-0-what-you-need-to-know/ https://seo-hacker.com/wordpress-5-0-what-you-need-to-know/#respond Thu, 09 Aug 2018 09:44:58 +0000 https://seo-hacker.com/?p=15456 WordPress 5.0: What You Need To Know To Get Ready

WordPress has become one of the top content management systems around, thanks to its user-friendly interface, and the ability to create versatile and high-performance websites. With so much functionality, thanks in huge part to the massive variety of plugins available, WordPress has helped numerous companies, organizations, and brands establish their online presence.

This 2018, WordPress will be launching its biggest update yet, which is WordPress 5.0. This update aims to not only optimize the performance of WordPress but also make it more accessible and user-friendly for new users as well. Like all upcoming updates, it is important to ensure that your website would be prepared and ready for it. Here are the important things that you need to know to ensure that you and your website would be ready for the upcoming update.

Gutenberg Editor

One of the newest features of WordPress 5.0 is the new editor interface, which aims to make creating and editing content much easier and more convenient compared to previous versions of WordPress. While we would not be able to access the full features of the new update, we at least get to experience how the new editor would be like through the recently-released Gutenberg editor interface.

This plugin was released with the intention of creating a more reliable and user-friendly interface, along with helping WordPress users adjust to the new updates as well. Let’s take a look at the new features of this editor.

Gutenberg Block

One of the first notable new features of the Gutenberg editor is called Blocks. This new feature allows users to be able to add multimedia content with much more ease than before, only needing a few clicks to add them to your content. As you can see in the demo below, users have the option of adding different kinds of blocks. For this instance, the block added was for a cover image.

Along with adding cover images, Gutenberg offers at least 15 different types of blocks that allow you to create your own posts.

Gutenberg

This new feature helps make creating content much more seamless and establish a more interactive system that more users would be more comfortable with using. If you want to try out the new Gutenberg editor out for yourself, you can go to their site to try out some of the new features and download the plugin.

Plugin Compatibility (or Incompatibility)

Plugins have helped WordPress become the most versatile CMS around, allowing users to perform a wide range of tasks and functions that help them create the website that represents their brand and their content. With WordPress 5.0 about to arrive soon, one of the main concerns of many users was compatibility.

A lot of websites (including the ones we manage) require a good number of plugins to function properly and having compatibility issues is surely the last thing that we would want to happen. Fortunately, one piece of good news that WordPress users would be happy to hear is that by the time 5.0 comes out, plugin developers would have been able to update to ensure compatibility with the new update.

Plugins help websites run properly and ensuring that the new update does not compromise these functions is essential to ensure optimal performance.

How to Get Ready

Test out the Gutenberg Plugin

As intended, the first thing that you have to do in order to be able to adapt to WordPress 5.0 is to download the Gutenberg Editor Plugin and test it out. While the interface and functionality are now much simpler, the amount of new features is worth checking out. Learning how to make full use of the Blocks will help you craft quality content that would look good and represent your branding.

Gutenberg Plugin

Currently, the Gutenberg Editor is at the beta stage, which means numerous improvements have yet to be made to ensure the best results. If you have tried out the plugin yourself, it is best to voice out your early impressions of it to ensure that any concern would be addressed by the time you have the final product.

For optimal testing, I suggest you post a few articles using Gutenberg that feature a variety of Blocks to see how they look and perform.

Backup your content

While this may come off as too drastic, there’s no harm in backing up your website content before the new update arrives. This ensures that should there be any issues with the current version of your WordPress site, you are guaranteed that you would not lose content. There are a good number of plugins that allow you to back up your data and getting one (if you haven’t already) ensures that you would not have trouble with data recovery.

Key Takeaway

WordPress has been our CMS of choice for a good number of years now, and this update is truly something very big. Rolling out soon, WordPress 5.0 aims to make WordPress a more accessible and reliable platform that enables content creators to craft their own website with ease.

If you have questions and inquiries about WordPress and SEO in general, leave a comment below and let’s talk.

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3 Sneaky Ways To Steal Your PR Budget For SEO Success https://seo-hacker.com/steal-pr-budget-success/ https://seo-hacker.com/steal-pr-budget-success/#respond Wed, 08 Aug 2018 08:36:31 +0000 https://seo-hacker.com/?p=15209 3 Sneaky Ways To Steal Your PR Budget For SEO Success

Marketing is changing, and fast, so who the heck forgot to tell the higher-ups?

