Basic and Advanced SEO Tutorials and News – SEO Hacker Blog https://seo-hacker.com SEO Hacker is an SEO Services Company and SEO Blog in the Philippines Fri, 25 May 2018 03:56:01 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 Search Goes Global: A Look Into Search Engines Around the World https://seo-hacker.com/search-engines-around-the-world/ https://seo-hacker.com/search-engines-around-the-world/#respond Thu, 24 May 2018 14:15:00 +0000 https://seo-hacker.com/?p=15095 Search Goes Global: A Look Into Search Engines Around the World

SEO is a rapidly growing industry that has gone global over the past few years, with various businesses and websites looking for the best SEO services to help improve their visibility and branding. The rise of SEO has put search engines into a bigger spotlight, as it is seen as a tool that not only provides reliable and quality information but also helps users search for the best products and services available locally and internationally.

While Google remains as the most widely-used search engine in the world, with over billions of search results being generated by the engine daily, there are a number of search engines that have become prominent in certain parts of the world as well. While these search engines have yet to reach the heights that Google has achieved over the past few years, these search engines have gained a strong following in their respective countries. Here is a look at some of the biggest search engines after Google.

Baidu

The largest search engine in China, Baidu also has the largest online presence in the country. With a population of over 1.3 billion people, this makes the search engine one of the largest in the world as well. Like Google, Baidu Inc. offers more than search engines, as they offer different services, such as mobile app development, a dedicated app store, and even AI systems for various services.

Baidu

At a glance, the search engine itself looks similar to Google and even offers similar features such as a map service, cloud data storage, and even image hosting. Like Google, the company has become a highly profitable tech giant and has even established partnerships with some of the largest technology and automotive companies. With its status as the second largest search engine in the world, Baidu looks to make its own mark in search and technology and compete with Google in the near future.

Yandex

If Baidu has an established online search presence in China, Yandex meanwhile, has an established presence in Russia and territories nearby. Like Google and Baidu, Yandex is a large technology company that offers more than search, as they also provide AI services to various companies, which is one of their top services.

Yandex

Looking at the search engine itself, Yandex has a similar layout to Google. Other than search, Yandex also provides image hosting, video streaming, a map service, and even a translation tool similar to Google translate. When it comes to user experience, Yandex is one of the more robust search engines out there, with an interface that is easy to navigate, along with other useful features that make it an effective search engine.

Bing

One of Google’s most significant competitors in the United States, Bing is the second largest search engine in the country. While it may have similar features that its competitors have, there are still some stand-out features that set it apart. For example, you can save search results that you want to go back to. There’s also a Rewards feature, which allows users to earn points by using services from Bing, which can be converted to purchase various products or receive discounts.

Bing

While the search engine may be a distant second to its stateside competitor, Bing is still one of the most popular search engines, with some digital marketing companies creating strategies to optimize websites for the search engine.

Naver

The largest search engine in Korea, Naver is also the company that manages LINE, which is one of the most popular messaging applications in Asia. Like the search engines on this list, Naver provides similar features to Google. While its interface may not be as clean and smooth as its competitors, Naver users are able to see trending news and videos, along with a shopping page and trending posts.

Naver

Naver’s features allow it to become a viable media platform that can stream music and video, such as TV dramas and cartoons. While its presence may not be as large compared to its regional neighbor, Naver is a search engine that is growing into one of the largest in Asia.

DuckDuckGo

Seen as an alternative to Google, DuckDuckGo provides users with a search engine that is safer and offers more privacy. Unlike other search engines, DuckDuckGo does not track its user’s search queries, which means that there is more privacy for users when using it.

The interface is clean and simple, and along with standard web search, you can also access images, videos, and news related to your search terms. There is also a Meanings feature, which acts as a glossary which provides you with a definition of terms related to your search query. If you are looking to do online search privately, this is the search engine for you.

Key Takeaway

Search has truly gone international, as evidenced by the growing number of search engines in different parts of the world. While Google may still be the undisputed king of search worldwide, it is worth looking at these search engines to see that search has become more diversified and varied in different countries. SEO is a growing industry and seeing more and more search engines is definite proof of that.

