Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Thu, 15 Feb 2018 09:45:40 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 13108580 Keep the Pace: Preparing for the Google Speed Update https://seo-hacker.com/pace-preparing-google-speed-update/ https://seo-hacker.com/pace-preparing-google-speed-update/#respond Thu, 15 Feb 2018 09:14:03 +0000 https://seo-hacker.com/?p=14153

Loading speed has become an integral part of SEO, being a factor in the overall user experience. It has been proven numerous times that fast loading speeds help users stay longer in a website, ensuring that you have steady traffic and a lower bounce rate. There are a variety of ways to lower loading times, which include using WordPress tools, along with some effective site optimization techniques that keep things fast and smooth.

Having a fast loading website helps improve your search rankings in Google, as they take in page speed as one key element. Mobile usage has also been on a steady upward trend, and emphasis on mobile-first usage is key to gaining more traffic. With that in mind, one of the major upcoming updates arriving this year is the Google Speed Update. Slated to be released in July 2018, here’s what you need to know about the update, and how to keep your website prepared for it.

What is the Google Speed Update?

As announced by Google themselves, the Google Speed Update aims to improve page loading speeds, and use it as another ranking factor in mobile searches. Page loading speed has been a desktop ranking factor since 2010, and it is about time that it has been implemented on mobile search results.

Once a niche option that is available on mobile devices, mobile websites and search results now occupy a high amount of traffic on the internet, with today’s devices becoming more sophisticated and capable of performing the same amount of functions as a personal computer. This, along with the improving internet connectivity across the world, make mobile devices the most convenient platform to access the internet.

With Google seeing the increased mobile usage in the past few years, they want to ensure that users would be able to have a good experience accessing mobile website. This led to the Speed Update, with the intent of improving mobile page loading speeds on some of the slower loading pages. While it has become highly accessible, some mobile websites still have performance issues which cause speed and usability issues.

With the Google Speed update, users would expect better performing pages, and for more SEO companies to focus on their mobile optimization efforts more keenly.

Preparing for Google Speed

With the update coming in July, there are 4 months left until it arrives. This gives you a good amount of time to be able to optimize your mobile webpages, and make sure that it performs well enough by the time loading speed becomes a ranking factor. Here are some of the most effective methods to help you optimize your mobile site for the upcoming update.

Apply AMP

Websites that use AMP have been increasing in number, largely due to the fact that it improves overall page performance, while making it more accessible to mobile users. While it might sound like a complicated process to implement it on your website, it is actually quick and simple when using the right tools.

If you are using WordPress, you can download the AMP plugin, which helps you quickly integrate it within your webpages. After doing so, you can access the website on both desktop and mobile to see the changes in viewability and loading speed. The use of AMP has been highly encouraged by everyone in the SEO industry, including our team here at SEO Hacker. If you want an effective way to optimize your site for mobile, this is the best start.

Content Accessibility Optimization

When users access your mobile website, they will expect that they would be able to access all of the content that would be present in the desktop version. There are many websites that prevent or hinder users from seeing more content on mobile, and this negatively affects their brand image. For our website, we make sure that our users would be able to access the same amount of content on both the desktop and mobile versions.

Having the same amount of content on both desktop and mobile would ensure that your users would be able to have a better experience. For our site, we made sure that our users access the same content for both versions. Restricting content on mobile puts a dent on the user experience, and optimizing your content accessibility would make the experience a good one for people who view your webpages.

Test your loading speed

There are many tools available that would be able to track your page loading speed, especially on mobile. The simplest way to do it is by using the Test My Site feature on Think with Google. All you have to do is enter your website’s URL, and wait for around a minute to see the results. The website offers a free assessment of your site, which helps you analyse what you can do to improve your site performance.

Key Takeaway

With Google taking a mobile-first approach, the Google Speed update is meant to enforce that approach. Adding another ranking factor changes things up for mobile SEO, while optimizing the user experience. With these preparation tips, you are guaranteed that you would be able to ready your website for July’s update.

If you have any questions about SEO or mobile optimization, leave a comment below and let’s talk.

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Love is in the Air: Why We Love SEO https://seo-hacker.com/love-seo/ https://seo-hacker.com/love-seo/#respond Mon, 12 Feb 2018 08:17:44 +0000 https://seo-hacker.com/?p=14130 The month of February is also the month of hearts, which means love will surely be in the air. In the spirit of Valentine’s Day, it is worth taking some time to look back and see what made us love what we do.

