Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Fri, 07 Dec 2018 02:50:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 SE Ranking Website Audit Review https://seo-hacker.com/se-ranking-website-audit-review/ https://seo-hacker.com/se-ranking-website-audit-review/#respond Fri, 07 Dec 2018 02:38:31 +0000 https://seo-hacker.com/?p=16118 Last updated on

SE Ranking Website Audit Review

Running a website audit is an extremely important task. It is a lengthy process that requires diligence and often involves attentively scanning through dozens, if not hundreds, of web pages to find weaknesses and areas for improvement. We’d all be spending hours and hours manually checking each web page if it weren’t for website audit tools. Luckily, there are plenty of great ones out there.

We are always looking out for awesome tools that can facilitate our work in terms of SEO, and we have previously worked with such website auditors as Woorank, Google Lighthouse, and SEO Powersuite. However, I want to note that there aren’t any SEO tools that can give you a 100% guarantee that your online performance will improve. It’s up to you to add the final human touch of creativity to stand out.

Another one of such quality website audit tools is part of SE Ranking’s tool package, which we have previously reviewed. Not only does this website audit tool quickly find and identify website errors, but it also creates a list of technical issues for web developers, content writers, and web designers. Before we start the review, we invite you and try the tool out for yourself by signing up for a free trial.

Website Audit

SE Ranking SEO Hacker

Once you finish adding your website as a project by following the steps outlined here under the Starting up section, the system will automatically start running an audit of the added website. Depending on how many pages the website has, it may take some time for the tool to complete the audit.

When running an SEO audit, you can monitor the crawling process as it happens, view the completion percentage, and the queue position, if there is more than one website in your account. On top of that, you can speed up the audit by configuring the maximum number of pages, the scanning depth and the number of requests per second.

The Report Section

The Report Section

Once the audit has been completed, you can look at the results by accessing the Report section. Once you perform more than one audit of the same website, a graph that shows the dynamics of changes will appear, letting you know if you’re on the right track. 

As you scroll down the Report page, you can see information about the website’s domain characteristics that shows the location of the site’s server and the site’s expiration date, SEO Metrics that display the site’s Moz DA and number of backlinks, and Index status that demonstrates how many web pages are indexed in Google, Bing, and Yahoo.

Further down on the Report page, you can find detailed information about such analyzed parameters as the website’s Health check, Page, Meta, Content, Link and Image analysis, Optimization tips, Usability, and Technology.

Report page

The Health check analyzes the site’s main tech features, like site mirror, HTTP to HTTPS redirects, robots.txt, XML sitemap, frames, flash, duplicated pages, etc.

Pages Analysis

The Page analysis provides information regarding on-page errors, such as URL length, pages blocked by robots.txt, page size, pages with noindex meta tags, rel=”canonical”, rel=”alternate”, page redirect, to name a few.

Pages Analysis 2

The Meta analysis summarizes page titles and descriptions, checks their uniqueness on the site, looks at whether they comply with restrictions on the number of characters, and highlights duplicates.

Meta analysis

Under Content analysis, you can easily see if you have any duplicate content, if you have pages that are too big or too small, plus look through the status of the HTML headings.

Content analysis

The Link analysis enables you to monitor each page’s inbound and outbound links. Here you can also get recommendations about the use of nofollow tags in links, how you can improve anchor texts for key queries, etc.

Link analysis

The Image analysis points out images that don’t have Alt texts as well as images with 4xx and 5xx statuses.

Image analysis

By clicking on Optimization, you will see general optimization tips for mobile and desktop versions of your website. In addition, you will see errors regarding the use of JavaScript and CSS in above-the-fold content, tips on compression and minifying HTML, CSS, and JS, and more.

Optimization

Last but not least, the Usability and Technology analysis checks for the presence of branded favicons, correct markup, a custom 404 error page, in addition to providing an analysis of the loading speed and website security.

Generating an XML Sitemap

Generating an XML Sitemap

Through the XML sitemap feature, you can enable search engine crawlers to find the list of pages that you want to index. As you are generating a sitemap, you are free to choose the type of pages you want to include, as well as specify the page change frequency, and various crawling depth priorities.

The Crawled Pages Section

 The Crawled Pages Section

The Crawled Pages section shows you all of the site pages, external links, and images that were crawled. Moreover, you can find their analysis against key SEO parameters. The analysis of each separate page guarantees that you don’t miss any warnings. Plus, the platform highlights the parameter that needs to be fixed, if an error is found.

