Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Fri, 18 Jan 2019 01:21:02 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.9 Trying out the new Google Search Console URL Inspection Tool Update https://seo-hacker.com/google-search-console-url-inspection-tool-update/ https://seo-hacker.com/google-search-console-url-inspection-tool-update/#respond Thu, 17 Jan 2019 12:55:08 +0000 https://seo-hacker.com/?p=16300 Last updated on

Trying out the new Google Search Console URL Inspection Tool Update

Google started 2019 with a new algorithm update that impacted a wide variety of websites and caused fluctuations in search rankings. This update was only the beginning of Google’s 2019, as another update has been rolled out in one of their most popular search tools.

The Google Search Console is one of the most effective website tracking tools around, allowing users the ability to monitor multiple websites, track web pages that need attention, and assess website impressions and performance. The best part about this tool is that it’s free to use, which makes the job of tracking websites much easier. The latest update that has been launched is for the tool’s URL inspection tool, which has now been expanded to include more detailed information about the websites that you are tracking. Here’s a look at the new update, and how to access it.

URL Inspection

Enter URL

To take a look at the new features, all you have to do is to click on the URL Inspection Tool and enter the URL of the webpage that you want to take a look at.

View Crawled Page

After waiting for the URL to load, you can now click on the View Crawled Page button to see the data. If you are doing a Live Test of the Webpage, you can do the same thing by clicking on the View Tested Page.

You can view three sections after clicking on this, namely the HTML, A screenshot of the web page, and a third section that allows you to view HTTP Response, Page resources, and JavaScript console messages.

HTML Page

The HTML section is pretty straightforward, allowing you to view the web page code, which can help you track various page elements like H1 tags and tracking codes.

Screenshot

Next is the screenshot, which shows you how the web page looked like when it was crawled by Google. This comes in handy as any problems with the page, such as images not loading and unresponsive media can be instantly seen.

HTTP Response

The third section contains three other details. With the first being the HTTP Response, which shows you if the website is responding and loading accordingly.

Page Reousrces

The next section is Page Resources, which shows you which resources are loading and not. This is important when checking any issues within the page, which can affect the user experience.

JavaScript Console Messages

Lastly, the final section is JavaScript Console Messages, which shows you a list of messages that can be stacked traced to look for any issues.

Overall, these features make Google Search Console an even more effective tool, as this additional information allows users to be able to have a better assessment of their websites, which will allow better performance that would optimize the user experience.

Key Takeaway

The Google Search Console is one of the best SEO tools around, and this new update makes things much better by adding useful new features that will benefit every user.

If you have questions and inquiries about Google Search Console or SEO in general, leave a comment below and let’s talk.

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SEO Hacker Blog Optimization Guide https://seo-hacker.com/seo-hacker-blog-optimization-guide/ https://seo-hacker.com/seo-hacker-blog-optimization-guide/#respond Tue, 15 Jan 2019 10:03:04 +0000 https://seo-hacker.com/?p=16289 Last updated on

SEO-Hacker-Blog-Optimization-Guide

Blogging sites have been around for as long as the internet became mainstream. These websites have become a place in which internet users are able to express themselves, provide information, and even share files and media. A blog’s flexibility has made it into one of the best ways to market content and drive search traffic to different kinds of websites.

Nowadays, most websites now have their own form of blog content, which enables them to drive traffic and provide a variety of useful information that would benefit readers, and even create contacts that can help a business grow. These reasons have led to blogs becoming crucial for growing your website and to creating content marketing campaigns that would help drive more sales and traffic.

Despite the many changes in digital marketing and SEO, blogs remain as an important element for a successful website. Optimizing blogs in today’s age takes a lot of time and effort, as you would have to ensure that your content is searchable and informative that it passes search engine standards. There are many ways to optimize your blog, and picking the right approach would ensure more success, along with quality content.

When it comes to finding the best steps to take in creating a blog optimized for search, we have been writing various tips and techniques that would help make successful blogs over the past few years. With the amount of content that we have written, it is only fitting that we create a blog optimization guide that features all of them in one location. With that in mind, here is our SEO Hacker Blog Optimization Guide.

Establish your niche

The best blogs are sources of quality content, and the first steps towards that is conceptualization. Blog sites across the internet offer a wide variety of topics, which makes standing out and finding your niche to become a bigger challenge. Finding your niche is crucial, as it would become the main topic that your blog posts would be centered around on. For example, a blog about Japanese cuisine would mean that my content should primarily focus on recipes, cooking tips, and food reviews related to Japanese food.

