Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Tue, 23 Oct 2018 09:48:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 SEO Strategies and Trends That Will be Big in 2019 https://seo-hacker.com/seo-strategies-trends-big-2019/ https://seo-hacker.com/seo-strategies-trends-big-2019/#respond Tue, 23 Oct 2018 09:34:58 +0000 https://seo-hacker.com/?p=15880 SEO Strategies and Trends That Will be Big in 2019

2018 has become a big year for SEO and digital marketing, with new trends, updates, and tools that helped optimize our techniques and strategies and perform better overall. This helped boost SEO to new heights, leaves more room for growth in the near future.

Speaking of the near future, 2019 is coming in very soon, and like every other year, new trends, tools, and strategies abound. With companies like Google always looking ahead to improve their search services, it is best to ensure that we are able to keep up the pace and prepare for the impending changes that will come our way. Here are some SEO strategies and trends that are sure to become big in 2019.

The Continued Growth of Voice Search

 

Voice search has become an increasingly essential element in online search during the past few years, as AI Assistants and enhance voice recognition software helped it move further forward. Being user-friendly and accurate, voice search allows users to be able to look for instant search results, especially for question-based and exact search terms.

AI Assistants like Siri and Google Assistant have helped establish voice search as a viable option, along with enhancing its functionality beyond search and allowing more tasks to be automated. More and more search engines and companies are looking to capitalize and follow the trend, and 2019 could see voice search become more widespread. When it comes to optimizing your strategy, an increased focus on exact search terms and long-tail keywords would prove to be very beneficial when it comes to generating more traffic to your website.

Social Media and Live Video

Facebook Live Stream

Ever since the advent of live video features on social media platforms like Facebook, Twitter, and Instagram, the number of users and brands making use of it have increased exponentially. Along with social media platforms, streaming sites like Twitch and YouTube have added new features that enable users to interact and create a more social atmosphere.

With improved internet speeds all over the world, users now have the ability to take live video anywhere, allowing them to capture various events in real-time, and the ability to be able to interact with the audience instantly. These are the ingredients that make a live video successful on social media. With more and more users streaming videos about events like sports, podcasts, and even video games, this is another digital marketing technique that more brands should take advantage of, especially in 2019.

AI and Chatbots

Why Google Assistant Can Be The Most Intelligent AI Assistant Yet

AI Technology has been slowly but surely become much better in recent years, fuelled by AI assistants and chatbots that help companies connect to users during their off-hours. Companies like Google have been developing AI technology that can interact with people, with the ability to create their own speaking patterns and executing tasks without user assistance. Google’s new Duplex application enables this feature on Google Pixel smartphones, which somewhat serves as a test platform to see if the new technology is able to become effective in its current state.

Chatbots have become more frequent in various social media pages and company websites. With its ease of use and integration, chatbots provide 24/7 service, making sure that messages would be able to receive a quick and detailed response to their inquiries. This has also become a cost-effective measure as well, as it helps lessen the human workload to a certain extent.

When it comes to SEO and digital marketing, having AI technology allows more automation to a website, providing users with a guide that enables them to navigate in your website further, even guiding them to the Buyer’s journey that leads to conversions.

Authentic and Evergreen Content

The push for quality and evergreen content is almost always a similar message every year, but with SEO continuing to develop and evolve in the upcoming months, the recent algorithm updates clamp down on this idea further by ensuring that only quality content will be getting good search rankings. With the advent of fake news and privacy invasions, website security factual accuracy is now more important than ever before.

Creating authentic and trustworthy content is an important element in a successful SEO strategy and using the right tools and targeting the right market allows your website to receive substantial traffic. Content should always be informative and helpful to users and must contain the right keywords that will lead them to access the said content. With voice search becoming more relevant, creating content that answers questions and how-tos are now more relevant and appear on Google’s first page more often than not.

Becoming more social

Share A Coke

Social media has influenced the growth of numerous websites and brands, helping them gain online presence and traffic in a similar way that search engines do. With more platforms linking to each other, it is common to see brands have multiple social media accounts to spread their presence and influence.