Website Audit

The Crawled pages, External links and Crawled images subsections are equipped with filters that enable you to conveniently work with a selection of necessary data. For instance, you can easily sort pages by error type and work with those pages only. Moreover, you can create filters for one or several parameters, and export the results in the .xls file format.

External Links

External Links

Here you can see a list of website links that lead to external resources, as well as the results of their analysis against such parameters as the server response, presence of the nofollow tag, anchor text, crawl depth, a web page that links out to an external resource, etc.

Crawled Images

Crawled Images

In this subsection, you can find all the images located on your website. You can also see the results of their analysis against key image-related parameters, like server response, Alt text, size, and so on.

The Compare Crawls Section

The Compare Crawls Section

Once two or more audits of the same website have been completed, you can select the audit dates and compare their results to learn what improved and what got worse.

The Page changes monitoring Section

The Page changes monitoring Section

Under the Page changes monitoring subsection, you can select pages, track and get notified of any change that occurs on all important page elements. This feature gives you instantaneous notice when any alteration takes place.

The Settings Section

The Settings Section

The Settings subsection gives you the liberty to customize your audits by allowing you to set convenient crawling conditions, specify the audit frequency, limits and restrictions, and upload your own lists of pages to be audited.

Schedule

Schedule

Here you can create a schedule that will tell the platform when you want to run audits on your website. In addition to being able to set the audit date and time, you can set the frequency settings to weekly, monthly or manually (run the audit when it is convenient for you).

Source of pages for audit

Source of pages for audit

This subsection of the Settings section, gives you the opportunity to choose the pages that you want the system to crawl. You are free to choose all website pages and mark them for Google or Yandex bots. You can also include or exclude subdomains, or crawl only those pages that are in the XML sitemap. Of course, you are free to upload your own list of pages for manual crawling.

Rules for scanning pages

Rules for scanning pages

Here you can select specific rules for crawling your web pages or create them on your own. For example, you can specify whether to take robots.txt directives into account or to ignore some URL parameters. Additionally, you can exclude all link variable values or conveniently set the exclusion parameters that you want.

Parser settings

Parser settings

Choose a crawling bot or provide access to pages that are blocked for web crawlers in the Parser settings subsection.

Limits and restrictions

Limits and restrictions

Set the maximum crawling depth, the number of queries per second, as well as the number of web pages to be crawled according to your data plan under the Limits and restrictions subsection. If you have more than one site under your account, you can set different limits for each site.

Report setup

Report setup

When running an audit of website parameters, the platform relies on current search engine recommendations.

In the Report setup subsection, you can change the parameters that are taken into account by the platform when crawling sites and compiling reports (e.g. the length of the title meta tag or the maximum number of redirects).

On-page SEO Audit

 On-page SEO Audit

As a bonus feature to the Website Audit, SE Ranking offers to run audits for specific web pages to provide a breakdown of deeper insights.

The on-page SEO audit highlights errors that are negatively impacting the page’s ranking in search engines, ranging them from petty to critical. SE Ranking checks how SEO-friendly a particular page is in relation to the given search query.

Verdict

SE Ranking is one of the best website audit tools that you can use to analyze your website from an SEO perspective. It empowers you with accurate data, detailed analytical reporting, as well as extra tools, such as the On-page SEO audit, that help you perform more tasks with greater efficiency. SE Ranking’s comprehensiveness, dependability, and multi-purposeness make this a must-have tool for any SEO professional’s toolbox.

Key Takeaway

Website and on-page SEO audits can make a world of difference in determining the success of your website in terms of SEO. SE Ranking is hands-down one of the best and versatile tools out there. With the large pack of powerful tools and features it supports, we would definitely recommend you employ this tool in your work.

Don’t hesitate to get in touch with me if you have any SEO-related questions or feedback.

“Marya Kazakova is a marketing specialist at SE Ranking. She likes sharing her experience in outreach
marketing, link building, content marketing, and SEO with readers. You
can contact her on Linkedin.

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Optimizing your Videos for SEO in 2019 https://seo-hacker.com/optimizing-videos-seo-2019/ https://seo-hacker.com/optimizing-videos-seo-2019/#respond Thu, 06 Dec 2018 09:22:35 +0000 https://seo-hacker.com/?p=16148 Last updated on

Optimizing your Videos for SEO in 2019

Video has become perhaps the most popular form of content on the internet, with social media and video streaming websites boasting high traffic numbers. With increasingly fast internet speed, and mobile becoming the platform of choice for browsing, video content has become more accessible to users worldwide.

