Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Fri, 20 Apr 2018 08:41:48 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 13108580 Elements of a Viral Social Media Campaign https://seo-hacker.com/elements-viral-social-media-campaign/ https://seo-hacker.com/elements-viral-social-media-campaign/#respond Thu, 19 Apr 2018 09:49:25 +0000 https://seo-hacker.com/?p=14792 Elements-of-a-Viral-Social-Media-Campaign

Social media has become the world’s most popular digital platforms over the past few years. With billions of registered users in all platforms combined, this has helped create an interconnected world in which communication, interaction, and promotion has now become much more efficient and accessible.

The rise of social media platforms not only changed the way people communicate, but it also helped various companies and their brands to find new ways to communicate with their audience as well. With digital marketing becoming the new standard in promoting businesses, the use of social media has been a game-changer, as it can help obscure brands become household names in a short period of time.

The increase in popularity of these brands is a result of viral social media campaigns. Becoming “viral” on the internet means that a topic or brand is popular over a certain period of time, being mentioned on multiple websites and social media platforms. Creating a social media campaign that can get viral takes a lot of effort and the right timing, along with key elements that make it all work. With that in mind, here are the crucial elements of a viral social media campaign.

The Right Platform

Getting viral on social media begins by promoting your content on the right platform. Currently, the most popular social media platforms include Facebook, Twitter, and Instagram. It is best to know which platform your audience prefers to use regularly and picking the right one would help boost traffic and interactions by a huge amount. For example, when it comes to news and major announcements, Twitter is the best platform to use. As evidenced by this Tweet from Disney announcing an upcoming movie.

Viral Tweet

The right platform makes a big difference, as it would be a starting point in which your content would gain traffic and be shared to other platforms.

Knowing Your Audience

When it comes to any social media marketing strategy, audience targeting will always be the key, as it would help you identify and narrow down their preferences and interests. Various brands and products ensure that they cater to the right audience to be able to achieve the best impression. One example of a successful social media campaign is the Know Your Lemons campaign, which aimed to inform and educate women around the world about breast cancer.

Know Your Lemons

For this case, the target demographic is clear and well-defined, which allowed the campaign to become successful and reach multiple countries across the world. When it comes to establishing campaigns, it is best to know what the audience wants and needs before taking further steps.

Have a Purpose

Things become viral on the internet for many different reasons. Whether it be a fun and creative Super Bowl commercial:

Alexa Super Bowl Commercial

Or a hilarious tweet that people can relate to:

Memes

The most viral social media campaigns have at least one of these two ingredients: entertaining or informative. An entertaining social media campaign always gets people talking about it for a long time. However, if you are a company that wants to sell through viral marketing, taking the informative approach is the best way to go. These kinds of campaigns make full use of images such as infographics and video marketing to become viral.

A fine example of an infographic that is informative and sells is Home Depot’s “Color Theory”, which informs the audience about how different colors mix and work together, which in turn advertises their paint products.

Color theory

As you can see, infographics not only help sell a product to their audience but also provide useful information that makes it something that is beyond entertaining. Once again, creating helpful content is a great way to sell and promote your brand, and eventually, go viral.

Evoke Emotion

One of the best ways to gain audience interest using social media campaigns is by evoking emotions that they can relate to. Some of the most successful social media campaigns evoke happy and positive emotions, like Norway’s #SheepWithAView campaign, which promoted tourism in the country through the use of sheep that guide people to some wonderful destinations. This is an example of a lighthearted social media campaign done right.

Norway Tourism

An example of a more serious social media campaign is WWF’s #EndangeredEmoji, which promotes awareness of the world’s most endangered species.

WWF Endangered

Emotions help sell the product and keep the audience invested, which prompts them to share it with people they know through social media.

Timing Matters

One of the best ways content can get viral on the internet is by posting and sharing it at the right time. For brands, this can mean many different things. Some viral campaigns take advantage of certain events, like sporting events, where a bulk of viral marketing has happened in the past few years.

Share A Coke

Brands can also take advantage of seasons like Christmas to promote their products, which helps increase your chances of going viral.