Having a niche establishes the identity and branding of your blog, along with providing more content consistency. Another thing that you must take into account when establishing your niche is the number of people searching for it. Naturally, there are topics that are more popular than the other, which means that the amount of traffic that it can drive varies. This means that a more popular niche may mean more competition, but also means more content that you can take inspiration from.

Finding your niche can be a challenge and planning your content to center around it is another. Once you have found your niche, the next step is to craft the content that will make up the bulk of your blog.

Perform keyword research

After finding your niche, the next step to crafting your blog content is to find the right keywords that would help make your content easier to search. While finding the right keywords might seem easy at a glance, there is a lot of research that must be done in order to identify the best ones that would suit your blog.

AHRefs Keywords Explorer

Keyword research requires the right tools such as Google Keyword Planner and Ahrefs, which offer you data such as search volume, ranking, and keyword difficulty. This amount of data would help you show how people search for content and see what types of words can be used to find different kinds of content. This will help you avoid issues such as keyword cannibalization and keyword stuffing.

There are also factors to consider when finding the right keywords like exact search terms and long-tail keywords. With mobile search and voice search continually affecting the search landscape, optimizing for both desktop and mobile will soon have more impact on the results that users would see.

Doing keyword research takes a good amount of time. On the Ahrefs tool, you can enter in a list of possible keywords you can use, and the tool will come up with a wide variety of keyword suggestions and search matches that can be used. The best part is that you can see the keyword volume, difficulty, and the SERP results that would show up when searched.

Keyword research is one of the crucial first steps towards having a blog optimized for SEO, and the right tools and approach are the first steps that would guarantee success and growth for your blog.

Optimize and update older posts

For established blogs, users might already have an archive’s worth of blog posts from the years that have passed. This means some of the content might not be as optimized compared to newer posts or might contain information that has since been rectified and updated due to new findings. The best kind of blog content is one that is evergreen, which means that the information within that article would be able to stand the test of time and remain useful for a long period of time.

Along with the content, you would also need to update title tags, headers, and meta descriptions within your blog. These elements are important when it comes to showing up on search engines, as it would help both users and search engines to give an idea of what your blog posts contain. When it comes to optimizing the main content, it could mean various factors, such as adding extra entry, correcting grammatical and spelling errors, and even adding relevant images or infographics.

In our blog, we have articles that have to be updated to keep up with current updates on search engines and digital marketing tools, which means that we have to be on our toes when it comes to updating our articles on a constant basis to keep up with the times. As good practice to ensure that you would be able to touch upon your articles is to check a specific set of articles on a daily basis and find the ones that need some work and update them. Updating articles might be a laborious task, but the rewards make the effort worth doing as you help these posts gain more traffic to your website.

Formulate topics based around your niche

Ahrefs Content explorer

When it comes to formulating articles based on your niche and keywords, it is best to do research and use tools like Ahref’s Content Explorer to see content related to your niche. This would allow you to see what various blogs and news sites publish on a regular basis and see why they drive traffic to their websites.

Along with content research, it is also important to create articles based on answers to questions that are commonly asked about your niche. The best type of content is one that is useful and provides the user with more knowledge about a certain topic. In the past, we have written articles that address various needs about SEO-related topics, and these articles have become some of our most successful. Answering to what, who, where, how and when types of questions would be able to provide good search traffic opportunities. The best way to put his simply is to think this way: Articles not only express your blog but also provide useful information that can address the needs of the user.

Optimize viewability

AMP for WordPress

Back then, most of the internet is viewed on desktop, which made accessibility a much easier thing to optimize for. With the rise of mobile internet, websites can now be viewed through portable devices, which resulted in various viewability issues to various devices and screen sizes. This issue led to the development of Accelerated Mobile Pages (AMP) and Responsive design.

AMP and Responsive design allow you to be able to have a mobile-friendly version of your website, as it would be able to adjust accordingly to a mobile device’s screen size while being able to provide the same amount of content that can be viewed on desktop. Viewability is an important element of the user experience, and a negative experience due to the lack of mobile compatibility would impact your traffic in the worst way possible. You can check our AMP implementation guide and our article about Responsive design to learn more to enhance the mobile experience.

Check your loading speed

Loading speed is an important search ranking factor, and thanks to the Google Speed update, mobile page loading speed is now a ranking factor on mobile search as well. One of the most important aspects of the user experience is leaving a good first impression, and a slow-loading website is something that would cause users to leave your website for a faster one.