SEO is a profession that requires a great amount of time and effort in order to be successful. All of this effort culminates into something that is truly rewarding and excites you to do more. We have helped numerous clients get to the first page of the Google search results over the years and will continue to do so in the following years. Here are some wonderful and reasons we love SEO.

We have a supportive and passionate community

As SEO grows into a bigger industry in the upcoming years, so as its community. The SEO community is a network full of like-minded and passionate individuals and groups that aim to not only succeed, but also help others reach new heights as well. SEO professionals and beginners alike help find the best techniques, strategies, and advice in various forums and discussions across the internet.

Some even establish events like seminars and workshops to teach new skills to the rest of the community. With a community this supportive and passionate, it is no wonder that SEO is an industry that is continuously growing and improving.

It is highly rewarding

The main goal of SEO is to be able to help webpages rank in the first page of Google search results pages. It is a task that is easier said than done all of the time and requires a lot of time and energy to accomplish. Our team does a complete effort to be able to get their rankings up, from social media marketing, link building, content marketing and management, and even website development and optimization.

This process takes months to pull off, and seeing the successful and result would always be fulfilling and rewarding. The best part is that these results are for the long term and will help keep your client’s brand relevant and visible. Grit and commitment to what you will do will always give you great rewards, and this rings true for SEO as well.

The learning never stops

Learning is a lifelong process that happens every day, whether it be at home, work, or school. Humans never truly stop learning, and SEO is another skill and industry where you get to experience new things every day. From constant Google updates, new SEO tools, and the latest techniques and strategies, SEO is an industry that keeps you on your toes and offers something new day by day.

Based on my experience, SEO truly is a trial and error process that rewards experimentation, as those processes help us create the best results that we can achieve. When it comes to learning, SEO offers a lot of lessons that you can apply for a long time.

Setting the trend

With the increased importance of technology in our daily lives, SEO is an industry that is setting the trend on how digital marketing works. Being an SEO professional means that you are helping develop the future of marketing and advertising, while providing users with quality content. Marketing has evolved over the course  of just a few years, and now that search engines and social media have taken over a large share of internet time, it  is up to us SEO professionals to help websites  and businesses establish their presence.

It is a life skill

The two most common things that people do on the internet is check social media and use a search engine. The latter shows how important search engines are in daily life, as it has now become much easier to acquire information across different websites. With that in mind, SEO has not only become a skill that one can use at work, it is also a life skill that anyone with a computer can do. Learning how to do SEO is just a search away, and with so many resources and tutorials on how to do it, someone would be able to begin from scratch.

SEO is a growing industry with an increasing number of professionals, and it would not be surprising to see the average person do it on a regular basis.

Key Takeaway

SEO is a skill and profession that just grows and rewards you constantly, which is why we people in the industry pour our hearts into it. It might be challenging at first, but SEO is a long term investment gives us rewards that we all surely love. In celebration of Valentine’s Day, let us give SEO some love that it deserves.

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How Live Video Helps Your SEO https://seo-hacker.com/live-video-helps-seo/ https://seo-hacker.com/live-video-helps-seo/#respond Thu, 08 Feb 2018 09:34:07 +0000 https://seo-hacker.com/?p=14097 How-Live-Video-Does-Wonders-For-Your-SEO

Live video streaming on the internet has been around for a long time, with some of the first attempts being done during the 90s. As the technology improved over the years, it has become another key element in the internet user experience. At present, numerous websites and platforms have utilized it to full effect, resulting to high viewership numbers and traffic.

With sites like YouTube, Twitch, and Facebook taking live video to a much wider audience, it has become a platform in which brands can use to grow their audience and increase traffic. This is a good sign for businesses using SEO for their websites, as it gives them more opportunities for more users to discover their products and services. With that in mind, here is how live video streaming would do wonders for your SEO strategy.

Increase interest and brand authority

Live internet video streaming on the internet has crossed different platforms, and has been done by so many companies, businesses, and organizations. Some of these include news sites, sports teams and associations, gaming sites, and even famous celebrities. Live video streaming helps pique the interest the audience, which in turn would help attract an even larger number of viewers.