If you have questions and inquiries about search engines and SEO in general, leave a comment below and let’s talk.

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How to Optimize for “Near My Area” Search Results https://seo-hacker.com/optimize-near-area-search-results/ https://seo-hacker.com/optimize-near-area-search-results/#respond Tue, 22 May 2018 08:38:12 +0000 https://seo-hacker.com/?p=15082 How to Optimize for “Near My Area” Search Results

Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search and testing out new AI technology in the form of Google Duplex.

These Google updates aim to not only optimize search results but also make search more accessible across all devices. With the development of AI technology, voice search will also be optimized, which means that we will be seeing more exact and phrased search terms that enables AI assistants to look for the best results on search engines.

“Near Me”

One of the most popular voice search terms that people use is “Near Me” or “Near my area”, which allows voice search to look for the places near your immediate vicinity. When it comes to using voice search and AI assistants, this is one of the most convenient ways to receive the best local results.

Google Allo Results

When using Google Assistant on the Allo app, I gave the command to search for the best Japanese restaurant near my area. Upon inputting the command, I was able to view a detailed list of results of the best Japanese restaurants, along with reviews and even articles that mention these restaurants. When it comes to local SEO, one of the most important elements that you need to optimize if you have a business is your Google My Business account.

Having an account means that your Business is recognized on Google and that people would be able to look for it on Google Maps. Users would also be informed about important details such as contact number, address, and business hours. With the improved services of Google Maps, users now have the ability to look for places they want to go instantly, which makes local SEO even more important.

Optimizing for “Near Me”

Along with optimizing your Google My Business account, it is equally important to show up on “near me” search results as well. There are many ways to do this, and here are some of the most effective techniques:

Localized Content and Keywords

When it comes to local SEO, one of the best ways for search engines to have an idea of where your business is located is by creating content related to the area that your business is located. This not only helps with identifying the location of your business but also provide some free promotion as well. Some great examples of local content that helps promote your business include “Best Restaurants Near (City Name)” or “Best Places to go Near (Business Location)”.

Best Restaurant Content

When it comes to keywords, It is best to use geo-targeted keywords that specify the location, as these would help people find your business in search engines much faster. In fact, some of our clients request a number of geo-targeted keywords for their businesses, which has definitely helped increase their traffic and target their intended audience. Here are some keyword examples that are local SEO-friendly:

  • Health Care Service Near Me
  • Italian Restaurant Near My Area
  • Business School (City Name)

These samples might seem straightforward and simple, but this helps generate the best local search results and help target your intended audience.

Online Reviews

Review Sample

When it comes to looking for businesses and establishments near your area, Google takes into account the review scores for these places to asses which results are of the best quality. It is best to observe proper online reputation management in order to show up in search results more often. Reviews are a great indicator of what a business offers, and a good review makes your business a much more attractive option for users. If you are looking for a guide for proper Online Reputation Management, we got you covered.

Business Directory and Link Building

One of the best places to look for different kinds of establishments is online business directories, which provides you with a list of various businesses within a specific area. This is a great opportunity to provide outbound links to your businesses. Most websites, like city and tourist websites, provide a list of recommended places that people can visit, which is a nice link building opportunity that brings in traffic to your website.

Another way to bring in traffic to your website is to guest blogging, which allows you to build more links from different websites, which helps increase your visibility while generating quality content that is helpful. You can also directly contact different websites and ask their owners if they can post your website link to their website. Social media is another tool you should use, as there have been numerous businesses that have become famous after being constantly recommended by social media users. Social media platforms have millions of registered users and tapping into the right audience help generate a lot of buzz and traffic that helps your business grow.

Mobile Optimization

With the increasing accessibility of the internet over the past few years, the use of mobile devices has now become more prominent. With that in mind, more users now look for the nearest businesses using their mobile devices, and it is best to help optimize their experience.

Mobile optimization is one of the standard practices that you should do for your business, as more and more people are accessing the internet using their portable devices. A great starting point would be applying responsive design and AMP to your website, which allows it to become more mobile friendly as the size and layout of your website adjust accordingly while retaining the same functionality. If you have applied these and want to asses your website’s performance, you can use tools such as Google Lighthouse and Woorank to identify the best steps to help improve your website.