It is best to avoid that situation by using the aforementioned AMP and Responsive design to enhance mobile loading speed by creating mobile-friendly pages and using caching tools to allow instant loading pages when users revisit your website. Using website audit tools such as Google Lighthouse and the PageSpeed Insights tool also enables you to track loading speed times and find the best ways to optimize it through optimizing content and some elements of your website design. Every second counts, and that’s even more impactful when it comes to loading speed and

CTA and Social Sharing

One of the goals of blog posts is to create conversions for your business or subscriber base, which is why Call to Action buttons are important in helping complete this process. CTA buttons work best when they stand out and attract the user into clicking them. Another way to drive more traffic to your blog is adding social media sharing buttons. Social media platforms are some of the most active websites on the internet and sharing your articles would lead more users into your website, which would provide a positive boost to your traffic.

Blogs are a platform to express thoughts and share information, and these methods would surely take your blog into different platforms.

Key Takeaway

Blogs drive traffic into a website, and these tips and techniques ensure that you would be able to make the most out of them and create the best content. Looking to start your own blog? Make use of these tips and create a successful blog that has the most room to grow and improve.

If you have questions and inquiries about blog optimization and SEO in general, leave a comment below and let’s talk.

 

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A Closer Look into the Google January 2019 Algorithm Update https://seo-hacker.com/google-january-2019-algorithm-update/ https://seo-hacker.com/google-january-2019-algorithm-update/#respond Thu, 10 Jan 2019 06:00:00 +0000 https://seo-hacker.com/?p=16278 Last updated on

A Closer Look into the Google January 2019 Algorithm Update

Google’s algorithm updates have always been the talk of the SEO town, with 2018’s series of updates bringing in big ranking changes to a variety of different websites. With updates like the Google Medic impacting website content and search rankings, Google always finds a way to optimize their search engine to ensure that users would be getting the best results.

The updates that we have seen in 2018 also mean that 2019 would be no less different, as Google never sleeps and makes sure that their tools and search engines remain up and running for users and SEO professionals to use. With this in mind, a lot of SEO professionals have been expecting possible updates as soon as 2019 rolled in, and within a few days, it looks like Google has launched another impactful update to begin the year. Here are our thoughts on this new update and how it affects your SEO.

Tracking the update

When tracking algorithm updates and ranking fluctuations we use SEMRush and Accuranker to see how many search rankings are fluctuating.

Google Tiger Accuranker January 2019

While Accuranker’s Google Grump rating has been furious, it has been that same way for the past few weeks.

Accuranker SERP Volatility 30 days

However, on the SEMRush Sensor, the SERP volatility has been at a high, which means that an impactful Google algorithm update is being implemented. While the past week was pretty normal and quiet, a few days after the new year bought in the most impactful changes.

Update Impact

While SERP volatility is currently high on most search tools, looking at the type of websites that have been affected by the most is worth noting, as Google tends to impact certain websites with regards to their performance and content quality.

SEMRush Categories Algorithm Update

For this newest update, the websites that have been impacted significantly are websites related to businesses such as ones in the automotive industry, food and drink, and pet and animal websites, and even some law and government websites.

This update is similar to the Google Medic update, in which websites related to e-commerce and health had their rankings affected significantly. This also means that the algorithm update is Google signaling for websites to continue optimizing their content for better search rankings and user experience.

How to recover

Similar to the past updates during 2018, the goal of this new algorithm update is to ensure that websites deliver quality content that measures up to their E-A-T guidelines. Content marketing is crucial in any SEO strategy, as it is key to bringing in traffic, while also benefiting the user with useful information.

With this in mind, it is best to identify low- and high-quality content in your website to ensure that your rankings would recover and grow. Updating older content is also effective, as they would be able to recapture traffic, and become an evergreen source of content that users would come back to. Content is a precious element for any website and making sure that you bring out highly informative, factual, and useful content, you can ensure that you would be receiving traffic on a constant basis.

Key Takeaway

Google’s latest algorithm update shows that their continued push towards optimizing content all over websites. With so many misleading and unreliable sources that can negatively affect online search, this approach ensures that only the best type of content would be available to the users.

This update is only a first for the year, and if the past few years are any indication, we would likely be seeing more updates as the year goes.

If you have questions and inquiries about Google Algorithm updates or SEO in general, leave a comment below and let’s talk.

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SEMrush Log File Analyzer Guide https://seo-hacker.com/semrush-log-file-analyzer-guide/ https://seo-hacker.com/semrush-log-file-analyzer-guide/#respond Tue, 08 Jan 2019 07:52:07 +0000 https://seo-hacker.com/?p=16252 Last updated on

SEMrush Log File Analyzer Guide

SEMrush has become one of our main SEO tools, is a crucial part of our SEO Toolbox to allow us to perform the best SEO practices and techniques to provide the best service. From domain analysis to keyword research, SEMrush is a versatile tool that is worth the investment.

