Basic and Advanced SEO Tutorials and News – SEO Hacker Blog SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Thu, 21 Feb 2019 10:02:37 +0000 en-US hourly 1 How to Optimize Keyword Research by Understanding User Intent Thu, 21 Feb 2019 10:00:33 +0000 Last updated on

How to Optimize Keyword Research by Understanding User Intent

SEO has become increasingly competitive as the years go by, with new techniques, algorithm updates, and tools that help give you an edge over the competition. There are many ways to craft your own winning strategy with the right combination of tools and techniques, and this certainly rings true for keyword research.

Keyword research will always be the most crucial element in the success of your SEO efforts, especially at a time where search has become more versatile than before. With voice search gaining a more significant presence, the traditional practice of finding keywords that have high search volume is at times not as effective as before. The factors that we have to consider when looking for the right keywords have increased, with user intent becoming one element that makes a difference in your success in search rankings.

When it comes to user intent, there are a number of factors to consider when implementing the right strategy. Here are ways you can optimize your keyword research with user intent in mind.

What is User Intent?

User Intent is the reason, motive, or intention for conducting a search query. User intent looks into why and how users conduct search queries and use this understanding to formulate the appropriate keywords. User intent can be classified into at least 4 types depending on where you look, along with being the most popular queries, and they are as follows:

Commercial – This refers to search terms with the intent of browsing through a variety of brands, products, and websites without conducting a purchase. This type of intent is from users who want to research about the products that they might purchase in the future, and find the best results.

Transactional – Related to Commercial Intent, Transactional Intent refers to users who conduct search queries, with the goal of finding e-commerce websites, and purchasing a product online. This and Commercial Intent tend to be used to search for business and commerce websites.

Navigational – This refers to the intent of searching for a specific website by directly entering their names. This tends to be effective in generating traffic once you have garnered a significant online presence for your brand.

Informational – Informational refers to search queries whose goal is to provide users with information. This information varies from the news, facts, tips, lists, and other related queries. Content such as blog articles and infographics tend to be the target of these keywords.

Understanding User Intent

By understanding how, what, and why people search, you would be able to find the best keywords that would drive organic traffic to any website. There are many ways to help you understand user intent for your keyword research, and some of them are handy tools that you might have used before as well. Here are some of these tools:

Google Trends – One of the more effective keyword and content research tools around, Google Trends allows you to see keywords and topics the generate the most buzz in a specific region. You have the option of tracking their statistics over certain time periods, and even compare each topic or keyword side by side.

Google Trends Filtered Data

Quora – One of the most popular Q&A websites around, Quora is a great place to see user-generated questions that you can use to generate keywords. Quora is a platform that has been used by numerous SEO professionals to generate traffic for their content, and now, its questions can now be used to formulate keywords.

Ahrefs – One of the most effective keyword research tools in the market, Ahrefs is also a great place to find a wide variety of related search terms that you can utilize to formulate terms that would help you generate traffic.

AHRefs Keywords Explorer

Answer the Public – Another top location that would help you find quality search terms and analyze search intent is by using Answer the Public. You have the option of going through numerous types of queries and question types that users would most likely try out.

Online Forums – Sites like Reddit offer a lot of content related to inquiries as well, making it another great platform to analyze user intent. Going around other online forums is also another solid approach, as these have been the best places to ask around the internet for years, providing you with a massive archive of queries waiting to be utilized.

Tinkering with Google or even Facebook Search might also help you find interesting results that allow you to see how people look around on the internet. This makes crowdsourcing for information another viable method of finding unique and genuine results that come from actual users.

Moving away from the traditional

While traditional keyword research is still able to help you find keywords that generate a significant amount of traffic, the arrival of voice search was a signal to a lot of SEOs that this might no longer be an effective method in the near future. This means that we have to diversify our strategies and use fresh methods that would help us find what we are looking for.

While this may lead to bumps along the way, the ultimate reward of experimentation makes it all worth it after a good number of tries. One of the traditional keyword research metrics that is used as a measurement of keyword success is the search volume. While search volumes tend to give you a good assessment of keyword performance, there are times that they might be inaccurate, especially on more specific search terms that might be more helpful for your rankings.

While completely moving away from tried and tested methods is still not advisable, finding new ways to generate keywords that understand user intent allows you to get out of your SEO comfort zone, and create your own unique approach to keyword research.

