SEO Philippines| SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Thu, 20 Aug 2015 02:16:40 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 How to Conduct a Content Audit for Better User-Experience https://seo-hacker.com/conduct-content-audit-userexperience/ https://seo-hacker.com/conduct-content-audit-userexperience/#respond Thu, 20 Aug 2015 02:16:40 +0000 https://seo-hacker.com/?p=10114

How to conduct a site audit

Everyday we try to craft content that will be available for everyone to see. We spend time brainstorming, thinking of topics to write, creating compelling content that is worth sharing and we are constantly coming up with ways to amplify it.

While it’s more effective to create long form content for search engines and better user-experience – and this is what we always try to do – without auditing, you’re only stacking content without the intent of updating, and improving it. You’re missing the chance of reaching your content’s full potential, not just in terms of traffic, but also with engagement and conversion.

You need to look back and once again evaluate what you’ve done for the past days, months and years. You need to audit your content.

But before you delve into the process of content auditing, you need to understand first what it is, and why you need it in the first place.

What is content audit and why do you need to do it?

Content audit is the process in which you check and analyze your existing content to make sure that they are still relevant, shareable, has the right keywords, still aligned with your marketing objectives, and driving the right traffic.

You need to do it once in a while because you don’t want your content to be just an additional disk space to your hosting, but are not helping you at all with your goals. You want your content to be loved and enjoyed by your audience, you want your content to be the reason for their loyalty. That’s why you need to check and see if all of your content are still updated and worth reading.

Tools to help you with content auditing

For this tutorial, you may use the following tools:

  • Google spreadsheet or MS Excel
  • Google Analytics

How to conduct a content audit

To get started, go to Google Drive, and create a spreadsheet or you may also use MS Excel Sheet. This spreadsheet will be used to list down all aspects of your content that should be reviewed.

In your spreadsheet, create columns for:

  • URL
  • Page Title
  • Content
  • Links
  • Meta Description
  • Keywords
  • Alt Tags
  • Last Updated Date
  • Date Audited

Excel

The next thing you need to do is to go to your Google Analytics, and list down all the pages on your site.

To do this, go to Behavior, then Site Content and choose All Pages.

Content Audit

You will need to list down all the pages on your site starting from the most-visited pages. It’s better to audit the most important pages first, so that majority of your energy and time will be dedicated to these pages. But don’t get me wrong, you also need to give proper attention to other pages of your site.

In the Page column, you will see the list of your pages. Get the URL of each page by clicking on the pop out button next to the title page, then paste it on the URL column in your spreadsheet.

Pages

List of URLs

This will take a while to finish, especially if you have tons of content, but don’t worry as this will surely be worth it.

Now, click the first URL from your list, and once you’re on the page, click “edit page” or “edit post.”

But before you formally start with the actual content audit, ask yourself these two questions first:

  1. What is the purpose of your content marketing?
  2. Who are your target audience?

Keep your answers in mind, if needed, write it on your notepad, or on your board – anywhere, as long as it’s visible enough that it can easily remind you of your content’s focus.

The reason why you need to do this is because, as mentioned in the early part of this post, the purpose of doing content audit is to make sure that all of your content are aligned with your goals and objectives, and are reaching the right audience.

Once you’re done with that part, you may proceed with the actual auditing.

So, to get the ball rolling, here are parts of your content that you need to check and the guidelines for each.

1. URL or to be more precise the URL slug

URL

When analyzing your URL or slug, make sure that:

  • it describes your content
  • it’s in text (or descriptive), and not in numbers
  • there are no stop words
  • it’s separated by hyphens

Note: If you’re planning to make changes with your URLs but the page is already live, make sure to put a 301 redirect in place.

2. Page Title

Page title is a very crucial part of a content, usually, a good title is all you need to convince people to click on your site.

Page Title

When reviewing your title, be sure:

  • to keep it under 55 characters
  • that it contains keywords – try to place the important keywords close to the front of the Title Tag
  • that it matches with the idea of the content
  • that it’s readable and has emotional impact

3. Content

Content is of course the most important part of this task. This is the part where you will have to make sure that you’re delivering the proper message to your audience, and that you’re meeting their expectations (based on what you promised on the title or headline).