There are millions of active social media users at any given moment, and all of them have the ability to trigger viral marketing campaigns or distribute content at a very fast pace. Tapping into this audience helps generate more traffic, with content marketing being the main focus of most digital marketing strategies. Social media is helping people and brand become closer to one another, and the right strategy will help set a balance between the two.

Key Takeaway

SEO has come a long way during 2018, and with 2019 on the horizon, it would not be surprising to see new strategies and techniques being used and developed to continue optimizing our services. SEO is an ever-changing game, and it always pays to get ahead.

If you have questions and inquiries about SEO, leave a comment below and let’s talk.

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3 Creative Ways To Increase Your Organic CTR https://seo-hacker.com/3-creative-ways-increase-organic-ctr/ https://seo-hacker.com/3-creative-ways-increase-organic-ctr/#respond Fri, 19 Oct 2018 03:04:36 +0000 https://seo-hacker.com/?p=15747 Crafting compelling meta titles and descriptions or doing other efforts to increase CTR, isn’t always a top priority for digital marketers and SEO’s, even though it’s becoming more and more important. Let me show you 3 creative ways that you can increase your CTR!

But first, let’s start with the basics. What is CTR?

Well, CTR is a shortened term for Click Through Rate and is a performance metric that measures the numbers of clicks a specific link gets divided by the number of impressions. The formula looks like this:

 

ctr formula

 

This metric can be used to measuring performance for both email marketing, SEM and SEO among other digital marketing channels. However, in this article, I will focus on the latter!

 

Why is Click Through Rate important for SEO?

 

As I mentioned, in the beginning, CTR is becoming more and more important in the SEO world, but why is that you’re maybe wondering? Let me explain!

Beyond the fact that Click Through Rate is an overall important metric to:

  • Analyze user intent
  • Measure the quality of your copy
  • Analyze the effectiveness of your call-to-action

CTR is also important to boost your organic search positions

Something that people have suspected for a long time. Even back in 2013, a blog post on SEMrush stated that CTR is important for SEO because:

“Your website’s ranking for a particular keyword on Google depends hugely on the number of inbound links. Yet, you should not forget the fact that Google also checks the searcher votes you get when someone clicks on your website in the search engine results to get through to your website. A combination of external votes and searcher votes would lead your website to the top of the rankings for a particular keyword. This would help you a great deal with its SEO.”

As well as:

“Every marketer wants his/her website to appear on the first page of the search results for the main keywords. However, even if your website is on the first page but not getting clicked on enough, Google has every reason to push you down the ladder. Sometimes, websites from the second and even third page of the search results manage to make it to the first page simply by having a higher click-through rate. Falling off the first page isn’t exactly ideal for your SEO.”

RankBrain and CTR

After the introduction of RankBrain in late 2015, a new machine learning algorithm from Google, things changed and CTR became even more important. Something that a Google engineer called Paul Haahr confirmed when he showed this slide on a conference:

 

rankbrain and ctr

 

In other words, the slide is basically saying that the new algorithm sometimes ranks pages higher up then they “should” rank. Also, if that page gets an above average Click Through Rate, Google could use that as a sign that the page should get a permanent ranking boost.

To verify this WordStream conducted a test to see whether or not an above average CTR would mean higher rankings. This is what they found:

ctr test

 

In connection with this, they also stated that:

“The more your pages beat the expected organic CTR for a given position, the more likely you are to appear in prominent organic positions. So, if you want to move up by one spot (e.g., Position 5 to Position 4) in Google’s SERP, you need to increase your organic CTR by 3 percent. If you want to move up again (e.g., Position 4 to Position 3), you’ll need to increase your CTR by another 3 percent.”

How to increase your CTR

 

The basics of increasing your Click Through Rate in the organic search is to make your page stick out from the crowd. Something that could be done by simply crafting flawless meta titles and descriptions.

Even though a compelling copy is great, there’s nowadays a lot of other things you could do to make your page stand out in the SERP and increase your CTR!

Use review snippets to increase CTR

 

A great way to make your page stand out from the rest of the SERP as well as making it more compelling for people to click on is by using review snippets:

review snippet

The review snippet has created a major stir in the SEO world the past years since people, like many other things in this space, started to abuse it. It all happened when more and more people started to realize that pretty much any site could achieve the review snippet by just adding the aggregateRating schema markup to their pages.