While SEMrush already possesses a good amount of functions up its sleeve, adding more helps it become even more versatile than ever. One of the newest features that we are taking a look at is the Log File Analyzer, which enables users to be able to track Google Bot data over a certain time period.

We have previously covered Log File Analysis, where we defined what it is, and provided a guide on how to analyze it, and give some pointers on improving your website using the data. With that in mind, here’s our guide and thoughts about the new SEMrush Log File Analyzer. Additionally, if you want to try out SEMrush for yourself, you can sign up for a 7-day free trial by going here.

Getting started

Log File Analyzer

Upon logging in, the first thing that you need to do is to click on the Log File Analyzer under the “On Page & Tech SEO” section of the navigation bar. It is worth noting that at this time of writing that the Log File Analyzer is still on its beta stage, which means that more improvements will surely be on its way. This also means that user feedback surely counts when it comes to optimizing this tool further to provide the best functionality.

Upload Log File

Once you have accessed the Log File Analyzer, you would need a .log file to be able to begin tracking and analyzing data. The processing time depends on the file size, which means it might take a few minutes for larger files.

Log File Analyzer

Google Bots Tracking

After the data is finished processing, you can now proceed with data analysis. From the get-go, you have the option to filter your data. You can choose to only track Google bots on a desktop or smartphone, and even change the time period that you would want to track.

Googlebot Activity Bots

The first section that you would see would be Googlebot Activity, which allows you to view the data in the form of graphs and charts. You can view them in three ways starting with the Googlebot hits in graph form.

Googlebot Activity Status Code

The next graph shows you the number of pages that Google bots were able to hit, along with the status codes of these pages divided into days.

Googlebot Activity File Type

The last section of graphs allows you to see the file types of each page that Google bots have crawled into.

Status Code and File Type Graph

Along with these graphs, a pie chart that represents the same data is also present, providing a more concise way of viewing your data.

Hits By Pages Filter Options

After taking a look at the graphs, you can now view Google bot hits per page. This allows you to see the pages in which Google bot visits the most. To get a closer look into different parts of data, you have a variety of filter options, such as tracking pages with specific file types and status codes, and even select which path to track. For websites that have multiple web pages, this ensures that you would be able to filter data accordingly and wouldn’t need to weave through each page one by one.

Hits By Pages Sorting Options

Along with these filter options, you can also sort the data, allowing you to see which pages are being crawled more frequently, the number of bot hits, and even file type and page status.

Log File Analyzer Data

Once you have filtered and sorted out your data, you can view each folder to see crawl statistics. Each folder shows each version of a web page that has been crawled by Google. This comes in handy when it comes to tracking the AMP version of our web pages or tracking the traffic we received using sharing tools.

When it comes to the amount of data presented to the user, the Log File Analyzer is already one of the more comprehensive tools around, as it allows you to view a variety of statistics in a user-friendly interface. While this tool may still be in its beta stage, it is already an effective tool. We are surely looking forward to seeing the final version and the improvements that come with it.

Key Takeaway

Overall, the SEMrush Log File Analyzer is one of the more effective log file analysis tools around, as it provides a variety of important data on an interface that is easy to use. SEMrush is one of the best SEO tools around, and this new function allows us to be able to perform a new task that would benefit our SEO efforts in the long term.

If you have questions and inquiries about SEO tools, SEMrush, or SEO in general, leave a comment below and let’s talk.

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Getting Started with SEO for 2019: Essential Tools https://seo-hacker.com/started-seo-2019-essential-tools/ https://seo-hacker.com/started-seo-2019-essential-tools/#respond Wed, 02 Jan 2019 22:30:14 +0000 https://seo-hacker.com/?p=16236 Last updated on

Getting Started with SEO for 2019: Essential Tools

2019 promises to become another big year in the world of SEO. With new updates and strategies on their way, the world of search looks to become bigger than ever before. With that in mind, it is never too late to get your start into SEO, as the number of resources available for you to learn more about it is plentiful across the internet.

(P.S.: You can take a look at our previous articles to learn about the basics)

One of the most important things that you need to get started in SEO is finding the best tools that would help you perform tasks with the best efficiency. Over the years, we have found some of the best tools available, with some of them becoming staples of our SEO Hacker toolbox. With all the tools that we have gathered, we would like to share our picks for essential SEO tools that you should have from the start.

