SEO Philippines| SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Fri, 31 Jul 2015 07:49:44 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.3 Four Foolproof Post-Conversion Strategies for Better Customer Relationships https://seo-hacker.com/foolproof-postconversion-strategies-customer-relationships/ https://seo-hacker.com/foolproof-postconversion-strategies-customer-relationships/#respond Thu, 30 Jul 2015 01:40:47 +0000 https://seo-hacker.com/?p=10054

Post Conversion Strategies for Better Relationship

As I was reading Copyblogger’s “Internet Marketing for Smart People,” I was reminded of the importance of relationships.

“You know the old cliché, right? “Content is king?”

Well, it’s wrong.

Content matters, and content is a pillar of the “Internet Marketing for Smart People” method. But content isn’t king.

Relationships are king.”

-Sonia Simone

We build relationships with our market, because they are our asset – in fact without the market, there is no business at all.

“In a great market — a market with lots of real potential customers — the market pulls product out of the startup… The product doesn’t need to be great; it just has to basically work. And, the market doesn’t care how good the team is, as long as the team can produce that viable product.”

-Marc Andreessen, On Product/market Fit for Startups

Sadly, in the process of converting visitors to customers, we often think that once they are converted, our job is over, and we should only focus on other visitors that aren’t converting yet. Neglecting the fact that we should build constant relationships with our existing product consumers as well.

Understanding Post-Conversion Events for Strong Relationships

In an experiment conducted by researchers from Carnegie Mellon and Stanford published in the Journal of Consumer Research, they saw what happens in the brain before and after we buy things.

There’s an area in our brain called nucleus accumbens (aka “pleasure center”), that has dopamine that gets stimulated and released whenever we see products or services that we like, thus making us feel happy and excited.

Another area of the brain is called insula, and it may or may not increase neural firing when we see the price of a product. If there is no neural firing from the insula, it is the nucleus accumbens that will function and push us to buy the product.

But it’s only after we purchase a product do we experience buyer’s remorse.

Buyer’s remorse – source: Wikipedia

Buyer’s remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a car or house. It may stem from fear of making the wrong choice, guilt over extravagance, or a suspicion of having been overly influenced by the seller.

We don’t like our market to experience this, but if they do, our solution should be to stop them from feeling it.

Post-Conversion Strategies for Better Customer Relationships

Our goals as sellers, or service providers are to fire up customers’ endorphins, to make them happy again, to reassure that they made the right decision, and of course to build a lasting relationship with them.

Here are four strategies that you can use to make your customers love you more.

1. Allow them to give you feedback

Giving your customers a chance to give comments, opinions or suggestions to improve your products is one way to make them feel that they are not just consumers, but actually part of the product development. And that’s very important, especially if you want to keep them as your customers.

You have to make them feel valued.

While disregarding the importance of customer feedback worked for Apple, it just doesn’t work for most companies, especially for startups.

Until you’re not as awesome as Apple, ask for feedback.

Ways to get feedback:

a. Through surveys

I believe that the best way to get feedback is through the form of surveys – it’s easy to understand, easy to answer, and doesn’t take much time (if you keep it under 10 questions).

Survey

There are tools that you can use to create simple and easy to understand surveys, like SurveyMonkey, Qeryz, and Google Forms.

b. Through email

A simple email asking for a short feedback can definitely help you with developing your products. It’s also a way to personally thank them for giving your product a try.

Feedback

Asking for feedback after a product was purchased is not only helpful in terms of improving your products or services, but also with highlighting their value as a customer, which will then turn to better relationships.

2. Offer a bonus

I recently purchased Rainmaker, and I must say that it’s really a good platform. Although I didn’t experience buyer’s remorse since I was more than convinced that it’s worth every penny I spent, Copyblogger offering a bonus after you purchase any of their plans is a good way to build a lasting relationship.

Rainmaker

What’s more interesting though is that in the same study published in the Journal of Consumer Research, they found out that when a freebie is given for buying an expensive or luxury good, consumers deem the freebie as a higher product, resulting to consumers being more than willing to pay more for the item on its own.