Content

Make sure that your content:

  • has no grammatical errors
  • has at least 300 words
  • supports your title or headline
  • is informative and helpful

4. Links

It’s very important to have links on your page, may it be outbound links or interlinks. Not only does it help Google to properly and quickly crawl your site, you’re also helping your readers by giving them more resources to check.

Use these guidelines when reviewing your content links:

  • Have at least three internal links
  • No broken interlinks
  • No broken outbound links
  • Make sure that the content your linking to is still relevant, and is a good source

5. Meta description

Majority of searchers depend on what they see on SERP – the title and meta description. If your descriptions are not written well, or worst, you didn’t put meta descriptions, chances are you’re losing a significant amount of clicks.

So do not overlook this part. To help you write one, you may simply use plugins like SEO Ultimate or Yoast.

Meta Description

Then keep these guidelines in mind:

  • Keep it between 150 and 160 characters
  • Should not be keyword stuffed
  • Written for humans
  • No duplicate meta descriptions

6. Keywords

For this part, I suggest that you have a list of your target keywords ready, so when you audit your content you can easily go back to that list and check if you’re effectively targeting those keywords.

  • Enough number of targeted keywords
  • No keyword stuffing

7. Alt tags

Alt tags, or alt text, if you’re not very familiar with it, is the text you provide for an image in case it doesn’t properly display. You want to make sure that when this happens, viewers will see an alternative text that will still explain what your image is all about.

Alt Tags

For the alt tags, you just have to make sure that:

  • All images have alt tags
  • All images should have a description with relevant keywords

The last two columns provided are for the date you last updated your content and the date you audited it. This helps you keep tabs of pages that have already been audited and updated.

Conclusion

It’s good to have at least an annual content auditing, this will not just ensure that all of your content are fresh, but it will also remind you of everything you’ve written – a good way to reminisce!

Content audit will surely take up a lot of time, but it will also result into something good – maybe with rankings, or traffic; but one thing’s for sure, it’s amazing to look back, correct mistakes, and be reminded of the core reason why you built your brand.

Did I miss something important? Perhaps you have other tips or ways for content auditing? Share it with us by commenting below!

]]>
https://seo-hacker.com/conduct-content-audit-userexperience/feed/ 0
The Anatomy of a Viral Content https://seo-hacker.com/anatomy-viral-content/ https://seo-hacker.com/anatomy-viral-content/#comments Thu, 13 Aug 2015 04:20:26 +0000 https://seo-hacker.com/?p=10095

Anatomy of a Viral Content

We all want to create content that will be read, and shared over and over again. But with millions of content published every day, and the huge amount of information available online, it’s hard to keep up with the competition.

All we can do is ask, “how do I get people to read what I write?”

Good thing there are ways to boost your chance of getting viral – I’m sure you don’t need to try all of these in one post, but there’s nothing bad with trying, and I’m pretty confident that following these suggestions will eventually grow your traffic and visibility.

Note: This article will show you the anatomy of a viral content, plus ways to help you create an SEO-friendly content.

Let’s get started!

1. Headline

a. Use number

A study by Conductor shows that headlines with numbers generate 73% more social shares and engagement.

The reason behind the magic of numbers is because our brains are attracted to it. Just like how Debra Jason described it, “numbers are brain candy.”

Our brains are attracted to numbers because they automatically organize information into a logical order. In marketing and advertising, your headline is an advertisement for your content. A single, small odd-numbered digit, like 7 for example, is like candy for your organizational mind.

It’s also interesting to know that using odd numbers is better than even numbers. According to Content Marketing Institute headlines with odd numbers had a 20% higher click-through rate than those with even numbers.

Note: Numbers as figures work better than numbers as words. Yes, that’s right! So the title “How Improving our Linkbuilding Process Saved us $60,000 in 4 weeks” is better than “How Improving our Linkbuilding Process Saved us Sixty Thousand U.S Dollars in Four Weeks.”

Here’s another great example:

User Adoption

b. Use brackets

I didn’t know that brackets can be very helpful until I read Data Driven Strategies for Writing Effective Titles and Headlines. HubSpot blog received a 33% increase in average post views by just using brackets in the title. This is because bracket helps readers see what he’s going to get before even clicking. And as readers, we prefer to have an idea of whatever we’re clicking.

c. Keep it under 70 characters

While there’s nothing wrong with a long headline, it is still suggested to keep it under 70 characters, for reasons that Google will only display the first 70 characters in the SERPs, so users will not see the rest of your title – too bad!