 

(Hint: when I say that people started to add the aggregateRating schema markup to their pages I’m not talking of a handful of pages. I’m talking about every single one of them!)

 

For a long time, there’s been a lot of unclear information on what triggers the review snippets to appear in the SERP. Now Google has made all of the heavy lifting, making a complete guide to the review snippets.

In the guide they state that you could expect to see a review snippet when Google finds a valid review or rating markup for the following kind of content:

  • Local businesses
  • Movies
  • Books
  • Music
  • Products

In supplement to using structured data, they also recommend you to follow these guidelines:

 

review snippet guidelines

 

Some people would probably also claim that it’s possible to achieve review snippets by using third-party review software such as TrustPilot. Even though I’ve also experienced this (at least on Swedish customers), I would recommend you to first follow the guidelines from big brother aka Google.

 

Use emojis to increase CTR

Another creative way to increase your CTR is by using emojis in your meta title and description. Something that has received a lot of attention lately, not least due to Garrett Mehrguth’s amazing article How to Increase Your Click Through Rate With Emojis as of recently.

Google has been experimenting with this for a long time. In fact, they first introduced the emojis in mobile SERPs in 2012, then pulled them all back in 2015 and then, as of the beginning of 2017, they brought the emojis back:

 

emoji in serp

 

As you can imagine, having one or several emojis in your meta title or description will make your page more compelling for people to click on. Though, there’s no reason to start overuse them since Google will only display them in results where they are relevant, useful and fun.

Instead, use them with care and try to think where they can be relevant, useful and fun since this will increase your chances of having the emoji showing up at all. Also, if you want some inspiration, you can check out the result from a study SISTRIX recently conducted showing the most used emojis in the SERPs:

 

common emojis in serp

 

Use descriptive URLs to increase CTR

Most SEO companies know that a descriptive URL and a good URL structure is a great way to receive better rankings, but did you know that it could also increase your CTR? A study from Microsoft found out that a descriptive URL get so much as 25% (!) more clicks compared to “generic” URLs!

Best practices for an SEO friendly URL that increases your CTR is to keep it:

  • As short as possible
  • As descriptive and readable as possible (for both search engines and users)
  • As consistent as possible (make a plan and stick with it through your whole website)
  • Surrounding your target keyword/phrase

Here’s an example of a good and a bad URL:

 

good and band url

 

That’s it, three relatively easy and creative ways that can increase your organic CTR as well as your rankings. What tactics will you use to improve your Click Through Rate? And how well do they work for you?

Author bio

 

Albin Sandberg is currently working at a digital marketing agency, called Adsight, where he helps customers with everything from SEO and SEM to social media advertising. He’s also a regular contributor to various publications.

 

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Prospect.io: An In-depth Review https://seo-hacker.com/prospect-io-in-depth-review/ https://seo-hacker.com/prospect-io-in-depth-review/#respond Thu, 18 Oct 2018 09:36:00 +0000 https://seo-hacker.com/?p=15818 Prospect.io: An In-depth Review

Email prospecting has been the driving force that has helped our team grow over the past few years, allowing us to be able to reach clients that are looking for our services. When it comes to executing this process, our team usually begins by sending in emails manually and at times, individually.

While our team is able to successfully send in an email to our prospects, the process of doing it manually means that it can be a time-consuming process that could have been more efficient with the right tool. This right tool eventually arrived in the form of prospect.io, which is an email prospecting tool that aims to make the process an efficient and user-friendly experience that would be able to reach more clients in a lesser amount of time.

Before we begin with the in-depth review, we would like to invite you to try out prospect.io yourself and register your account to experience a quality email marketing and prospecting tool.

Getting started

Prospect Dasboard

After getting your account registered, Prospect.io will guide you when it comes to setting things up, such as adding contacts, creating lists, adding your sending address, and eventually sending your first set of emails. While having a guide is common on most SEO and digital marketing tools, Prospect.io’s setup guide and checklist are more comprehensive, as it helps you understand each element with more detail.