3. Keep in touch

This might take your time, but coming up with newsletters that you can send to your customers once in a while is a good way to keep them updated with your products, its latest developments, and your plans in the future.

You can also take this opportunity to address their questions or concerns about your products (maybe through email, social media, or even snail mail) – showing that you care, and that it’s easy to reach out to you.

As long as you’re being human, people will trust you, they will love you, and they will keep you, and who knows, they might recommend your products too.

4. Upsell

It may not sound right, but the truth is it actually works.

A lot of companies do this.

Like Jetstar Airways and…

Jetstar One

Jetstar TwoEvernote.

Evernote

But it’s not like you’re just going to ask them to upsell after purchasing. You need to understand their needs, what their pain points are, and how you can address it.

If you don’t see the need to upsell, then don’t do it, at least not yet. Because if your goal is to build a strong relationship (which will lead to better sales in the future), then invest in analyzing your customers purpose for buying your products first.

What particular plan suits them?

Do they need extra or add-ons?

It’s when you learn to address these concerns that you’re actually showing care and value to your customers, and that’s all they need to trust you.

Final thought

Sometimes, we take the importance of post-conversion for granted. We focus on the initial sales, and not on the possibility of a long term relationship with your existing customers, which can lead to more sales in the future.

But conversion is not a funnel, rather, it’s a cycle. And purchase is not the end point, in fact it can only be the start.

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What Happened at the SEO Summit 2015? https://seo-hacker.com/happened-seo-summit-2015/ https://seo-hacker.com/happened-seo-summit-2015/#comments Tue, 28 Jul 2015 09:41:07 +0000 https://seo-hacker.com/?p=10044

Coffee, great food, thought leadership… and more coffee. The SEO Summit 2015 which was held last June 20 was a huge success. The links to download the Powerpoint decks can be found in each speaker’s profile here, here and here. While the videos of each speaker will be available for download some time next year.

This is the second year of SEO Summit goodness. The place was packed but what I’m most happy about is the level of thought leadership that was brought to the table by my co-speakers and co-panelists.

You just can’t substitute the content of your conference with anything else.

We’re already planning for SEO summit 2016 and we’re very much looking into an even better speaker lineup for next year. We have 6 slots – 3 to discuss about SEO for those who are starting out and 3 to discuss more advanced SEO Stuff.

If you know anyone who you think should speak next year at the SEO Summit 2016, please fill up the survey form on the lower right section of the screen.

In any case, enjoy the video and we hope to see you next year at the SEO Summit 2016!

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8 Easy Tips to Better Optimize Your Content for SEO https://seo-hacker.com/8-easy-tips-optimize-content-seo/ https://seo-hacker.com/8-easy-tips-optimize-content-seo/#comments Thu, 23 Jul 2015 02:57:09 +0000 https://seo-hacker.com/?p=10020

Optimization

With Google’s quality update rolled out (“Phantom), going back to the nuts and bolts of SEO has never been this important. I’m talking old school, elementary stuff – on page SEO.

I run a ton of SEO audits for large companies and it blows my mind how poorly optimized their pages are. Misused H1 tags, no image alt tags, and horrible use of keywords are common practices for a lot of sites.

Link building gets so much attention that the little things are easily forgotten – in this post, we are going back to basics, a walk-through in the anatomy of a perfectly optimized page.

The Anatomy of a Perfectly Optimized Page

1. Page Titles

Page titles need to do 2 things:

  • Contain your main keywords to help rank in organic search.
  • Convince users to click on your link once it has ranked in organic search.

I like to use my main keywords in the front of the title and use the rest of the space to get creative and induce clicks.

The master of this technique is Brian Dean. He ranks for a ton of competitive keywords, including on page SEO.

His title?

On Page SEO: Anatomy of a Perfectly Optimized Page

Screenshot 1

Note: To  check your page’s title tag, view your website’s code (right click + view source code). Then, search for “title” within the code (control + f, type “title”).

2. Headline <H1>

An H1 tag is the headline for your content. If you’re using WordPress, your H1 will default to your title.

If not, use the H1 tags as a more descriptive headline for your content. It should match the page title because users will expect the headline to match with the SERP snippet once they find your content.