Some of the most popular live videos are related to gaming, news, music, and video reviews. This shows that users are watching more when it is about something that interests them. Being able to do live videos also make your brand look better and unique, as you are able to help set your brand apart from the competition. There aren’t that many businesses using live videos, which means that it is something that your business can capitalize on to increase your traffic.

Find your audience in the right platforms

Facebook Live Stream

With the abundance of video streaming platforms available on the internet, it is best to pick the right platform where you will be able to reach the most number of viewers. With YouTube being the most popular video streaming site worldwide, it is no surprise that more promotion and Youtube SEO efforts have been done on the platform. While most businesses focus on Facebook and YouTube when it comes to streaming their live videos, but trying out other video streaming sites like Vimeo can also help you reach more users. It is best to do some research on what social media network you can find your audience to be able to reach the most people.

Social Media Promotion

Social media is one of the most popular platforms on the internet, with millions of people logged in on a daily basis. With Facebook, Twitter, and Instagram having a live video option for their users, social media has now made it easier for everyone to create live videos. This convenience makes it a budget-friendly way of promoting your brand or business.

Facebook Live Video

With the high amount of live videos active on Facebook, the website created a Live Video page where you can access all the videos across the world. This means that having a live video can help you tap not only a large local audience, but also an international one. Broadcasting your live video means broadcasting it to the rest of the world.

More Interaction

Twitter Live Video

One of the best things about live video streaming is the ability to interact with your audience in real time. Live videos have a live chat in which users get to post their comments and messages for the audience to see. This lets them ask some questions related to the video feed. For example, when a website posts a live video about a product review or creates a discussion, users would be able to instantly send in their questions that will be able to get quick responses.

These kinds of interactions help create a better image for your brand and help increase audience trust. These factors are very important for SEO, as this can affect the amount of traffic that your website receives on a regular basis. Good and healthy interaction is always valuable when it comes to growing your brand, and live videos give you the platform to get it done.

Capitalizing on Events

Youtube Live Stream

Most live videos happen during important events, such as parties and celebrations, sports events, and even concerts. When it comes to these events, it is best to capitalize on them, as this is the time in which traffic and audience interest would be at its highest. Holidays are the best example of this, as numerous brands post live videos for promotions, while some post to celebrate with the rest of the world. Live videos keep your audience updated on the various activities, products, and events that are happening with your brand. When it comes to marketing your product, important events and celebrations are the best time to promote them.

How to Optimize Live Video

Like regular online videos, you can optimize your live videos to make them easier to search on their respective sites. Here are some things you should keep in mind.

  • Always add the keyword on the title of the video. Hashtags are also helpful for sites like Instagram and Twitter.
  • Add links to your website, so that your audience would be able to access your website to get more information about your brand.
  • Spread the word that you will be doing a live video event by sharing it across various social media platforms. This will build up anticipation for the event, ensure that you have a steady number of users watching.
  • Use quality equipment when recording. Your audience will not enjoy watching videos that are blurry or have poor audio, which is why it is best to invest in good equipment.
  • Deliver quality content to your audience. Your audience will expect something that would be worth their time, which is why it is best to lay your content down well. Maintaining audience interest throughout the video is crucial in keeping the traffic high.

Key Takeaway

Live video streaming has improved over the years, with better internet connection and more video platforms. With businesses and brands becoming more competitive, it is best to find a way to stand out. With the ability to capture moments live on camera for everyone to see, live video is an invaluable platform that can help a business grow.

If you have questions about social media optimization, or SEO in general, leave a comment below and let’s talk.

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Budget Friendly Google Chrome Extensions For Your SEO Needs https://seo-hacker.com/budget-friendly-google-chrome-extensions-seo/ https://seo-hacker.com/budget-friendly-google-chrome-extensions-seo/#respond Tue, 06 Feb 2018 08:51:09 +0000 https://seo-hacker.com/?p=14043 Effective-and-Reliable-Google-Chrome-Extensions-For-Your-SEO-Needs

A good SEO strategy is even more effective through the use of a diverse selection of tools that get the job well done. We here at SEO Hacker use the best SEO tools available, and the results definitely show. We have extensively covered tools that we use, and this time, we’re going to take a look at some extensions on Google Chrome that you can use for your SEO.

Google Chrome has become one of the biggest web browsers worldwide, with over a billion users. With this amount of users, it has proved that it is a reliable browser that can perform a variety of functions, and this rings true when it comes to SEO. For most people starting out with their SEO, you might not have the means to purchase some of the more well-known tools yet. However, Google is able to provide you with some free tools and software, but also Google Chrome extensions that give you some of the best functionality. Here are some of the most effective Google Chrome extensions that would make your SEO work much more efficient.