And secondly, Twitter only allows 140 characters. It’s better if you have remaining characters to add a comment, or hashtags when you share your content.

2. URL

a. Use short URL

There’s nothing fun about long URLs. But more than this being my opinion, there are valid reasons why you need to keep your URL short.

Short URLs not only fit into social media posts, but they’re also SEO-friendly because it allows you to contain only your target keyword.

While Google or Bing can both process long URLs, it is best to keep it short for usability and user-experience.

b. Use descriptive URL

I honestly believe that there’s no need for an in-depth analysis to understand why more people will click seo-hacker.com/link-building over seo-hacker.com/post?id478!33.

The purpose of a URL is to give your audience a short summary of what your post is all about, and the chance to prove that you’re credible. Trusted domains use descriptive URL. So, if you really want to look credible, start adding life to your URLs.

c. Avoid stop words

For an SEO-friendly URL, it is best to remove all the stop words. You may use this list of all stop words to know which one to avoid, or simply install plugins like SEO slugs to automatically remove stop words.

3. Image

a. Put colorful a image above the fold

You only have 1.5 seconds to convince your readers to stay in your blog. When you put a colorful image above the fold, you’re given 1.5 seconds to show that your post is compelling enough to be read.

Dwell Time

Why colorful? Because 80% of people will more likely read a post with colorful visuals.

But of course, do not disappoint your readers by putting colorful images with low quality content. Your image should always reflect what your article is really about.

b. Avoid stock photos

I’ve seen so many blogs still using stock photos, and it bothers me because most of them actually have great content, but I’m pretty sure they’re missing a big chunk of traffic and shares just because of the images being used.

I mean, we’re tired of overused business handshake, or this-way-to-abstraction street sign stock photos. We want photos that are pleasing to the eyes.

Image quality plays a big role in marketing our content, in fact, content with pro images received 121% more Facebook shares than stock or semi-professional photos.

c. Use featured image

Here’s a great point by Brian Dean. Including a featured image ensures that your social shares also has an image, and social shares with images get 150% more retweets, and 53% more likes on Facebook. Simple as that.

4. Content

a. Create long form content

In MozCon 2015, Matthew Brown explained that while it is believed that 350-500 word articles have higher reads, long form content that is well written is more engaging.

It is when you present a good topic, and write it in a very compelling and interesting way. No matter how long the content is, it is imperative to get readers to spend more time on your page.

b. Use short introduction

Do you know that people only read 28% of a blog post? Yes, that’s right. And that’s also the reason why you need to make the best, and the most concise introduction you can ever make if you want to engage your readers.

Now, that doesn’t mean you need to make it short to the point that people cannot understand what you’re trying to say. Just be straightforward and try to use short sentences, but at the same time make sure it still delivers your real message.

c. Try roundup post (mention influencers)

I’ve written quite a good amount of roundup posts already, and I can say that it’s very effective.

Roundup

Not just because we like to read articles with credible people being mentioned, but also because when you create a roundup post and you let those influential people know, chances are they will share it, and their followers will read and share it too.

In an article by Brian Lang, published in YouMoz blog, he explained the benefits of conducting a roundup and how one of his expert round up posts received over 1,000 social shares in just 3 days.

d. Storytelling

I love the Groove blog so much, not just because the content are written really well, but also because Alex loves to tell stories, stories about his team, and how they are as a remote team. We love stories, because it’s natural that we’re more convinced when ideas being shared came from real events.

And that’s what we’re doing with SEO Hacker. Once in a while, we share stories about our company, we even share our processes, and how we succeed with every challenge we face as a team. These are real events that people can relate to, and people find it easier to share something when they can relate to it.

Linkbuilding 60K

Be careful though, stories should be used not for the sake of entertaining, but rather to educate and give value.

e. Maintain your content (evergreen content)

In my last article, I mentioned the importance of updating content. Now you may ask how updating will help with virality.

Simple, keeping your content evergreen, meaning current and relevant, will get tons of visits and shares.