Best practice is to use an H1 tag only once per page.

Screenshot 2

Note: To check your page’s <h1> tag, view your website’s code (right click + view source code)/ Then, search for “h1” within the code (control _ f, type “h1”).

3. Body Text

You’re already aware that primary and secondary keyword phrases are important. The body of your content is where you can really blow out your keyword list and expand to cover long tails and synonyms.

Google has made tremendous strides over the last few years. While you should focus your content on your keyword research, don’t go out of your way to jam them in. Google reads countless pages just as users do, and connects words like how humans communicate.

Write your content with your own voice, and it will be indexed by Google the way it should be. If you try to jam in keywords into your text, you risk over optimization penalties.

4. URL Structure

URL structure is important and so frequently misconstrued. First, your URL should not contain any of the following:

  • Underscores
  • Capital Letters
  • Special Characters

In addition, you should keep your URL’s short.

For example, my last blog post: How to Automate the Broken Link Building Process

Default URL would be: http://webris.org/how-to-automate-the-broken-link-building

I chose to make the URL: http://webris.org/broken-link-building/

Common thought is the first URL would rank better for long tail searches related to broken link building automation.

While this may be true, you’re missing out on other possibilities just because long tail searches. By keeping the URL short and focused on the main keyword, you’re open to rank for much more.

5. Images and ALT attributes

Both image naming convention and alt tags help give your page a ranking boost. Since search engines can’t see images, they rely on the file’s name and alt tag to understand what it’s about.

Don’t stuff in keywords in images—simply make a name that describes what the picture is. As long as you’re including relevant images for your users, the naming convention should match and help you get indexed for long tail searches.

Screenshot 3

Note: To check your page’s alt tags, view your website’s code (right click + view source code). Then, search for “alt=” within the code (control + f, type “alt=”).

6. External and Internal Links

Search engines crawl sites through links. It’s extremely important to interlink your content, not only to help search engine in its crawl, but to associate it with keywords through the use of anchor text.

In addition, external links can provide trust and relevancy. For example, if you’re trying to rank for “Boston internet marketing agency”, it’s helpful to link that page to relevant Boston resources like your Google maps location, your office building’s website, or even your local Chamber of Commerce profile page. These links tell Google that your page is serious about Boston and deserves to be part of the ranking conversation.

7. Meta Description (MD)

A page’s MD isn’t used directly in search engine ranking algorithms; however, because it appears in the search results, this plays a vital role in whether users will click the link or not.

As Google moves more and more towards user engagement signals (including SERP click through rate), meta descriptions are becoming increasingly important. Make sure to write one that capture’s the user’s attention and convinces them to click.

Screenshot 4

Note: To check your page’s meta description tags, view your website’s code (right click + view source code). Then, search for “meta name=” within the code (control +f, type “meta name=”).

8. Social Sharing Buttons

There’s no denying the impact of social media on SEO anymore. Google is clearly moving towards a ranking algorithm that relies less on links and more relevancy factors like social media shares.

That’s why it’s important to give users the ability to share your content with the click of a button. WordPress has thousands of free plug-ins, but any developer off Elance can get it done for you as well.

Wrapping it Up

As SEO’s, we’re too often immersed in landing links that are building off page signals to worry about basic SEO tasks.

As Google continues to increase their algorithm’s quality ratings, these things can’t go unnoticed.

Pay attention to the details – they’ll pay off in the long run.

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Six Ways to Get People to Share your Content https://seo-hacker.com/ways-people-share-content/ https://seo-hacker.com/ways-people-share-content/#comments Thu, 16 Jul 2015 02:31:30 +0000 https://seo-hacker.com/?p=9996

How to Get People to Share Your Content

Fifty percent of content marketing is dedicated to topic and content creation, while the other half is for its amplification.

There are so many ways to amplify your content (like through e-mail marketing or joining communities), but getting social shares is what marketers aim for. Perhaps because it’s still the most effective way to reach the right audience, and to actually broaden your reach. With more than a billion active Facebook users, and almost 300 million on Twitter, who wouldn’t want to be viral in social media?