SEO Site Tools

SEO Site Tools

Starting off, we have one of the more versatile tools available for Google Chrome with SEO Site Tools. This handy extension has 6 sections which provide you with essential website data for your SEO needs. These sections include External Page Data, Page Elements, Social Media, Page Terms and Tools, Server and Domain Info, and Suggestions.

SEO Site Tools App

The amount of features available in this tool already provides you with a lot of information that you can use to apply for SEO in your site. The External Page Data provides you with the amount of links and indexed pages, along with crucial rankings. Page Elements, meanwhile, show you the amount of links within the site, along with the number of tags and headers.

SEO Site Tools Elements

For Social Media, you would be able to view some post and stories related to the website, along with other social media connections. The Page Terms and Tools allow you to extract some terms found in your website, and search for tags. You can also do perform keyword research and verify your content and see if any of it may be plagiarized.

SEO Site Tools Social Media

SEo Site Tools Page Terms

The Server Domain Info looks into the type of server being used in the website, and check for robots and the sitemap. The tool also check the website for DNS Query responses, which is another important piece of information for analytics. Finally, the suggestions section shows you some actions that you can do to improve the performance of your website. The tool also analyzes the strong points of your website, which helps you know the right things that you are doing.

 

SEO Site Tools Server Info

SEO Site Tools Suggestions

Overall, this is an extension that allows you to receive quick information, without having to access different tools separately. The best part is that this is all free to use, meaning you don’t have to spend for premium for some tools in the market.

Goo.gl URL Shortener

URL Shortener

Links play a big part in SEO, and having to shorten them manually takes time to do without the right tools. This handy shortening tool allows you to not only shorten your URLs, but also keep them within the history, which allows you to copy and paste them instantly. This is a simple extension that is able to make your link building work faster and more efficient.

Page Load Time

Page Load Time

Loading speed is important when it comes to the user experience, as it is a factor on whether or not users would access and explore your website further. Page Load Time is an extension that lets you know the amount of time a website loads and responds to certain functions. You can view all the numbers on the upper right corner of your screen and click each of them to view more data. This extension serves as a quick way to assess page performance.

Page Load Time Indicator

Spark Content Organizer

Spark Content Organizer

An extension that content marketing people will find useful, Spark Content Optimizer is an extension that helps you assess the content in your website. Upon activating the extension, it will scan all of the relevant keywords, measure the Trust and Citation flow, look for internal and external links, and do a word count. All of these functions can be accessed through a single click.

Spark Content Organizer Toolbar

With content an important element in SEO, making sure that it is relevant and high-quality is always a priority. With Spark Content Optimizer, you get a reliable extension that allows you to scan your content on the fly.

Stay Focusd

Stay Focusd

Being productive is crucial to any type of workplace, and eliminating as many distractions as possible would help in working more efficiently. Stay Fosusd is an extension that allows you to restrict the amount of time that you spend on certain websites, and also give you the option to block certain websites entirely.

Distractions are a common part in work, and it really takes time off the important tasks at hand. Stay Focusd is one of the most efficient solutions when it comes to increasing your productivity.

Keywords Everywhere

Keywords Everywhere

Looking for reliable and accurate search volume data is always a challenge, and this tends to require various SEO tools to do the job. Thankfully, this extension does the job just as well. Keywords Everywhere is an extension that gives you instant monthly search volume data, cost per click, and competition rate. You can view all this data just below the search bar, which means you get to have a quick impression on how frequent people use the keyword.

Keywords Everywhere Data

SimilarWeb

SimilarWeb

If you want a quick website analysis tool that provides you with a varied amount of data, then SimilarWeb is the extension for your SEO needs. All you have to do is simply access the website, and then click on the SimilarWeb logo to access all the data provided. From geographic data, traffic sources, and even social media sources, SimilarWeb helps give you concise and detailed data on any website.

SimilarWeb Social Media

Key Takeaway

With Google Chrome being the browser of choice for a lot of internet users and SEO practitioners, it is best to make full use of it. SEO Chrome extensions add more features and functions to your browser and turn it into an SEO tool that maximizes productivity and results. For those wanting to do SEO on a budget, these extensions would help you get all the things you need to begin your journey.