Key Takeaway

With the rise of voice search and mobile usage, the use of exact and phrased search terms have now become more important than ever. By optimizing your “Near my area” keywords, your audience would be able to discover your business much better and generate traffic that helps your brand grow.

If you have questions and inquiries about voice search and SEO in general, leave a comment below and let’s talk.

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SEO Hacker’s Guest Blogging Guide for 2018 https://seo-hacker.com/seo-hackers-guest-blogging-guide-2018/ https://seo-hacker.com/seo-hackers-guest-blogging-guide-2018/#respond Thu, 17 May 2018 08:30:30 +0000 https://seo-hacker.com/?p=15067 SEO Hacker's Guest Blogging Guide for 2018

Guest blogging is one of the fundamentals of an effective content marketing and link building strategy. If you have a website that is looking to get more traffic, starting out by guest blogging is usually one of the best ways to go. This helps expand your online presence, promote useful content, and establish quality and authoritative links.

The practice of guest blogging has become standard for various websites all over the internet, and with 2018 being a year that will bring in more changes to how we all do search and SEO, there are some new techniques and strategies that will help you get ready for the year.

The main goal of guest blogging will always be helping a website gain traffic through quality content, and while this objective has remained the same for quite a time, here is a handy guide that will help your content become relevant and visible in 2018.

Quality above all

A guest post brings in a good amount of traffic, but only when the content is something that is relevant, useful, and has good quality. With the abundance of choice in the internet, users want to make sure that they are getting the most out of what they are accessing on a regular basis. Guest blogs won’t bring in traffic unless people click and read them, so ensure that your content is something worth reading from start to finish.

Our blog management teams are in charge of our content marketing, and they ensure that the articles that they send in are of top quality, and beneficial for our client’s readers. We ensure this using top grammar checking software like Grammarly and using keyword and content research tools like Ahrefs to look for the best content ideas.

There are many elements when it comes to writing quality content, and combining these elements is guaranteed to help you craft a guest blog worth sharing and reading. Here are some of them:

Doing your homework: Informative articles are some of the most abundant types of articles around, and users will always want to read content about something that the author has substantial knowledge on. Doing some background research on what you will be writing about will help make sure that you have accurate and reputable information worth taking a look.

Interview

Make use of interviews: Interviews are the best way to pick someone’s brain on certain topics and bring valuable insights that you will not be able to get elsewhere. Thanks to the internet and social media, conducting interviews can now be done online, and finding them is usually just a few clicks and keyboard taps away.

Create an identity: One reason why a lot of users go back to articles from the same website or author is that of their distinct writing style. Having a unique or accessible writing style helps bring in familiarity to readers and adds more personality to your posts. Having character adds more color and dimension and makes things much more interesting.

Choose your words wisely: First impressions count a lot, and if the user is greeted by an uninspiring topic title, the chances of getting a good amount of traffic lessen even more. Using actions words and strong statements help get to the point and make help increase interest and pique the curiosity of a lot of readers. Asking a question in your title also helps bring the same effect, and adds a sense of wonder that makes them click.

Google Assistant

Experiment and explore: With so many articles scattered across the internet, you can expect that a lot of the topics that you are thinking of have already been written in one form or another. With that in mind, a great way to find topics, or make your own twist on a familiar topic is to explore different sources and write a topic in a way that it may not have been written before. You can also use different tools, practices, and applications to help you learn more. For example, when I wrote about the potential of Google Assistant to be the most intelligent AI assistant, I tinkered around Google Assistant myself to gain a better idea of what it can do.

The Right Pitch

After finishing a guest post, the next challenge is to be able to pitch it to a website of your choice. Doing a pitch may seem difficult at first, especially when a blog that you have been writing about has been rejected, but these experiences help you learn and refine your process to a point that it will come off as second-nature.

The most important thing to know when doing your pitch is to learn about the site or person that you are pitching to. Doing some background research on the website that you want your post to appear on helps you know if your topic fits their interests, and helps you get to know about the people behind it as well.

Link Responsibly

With guest blogging being an important part of link building, it is best to ensure that people click on them. This means placement and the amount of links are key. Most websites provide an allowance to at least one dofollow link to your website, along with the request that they provide a guest post of their own in return.