Prospect Setup

This user-friendly feature is one highlight for me, as it helps make the tool easier to understand, making it much easier for our team to learn and use the tool effectively. The guide can be accessed anytime by clicking on the Explore and Setup button, which means that you can do the same steps repeatedly until you have become familiar with how things work.

Adding Prospects

Prospect Dasboard

Adding prospects in Prospect.io is simple, as you only need to click on the Create Prospect button (the green plus sign on the top corner). From there, you can add information such as the name of the prospect, company name, industry, phone number, country, and job title, and a short description.

Create Prospect

 

After adding the prospect, you can track the emails that they have received, and see the time that the last email was sent. You can also filter your prospects through each category as well. For example, I can filter out prospects from the digital marketing industry or filter them by job title. This allows me to be able to target a specific set of prospects and make sure that I would not be sending any emails to the wrong person.

Prospect Filter

List

The second section is the Lists, which allows you to create a list each set of prospects for a specific email campaign. This allows you to monitor each set of prospects accordingly, and make sure that they would be receiving the right emails. You can also view active and archived prospects and monitor each account in that campaign. This makes sure that your email listings are more organized, and each prospect is in the right spot.

Drip Campaign

Prospect Drip Campaign

The next and perhaps most important feature is the drip campaign. This is where you would be setting up your email campaigns and send them to the right prospects. To begin, all you have to do is to compose your email, and then name your campaign.

Prospect Drip Campaign Create Email

Along with composing your email, you also have the option of selecting options such as when prospects exit your campaign, what days would the emails be sent, and whether or not you want to send the email step as a reply or new email.

Prospect Drip Campaign Stats

After starting your campaign, you can choose to keep it active or have it paused. You can also view the statistics of the campaign, allowing you to see how many prospects were able to receive and respond to your emails.

Reports

Prospect Drip Campaign Create Email

The Reports section is similar to the statistics found on the Drip Campaign and shows you the number of emails sent. You can also see the number of contacted prospects, conversions, and bounces. You can also view specific statistics of each list to see which campaign is more successful. You can also filter the report by selecting a specific timeframe and select contacts.

Chrome Extension

Prospect Chrome Domain Search

Prospect.io also has a Google Chrome extension, which allows you to search and add prospects while browsing all over the internet. This comes in handy when looking through business listings and company websites, as you can instantly create a list of contacts that you can send articles to.

Verdict

User-friendly and efficient Prospect.io is an email campaign tool that makes the process of sending emails to specific groups a much easier process. With a clean user interface that helps you step by step, this is a very reliable tool that makes sending emails a much better experience. I’d definitely recommend this for link builders, social media specialists, and SEO professionals, and include it as a part of our growing SEO toolbox.

Key Takeaway

Email campaigns are a huge part of our growth and continued success as a company, and tools like Prospec.io help contribute to this growth. The latest addition to our SEO toolbox is a sure time-saver that makes us do more and reach out to a wider audience.

If you have questions and inquiries about SEO tools and SEO in general, leave a comment below and let’s talk.

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Google Pixel 3: Looking at the SEO-Friendly Features https://seo-hacker.com/google-pixel-3-seo-features/ https://seo-hacker.com/google-pixel-3-seo-features/#respond Tue, 16 Oct 2018 08:45:41 +0000 https://seo-hacker.com/?p=15804 Google Pixel 3: Looking at the SEO-Friendly Features

The Google Pixel 3 is about to be released, and it surely is one of the most versatile smartphones in the market today. With one of the most powerful phone cameras around, and some new Google tools and features, the Pixel 3 offers many things worth taking a look. When it comes to Google and SEO, the Pixel 3 is perhaps the device that is best optimized for mobile search as well.

With the introduction of the Google Duplex and the integration of Google Lens into the phone camera, the Pixel 3 has enhanced functionality that makes mobile search much smoother and effective. Let’s take a look at some of these features.

Integrated Google Lens

Along with having one of the most powerful phone cameras in the market, the Pixel 3 is also an effective visual search tool. With Google Lens integration, users can instantly take a quick photo and search within a minute. Google Lens is one of the best visual search engines around, as it is able to provide more information and relevant content compared to similar search engines and having it as a default part of Pixel 3 makes it a very handy tool to have.