Samsung Holiday Ad

As you can see, timing counts, and taking a “Strike while the iron is hot” approach will pay dividends for your social media campaign.

Key Takeaway

Social media campaigns are some of the best ways to sell and promote products and advocacies to today’s audience, which is why getting viral is crucial to make it successful. By having these aforementioned elements, you are bound to have a social media campaign that would help bring success to your brand.

If you have questions about Social Media Marketing or SEO in general, leave a comment below and let’s talk.

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Cloohawk Twitter Assistant Review https://seo-hacker.com/cloohawk-twitter-assistant-review/ https://seo-hacker.com/cloohawk-twitter-assistant-review/#respond Tue, 17 Apr 2018 09:33:45 +0000 https://seo-hacker.com/?p=14754 Cloohawk Twitter Assistant Review

Twitter has grown into one of the most popular social media platforms since its launch back in 2006. Currently, the platform has over 1 billion registered users, which makes it one of the best platforms that help increase your audience and grow your brand. When it comes to growing your brand through Twitter, having the right tools would help boost that growth much faster.

One of these social media engagement tools is Cloohawk, which is a social media engagement tool that aims to monitor your social media accounts, identify the best strategies, and organize tasks that help in audience growth. With these features, this could be the social media tool that you have been looking for. This is one of the newer tools available and will look to see more improvements, like support for social media platforms like Facebook and Instagram.

Before we get into the review, we would like you to try out Cloohawk for yourself by availing for a 14-day free trial by signing up and clicking here.

Signing Up

Signing up for Cloohawk is very simple, as you only need to sign-in your Twitter account.

Cloohawk Twitter Login

After logging in, the next step is to add your Twitter account to the list of accounts that you would be managing. Applying to the Plus Plan allows you to add a maximum of 6 accounts, which can be more than enough for your brand’s social media accounts.

Add Account

After adding your account, the next step is to add the topics that your audience talks about. It is best to use more specific terms to ensure that you would be able to reach your intended audience. You can input as many topics as you want, as long as they fit your audience preference, and gives you more ways to connect with them.

Cloohawk Interest

The next step allows you to input topics that you would like to be excluded. This increases your focus on relevant content and narrows down the topics that you would like to track.

Cloohawk Remove Topics

The fourth step is perhaps one of the most important features of Cloohawk, as it allows you to track the accounts of your competitors. This will help Cloohawk assess different strategies that can help you keep your head high amongst the competition.

Cloohawk Competitors

The final step is adding the location of your target audience, this can help provide you a more focused group of people to engage with. You can input up to three locations, and you have the option to target a worldwide audience as well.

Cloohawk Locations

Managing Your Account

After finishing all of the steps when adding your account, Cloohawk will be analyzing your account, and devise tasks that would help you engage with your audience and grow your influence. These tasks can include posting tweets about the latest news stories, following accounts that your audience follows, retweeting relevant content, and even liking tweets.

Cloohawk Tasks

This makes managing your Twitter account much more efficient, as it helps you share and post content much quicker with less hassle than having to go through different accounts and tweets manually. The ability to narrow down relevant content and accounts. The best part about this tool is that you can manage multiple accounts smoothly, without having to log in and out constantly.

Let us try accomplishing a simple task using Cloohawk.

Cloohawk Retweet Task

One of the tasks that were assigned to the account is retweeting relevant content. You will be provided a number of relevant tweets that you can retweet. After picking one, all you have to do is to add a comment and retweet away. You have the option of choosing when to retweet, as you can retweet it immediately, or allow Cloohawk to post it at a time where the potential of gaining traffic is high.

You can monitor and track the number of tasks that you have been doing by taking a look at the Performance Report. This helps you view the amount of activity that you have been doing with your account.

Cloohawk Performance

Lastly, you can adjust and customize the tasks by adding a certain set of rules. This will help create more focused and specified tasks that will improve your tweet engagement.

Cloohawk RulesCloohawk Rules 2

Verdict

With a user-friendly interface and the ability to seamlessly switch to different accounts, Cloohawk is definitely a quality tool that is worth the investment. Our team uses social media management tools to handle the accounts of our clients, and Cloohawk is a welcome addition to our toolbox, as it gives us another tool that makes the process much easier.