When it comes to link placement, having an anchor text that piques interest and curiosity is the best way to go. This might be simple for certain links, but it can take a while to find that anchor text that can make people click.

More Sources

We have written about content marketing and guest blogging before, and it is worth taking a look again to help expand your knowledge on how to create quality blogs. Here are some of them:

Good Content Marketing Means Avoiding These Types of Content – This is a guide that helps you know what types of content you should avoid when writing your guest blogs.

SEO Hacker’s Content Strategy for SEO – This article discusses some of our best practices and techniques when it comes to crafting and distributing content.

Why Content Is King and How It Can Benefit SEO – This is a handy guide to how to write SEO-friendly articles, and why content is still king in the SEO world.

Key Takeaway

Guest blogging remains as an SEO fundamental. While there have been many changes and Google updates that have changed the way we do SEO, this simple yet effective practice still generates a great amount of traffic when done right.

If you have any questions and inquiries about guest blogging and SEO in general, leave a comment below and let’s talk.

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A Look Into the Upcoming Google Maps Update https://seo-hacker.com/upcoming-google-maps-update/ https://seo-hacker.com/upcoming-google-maps-update/#respond Tue, 15 May 2018 07:46:32 +0000 https://seo-hacker.com/?p=15049 A Look Into the Upcoming Google Maps Update

One of the notable updates announced during the past week is for Google Maps, which will be having new features in the upcoming months. Maps is one of the most popular Google services, as it provides users with a platform that allows them to navigate and travel more conveniently than before. It is also an essential local SEO tool that helps businesses and important locations become more visible.

Being one of the most important services that Google offers, it is fitting that it receives some of the most important updates that will help improve its user-friendliness and introduce new features that help expand its functionality.

Explore

One of the updates will be a newly redesigned Explore tab, which allows users to browse new and nearby locations conveniently. The explore tab is already one of the integral features of Google Maps and seeing it receive an update will help make improve its performance, and provide users with the best choices.

Google Maps Update

The current explore tab has options that allow you to look for the nearest places, such as restaurants, cafes, ATMs, gas stations, pharmacies, and groceries. While this feature already provides you with some quality choices, the update will streamline this feature, and present more top options, with reviews being taken into account more.

Personal Preferences

Along with the new Explore design, a new tab called “For You” will also be launched. Personal preferences have been taken into account more when it comes to search and other Google services, and this is ones of the updates that continues the trend.

Google Maps For You

The “For You” feature acts like a newsfeed which presents the user with recommended places to go. Users also have the ability to “follow” certain location and receive updates on new and upcoming places that might interest you. The look and feel of this new feature is similar to a social media site, which makes the interface much more user-friendly, and ensure that you would not need to use a different app to look for the best places nearby.

Users also get a list of events and weekly trends, which comes in handy when you are going out to try something new. Google Maps will also look into various local news articles which are about places you want to go as well, which helps give the best results that are tailored for your preferences.

Google Lens and Street View Integration and AI Technology

Along with improved user-focused features, Google Maps will also be receiving an augmented reality upgrade with the integration of Google Lens, along with AI technology. AI technology is one of the technologies that are currently being developed by Google, with Google Duplex soon becoming a part of Google Assistant.

Google Maps Google Lens

The Google Lens integration also comes with Google Street View and is used to help users navigate using the Lens and Maps. Using this new feature, users would be able to receive directions on where to go and prevents one from getting lost. Adding Google Lens allows you to identify various street signs and landmarks, which would then be linked to Maps and Street View. The AI technology is used to interact and guide the user to their destination and provide the best routes.

Group Planning

Lastly, another major Google Maps update is the addition of Group Planning, which allows users to pick the best places to dine with your friends and family. This simple yet effective feature allows you to select a number of suggestions from the list of nearby places, which you can share with your friends and family. This is a great feature, as it helps make deciding where to eat much easier by helping narrow down the selection.

Key Takeaway

These features will be launched by mid-year on mobile devices, which pushes Google’s mobile-first agenda further. The best thing about these updates is that it makes one of the most reliable Google services even more versatile and effective, by adding extra features that make it more intuitive and user-focused. We are surely looking forward to trying this out once it gets released locally.