Google Analytics/ Search Console

Google Analytics

Google is the world’s largest search engine, with over billions of search queries being attended to on a regular basis. This large amount of traffic and Google’s goal of expanding their services also means that they also have two of the best and most important SEO tools around. Google Analytics is a comprehensive tool that allows you to track down website traffic from different perspectives.

From tracking down the traffic of individual web pages to looking at important statistics such as bounce rate and session duration, Google Analytics ensures that you would know how well your websites are performing and be able to track them in a single location. Learning how to use the tool is simple as well, and we have written a convenient guide for everyone to use. With the ability to track multiple websites and web pages, along with having data straight from Google itself, it is best to make sure that you have your Google Analytics account set up.

Google Search Console

Google Search Console is another essential Google tool that you must have as well, as it is another effective tool that allows you to track clicks and impressions on your websites. You can also track pages with errors as well, making sure that you would be able to fix them accordingly. Like Google Analytics, you can use Search Console to track multiple web pages, allowing you to take a look at them in a single place. You can also view mobile traffic and pages as well, which has become increasingly important due to the emergence and growth of mobile search.

The best part about these two tools is that they are free to use, making sure that you would have a tool that would constantly work, and directly have access to data from Google.

SEMrush

SEMRush Logo

SEMrush is an all-in-one SEO tool that lets every SEO specialist do what they do best – optimize. Optimizing your website takes a lot of in-depth analysis. You can’t just base all your improvements and strategies through what you physically see on your website. The most important improvements are the ones that only a few individuals see – including Google – and SEMrush is the tool that will assist you in finding these major areas of improvements.

SEMrush is one of the best tools out in the market and is trusted by most SEO specialists around the world. From finding the best keywords for your website to researching your competitor’s rankings and positions, SEMrush can do it all and the best thing about it is that it’s simple to use, even if you’re only a beginner, you can effortlessly use SEMrush for your site’s optimization and strategies. If you enjoy SEMrush as much as we do, be sure to read up on the things I love about it. You can also avail for their 7-day free trial by signing up here.

Ahrefs

Ahrefs Logo

Keyword research is one of the first steps that you have to execute when formulating your SEO strategy, as you would be able to find the best way for users to search your web pages. Finding a quality keyword research tool is essential, as having accurate data will allow you to find the best keywords that would generate a good amount of traffic. This is why Ahrefs is one of the best tools for the job. Thanks to a comprehensive amount of data, you would not only be able to look for the best keywords, but also perform content research. This ensures that you would be able to look for quality content that can inspire what you would want your users to see in your website.

Finding keywords using Ahrefs is simple, as you would only have to type them in, and take a look at their data. Along with data such as volume, keyword difficulty, and position, Ahrefs also provides keyword suggestions, related terms, and rankings from different parts of the world. Ahrefs is one of the tools that we have been using for quite a while now, and it has helped provide us with the best results. Like Google Analytics, we have a guide for Ahrefs, along with a review worth taking a look.

Screaming Frog

Screaming Frog Logo

Website audit tools are important in the world of SEO, as this would help you give a full assessment of a website in just a short amount of time. This also works well for on-site optimization, as we would be able to find pages that need fixing and find the best solutions that would help drive more traffic and improve search rankings.

Unlike Google Analytics and Ahrefs, Screaming Frog works as a downloadable desktop tool. All you have to do to begin is to simply enter the URL of the website and begin the audit. Screaming Frog then separates each set of web pages based on certain categories. For example, you can track down all web pages that contain errors, or look for a list of pages that have proper header tags.

Screaming Frog is a simple but effective tool that enables you to track multiple web pages and perform on-site optimization. This is another tool that we have been using for a long time, which makes it one of our main tools used by our optimization team. With effective functionality and user-friendly interface, Screaming Frog is a tool worth investing in.

AccuRanker

Accuranker

The goal of our SEO strategies is to find the best keywords that would allow our web pages to reach the first page of Google Search results. This means tracking their rankings and gathering data real-time to ensure that we would be ready to report our results immediately. This makes AccuRanker the best rank tracking tool available, as we are able to track all of our keywords.

With accurate and constantly updated data, AccuRanker enables us to give real-time reports, which is essential in our operations. The interface is also very user-friendly, allowing members of our team to understand and easily analyze search rankings. The best part about this tool is the ability to publish the report in different file formats, allowing us to create comprehensive reports we can give to our clients.

Key Takeaway

SEO has become more accessible over the past few years thanks to the tools that we have in our arsenal. With these four quality tools, you would be able to begin your wonderful and interesting journey into SEO.

If you have questions and inquiries about SEO tools and SEO in general, leave a comment below and let’s talk.

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