Key Takeaway

When it comes to efficient and quality social media management tools, Cloohawk is one of the best choices available. Its simplicity and reliability allows you to operate smoothly with little to no issues, and help boost your audience engagement further than before.

If you have questions about SEO or SMM, leave a comment below and let’s talk.

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Google Launches “More Results” on Mobile SERPs https://seo-hacker.com/google-launches-results-mobile-serps/ https://seo-hacker.com/google-launches-results-mobile-serps/#respond Thu, 12 Apr 2018 09:33:44 +0000 https://seo-hacker.com/?p=14733 Google-Launches-More-Results-on-Mobile-SERPs

With Google continuing their push towards mobile-friendly usage, the company has launched an update on the Google Search mobile app. The latest update puts the “More Results” button in place of the classic “Next” button where you can navigate the next 10 results in different pages.

This means that users would be able to view all of the search results in a single page, which aims to make navigation of search results much more efficient and user-friendly. The update is readily available on the Google search app and other mobile browsers, while the update has yet to be available on Google Chrome mobile and iOS.

 

Taking a look

With the “More Results” button taking the place of “Next”, this means that all of the search results can be accessed in a single page, instead of having to move to a new one. Mobile users can see this as a welcome change, as it would make navigating through search results much easier.

Search More Button

How will this affect SEO?

Other than seeing all of the search results in one page, search rankings still remain the same, which means that it is still best to keep your website and content at the top of search results pages. Another benefit that users can get from this is that users can discover more content much faster, thanks to having all the results being on a single page.

This can help boost mobile traffic to a certain extent. As users would be able to discover more content beyond the first 10 search results much faster. For content that has been stuck in the second or even third pages of the search results on the desktop, this can help boost their traffic just enough to rank on the first page.

More Mobile Optimization

However, the goal will always be getting on top of the search rankings, and sticking to a sound strategy, which includes keyword and content optimization, and implementing AMP and mobile-friendly layouts. With Google prioritizing mobile search more than ever, mobile optimization is one of the best ways to future-proof your website.

When it comes to AMP, it is best to make the switch as soon as possible, as it helps improve mobile compatibility, and helps increase loading speed, which has recently become a major ranking factor on mobile. In fact, Google is pushing the need to switch over to AMP, as they are now requiring that both Canonical and AMP pages should match this 2018, along with expanding to emails and advertisements.

With loading speed becoming a major ranking factor, Google is launching the Speed update by July 2018. It is best to prepare for this update accordingly and run a website audit through tools such as Google Lighthouse and Woorank to get an accurate assessment of your website and find the best ways to improve your website’s performance.

Key Takeaway

With Google rolling out more updates for mobile users, this would help make mobile devices the primary location where people would search. As usual, this is only a minor update to Google’s services, as we would be seeing more mobile search updates that help push the mobile-first agenda this 2018.

If you have questions and inquiries about AMP and Mobile SEO, leave a comment below and let’s talk.

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SE Ranking: An In-depth Review https://seo-hacker.com/se-ranking-in-depth-review/ https://seo-hacker.com/se-ranking-in-depth-review/#respond Tue, 10 Apr 2018 09:54:18 +0000 https://seo-hacker.com/?p=14605 SE-Ranking_An-In-depth-Review

One of the essential SEO tools that helps keep your performance in check is a keyword tracking tool that helps you monitor your rankings. These tools are SEO fundamentals that make sure that your strategies are working well and adjust accordingly to the latest trends and search engine updates.

Looking for a quality keyword rank tracking tool should be one of your top priorities as an SEO professional. With all the tools that we have in our SEO Hacker toolbox, we make sure that we only use the best tools available. One of these quality keyword rank tracking tools is SE Ranking, which is a tool that aims to provide updated and accurate rankings that you can regularly monitor. Before we begin this review, we would like to invite you and try the tool out for yourself by signing up for a free trial by going to this link.