Create a list or chart of your keywords

Once you have done your research, it is time to categorize each search query and put them in a list or chart, depending on your preference. This allows you to identify each search query accordingly, and even connect each of them to formulate more queries.

It is best to start with single root words and branch out from there. From there, you can add elements such as brand names, key prefixes or suffixes, categories, geotagging, adjectives, and even common phrases used when asking. With a plethora of information mostly consisting of unique search terms, there is no doubt that you might have an overwhelmingly long test after doing this. This is why filtering your list is the most crucial step towards finding the best search queries that would fit your needs.

Key Takeaway

User Intent adds another dimension to keyword research, as it provides us with a fresh approach to generating the best search queries that would how users across the internet perform their search. Along with these important tips, you can also take a look at our previous posts about long-tail keywords and exact search terms, which helps give you a deeper look into how keyword research is changing.

If you have questions and inquiries about Keyword Research and SEO in general, leave a comment below and let’s talk.

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4 Strong Reasons Why a Chatbot is a Must-Have in 2019 Wed, 20 Feb 2019 07:15:52 +0000 Last updated on

4 Strong Reasons Why a Chatbot is a Must Have in 2019

With the explosion of wearable technologies, machine learning, and artificial intelligence, chatbots got impressively wide adoption in 2018. Powered by AI, these intuitive pieces of software are designed specifically to simulate real-life conversations and provide instant customer support. Above all, they keep collecting customer data to “learn” more about their behavior patterns, language, as well as their preferences, problems, and expectations.

This way, they can humanize their conversations and provide each customer with highly personalized user experiences.

Given these facts, it’s not surprising that 85% of customer interactions with brands will be handled without a human agent by 2020.

So, let’s see how chatbots can give your business a boost in 2019.

  1. Providing Faster Customer Support

In the mobile-first era, your customers expect you to answer their questions fast, across multiple channels. For them, being held on hold and listening to the same boring tune while trying to reach a customer care agent is not an option anymore. And, stats back me up on that, showing that an average customer expects a brand to provide feedback within 24 hours.

This is where chatbots step in.

A chatbot never sleeps. It provides real-time assistance, irrespective of your customers’ time zone, location, or device. This is especially important for businesses that are operating internationally or they’re planning to expand. By investing in a chatbot, you’ll be able to handle more tasks efficiently, without compromising customer satisfaction.

Most importantly, chatbots are designed to bring value to your target audience. Through natural and friendly interaction with a customer, a chatbot asks additional questions to learn more about a customer and a problem they face. Along with textual and voice-backed messages, chatbots also use some additional content like images, blog posts, product pages, and so on.

For example, they play an immensely important role in ecommerce marketing. For example, Ebay’s ShopBot asks a customer multiple questions about the product they’re asking for, such as its brand, color, and price, to help them find a perfect one.

This is how the software can understand the core of the problem and provide a relevant solution to a user. Sometimes, their conversations are so pleasant that 63% of customers don’t even understand that they’re not talking to a human. Moreover, 70% of customers even prefer chatbots for quicker communication with brands.

  1. Staying on Top of Customer Data

To get personalized help and tips from a chatbot, customers first need to log in and provide information about their problems, needs, preferences, and expectations. Anything, from their basic demographic data to the language they use while interacting with a chatbot is a gold mine of customer information that helps you deliver highly personalized experiences at every touchpoint.

Let’s your landing page attracts lots of traffic, but it has a low conversion rate. Obviously, your goal is to drive more relevant traffic to your site and inspire them to leave their email address. And, this is where chatbots can help. For example, with the proper 24/7 sales chat management, you can ask a few probing questions to determine whether a lead is qualified and engage them proactively.

The information chatbots collect is vital to both your sales and marketing teams, letting them revamp their lead generation efforts and increase conversions.

  1. Increasing User Engagement

When building a digital marketing strategy, your goal is to grab people’s attention and get them to visit your website. However, what happens when they land there? You need to engage them and keep them interested in your brand.

After all, an engaged customer is the one that clicks on more than one page on your site, interacts with your brand, and buys from you.

And, this is where chatbots shine. Most importantly, they humanize your brand through meaningful conversations and provide highly targeted user experiences.

Just look at the Nike Bot that helps customers create their unique shoe design. The mere fact that they can unleash their creativity and share their awesome ideas with their friends has increased users’ interactions with a chatbot and created lots of buzz around the brand.