This is evident in streaming sites like YouTube and Twitch, where videos about people playing games and vlog updates that chronicle everyday life and events have become a popular form of entertainment. In fact, it can be argued that online video has become more widespread than television nowadays, as streaming numbers tend to reach billions on a regular basis.

This makes doing video SEO more important than ever, as you would want to ensure that your videos remain searchable, allowing more views and traffic. With the abundance of choice becoming much wider, it is best to ensure that your videos would be the ones that show up more often. It can be a challenge to stand out amongst the millions of videos, but these tips would be able to help you give that much-needed boost that would drive more views.

Update older videos

A good first step in optimizing your videos for SEO is to take a look at your older video content. This would help you see what kinds of videos have been successful, along with videos that might be able to gain more traffic despite them being older. This means updating the title and description to include more searchable terms and keywords and even adding relevant links and tags that you might have missed out on before.

On YouTube, updating your video content is pretty simple to do as the editing system makes the process smooth and hassle-free. This is similar to updating older blogs to keep up with current content. While updating the videos themselves might not be an option, adding annotations and links to an update video would not only bring in new viewers but also lead them into newer content.

Optimize quality

One of the best reasons why people view content is because of how well-made they are. In YouTube, the videos that get the most views are from channels that commit to putting in quality in their production. This means having good audio and video quality, along with solid graphics and images. Creating quality videos is something that may not happen on the very first video but investing your time and effort would bring in better-looking videos that audiences would enjoy.

High Quality Video

While some people might think that you would need professional help to create quality videos, it can be done for much less, especially with much of the things that you need to know available on the internet. Content delivery is one of the most crucial elements of driving more views and traffic and making sure that you are able to refine it are ingredients for success.

Social Media Sharing and Live Video

Social media websites have become the best place to share content on the internet. From Twitter to Facebook, sharing content opens up more opportunities to expand your audience and drive more traffic into a website. Over the past few years, Facebook has been optimizing their website to become a more viable video platform, and that saw a rise in views and led to more users. Other than Facebook, Twitter and Instagram have also made video content more accessible in their platforms, with the latter introducing the new IGTV, which is a video platform somewhat similar to YouTube.

IGTV

Live video has also become more popular, with mobile users having the ability to quickly set up videos in just a few minutes. This makes creating viral social media campaigns using video content a much easier task, allowing for more views and traffic overall. A lot of major brands have been making use of video content and taking a look at these would help you create quality videos, and also have an idea of what your audience would like to see in their videos.

Integrate them into the rest of your content

Blog content has always been one of the best ways to drive organic traffic, and this also means that integrating video content can be something that would help both of your platforms gain more traffic. Adding videos add a new dimension to your content, allowing users to learn more about a certain topic, or even bridge different topics together. Blogs and videos allow more users to discover new websites, allowing more traffic and building more potential connections that can prove to be beneficial.

Game Review and Video

A lot of users want more interactivity in their content and adding videos to give them another dimension while reading. For example, reading a video game review article also has a link to a review video, allowing you to get to analyze the topic from a different perspective. Along with optimizing the user experience, you would also be able more views to your videos, along with bringing in traffic for your articles.

Key Takeaway

Video content is going to become much bigger in 2019, and it is best to ensure that you would be ready to take advantage. With these steps, you would be able to create quality content that would drive more views and traffic to your websites and channels.

If you have questions and inquiries about video content or SEO, leave a comment below and let’s talk.

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Understanding Trust and Citation Flow https://seo-hacker.com/understanding-trust-citation-flow/ https://seo-hacker.com/understanding-trust-citation-flow/#respond Tue, 04 Dec 2018 07:49:34 +0000 https://seo-hacker.com/?p=16109 Last updated on

Understanding Trust and Citation Flow

When it comes to looking for quality in websites, the very first thing that you would need to check is their content. The quality of your content affects numerous factors that will determine the amount of traffic, along searchability and the trustworthiness of the content. For the latter, Google’s E.A.T. allows the search engine to measure how effective and informative the content is.

Content quality is always crucial, as your goal is to create helpful content with accurate information that addresses the user’s needs, thus making it search-friendly. Tracking this data can take time and needs the right tools, but once you have them, searching for quality content and websites becomes a much easier process. Metric that helps gauge these factors are Trust and Citation Flows. These two metrics have become crucial in assessing link quality, which is a major indicator of the reputation of the website.

This set of metrics was introduced by Majestic, which is a company that offers one of the more popular and effective website checking tools around. Eventually, these metrics have become a crucial element in other SEO tools, such as Mangools, which is a part of their already versatile arsenal. Let’s take a look at Trust and Citation Flow and understand why it’s crucial when evaluating a website.