Starting up

SERanking Dashboard

Upon signing in, you would immediately go to the Dashboard, where you would be able to access all of the features available. This is also the area where you would be able to view and monitor your rankings real-time. For those who want to begin tracking their website’s keywords immediately, the option to add your website is readily available.

Other key features that you can access are the Reports, where you can generate detailed reports for your team and clients. And Tools, where you can access even more features that help you perform various SEO tasks. You can also pause and continue keyword rank tracking to let you focus on specific keywords or click All Rankings and access all of it. You can also group these keywords together so that you would be able to track them much more efficiently, especially if you have a big number of clients.

Adding and Tracking a Website

Before you are able to track keywords for the websites you handle, you would need to add them to the database. The whole process has three steps and will only take you a few minutes to accomplish.

Step 1

SERanking Add Website

The first step is to enter the website title and URL, along with adjusting the search range. You can also change the project status by choosing between active and paused. Lastly, you have the option to send in weekly reports. Once you have all of the details sent in, you can proceed to the next step.

Step 2

SERanking Add Keywords

The next step is to add and group together keywords that you want to be tracked for your website. You also have the option to link your website to Google Analytics, which would provide you with even more search and website data.

Step 3

SERanking Add Search Engine

The third and final step is choosing which search engines would you want to track rankings on. You have the option to choose between Google, Google Mobile, Yahoo, Yandex, Yandex Mobile, Bing, and Youtube. You can also narrow down the location by picking a specific country and city in which to track your keyword performance. You can also change the interface language to conform with the local language, which comes in handy for both local and international SEO.

Website Tracking

SERanking Website List

After registering your websites into the database, you can now track all of the keywords that you have entered. All you have to do is to view them into the Dashboard and click on the rankings button, which is the blue one on the right. You can also change your options by clicking on the gear icon or remove the website from the database altogether by clicking on the delete button.

SERanking Buttons

Upon clicking on the website, you would go to the website overview, where you will be able to see all your keywords and their rankings. You can select different options to be able to see more detailed data, such as the rankings during a certain period in time, historical data, or which search engine would you like to monitor.

SERanking Website Overview

You can also take a deeper look into your analytics after linking your website to Google Analytics. This would allow you to see your traffic sources and average keyword position.

SERanking Analytics

You can also perform competitor analysis and see how your competitor’s keywords rank compared to yours. This is an invaluable feature that keeps you in tabs with your competitors much more efficiently.

SERanking Competitors

The last important feature of note is the Website Audit feature. This allows you to review and analyze your website, and evaluate its overall performance. This allows you to see what kinds of strategies and techniques are working, and the best steps you can take to improve your website.

SERanking Website Audit

Reports

After looking into the data of your website, you have the option of sending a report to your clients for their reference. As previously mentioned, you can schedule these reports accordingly, ensuring that you would be able to deliver reports in .pdf, .html, or .xls format.

SERanking Reports

Tools

Along with the rank tracking features that the tool has, you also have a bevy of other tools to use as well. Here are some of the notable tools that stand out:

Backlinks Explorer

SERanking Backlinks

The Backlinks Explorer allows you to check the different backlinks on your website and list them down. This will allow you to check valid and invalid links.

Keyword Suggestion Tool

SERanking Keyword Suggestion

Keyword research is essential to finding the best keywords that would rank for your website. The Keyword Suggestion Tool allows you to find the best performing keyword for your website.

Competitor SEO/PPC Research

SERanking PPC Research

This handy tool allows you to monitor the amount of organic and paid traffic that your competitors receive. This tool is currently in beta, which means that we will be seeing a more refined tool in the near future.

Verdict

SE Ranking is one of the best keyword tracking tools that you can use for your website, as you get accurate data, detailed reports and analysis, and even extra tools that help you perform more tasks. This versatility and reliability make this an essential tool for SEO professionals.

Key Takeaway

Keyword rank tracking tools are some of the most important tools in SEO, and SE Ranking is definitely one that you can rely on. With a bevy of features, we would definitely recommend using this tool.

If you have questions about SEO tools or SEO in general, leave a comment below and let’s talk.