Seriously!

It wouldn’t surprise us to learn your bosses scoff at SEO as nothing but stargazing, yet the sales potential of Search Marketing isn’t just some random act of speculative fiction: digital marketing channels are cost-effective, efficient, and just plain work, but try telling them that.

What’s an SEO again? Can we do one of those?

*sigh*

As for a budget for this task? Let’s just say you’d be lucky to get a good amount you can work around efficiently.

You’d be counting your lucky stars if they left you with anything more than scraps in order to rustle up some kind of success out of ye olde’ search engines.

All of this while your bosses sit atop large Public Relations retainers as if they’re dragons hoarding gold.

Dare you tempt fate and get burnt?

That’s no way to achieve great search results without taking risks.

Thankfully, we have some good news!

Public Relations & SEO: A Match Made In Marketing Heaven

Your boss’s way of thinking may be stuck in the early 30’s where public relations first found its footing, but this traditional method for developing client relationships has evolved considerably in the intervening years.

You see when SEO entered the scene in the 90’s and early 2000s, these two marketing methods couldn’t have been more different. Nowadays, they’re converging on the border where digital, content-focused, search satisfying content meets.

It’s a match made in marketing heaven, is what it is.

It’s also your ticket to search success.

That’s great and all…but how?

While your PR budget may set any search engine expert to swooning, nowadays good PR is also good SEO and vice versa.

It’s that simple.

This means you can keep your higher-ups happy while delivering great SEO results, all without spending an extra cent. All you need to do is make like a modern-day Robin Hood and steal from the Public Relations rich to give to the poor…search marketing team who don’t quite have the budget to achieve the results you require.

Let’s explore how:

1. Optimise Press Releases with key terms aka Keywords

Ah, the humble press release.

Or should that be not-so-humble?

You see, over the years this form of communication has grown increasingly closer to news copy.

It has also become the cornerstone of any good public relations campaign.

In fact, you’re probably privy to more than a few ‘FOR IMMEDIATE RELEASE!’ in your inbox every day.

Writing a press release is one thing, and if your PR team are worth half as much as your bosses think they are then they’re likely damn good at it too. Countless hours, studies, and A / B testing have gone into crafting the perfect message, of that there’s no doubt.

Instead, we’re wanting to work on the phrasing used during the writing process itself.

Doing something as simple as ensuring keywords – that cornerstone of any good search marketing campaign – are used effectively throughout your press release won’t just boost your site’s search relevancy, it’ll also ensure they’re as relevant to your target audience as they can be.

TL;DR: They’ll be found more often, and so will you and your site.

It’s a win / win all ‘round!

Lacking keyword confidence? Try this 3-point checklist

  1. Spend five minutes with keyword research tools like KeywordTool.io or AnswerThePublic to uncover terms that relate to your topic.
  2. Use the most relevant term within the title of your Press Release.
  3. Scatter relevant and related terms throughout the rest of your copy, including any headings.

Tip: Keyword usage is great, but keyword stuffing can have an adverse effect. Like any seasoning, less is more!

2. Link your Press Releases to your site’s search success (literally)

You’ve heard it before and you’ll hear it again:

Links make the world wide web go ‘round.

Without links, you couldn’t invite someone to ‘Click here to read more’, make an inquiry, or even purchase a product. The web really wouldn’t exist without links.

Come to think of it, neither should your Press Releases.

How so? Because links are a major ranking factor for search engines like Google when they’re considering which sites sit where. SEO experts know this, but Google also knows that they know it…

…tongue-twister aside, this means it’s increasingly difficult to land worthwhile links with reputable sites.

Press Releases provide an exciting new avenue through which to build relationships and land these links that many sites still fail to capitalize on. They aren’t just links, either, they’re powerful contextual links at some of the most influential sites across the web.

Many sites would kill for this kind of opportunity.

Thankfully, you don’t need to.

Landing these links is as simple as ensuring they’re included in your Press Release before hitting send.

This will ensure you’re guiding both traffic and authority in your site’s direction.