A great example will be Moz’s SEO Free Beginner’s Guide which is still getting a lot of downloads – they update this guide every month. The point is as long as readers find your content relevant, Google will find you relevant too, and will reward you by putting you in the first spot. When you’re in the first spot, chances are you’ll be viral for a long time.

f. Keep sharing buttons above the fold

Social Sharing above the fold

Social buttons should be visible on your site. If your goal is to get more shares, you have to make it easy for your readers to share your content. While it’s okay to place your social sharing buttons after the post, it is best to place it above the fold to prevent users from scrolling and looking for it – because they might end up frustrated.

Final thought

It’s very challenging to create something that will be viral – some believe it’s luck, but the truth is there are just specific elements that needs to be implemented so people will know that you exist and have something great to offer.

Over to you!

Have you been using these suggested ways already? If not, perhaps you’re thinking of trying out one for now? Share us your insights by commenting below!

]]>
https://seo-hacker.com/anatomy-viral-content/feed/ 7
Five Sure Ways to Increase Guest Post Acceptance Rate https://seo-hacker.com/ways-increase-guest-post-acceptance-rate/ https://seo-hacker.com/ways-increase-guest-post-acceptance-rate/#comments Thu, 06 Aug 2015 02:09:30 +0000 https://seo-hacker.com/?p=10070

Increase Guest Post Acceptance Rate

You’re probably doing link building for many months now, exerted too much effort building backlinks from different sites, and already tried different strategies – from broken link building to blog commenting.

Perhaps you’ve sent tons of guest post pitches, but still aren’t getting any replies. Still aren’t getting positive results.

I know the feeling.

It’s frustrating.

You started believing that guest posting is dead.

But today, I want to share with you some brilliant ideas I learned over the years of doing link building to increase guest post acceptance rate. And the best bit about these ideas is that they’re made for those who want long term effects. It’s focused on quality guest blogging.

But before we dig in, let’s first take a look at the benefits.

Why Should You Guest Blog?

  • To increase visibility
  • To gain new followers
  • To attract more readers to your blog
  • To capture new audience
  • To increase backlinks and referring domains

Ways to Increase Guest Post Acceptance Rate

If your process is to prospect, pitch, and submit articles then believe me, you’re in the right track.

The secret to success is not entirely within the process, but more of on how you present yourself, and what you’re offering to your prospects.

1. Offer a round-up post. Round-up posts are usually published on your own blog for the reason that this kind of post gains more visitors than an ordinary article. But if your prospect is better than your website, and has a significant number of audience, then do not hesitate to pitch a round-up post.

This will take time for sure, that’s why you have to let your prospect know your topic in mind, the questions that you will ask, the people that you’re planning to include, and the possible timeline.

This is a great example of a round-up guest post.

Roundup

I don’t think this kind of offer will be ignored, not just because of the fact that it’s a quality post, but also because you’re definitely helping your prospect get more shares and traffic.

2. Mention your prospect. I’m pretty sure you have your own blog. Why not mention your prospect or his website in one of your blogs before you send a pitch?

That’s doing a favor before you actually ask one from them.

I remember including Rick Eliason in a round-up post that I published months ago. We exchanged a few good emails. I asked him questions, he answered them, and I was very grateful to him. And it happened a few times over because I usually include him in my posts, until he asked if I can guest post on his blog.

Rick

You see, I didn’t even asked for it. He reached out.

What more if I’m the first one who asks if I could guest post on his blog?

3. Offer infographics. It doesn’t always have to be the typical 800+ words. You can also send infographics, videos and other forms of content that you think is relevant.

We all want to offer our audience new types of content, I’m pretty sure your prospect does too.

4. Update your guest blogs. The usual guest blogging process ends with amplifying your guest posts. Very few take time to review the articles they have contributed in other blogs, and actually check if those are still relevant, updated, or needs revising.

We love evergreen content – we need this to keep our readers. It would be great if you can apply this to your guest posts as well.

There are three things that you can do:

a. Update the existing one, which means updating the exact article you submitted and re-publishing it.
b. Create a new version of your existing article and ask the site owner if he’s willing to publish it. Don’t forget to link the first version.
c. Review your prospect’s website, look for outdated content, and offer to update it.

It’s like broken link building, but you’re not just focused on the links, but the actual post.