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The Complete Guide to Perform an SEO Audit https://seo-hacker.com/complete-guide-perform-seo-audit/ https://seo-hacker.com/complete-guide-perform-seo-audit/#respond Thu, 05 Apr 2018 02:17:42 +0000 https://seo-hacker.com/?p=14584 The Complete Guide to Perform an SEO Audit

Ever given thought to what you can do to increase your site’s search engine visibility? If yes, a website audit is sure to go a long way towards achieving your goals. As a business, it’s critical to run website audits on a regular basis especially if you want to stay on the good side of Google — you wouldn’t want to get penalized for things you can handle, right?

That said, it’s in your best interest to conduct a yearly or semi-annual audit to keep your digital strategy in good shape. Now, the big question is, “what is a site audit?”

Well, you don’t have to rack your brains here — this post will explore every single bit of information you need to know. Sounds good? Let’s get to it!

What Is A Website Audit?

A site audit is a complete analysis of every single factor that determines your website’s visibility in search engines. It’s basically when you engage the services of a professional to examine your website with tools thus giving you a better idea of where you have problems that need fixing. In other words, a detailed website audit will give you a better understanding as to why your website is not performing the way it should. For the most part, a normal website should serve its purpose of attracting visitors, keeping them hooked and hopefully convert them into paying customers.

How To Prepare For An SEO Audit?

Now that you’re set to run a site audit, we’ll recommend you take your time to plan things out before diving into the analysis. Essentially, a deep and complete audit requires a little planning to ensure that everything goes as smoothly as planned.

In the meantime, you’ll want to do your research and find some of the most effective website audit tools to make the planning stage a whole lot easier for you. The good news is that the web is saturated with different site audit tools, most of which can help you figure out problem areas that affect your site’s performance. One of the best tools to check out is SE Ranking Website Audit — it can help identify website errors at a glance thus giving the professionals every information they need to work on your site keep it in tiptop shape.

 How To Prepare For An SEO Audit 1

How To Prepare For An SEO Audit 2

Create A Feasible Audit Strategy

At this point, you’ll want to focus your attention on developing a feasible strategy that’ll help you get a better idea of your goals. The thing is, a site audit can improve a plethora of issues and push your site to reach new heights. For the most part, a thorough audit can help you:

At once, you can see that a website audit goes way beyond improving site rankings — it gives you a clearer picture of what’s good as well as where you need to make a few fixes. With that in mind, here are the four primary things an SEO auditor should perform.

Create A Feasible Audit Strategy

  1. Technical Analysis

For starters, you’ll want to check if your site is working correctly and ensure that everything is in tip-top shape. The concept is pretty simple — it’s never a good idea to build your website on a bad basis, doing this will surely affect you in the long-run. That said, you would want to start the process with technical analysis.

At this point, you’ll want to look at accessibility and indexability. 

Accessibility

What’s the point of creating a website if Google and users can’t access its content? It’s incredibly important to check everything from your robots meta tags to robots.txt file to XML sitemaps and more. It’s highly recommended to check the robots.txt and robots meta tags since they usually restrict access to certain areas of your site. Just be sure to check them manually and ensure that everything is in good shape.

The next thing you’ll want to check is XML sitemaps. An XML sitemap is a way for site owners to let search engines know about all pages that exist on their website. That said, it’s incredibly important to format your XML sitemap and submit it to webmaster tools account; this will ensure better accessibility.

Accessibility

It’s also critical to check the overall architecture of your website. Just be sure that the auditor reduces the number of clicks needed to move from homepage to destination page — this will make things easier for crawlers. Moreover, the issue of redirects must be addressed accordingly.

Now that Google is out of the picture, it’s time to focus on user experience. As we know, visitors are more likely to hit the back button if they’re unable to browse freely and that’s pretty bad for business. With that in mind, you’ll want to work on improving the speed of your website as well as other things that may cause users to bounce.

Accessibility 2

What’s more, it’s crucial to consider the kind of impression your site leaves on visitors and never forget to make it mobile-friendly. Remember, a good number of web surfers use mobile devices, so it’s in your best interest to keep up with the trend.

Indexability

Now that you’re done with accessibility, you’ll want to focus on indexability.