Not in the loop with links? Follow these 3 steps

  1. Find opportunities within the body of your press release to naturally link back to a major page on your site.
  2. Use the closing sections to provide additional information including additional links to relevant pages.
  3. If and where possible, use keyword relevant anchor text for a bonus search boost.

Tip: Anchor text links are great, but overusing your major keywords can have the opposite effect. Variety is key, so use a mix of words within your anchor text links.

3. Write on relevant topics to boost brand (and search) awareness

Once upon a time, just any old piece of content would do.

It’s true!

You could ramble about almost anything and the internet would give you a pat on the back.

Nowadays? Things have changed.

Users and search engines alike are looking for more from their content, and the sites that put in the work to research and write clearly on relevant topics are duly rewarded.

In fact, content and press releases have both undergone marked transformations since their limited, sparse beginnings to become powerful tools for building relationships, boosting your brand awareness, and talking directly to curious customers.

The customers that convert well into leads, inquiries, and possible sales.

Using PR and SEO in tandem boosts your chances of doing just this, and creating a reliable source of consistent leads.

But how?

It’s simple:

The creation of worthwhile content and then outreach in order to promote it has been a mainstay of successful SEO for years now, and what does PR do best? It informs readers of something new or interest…such as a new piece of content, perhaps?

The key to success is ensuring you’re not just writing on the right topics.

Or creating great content.

But promoting this via outreach to the right sites. The sites that want to know about it.

If SEO uses content to convince and convert, then it’s PR that breaks the ice and strikes up the conversation.

If you’re doing one, you may as well be doing the other.

It makes financial and business sense.

Plus, it’s just plain easy!

Unsure of who to strike up a conversation with? Give these 3 ideas a go

  1. Use keywords to find and compile a list of relevant outreach prospects within your industry or niche.
  2. Compose a press release that talks about a topic that you know this site will be interested in.
  3. Use this opportunity to naturally mention or promote content that you’re proud of.

Tip: As we explored above, don’t forget to include the link!

Key Takeaway

If nothing else, today’s post should highlight that PR and SEO are no longer different, disparate disciplines. If you’re doing one the right way – then you’re also doing the other.

Once you realize this, you open up your business or site to a multitude of new opportunities to boost your site’s search, nurture relationships, and land those all important sales. You’ll maximize your return on both, without adding a single cent to your budget.

How’s that for sneaky search success?

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A Guide to the Best Voice and Visual Search Apps for your Smartphone https://seo-hacker.com/guide-voice-visual-search-apps-smartphone/ https://seo-hacker.com/guide-voice-visual-search-apps-smartphone/#respond Tue, 07 Aug 2018 09:53:22 +0000 https://seo-hacker.com/?p=15441 A Guide to the Best Voice and Visual Search Apps for your Smartphone

2018 has been a year of big changes and numerous trends in SEO, from the GDPR being put into law, mobile speed becoming a ranking factor, and algorithm updates rolling out almost every other month. This year has truly been big for the world of search, and it looks to become even bigger with the introduction of new ways to do search.

Voice search and visual search are relatively new technologies that have only been recently introduced to the mainstream audience after many years in early development. While development for these technologies is still in their relatively early stages, they have proven to be useful and effective at their current state. Recently, a number of companies like Google, Bing, an Apple have utilized both technologies to great effect, creating popular and useful apps that enhance the user experience even further.

Along with being new and versatile technologies, these apps also enhance the functionality of your smartphone as well. Here are some of the best voice and visual search apps that you should try out.

Voice Search

Google Assistant

When it comes to AI assistants for Android smartphones, Google Assistant offers the best functionality available. From executing commands such as setting up important reminders, calling and texting your colleagues, and conduct accurate voice search inquiries. Recently, it was revealed that Google is also planning to allow Assistant to be able to conduct phone calls without supervision and converse the same way as a human would do.

Google Assistant

One of the best things about Google Assistant is that you can access it through the Google mobile app, and the Google Allo app, allowing you to do voice search on the fly. Using the app is simple and the array of tasks you can execute is only limited by the number of apps that it can access on your phone. Voice recognition is spot-on more times than not, which means the chances of repeating a voice command or inquiry happens very seldom.

When it comes to voice search apps for your Android smartphone, Google Assistant is by far your best option, as it integrates smoothly with the rest of your applications with little to no hassle.