What is Trust Flow

Trust Flow

To put it simply, Trust Flow is the metric that gauges the trustworthiness of a website by taking a look at its overall quality. While it may sound straightforward as it is, there are many factors to consider when measuring it. One of the crucial factors is the number of authoritative links that you have within your website. This makes linking to quality websites even more crucial, as content marketing requires you to cite or mention a number of reputable websites, as they would help bring in link juice, allowing more web crawl opportunities from Google.

The trustworthiness of a website is something that takes a good amount of time to build through the creation of quality content. Producing a steady stream of weekly articles is a good thing but ensuring that these articles consistently remain in the highest quality should be your main goal. Examples of websites with good trust flow scores are news websites, as they provide up to date news that has been researched well, along with linking to well-informed sources.

While some people will say that link building would not be as important as it was during the past few years, I believe it is still a very crucial and important process. Building links allow us to now only gain traffic and connect to other websites, but it also builds up the quality and trust within our own website. Our team ensures that we only link to reputable websites, as this would benefit both parties, and possibly create long-term partnerships in the future.

All in all, having a good trust flow score means that you are linking only to quality websites and receive a steady stream of traffic. Like a good thesis or research paper in the academic world, having the best sources would prove to be the key ingredients to success.

What is Citation Flow

Citation Flow

Over the years, we have seen numerous websites that have become very influential with how we navigate or use the internet, such as Google and Facebook. These websites not only affect our internet experience but also possesses a certain impact to users overall. This means well-known websites are more likely to bring in more impact, which is what Citation Flow is. Citation Flow measures the popularity of the links within your website, making a more influential website. Unlike Trust Flow, Citation Flow does not take into account the quality of the backlinks but instead take a look at how popular the website is. This means that while they may gain high traffic, they may not contain trustworthy content. This can include pornographic or spammy content, both of which can negatively affect your traffic.

Looking into Trust and Citation Flow

Mangools Online Tools allow us to view Trust and Citation Flow, along with a host of other key data through their SiteProfiler tool. This allows you to see how Trust and Citation Flow are decided using factors such as organic traffic, the number of quality backlinks and referring domains. When it comes to content marketing and link building, this data is very important, as you would be able to determine the best places to connect with, along with finding the best sources for your content.

Building your digital brand is the main objective of digital marketing, and creating a website filled with rich quality content is the best way to keep the process going.

Key Takeaway

Trust and Citation Flow are two metrics that help give you a new perspective on looking into websites. These two metrics help show how impactful traffic and trustworthiness is allowing you to see how well your website is doing, while also be able to look for reputable sites to establish connections.

If you have questions and inquires about SEO, leave a comment below and let’s talk.

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YouTube to Remove Credits and Annotations, Test Out Back-to-back Ads https://seo-hacker.com/youtube-remove-credits-annotations-test-back-to-back-ads/ https://seo-hacker.com/youtube-remove-credits-annotations-test-back-to-back-ads/#respond Thu, 29 Nov 2018 09:41:56 +0000 https://seo-hacker.com/?p=16100 Last updated on

YouTube to Remove Credits and Annotations, Test Out Back-to-back Ads

Much like the rest of the internet, YouTube has established numerous steps to optimize the user experience on mobile. When it comes to mobile-friendliness, the YouTube mobile app is truly a handy and reliable app that allows you to watch videos on the go, while offering full functionality that allows you to record and stream live.

With more users going mobile, this also means that some processes and details must also be updated to keep up with the times. This means removing some seldom-used features and elements to streamline the process, while also testing out possible changes that might impact revenue and user experience.

For YouTube, the newest set of updates aim to remove credits and annotations in editing, while testing out back-to-back ads that play before a video starts. Here are our thoughts, how it works, and how these can affect the user experience.

Removing Credits

Video credits in YouTube allows users to be able to tag users and channels that they have collaborated with when creating a video. This ensures that users and channels would be credited and recognized properly and allow users to discover different related channels. Despite its benefits, it has become a feature that has been used less and less, which leads to YouTube removing the feature altogether.

While the feature to tag users and channels has been removed, adding credits can still be done when writing the description of your video, which is a practice done by more users recently. This has become more common on different videos and looks to be the more practical approach that will be the standard. This smoothens the editing process, while still giving users the ability to give credit to their fellow users.