5. Build your portfolio. Because I’ve been link building for many years now, I know when guest authors are real people, and when they are just personas created by link builders.

How do you know which ones are fake?

a. They don’t have social media accounts
b. He/she is using the same profile picture in all of his/her accounts
c. They don’t have a website, a blog or portfolio

If you want to be trusted, you have to look trustworthy. With 2.5 millions blogs being published everyday by thousands, if not millions of writers, you need to start building your identity – you need to be seen as a thought leader.

When I receive guest post requests for SEO Hacker, and these include topics and links to their contributions to other sites, I seldom check the contributions; rather, I check out who they are.

What I really want to see is a portfolio. A page just like this…

Portfolio

And, lastly…

6. Play by the rules. There are websites that have specific guest posting rules. Follow it.

GP Guidelines

If you want to increase your chance of being accepted, then comply with the guidelines – no matter how silly it may be. Just follow it.

Final thought

Of all other link building strategies, guest blogging is still the most effective, and I believe the most enjoying and fulfilling. This is especially true if you’re not just after links, but also the fact that you get to share relevant ideas to a new and broader audience.

But if you don’t try different ways of presenting yourself, as well as presenting your ideas, your chances of being accepted will diminish over time.

Tips for keeps: If your intention for guest blogging is more than just building backlinks, then don’t just focus on websites with “write a guest post” or “write for us” page. Feel free to reach out to other quality blogs too (even to your favourite websites) even if they’re not publicly announcing that they’re accepting guest posts, unless they’ve stated that they don’t. You may use Ninja Outreach to help you with your outreach – this is one of my favourite outreach tools, and what we’re using for many months now.

Happy guest blogging!

]]>
https://seo-hacker.com/ways-increase-guest-post-acceptance-rate/feed/ 3
Four Foolproof Post-Conversion Strategies for Better Customer Relationships https://seo-hacker.com/foolproof-postconversion-strategies-customer-relationships/ https://seo-hacker.com/foolproof-postconversion-strategies-customer-relationships/#respond Thu, 30 Jul 2015 01:40:47 +0000 https://seo-hacker.com/?p=10054

Post Conversion Strategies for Better Relationship

As I was reading Copyblogger’s “Internet Marketing for Smart People,” I was reminded of the importance of relationships.

“You know the old cliché, right? “Content is king?”

Well, it’s wrong.

Content matters, and content is a pillar of the “Internet Marketing for Smart People” method. But content isn’t king.

Relationships are king.”

-Sonia Simone

We build relationships with our market, because they are our asset – in fact without the market, there is no business at all.

“In a great market — a market with lots of real potential customers — the market pulls product out of the startup… The product doesn’t need to be great; it just has to basically work. And, the market doesn’t care how good the team is, as long as the team can produce that viable product.”

-Marc Andreessen, On Product/market Fit for Startups

Sadly, in the process of converting visitors to customers, we often think that once they are converted, our job is over, and we should only focus on other visitors that aren’t converting yet. Neglecting the fact that we should build constant relationships with our existing product consumers as well.

Understanding Post-Conversion Events for Strong Relationships

In an experiment conducted by researchers from Carnegie Mellon and Stanford published in the Journal of Consumer Research, they saw what happens in the brain before and after we buy things.

There’s an area in our brain called nucleus accumbens (aka “pleasure center”), that has dopamine that gets stimulated and released whenever we see products or services that we like, thus making us feel happy and excited.

Another area of the brain is called insula, and it may or may not increase neural firing when we see the price of a product. If there is no neural firing from the insula, it is the nucleus accumbens that will function and push us to buy the product.

But it’s only after we purchase a product do we experience buyer’s remorse.

Buyer’s remorse – source: Wikipedia

Buyer’s remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a car or house. It may stem from fear of making the wrong choice, guilt over extravagance, or a suspicion of having been overly influenced by the seller.

We don’t like our market to experience this, but if they do, our solution should be to stop them from feeling it.

Post-Conversion Strategies for Better Customer Relationships

Our goals as sellers, or service providers are to fire up customers’ endorphins, to make them happy again, to reassure that they made the right decision, and of course to build a lasting relationship with them.

Here are four strategies that you can use to make your customers love you more.