And this is where I want to focus right now – how do we get more social shares? And I mean organic social shares. How do we get people to share our content?

Prepare your minds for some mind-blowing techniques.

How to get people to share your content?

Even if you have good content, you can’t just sit there and expect people to share your content. You need to do something, in fact, after this article, you’ll realize that you have so much more control over the amount of social shares your content is getting.

1. Customize social meta tags

By default, social networks will automatically pull data from your webpage’s meta values whenever you share it in different social media accounts. The post will be something like this:

Social Post Without Photo

But with custom title and description, you’ll get this:

Social Post Facebook

Now, which one is more attractive?

Yes, I think it’s too obvious.

If you’re not very familiar with how you can create custom title and description for social networks, you can easily create one through open graph meta tags.

Open graph (og) meta tags

Open graph meta tags serve the same purpose as regular meta tags (that you should still fill out), but when your link is shared on social media (by you or a fan), the open graph data will be used instead.

Visit The Open Graph Protocol to know more about this.

It only sounds complicated, but believe me that it isn’t, especially with plug-ins that make it easier for users to add title and meta descriptions for social.

You may use SEO Ultimate:

SEO Ultimate

or SEO Yoast for this.

SEO Yoast

Other than making your social post more attractive, custom title and description allow your readers to have a better understanding of what your content is about through the title, meta description, and the image associated with it. This gives your audience more reasons to share your content.

2. Ask for shares

There’s nothing wrong with asking, in fact, initial shares from my posts usually come from people inside our office and my sister. Well, because I ask them to read and share it. In fact, by just asking, your social engagement can grow by 40+%!

But don’t keep asking if you’re not willing to do the same favor for them.

3. Use images

Just like the sample I used earlier, which one is the most attractive – the one with the photo or the one without?

People love images, in fact posts that include pictures on Facebook get 104% more comments, 84% better click through rate, and 54% more likes. Also, in a study conducted by Buffer where they analyzed tweets, they discovered that tweets with pictures get 18% more clicks, 89% more favorites, and 150% more retweets.

To help you with creating images that will fit in your social media accounts, you can try out Canva, or follow this 2015 Social Media Image Size Cheat Sheet.

4. Use tools

If you have the budget, you can use tools to help you boost social shares. There are tons of tools that you can try out. But be careful, there are some who use fake social media accounts to generate shares.

Go for trusted ones like Blogpros – this is actually a personal favourite of mine.

The process is easy, just go to the Blogpros Sign-Up Page, choose how many posts you want Blogpros to promote every day:

Blogpros Step 1

Then select how many (range) shares you want for each post:

Blogpros Step 2

Enter your blog URL:

Blogpros Step 3

Then click Sign-Up, and Blogpros will do the rest!

Easy, right? In fact this image is so accurate, you will just have to wait and observe what will happen next:

Blogpros Steps

The best thing about Blogpros is that it actually gives you what they promise – shares from real humans.

5. Do round-up posts

Whenever I do a round-up post, I make sure that the experts included are informed that my article is already published so that they could share it in their communities, then the people from the communities will read and share it too.

There are many ways for you to do this, but what I usually do is to e-mail them that the article is live – just like this:

Jerod Email

Or mention them in my post:

Social Mention

This doesn’t just strengthen your relationship with the experts, but it actually makes you more credible because these experts trust you with their advice, and this trust is extended to their audience.

6. Add social sharing buttons

This is very easy to do.

Don’t make it so hard for your audience to share your content. You need to put social sharing buttons if you want them to easily share your post after they finish reading it. You can code it yourself, or you can use plug-ins to help you.

You can check out Blogging Wizard’s post on Social Sharing Plug-ins for WordPress 2015 to help you choose the right plug-in for your site.

Now, where should you place it?

While placing your social sharing buttons at the top of the article can be used as a form of social proof – because the audience will more likely read your post if they see high share numbers – natural readers usually share posts once they are finished reading it, so social sharing buttons should be placed at the bottom.
The best way to understand this is through testing which one works for you.