Another awesome example of chatbot marketing is Sephora’s chatbot. Namely, the popular brand designed a chatbot on Kik to give their customers valuable makeup tips, product recommendations, and product reviews. Namely, a customer needs to take a brief quiz about their preferences and makeup routines. Next, based on their answers, a chatbot provides them with personalized answers and helps them find a perfect product. A customer can even upload their photo and see how certain products look on them.

  1. Saving Money

Just the notion of AI and machine learning makes us think that this is something smaller brands cannot afford. However, this is not true. On the contrary, chatbots can be a super-powerful addition to your sales and marketing that not only helps you increase your sales, but also save money. Here is how.

First, integrating a fully-functioning chatbot with your website is still more affordable than building a cross-platform app to provide exceptional, omnichannel feedback. It can also be cheaper than hiring employees to handle each of these tasks and platforms.

Now, the price of a chatbot varies based on numerous factors, such as its design complexity, AI capabilities, website integrations, infrastructure costs, promotion, and developer. For example, the standard chatbot integration via tools like Zappier usually costs about $2000, while custom integrations are more expensive and usually don’t start below $4k.

Second, chatbots are designed to handle repetitive and manual tasks more accurately. Therefore, apart from improving your sales managers’ productivity and cutting employee costs, you will also be able to mitigate the problems caused by human error.

Finally, chatbots guide a customer through different stages of a sales funnel, from their acquisition to conversion. They ensure that the leads you generate are highly qualified and go the extra mile to boost their satisfaction and nurture them. That’s why they’ll soon be an inevitable marketing solution for any business that is looking to improve its bottom line.

Over to You

Chatbots are not the future of marketing anymore. They’re already here, bringing numerous benefits to businesses. Even they’re still in their infancy, these AI-powered technologies will help you improve customer support, generate highly qualified leads, and personalize customer interactions. Most importantly, you will be able to insert your brand personality to your chatbot, building a unique brand image and memorable user experiences.

Author Bio

Victor T. Miller, a Sydney-based business and marketing specialist who has expanded businesses over 5 years. I am a person who loves to inform people about the latest news in the marketing industry also as sharing tips and advice based on my professional experience and knowledge.

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How Named Anchor Links Optimize Your Search Snippets Tue, 19 Feb 2019 07:49:28 +0000 Last updated on

How Fraggles Optimize Your Search Snippets

As a student of SEO, I’ve learned so many things that can affect your online presence over the years, from algorithm updates to various strategies borne out of experimentation. All of these are done just for our websites to show up on the first page of Google’s search results, along with expanding your presence and brand and generate revenue in the ever-expanding digital landscape.

Google’s search snippet has gone through a multitude of changes over the past few years, with the introduction of featured snippets and knowledge graphs providing instant information containing more detailed results. Along with these two features, regular search snippets have also become more versatile as well with the Named Anchor Links, which have been around for a long while, but remains a search snippet feature that is effective. Here’s what you need to know about Named Anchor Links, how to apply them, and how they can impact your search.

What are Named Anchor Links?

Named Anchor Links are links that can be viewed below the search snippet in Google. These links can direct you to various pages in your website, or a specific section on the webpage itself.

Named Anchor Snippet

This feature allows users to quickly navigate to places they want on a website, providing more opportunities for more webpages to generate traffic. Most search queries have become increasingly specific, especially with the emergence of voice and visual search, and named anchors surely make it even more so than before.

The user experience is crucial when it comes to search results and being more direct can lead to more positive results that can generate more opportunities for conversions and discovering content.

How to apply named anchors

Named anchors appearing on search snippets is possible through content optimization, as Google tends to generate these results based on how they viewed your content. The best way to ensure that names anchors would be present is by making each section of your page clear and well-defined.

This means applying the right H2 and H3 tags on the page, which allows you to see links to different pages on your search snippet, which we were able to do in our website. Content optimization is key to making this work and applying this to your home page and landing pages allow for better navigation. The title tags for these sections must also describe what the user would access upon clicking on them. This means that direct title tags such as “Frequently Asked Questions” or “Best SEO Strategies” are good examples of title tags that are straight to the point and can be read by Google as distinct sections in a web page.