Personally, I can imagine becoming very useful in traveling to new places, as I only need to take a photo of a landmark or establishment to get more information about it. For example, Google Lens can analyze details such as numbers, menus, and signages, making it an effective local SEO tool in the right hands. This function is done through Google Lens Suggestions, a feature that enables your camera to do things more than take pictures and video. This is surely one of the features worth trying our first once people get their hands on the phone.

Google Duplex

First debuted in the Google I/O conference last May, Google Duplex is a sophisticated AI system that enables your device to be able to make and take phone calls without supervision. This application makes Google Assistant smarter and more versatile than ever before, it is can perform more tasks autonomously, allowing it to become a more full-fledged AI assistant.

Google Duplex

While the opinion on Google Duplex is mixed at best, this is surely an effective tool that improves your phone’s functionality and provides you with a helping hand on daily tasks and saves a good amount of time. I’ve been using Google Assistant for quite some time now, and I’m really interested in how well Google Duplex would be able to perform once it rolls out in November.

Google Assistant

Much like the previous Google devices, Google Pixel 3 is the best place to use Google Assistant, along with using Google Home for all of your smart home appliances. Pixel 3 users can now activate Google Assistant by squeezing the device or through voice activation. With the new updates coming to Google Assistant, your Google Home appliances can now be managed more smoothly, with new controls and sliders that help make your device a universal remote for all of your smart appliances.

Pixel 3 users would have no issues using Google Assistant on their devices and having the ability to quickly access the app makes it even more reliable than before. As Google continues the optimization of their AI technology, we might even see new functions and features in the near future as well.

Other features and peripherals

Google Pixel Stand

Along with SEO-friendly features, the Pixel 3 also has other notable features and peripherals that make it one of the most powerful and effective mobile devices. One peripheral that is immediately available during launch is the wireless charging pad, which enables users to charge their device without the need of plugging it in. Wireless charging has been a concept that has recently been applied by numerous tech companies, and Google’s version is just one of the many upcoming samples. Along with being to charge the Pixel 3, it is also able to replicate some features from Google Home once the device is attached.

Emailing using the Pixel 3 is now much more efficient, as users now have the Smart Compose feature. This has been available on Gmail for quite some time, and having it enabled makes replying to emails much faster. While this may be a minor feature, this definitely makes composing emails on “Shush” option, which enables users to mute all ringtones and notifications just by laying the phone face down. This is a handy privacy feature that comes in handy during meetings with colleagues or family.

Key Takeaway

Google Pixel 3 aims to become one of the smartest mobile phones around, offering diverse functionality, along with new tools that make mobile search a better experience. With Google optimizing their search for mobile, having a device like a Pixel 3 makes exploring mobile search a more optimized experience.

If you have questions and inquiries about mobile search and SEO in general, leave a comment below and let’s talk.

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The Local SEO Checklist: Your Ticket Into The Snack Pack https://seo-hacker.com/the-local-seo-checklist-snack-pack/ https://seo-hacker.com/the-local-seo-checklist-snack-pack/#respond Fri, 12 Oct 2018 06:49:55 +0000 https://seo-hacker.com/?p=15776 Last updated on October 16th, 2018 at 09:14 pm

What Is Local SEO

With over 28,000,000 small businesses in the US and over 540,000 more opening each month local SEO is more important than ever before. The majority of those small businesses sales come from people who live within 10 miles of their storefront.

80% of the 40,000 Google searches per second are users looking for local services. Think about that. The difference between Google suggesting your business or the guy on the street comes down to your local SEO efforts. Business owners like you rely on the local community for their success. You can’t afford to ignore local SEO. But, what is local SEO and how do you do it?

SEO companies have whole departments dedicated to this question but, no need to fear, we are here to help you dominate Google local searches by explaining just that in this local SEO checklist. Here we will go over some simple local SEO strategies that will move you up to the top of the Maps listings.

The Local SEO Rundown: How To Dominate Google Local Searches

Here we will give you our basic guide to local SEO but first, let’s answer the question: What is local SEO?

What Is Local SEO?