Removing Annotations

Along with removing credits, YouTube will also remove video annotations by January 2019. Annotations have been no longer in use since 2017, but videos that contain them are still present. This update would remove them entirely, especially when watching videos. Annotations do not appear when viewed on mobile, which is why the feature was no longer in use. With better calls to action that are more visually appealing, this feature has become outdated. If you have a video that still contains annotations, it is best to wait for the update before adding necessary changes to create a better experience.

Back-to-back Advertisements

Ads have become a regular part of YouTube ever since the playing of ads before a video has been somewhat a standard practice. This not only helps various channels generate income, but also helps users discover different things such as brands, viral campaigns, and new products and websites. While ads may have affected the user experience for better or for worse, it is a necessary feature that helps bring in more revenue to the platform.

YouTube Ads

With this in mind, YouTube will begin to test out back-to-back advertisements that play before a video starts. This means an average of 2-5 minutes before watching a video. While this will allow more revenue and brand exposure, this might be a controversial feature, as a lot of users still adjusting to watching ads before videos. Since this is still at testing phase, there might be a chance for this to change, or to not happen at all. With this in mind, it is best to respond to official surveys, and leave reviews to ensure that YouTube would be able to bring impactful changes to the user experience.

YouTube SEO Impact

With these new updates, users would have to adjust accordingly when giving credit and optimizing their YouTube SEO experience. This means that along with making sure the description makes it searchable and informative, fellow users must be properly credited. As for the ads, this is something that might impact the viewer count. However, just as long you deliver quality content that is searchable, you will not have any issues with getting traffic into your videos.

Key Takeaway

YouTube has seen numerous changes over the years, and these updates are there to optimize a few details to optimize the user experience. With these set of updates, expect YouTube to continue making the viewing experience much better on any platform.

If you have questions and inquiries about YouTube or SEO in general, leave a comment below and let’s talk.

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How User Comments in Google SERPS Affect the way we Search https://seo-hacker.com/user-comments-google-serps-affect-search/ https://seo-hacker.com/user-comments-google-serps-affect-search/#respond Tue, 27 Nov 2018 06:48:15 +0000 https://seo-hacker.com/?p=16075 Last updated on

How User Comments in Google SERPS Affect the way we Search

Searching in Google has become more personalized in the past few years, with the search engine ensuring that the user’s preferences would help adjust their search to their specific needs. User input and experience has become an increasingly important element in search, and this allows it to grow, as search engines understand how people search more and more.

Another step in this development is the introduction of user comments in Google SERPs. While the feature has only been introduced to sports events, this is a step that could lead to a new direction in how we do SEO. Here’s some key information about how user comments work, and how it affects the user search experience.

Why sports?

When it comes to topics that generate the highest amount of traffic on a regular basis, sports is one of them. From basketball, tennis, European and American football, and baseball, sports is one event that every country talks about. This also makes it the most searched on Google as well. One example of a viral sports event was the 2018 FIFA World Cup, where user SERP comments have seen a lot of activity.

User Comments

With this in mind, I can see why they began adding the feature in sports events, as it can provide a wide range of discussions and opinions on what they think of the event, and how can it be searched. These results also affect social media, creating viral posts, news, and campaigns that would allow more people to start discussions, allowing Google to learn more about its users.

How to add comments

After logging in to your user account you can search for different sporting events for any responses. The ability to add comments might still not be available in all regions yet, but it would be a feature that should be slowly integrated, and add comments through Google.com or using the mobile app. You can view all of your comments in your account page as well, allowing you into Google as a standard feature.

Add Comment

Effect on SEO

The user experience has affected SEO in many ways that affect traffic and presence, with responsive design and AMP allowing a more optimized experience in different platforms. Adding comments is somewhat similar to adding reviews, as it gives more users an idea of what their search results have to offer. In fact, having user activity might be an indication of high traffic, which can definitely affect SERP results.

User Comments 2

While this may only be present in sports events, I could see this becoming important for local SEO, as businesses would be able to get important user input and information about their service or products in a way that is different to a review. Allowing users to begin discussions on the search engine, would allow a more open atmosphere that makes communication possible.

The future of SEO is trending towards a more mobile-friendly approach enhances interactivity and brings in more portable functionality that brings in a new set of challenges. Adding features like comments would make search more personalized than before, providing more accurate results, and a new way to impact rankings.

Key Takeaway

User comments provide a different degree of interaction that encourages communication and possibly affect search rankings in the future. As Google continues to introduce new updates and features, SEO is bound to change in the next few years. This is just a simple new feature, but it has the opportunity to bring about new changes that focus on the user.

If you have questions about Google or SEO in general, leave a comment below and let’s talk.

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