Quick navigation, table of contents, and related content sections also work well when it comes to appearing on search snippets. These quick links allow users to be able to view additional content, which can be found in the search snippet, allowing users to click and access multiple web pages. The Fetch as Googlebot option also works as well, which is one of the most effective ways to ensure that your webpage would contain named anchors after some content optimization. The applied changes

Impacting your search

Named anchors not only make navigation and content discovery much more convenient but also benefit traffic as well. Users not only have access to one webpage but also has access to others that they might be interested in taking a look. If you have content that might need an extra traffic boost, having it show up in your quick navigation or related content section would help give it more visibility.

If featured snippets and knowledge graphs provide quick information that lessens the need to click more, named anchors to allow more content to be discovered within your website, providing in-depth information that fits Google’s E-A-T standards. Of course, optimizing your blogs are also key in making all of this work, especially with the latest algorithm updates emphasizing the need for this change.

Key Takeaway

Named anchors may have been a feature that has been around for a long time, it is still a very efficient way of providing more content to the users, along with increasing the visibility of related content. While knowledge graphs and featured snippets are being prioritized by numerous websites, making use of Named Anchor Links is another way of providing information, while improving your search traffic.

If you have questions or inquiries about SEO, leave a comment below and let’s talk.

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How to Boost Your Business Using Facebook Local Search Thu, 14 Feb 2019 13:49:35 +0000 Last updated on

How to Boost Your Business Using Facebook Local Search

Ever since Facebook came into the fold during the 2000s, social media sites have become the most widely used internet platforms across the world. Boasting a user base of billions, this is also one of the best places for digital marketers to promote their brands.

In the past few articles, we have emphasized the need to optimize your local SEO strategies to boost your traffic and rankings. While Facebook search is no Google, it has gradually developed into a more capable search platform that works best when looking for local businesses near your area. This adds another layer to your social media marketing strategy that you can take advantage of to give your brand that much-needed boost. Here are some strategies that will help you do exactly just that.

Keep your business updated

In the same way as making sure that your Google My Business listing information is accurate, updating the information in your Facebook page ensures that users would be receiving the correct and latest information about your brand. Too often I see business pages on Facebook that contain information that is outdated, which includes unchanged business addresses, incorrect phone numbers, and even old photos that do not reflect hot their business currently looks like.

Facebook Page Info

This will cause your page to stagnate and damage your brand as a whole. It is best to keep your Facebook page updated as regularly as possible, from the primary information to your posts. Active pages on Facebook show up on people’s timelines more often, and you would need that organic reach to establish your presence. While sponsoring posts boosts your traffic significantly in a shorter period of time, growing your organic traffic would be able to give you a more solid user base that you would be interacting with on a regular basis.

Keywords and hashtags

Using Facebook search for the first time might seem confusing at first but becoming familiar with how to find posts and pages is relatively easy. Facebook allows you to search for public posts, photos, videos, and pages near the area you have listed, with the option of searching further as well. Using keywords is similar to other search engines, as it would track every related content that contains the keyword.

Facebook Search

The versatility of Facebook’s search allows you to access so much content, which is why it would help boost your business. Like other search engines, your results would be based on the area that you’re located. Upon checking a few search results, I can see similarities with Google, in a way that local business search results allow me to see maps, photos, and other pieces of content that I might find useful.

Facebook Hashtag Search

For hashtags, Facebook incorporates another system that can be found in other social media platforms, as you can track related hashtags upon clicking on them. This allows users to find content in two different ways, which further expands the opportunities for searchability. Using keywords on your posts allow more users to see your content, while hashtags work best for social media campaigns. While tracking keywords and hashtags on Facebook is still not as refined as Google, making use of them allows you to let your organic reach grow.

Make use of reviews and events

Reviews are a great indicator of quality and allow users to see what people think about the quality of your service. Social media provides a great degree of interaction, as it allows you to provide quick replies through comments and messages. Reviews can be seen publicly, which is why having a negative review can cause your reach to drop if not dealt with properly.

Facebook Event

Creating events is also another great way to generate more organic reach on Facebook, as users are notified of all the events that would be happening within the month on the pages that they follow. Events are searchable as well, which is another way for users to reach your page. Events help generate buzz about your business, which in turn makes more people interact and inquire, providing more reach that keeps your page present in timelines.