Bing

One of Google’s top competitors, the Bing mobile app allows users to conduct voice search as well. Voice search using the Bing app is smooth and easy, providing you with the search results efficiently. However, one difference that I found while using Bing was that it was not able to generate location-specific results, like finding the best food establishments near me or provide me with a detailed snippet of my search query.

Bing Voice Search

While it may not have the versatility that Google Assistant has, the Bing mobile app is a solid voice search platform that provides accurate results.

Siri Assistant

Perhaps the most popular AI Assistant in the market due to the abundance of Apple users worldwide, Siri is a versatile iOS app that allows Apple users to conduct voice searches, along with tasks such as set up reminders and alarms, call and text, and even book hotel rooms and taxis. All of these functions are just a few taps away.

Siri

For most people, Siri was the first AI Assistant they have encountered and interacted with. A product of years of research and development, Siri continues to improve and optimize its performance for better accessibility and functionality. When it comes to iOS AI assistants, there is no better option compared to Siri.

Visual Search

Pinterest

Pinterest has one of the largest image databases available, with the platform containing thousands upon thousands of images that you can view on a regular basis. While searching for these images can take a good amount of time to do, Pinterest has made visual search much easier with the introduction of Pinterest Lens.

Pinterest Visual Search Results

Using Pinterest Lens is simple, tap on the camera icon on the search bar, and all you have to do is to take a picture of an object you want to have searched. Pinterest Lens not only looks at images that have a similar object or symbol but images that have similar silhouettes. This tends to bring about a variety of results and may take a while to look for the images closest to the image you took.

While the results have a tendency to be inconsistent at times, Pinterest Lens still offers good results, providing you with similar images that you might also be interested in viewing. Overall, this is a feature that still has ways to go and so much room to improve.

CamFind

CamFind is a visual search engine that comes up when I search for the best visual search apps. Using it is similar to Pinterest and Google Goggles, as you only have to take or upload a picture to begin searching. One of the most notable elements of this app is that it analyses the image while picking the best keywords that are associated with your image. I like how specific these keywords got, as they were able to accurately describe the image I captured.

CamFind

Most of the search results I got were from e-commerce sites like Amazon, where I’m directed to products that look similar to the image. This makes it a great app to use when looking for a similar product that you might be interested in buying. Overall, CamFind is a handy little visual search app that analyses images well and provides you with some effective product searches.

Bing

Along with voice search, the Bing Mobile App also provides visual search as well. Simply press the camera icon and take a photo and wait for the results. After a quick moment, you would be able to view the results. One thing I noticed about the results is that the app reads images in a similar way to Pinterest, as it contains images that have similar colors and shapes.

Bing Image Search

One good thing about Bing’s visual search is that you can adjust the image you took to get more accurate results. This means you can search for a variety of results with just a single image, which means that you would not have to repeat the process of capturing the images as much. The Bing mobile app offers a good amount of functionality when it comes to both visual and voice search, and provides you with solid results.

Google Lens

With Google making full use of voice search through Google Assistant, they also have Google Lens, a visual search engine that helps you identify a variety of objects, places, and animals just by capturing an image. One of the best things about Google Lens is that it provides a great amount of information about the image that you took. For example, taking a picture of a dog will help you know more about its breed, as you can read about them through articles found in the search results.

Google Lens

This amount of functionality makes Google Lens such a reliable visual search engine that truly helps you look for what you need and provide you with a depth of information that only Google can provide. Truly a must-have for Android users.

Key Takeaway

Visual and voice search still have many ways to go when it comes to reliability and functionality, but based in what these apps have shown, the future of search will truly offer so much. These apps are just a good sample of what you can do with your camera and a few voice commands. With more updates and new features rolling out soon, visual and voice search is set to thrive in today’s world of search.

If you have questions about visual and voice search, or SEO in general, leave a comment below and let’s talk.

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Identifying Low Quality (and High Quality) Content in 2018 https://seo-hacker.com/identifying-quality-and-high-quality-content-2018/ https://seo-hacker.com/identifying-quality-and-high-quality-content-2018/#respond Thu, 02 Aug 2018 09:50:20 +0000 https://seo-hacker.com/?p=15393 Identifying Low Quality (and High Quality) Content in 2018

Content is one of the most essential elements needed to drive traffic to any type of website. Content comes in many forms, from blogs, infographics, announcements, images, video, and much more. Our team ensures that the websites we handle only have content that is of the best quality, making sure that we help boost traffic, and generate more conversions.