1. Allow them to give you feedback

Giving your customers a chance to give comments, opinions or suggestions to improve your products is one way to make them feel that they are not just consumers, but actually part of the product development. And that’s very important, especially if you want to keep them as your customers.

You have to make them feel valued.

While disregarding the importance of customer feedback worked for Apple, it just doesn’t work for most companies, especially for startups.

Until you’re not as awesome as Apple, ask for feedback.

Ways to get feedback:

a. Through surveys

I believe that the best way to get feedback is through the form of surveys – it’s easy to understand, easy to answer, and doesn’t take much time (if you keep it under 10 questions).

Survey

There are tools that you can use to create simple and easy to understand surveys, like SurveyMonkey, Qeryz, and Google Forms.

b. Through email

A simple email asking for a short feedback can definitely help you with developing your products. It’s also a way to personally thank them for giving your product a try.

Feedback

Asking for feedback after a product was purchased is not only helpful in terms of improving your products or services, but also with highlighting their value as a customer, which will then turn to better relationships.

2. Offer a bonus

I recently purchased Rainmaker, and I must say that it’s really a good platform. Although I didn’t experience buyer’s remorse since I was more than convinced that it’s worth every penny I spent, Copyblogger offering a bonus after you purchase any of their plans is a good way to build a lasting relationship.

Rainmaker

What’s more interesting though is that in the same study published in the Journal of Consumer Research, they found out that when a freebie is given for buying an expensive or luxury good, consumers deem the freebie as a higher product, resulting to consumers being more than willing to pay more for the item on its own.

3. Keep in touch

This might take your time, but coming up with newsletters that you can send to your customers once in a while is a good way to keep them updated with your products, its latest developments, and your plans in the future.

You can also take this opportunity to address their questions or concerns about your products (maybe through email, social media, or even snail mail) – showing that you care, and that it’s easy to reach out to you.

As long as you’re being human, people will trust you, they will love you, and they will keep you, and who knows, they might recommend your products too.

4. Upsell

It may not sound right, but the truth is it actually works.

A lot of companies do this.

Like Jetstar Airways and…

Jetstar One

Jetstar TwoEvernote.

Evernote

But it’s not like you’re just going to ask them to upsell after purchasing. You need to understand their needs, what their pain points are, and how you can address it.

If you don’t see the need to upsell, then don’t do it, at least not yet. Because if your goal is to build a strong relationship (which will lead to better sales in the future), then invest in analyzing your customers purpose for buying your products first.

What particular plan suits them?

Do they need extra or add-ons?

It’s when you learn to address these concerns that you’re actually showing care and value to your customers, and that’s all they need to trust you.

Final thought

Sometimes, we take the importance of post-conversion for granted. We focus on the initial sales, and not on the possibility of a long term relationship with your existing customers, which can lead to more sales in the future.

But conversion is not a funnel, rather, it’s a cycle. And purchase is not the end point, in fact it can only be the start.

]]>
https://seo-hacker.com/foolproof-postconversion-strategies-customer-relationships/feed/ 0
What Happened at the SEO Summit 2015? https://seo-hacker.com/happened-seo-summit-2015/ https://seo-hacker.com/happened-seo-summit-2015/#comments Tue, 28 Jul 2015 09:41:07 +0000 https://seo-hacker.com/?p=10044

Coffee, great food, thought leadership… and more coffee. The SEO Summit 2015 which was held last June 20 was a huge success. The links to view the Powerpoint decks can be found in each speaker’s profile here, here and here. While the videos of each speaker will be available for download some time next year.

This is the second year of SEO Summit goodness. The place was packed but what I’m most happy about is the level of thought leadership that was brought to the table by my co-speakers and co-panelists.

You just can’t substitute the content of your conference with anything else.

We’re already planning for SEO summit 2016 and we’re very much looking into an even better speaker lineup for next year. We have 6 slots – 3 to discuss about SEO for those who are starting out and 3 to discuss more advanced SEO Stuff.

If you know anyone who you think should speak next year at the SEO Summit 2016, please fill up the survey form on the lower right section of the screen.

In any case, enjoy the video and we hope to see you next year at the SEO Summit 2016!

]]>
https://seo-hacker.com/happened-seo-summit-2015/feed/ 3