For the most part, accessibility is centered on crawlers’ ability to access your pages. On the flip side, indexability has to do with how those pages are shown within Google after accessing them.

So why are some pages not shown to users?

At this point, it could be that your site is on the bad side of Google, maybe as a result of an offense and the like. The very first thing you should know is that Googlebot works differently from site to site. For instance, a well-known company with a lot of content have a higher chance of being indexed in no time as opposed to personal bloggers who post occasionally.

Now, there’s a good chance that people in the latter group will get panicky at some point and the only thing that comes to mind is Google’s penalty. However, at the end of the day, they’ll find that their issue is centered on accessibility and the like.

Indexability

Note: if you discover that you actually got penalized, it’s in your best interest to admit your mistake and of course, make necessary changes — any form of denial will only compound the issue and make matters worse.

  1. On-page Analysis

At this point, there’s a good chance that your website is perfect — both users and crawlers can access its content with ease. Now, you should be looking at running on-page analysis focusing on General content issues and single page issues.

For starters, it’s in your best interest focus your efforts on creating content that’s relevant to your site’s main idea. The two major challenges bloggers encounter with general content issues include keyword cannibalization and duplicate content.

As for duplicate content, Google gets confused when you create and publish articles with similar content, and this eventually leads to indexation issues. Keyword cannibalization happens when the owner focuses his effort on ranking for a particular keyword from several different pages. When this happens, Google won’t acknowledge multiple pages; they’ll only focus on the best one thus making the other ones useless and inaccessible to search engines.

What about single page issues?

At this point, you’re probably aware that good content is crucial when it comes to winning the top spot in Google SERPs. Essentially, individual page issues are centered on the way each page is built from scratch, more like how its content is crafted.

The very first thing you should know is that every content on your site needs to be created with visitors in mind; it should appeal and resonate with them at all times.

First off, your URL must be well-written — it should describe content properly and briefly. Also, be sure to stick to hyphens if you’re looking to separate words and don’t forget to include the main keyword.

What about single page issues

(Image source https://moz.com/learn/seo/url)

When it comes to content, it’s great to write longer articles ensuring that they resonate with the readers and provide value to them. What’s more, your article needs to be unique and contain relevant LSI keywords. The bottom line; just be sure to do everything necessary to rank high in Google search.

It’s also good to point out that links are great for SEO — it improves content quality thus making it more relevant and reliable. The key takeaway is to ensure that every one of your links is healthy, relevant and of course, keyword-rich.

  1. Off-page Analysis

Now that we’ve checked off technical and on-page analysis, it’s time to focus on off-page analysis. For the most part, off-page analysis emphasizes how popular your site is in the cyberspace.

At this point, you’ll want to look at trust factor. Trust factor? Well, it simply means that a website has earned the trust of Google search engine and that’s huge. Essentially, your website can gain more trust if you avoid all unethical and black hat SEO techniques.

Off-page Analysis

Once you’re done getting the trust, you’ll want to ensure that your content resonates with your audience and other bloggers. As we know, every of our content on the web is meant for the end user. That said, a good website is bound to see more traffic, better links, higher retention rate, more shares and smaller bounce rates. The bottom line; off-page analysis gives you a better picture of the impression your site leaves on users.

 

  1. Competitive Analysis and Keyword Research

 

Done with all internal issues? If yes, you’re set to carry out keyword analysis. It’s good to point out that keyword research and competitive analysis are pretty much the same — that’s just how it is in the SEO world.

For the most part, your ideal keyword should be stand in between difficulty and traffic. In essence, it should have medium difficulty and medium volume. However, it’s in your best interest to find high-performing keywords if you’re looking to beat the competition and boost traffic.

To sum it up, it’s highly recommended for an auditor to consider several different options before selecting keywords for his client. As you probably guessed, the recommended keywords will be the backbone of your site, and that’s pretty much what you need to reach new heights.

Final Words

With all that has been said, you can agree that SEO audit is crucial to the long-term success of your website. When you run an SEO audit, you’ll get to know what’s wrong with your site and work on resolving the issues accordingly. Do it right, and you’ll see a big difference in the overall performance of your website.

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