Final note:

As marketers, we want our content to be shared. But more than just the number, our goal should be to reach the right audience. So consider these practical ways on getting more social shares, but don’t neglect the fact that you have to produce great content so that people will find you relevant, and will not think twice about sharing it.

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How to Rank with Less Links? https://seo-hacker.com/rank-google-links/ https://seo-hacker.com/rank-google-links/#comments Thu, 09 Jul 2015 04:03:23 +0000 https://seo-hacker.com/?p=9974

Possible to Rank in Google

This is the question that my friend and I have been discussing since last year, which I believe is also the question of many.

While it’s true that marketers don’t need to rely on link building alone to rank on Google, external links is still a big ranking factor, even in cases where webpages rank without links pointing at them.

“You mean external links aren’t valuable anymore?”, some of you might say.

Well, no, that’s not exactly what I meant.

I know it’s confusing.

Allow me to explain.

External link as a ranking factor

In a ranking correlation study conducted by Moz, which is further explained by Cyrus Shepard in his post, Can you Rank in Google Without Links, the top 50 Google search results for 15, 000 keywords were examined.

They found that all websites ranking for competitive search phrases have at least a single external link pointing at them, in fact none of the no-external-links websites ranked. However, there are also instances where individual pages ranked even without external links pointing at them.

To prove this study, I conducted my own research and analysis. For this, I used Canva’s Design School blog.

Since Canva is a quality site, and recently published a blog post which I assumed doesn’t have an external link yet, I was convinced that it’s the perfect website to use.

Using Ahrefs Site Explorer, I checked the backlink profile of Canva’s blog, “50 Most Beautiful Vintage Magazine Covers Ever Designed”.

Canva Design School

As expected, since they just published it, it has no external links yet. But when I searched for “vintage magazine covers” and “vintage magazine cover ideas” keywords, surprisingly, this blog post is ranking.

Canva result 1

Now, it’s not because external link is out of the picture, in fact, it’s still one of the biggest ranking factors.

Like I’ve mentioned before, Canva is a quality website, when I studied the main site’s backlink profile, I got a …

Canva Main Site

Yes, a whopping 135, 000 backlinks and 14, 000 referring domains.

The Design School page alone has:

Design School Backlink Profile

This means that as long as your website (your main site – let’s say your homepage) has external links, individual pages (even without external links) from your site can still rank. This is also proven and very visible on online news sites like CNN, Yahoo News and The New York Times – many times that whenever they publish a new page, which don’t have external links yet, they are still ranking well. And it’s because these sites are quality and have tons of backlinks.

How to rank with less links?

While it’s going to be hard to rank sites without links, there are ways to rank without too much link building efforts.

1. Prioritize quality. Rather than spending time looking for tons of websites where you can get backlinks, why not focus on the quality ones instead?

It’s quite challenging. But building relationships with a few quality websites is better than thousands of irrelevant websites, and in the long-run, you’ll see that it actually saves time.

2. Target more obscure phrases. It’s hard to rank for competitive keywords, especially when you don’t have much quality backlinks, but ranking for long-tail and lower competition keywords is a lot more realistic.

However, since these keywords have lower competition, expect that these have lower number of searches, and in many cases, none.

3. Focus on improving user-experience. Google gives emphasis on user-experience, and highlights the importance of click-through rate, time on-site and dwell time metrics. It’s best to shift majority of your focus on developing great products, services and content.

The future of external links according to Google

Last December 2013, Yandex announced that the search engine will be a “link-free” algorithm, and although this only applies to commercial queries and only works in the Moscow area, marketers couldn’t stop asking, “Will Google apply this, too?”

Well, no.

Here’s part of Matt Cutt’s answer:

“We don’t have a version like that, that is exposed to the public, but we have run experiments like that internally, and the quality looks much worse. It turns out that backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really big win in terms of quality of search results. So we’ve played around with the idea of turning off backlink relevance and, at least for now, backlink relevance still really helps in terms of making sure that we return the best, most relevant, most topical search results.”

-Matt Cutts

This shows that external link is and perhaps will still be one of the many elements of Google’s and other search engine’s ranking factors.

We’re way too far from a “link-free” algorithm!

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