When it comes to quality content, there are many factors that help determine if one is such. This can include trustworthiness, authority, and legitimacy of the content. Most of the time, writing or creating content will turn out fine just as long as you ensure that your content intends to distribute informative and useful information to the users. However, there are cases in which websites distribute low-quality content, which results to lower traffic, and may even cause more negative implications for your website.

Low-quality content is definitely one thing you’d want to steer clear away from as much as possible. However, there are times that you would encounter a website that contains these types of content, which you would need to optimize. It takes a good amount of time and effort to look for these contents, and here’s how you can spot them that much easier.

Identifying Low-Quality Content

Looking for low-quality content can start off as easy or simple at a glance. However, the more content that you have to go through a website, the harder it is to find low-quality content. Recently, Google has submitted an updated set of guidelines that help users identify low-quality content. Here are the newly-revised guidelines that determine a low rating for your content:

  • An inadequate level of Expertise, Authoritativeness, and Trustworthiness
  • The quality of the MC is low
  • There is an unsatisfying amount of MC for the purpose of the page
  • The title of the MC is exaggerated or shocking
  • The Ads or SC distracts from the MC
  • There is an unsatisfying amount of website information or information about the creator of the MC for the purpose of the page
  • A mildly negative population for a website or creator of the MC, based on extensive reputation research. If a page has multiple low-quality attributes, a rating lower than low may be appropriate.

To make things much simpler, your content will be considered low quality if the information contains factual errors, along with poorly-explained sections that do not satisfy the reader. Titles that are clickbait is also a red flag, as it means that you are misleading the users into reading your article, instead of having them access it organically. With the right tools and knowledge, you will be able to avoid creating low quality with ease. In the next section, we’ll show you the most important factors that determine high-quality content.

The ingredients of high-quality content

Creating high-quality content requires a good amount of time and effort to ensure that what you will be publishing to the rest of the world will be something beneficial and relevant for a lot of users. While this might be easier said than done, these factors help shape up content that will drive more traffic to your website. Here are some of these key ingredients of good content that will help you avoid bad and poorly-made content:

More than words

Creating lengthy and detailed content means that you will be writing blogs that are over 800 words long, sometimes even reaching 2000 for some topics. This is not a bad thing, as it provides meaty content that is very useful. However, your content must also be pleasing to the eye. You may have a well-worded and detailed article, but if it does not contain relevant images that help give users an impression, most of them would rather skim through and not finish reading.

Infograph

Adding relevant, detailed, or informative images help make the reading experience much livelier and more interesting, as you give them something that helps them visualize your idea. Blogs containing charts, infographics, and colorful images help keep the readers invested in the idea that you are presenting to them. Visual quality is just as important as quality writing and should not be overlooked.

Timely/timeless

When it comes to the question of whether content should be timely or timeless, there are times that you can hit two birds with one stone. You CAN create content that is not only relevant to the status quo but also something that will be useful for future reference. For example, a blog post about YouTube SEO was not only relevant for content creators at that time, but it is still relevant to people who want to publish content on the platform today.

Youtube SEO

Timeless and timely content are at their best when they address some of the most important needs and concerns of the users and creating something that is evergreen will surely ensure that you will be receiving constant traffic to your website.

Engagement and Conversion

Content must not only contain useful and relevant information, but it must also help bring in conversions and engagement from the users themselves. This, of course, means that your content must always be in line with what your website is all about. While it may feel that this can limit the content that you would be able to write about (which it naturally does), but this helps to ensure that your users would know what to expect when they engage with your website.

When it comes to engagement, social media is key, as this is the platform in which you will find most of your followers. Social media allows you to interact with your users instantly, allowing you to invite more users into your website. Some of the most viral posts on social media begin with relevant and timely content and is also a mark that your content is of high quality. Content that generates engagement is content that has good quality.

Key Takeaway

Quality content comes in many forms but contains a similar set of ingredients that help drive more traffic and conversions. By identifying the factors that identify low quality content, you would ensure that you will be able to avoid these and craft your own set of quality content that will be constantly relevant and useful for your users.

If you have questions and inquiries about content marketing and SEO in general, leave a comment below and let’s talk.

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