If you have questions and inquiries about Google Maps or SEO in general, leave a comment below and let’s talk.

 

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Why Google Assistant Can Be The Most Intelligent AI Assistant Yet https://seo-hacker.com/google-assistant-ai-assistant/ https://seo-hacker.com/google-assistant-ai-assistant/#respond Thu, 10 May 2018 08:26:31 +0000 https://seo-hacker.com/?p=15035 Why Google Assistant Can Be The Most Intelligent AI Assistant Yet

It is no secret that Google optimizes all of their services on a regular basis, with 2018 being a year that has been introducing another set of updates. Some of these updates include the implementation of infinite scrolling on Google mobile search, removing the “View Image” option, along with the addition of title tags on Google Images, and the addition of Google Speed in the next few months.

Another major Google service that will be receiving updates in the near future is Google Assistant, which is one of the best AI assistants currently available. While this app can already perform functions such as open applications, search for nearby locations, and respond to search queries, Google demonstrated what else it could possibly do in the future.

At the I/O Developer’s conference on May 8, 2018, Google CEO Sundar Pichai presented some of Google Assistant’s upcoming features. One of the most notable features is the ability to make a phone call, which was met with awe from the audience.

The video above shows how Google Assistant is able to converse in a casual manner similar to how a person will do. If you were to listen to their conversations, you may not even know that it is being done by an AI assistant. After the first demonstration, Pichai discussed how this is all done using a new technology called Google Duplex. While it might be still under research, with more testing done during the summer season, this shows Google’s willingness to develop their technology, and turn Assistant into perhaps the most intelligent AI assistant available.

Google Duplex: A look into the future of AI

With the announcement from Sundar Pichai, Google Duplex is an AI technology that aims to allow AI assistants to be able to perform natural conversations to accomplish specific tasks. These tasks can be booking a hotel room or setting up an appointment with a nearby hair salon. While still being relatively new, the AI system is being trained to handle more natural conversations in order to communicate much better.

When it comes to overall convenience, Google Duplex allows users and businesses to be able to accomplish basic day-to-day tasks much faster. These calls are being done without user supervision, which frees up more time to perform more important tasks. Another great thing about Google Duplex is that it would be able to create a clear line of communication, especially when it comes to language barriers. With further testing being done, expect Google Duplex to be a system that will be able to interact seamlessly with human communication, and accomplish tasks with full autonomy.

Other Updates

Along with the announcement of Google Duplex, Google Assistant will also be integrated into different Google services and receive new updates as well. One of them is the addition of Custom Routines, which enables users to program a set of actions that Google Assistant will perform after a specific voice prompt. These routines can be set at certain times as well. For example, when you say “good morning”, Google Assistant will respond by performing assigned tasks that you instructed, such as playing some music or even turn some lights as well.

Google Maps Update

Another update is the integration of Google Assistant into Google Maps, which will help users find nearby places, such as restaurants and business establishments. Users will also have a personalized set of recommendations based on their preference and review scores. The popular service will also be integrating Google Lens, which would help users look for important places using images and Street View, and navigate much better. This feature can also be used to integrate augmented reality as well, which can be used by local businesses to tap into possible customers.

Google News will also soon be powered by AI, allowing for more personalized choices, and provide the latest news stories to its users. Users would also be able to subscribe to over thousands of digital magazines and provide quality news articles.

SEO Implications

With the continued development of AI across different platforms, especially with digital assistants, search is indeed getting smarter for its users. We have discussed previously how voice search aims to become an integral part of SEO this 2018, and how phrased searches would make be more prominent on these types of inquiries. Google has also received a good amount of updates, which include semantic search to allow it to understand language much better and generate better results. With Google Assistant receiving new updates, expect voice search to grow more in the next few years.

Key Takeaway

Google Assistant looks to become the best AI assistant available through new features that make it smarter and more efficient with its process. These new updates will not only make Assistant more efficient but also help make our daily tasks and work much faster through accomplishing more tasks and generating quality results.

If you have questions about Google services and tools, or SEO, leave a comment below and let’s talk.

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