Search works in groups too

Groups on Facebook also have a search function that allows you to view posts within the group. Sharing your page posts helps generate a significant amount of organic traffic depending on the group size, making it another great place to promote your brand. There are numerous groups on Facebook dedicated to connecting people to a business that they want to find and making use of hashtags and the right keywords would make joining these groups beneficial in boosting your brand.

Key Takeaway

Facebook has gradually developed their search to become more versatile and effective for their users, and for SEO professionals and social media marketers, this provides a great opportunity to establish your online presence even further. Facebook is the largest social media network around, and optimizing your brand would mean being able to reach the most people possible.

If you have questions about social media marketing and SEO in general, leave a comment below and let’s talk.

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Voice Search in 2019: Optimizing Your Content Tue, 12 Feb 2019 09:30:34 +0000 Last updated on

Voice Search in 2019: Optimizing Your Content

As the SEO industry continues to diversify, the future of search will lead to the rise mobile, visual, and voice as primary platforms for search queries. Along with more opportunities to rank, there are also new challenges when it comes to optimizing your content and keywords.

Voice search, in particular, has been becoming more popular and widespread out of the aforementioned search platforms, with the likes of Google Assistant, Apple Siri and Amazon Alexa allowing users to be able to perform voice search queries, along with various commands that allow you to perform a myriad of actions with just your voice. The ability to recognize a wide variety of commands and words allows voice search to become more effective and accurate.

Google’s voice search, in particular, has perhaps been the best voice search platform around providing the most accurate search results thanks to its ability to recognize the voice, which is one element that has been optimized continuously to provide the best results. Voice search provides different opportunities for users to access content and optimizing it to gain traffic for that area would bode well for your rankings. Here are some strategies that would help you optimize your content for voice search.

Start with mobile optimization

First things first, before optimizing your content to cater to voice search queries, making sure that your website is compatible for mobile should be your first priority. Users might be able to search for your site using voice, but if they see a website that doesn’t work properly on their mobile devices, then you are in bigger trouble.

User experience is one of the ranking factors to take into account, as it helps makes navigation easier, while providing a presentable and organized layout. Applying AMP or Responsive Design irons out this issue and allows you to focus more on finding the best voice search queries for your content. More users are relying on mobile search, and having a mobile-friendly site could make a big difference.

Aim for Featured Snippets and Knowledge Graphs

Featured Snippets and Knowledge Graphs are two places you would want your web pages to show up, as users would see it as the more authoritative source. When it comes to voice search queries, Google Assistant tends to look at these web pages often, especially with question-based queries in mind.

Change Car Tire

For example, I asked Google Assistant how do I change a car tire, and the top result contained a handy knowledge graph that contained steps on how to do it. I tried asking for random things, such as information about the Maldives, and how to fix a broken hard drive, with the latter showing a video snippet.

How to Fix a Broken Hard Drive

Providing how-tos, guides, and FAQs are great ways to show up in voice search results, as you are able to provide quality content while addressing common answers to question-based queries on voice search. We’ve had a positive experience in utilizing knowledge graphs for service-based businesses, giving users actionable processes and quick bits of information that they will find very useful. Keep in mind of Google’s E-A-T guidelines as well, as this will make a difference in what kind of content would be showing up in voice search results.

Aiming for these positions in search rankings can be a challenge but getting featured means more traffic going to your site, and your content is considered as a reliable and helpful source by Google.

Optimize Local Search Results

Asking for directions or nearby locations on Google make up a good amount of search queries on any form of search, which makes local SEO optimization a great way to find your business. Using geotagged keywords, along with optimizing your Google My Business listing allow you to show up in local SERPs and Google Maps, in turn showing up in voice search.

Voice search provides users with the convenience locating nearby locations using a single question or inquiry, and like your web pages showing up in featured snippets and knowledge graphs, having your business listed bodes well for your traffic. For example, adding a geotagged keyword like “SEO Company Philippines” allows you to show up in search listings for companies related to the same industry. Local SEO voice search has been greatly improved over the past few years and making use of it allows you to be found by Google search much easier.

Key Takeaway

Voice search on Google has developed into a reliable search platform that is able to guide users to the best and most accurate search results using a single command or question. With these strategies, you would be able to craft content that not only ranks well in regular SERPs but also capitalize on the rising number of voice search queries.

If you have questions and inquiries about voice search or SEO in general, leave a comment below and let’s talk.

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