When you do a Google local search for a service in your area, you’ll get results in three ways. You’ll see paid ads, Google Maps listings, and then your organic search results. The Google Maps box gives you 3 top results for local businesses that match your search. Look at this sample search for “great coffee” to get a sense of what we’re talking about:

What Is Local SEO

This grouping is affectionately known as the “3-Pack” in SEO speak. Optimizing your website for local search is going to be a huge factor in your ability to make it into this list of local sites. Doing the right optimization, using local SEO tools and some know-how, can get you into the Snack Pack, above the organic search results.

How Do I Get Into the Google 3-Pack?

There are some simple steps to take to make it easier to get into the top three maps listings. The first step is optimizing your Google profile in Google My Business. This easiest step is often overlooked. Getting that postcard and verifying your business sends the signal to Google that you exist and are open for business. But, what next?

Get Your NAP Right

We aren’t talking about catching some quick zzz’s in the middle of the day. NAP is an acronym that stands for business name, address and phone number. When you sign up for Google My Business (GMB) pay attention to exactly how you enter that information. The way you input your business listing into GMB needs to be the way your business listing looks wherever it is placed.

Update the business listing throughout your website. Pay special attention to your homepage, top landing pages, headers, and footers.

Next look at all of your social media accounts. Make sure all of your information is consistent across all those platforms as well. NAP citation consistency is a big factor in Google bots being able to triangulate your location and relevance to the user. The easier you do their job, the better your local SEO ranking.

Once your NAP is consistent and correct, you’ll want to get out there and build your local citations. Here’s a great article with more information about local citation building and better local link building. Building citations are one of the fastest ways to get your business noticed.

Use Keywords Relevant To Your Local Area

A huge factor in getting local SEO juice and converting local traffic is by targeting local communities in your keywords. SERP has a great resource to help you find the right locally focused keywords for your area.

Let’s continue with our coffee example and do a search for the keyword “coffee shops St Petersburg”. Here’s the initial keyword overview that populates in Serpstat:

Use Keywords Relevant To Your Local Area

As you can see, the tool gives you search volume and the volume of other related organic keywords to your search term. You can take this a step further by clicking on SEO research and choosing “Related Keywords”, here’s a visual:

 

Use Keywords Relevant To Your Local Area 2

You then get a list you can filter by volume of all the related keywords that correspond to your initial search. Want to know your competition and which pages they are getting rankings on? We got you covered there too. Using the “Competitors” and “Top Pages” options gives you detailed and targeted info so you can go hard against your competition.

 

Use Keywords Relevant To Your Local Area 3

 

Use Keywords Relevant To Your Local Area 4

Now you can go out there and write some content to beat your competitors to the top of the pack.

Add Pages Into Your Site For Specific Targeted Areas

This may seem like common sense, but so many people forget the easiest techniques. Create a targeted landing page for each of your business locations.

So, if your coffee shop has 5 locations all over the Gulf Coast of Florida, you want to have a page devoted to each shop. For instance, we can look at one of the main competitors above, a local coffee chain Kahwa Coffee, as an example.

Their website has a locations option in the header menu:

Add Pages Into Your Site For Specific Targeted Areas

Lists each location clearly on that landing page with its own section and NAP listing:

Add Pages Into Your Site For Specific Targeted Areas 2

And finally, when you click into the location you get another NAP mention and some great local targeted copy in the body of the page:

Add Pages Into Your Site For Specific Targeted Areas 3

Kahwa is at the top of search results for a ton of different local keywords because they are doing a great job with their local SEO game. They have NAP consistency across the board, make it easy to find their locations, and use local keyword-relevant content on all the pages of their site.

Create Content That Works For You

While your NAP consistency and location pages are important factors in local SEO, you want to continue the work with the content you post.

When you create blog posts for your website, make sure you are adding internal links back towards other pages within your site. Writing posts about relevant topics to your area and linking back to your location page in those areas makes stellar citations.

These citations give more clues to Google within your site that you are relevant to your city. This lets Google know to serve you to more users in your surrounding area.

Go Meet Your Neighbors!

Now that you know more about local SEO get out there and fine-tune your strategy. With the power of Google on your side, you could see a massive uptick in local business and finally meet your neighbors, while they pay you for your services.

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