If you have questions and inquiries about SEO tools and SEO in general, leave a comment below and let’s talk.

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Linking The Past: Why Nostalgia Marketing Works https://seo-hacker.com/nostalgia-marketing-works/ https://seo-hacker.com/nostalgia-marketing-works/#respond Thu, 01 Feb 2018 09:10:21 +0000 https://seo-hacker.com/?p=14001 nostalgia-marketing

Building brand trust and authority is always a challenging process that requires great marketing and promotion. With so many choices in the market, customers want to ensure that they picked the right brands. When it comes to promoting a brand, there is a diverse selection of strategies that can help establish an effective and powerful campaign.

There have been many successful marketing campaigns in the past, some of which have helped give their brands their identity, along with being cemented in modern culture. While being successful with a marketing campaign in the present is always a great thing, being able to maintain that momentum is what helps sets the best brands from the good ones. Maintaining brand presence is one of the main objectives of an effective SEO strategy, and Nostalgia Marketing helps generate more traffic that can help boost your rankings.

One of the latest marketing trends that has been done was nostalgia marketing, which aims to capture (or in most cases, re-capture) the audience’s attention by tapping into older and more familiar trends from the past. Some of the most established brands in the world have utilized this type of marketing to full effect, achieving excellent results. Here are some of the most important reasons why Nostalgia Marketing matters.

Surge Cola

Invoke Past Memories and Famous Moments

One of the best ways to capture the audience’s attention is by helping them remember the best memories from their past. This can come in different forms, such as old music, famous historical events and figures, celebrities, and even old fads and trends. Take Adobe’s “The Joy of Sketching” series, which featured an actor who portrayed famous television painter Bob Ross, who had one of the more popular shows in the 1980s.

 

Another excellent example of invoking past memories through advertisement is from Microsoft’s promotion of their new and improved Internet Explorer, which featured some of the most famous fads and trends during the 1990s, like the Tamagochi, snap bracelets, and even Trolls.

 

One of the important things to remember is that these fads and trends are meant to help promote your product or service, as going overboard would mean that you are selling these fads and trends instead of selling the product itself. There are also times that some of these past trends and products would be revived due to insistent public demand, which helps put a brand into the spotlight, helping generate more revenue and visibility. Invoking wonderful memories of the past invokes positive emotions that would sway them into your brand.

Generate More Social Media Traffic

Social media platforms are some of the most active websites on the internet, with millions logging in worldwide each day. With a wide user base, creating social media campaigns would help boost your site’s traffic and generate more leads and sales. Nostalgia Marketing campaigns on social media generate some of the most buzz in the internet, with some posts becoming viral.

Throwback Thursday Pepsi

One of the most popular hashtags on social media sites like Facebook and Twitter is #ThrowbackThursday, in which users post pictures and videos from yesteryear. These posts garner a heavy amount of reactions and show the effectiveness of Nostalgia Marketing. To show some proof, the above image is one of Pepsi’s Throwback Thursday posts, which garnered a significant amount of reactions from the users on Twitter.

Some brands take advantage of these throwback posts and create events based around that theme. For example, some establishments have 80s and 70s nights, which can generate some worthwhile buzz that generates a good amount of traffic. With social media becoming an integral element in SEO and digital marketing, taking advantage of this platform would help promote your brand, and would lead to users looking for your brand on search engines as well.

More Authentic Campaigns

Another reason why Nostalgia Marketing is very effective is because it makes advertisements, promotions, and campaigns look more down-to-Earth and more authentic to the audience. Reception for these kinds of marketing tend to be highly positive, as it is influenced by the positive emotions and memories of the users. A good example of this is Sony’s Playstation Commercial, which takes the audience down to memory lane, through the various games and Playstation systems through the years.

This kind of marketing shows that these brands care for the different generations of customers that they have served through the many years. When it comes to improving and strengthening your brand image, Nostalgia Marketing is one of the best methods.

Key Takeaway

Sometimes, it is best to look back at the good times of yesteryear, and this is more evident in marketing. Through Nostalgia Marketing, brands are able to establish viral campaigns that generate more buzz and traffic to web pages, and generate more revenue. If you are looking to create an effective marketing campaign, Nostalgia Marketing is an idea you can consider.

If you have any questions about Digital Marketing and SEO, leave a comment below and let’s talk.

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