Last updated on June 4th, 2012 at 10:44 pm
A business’ reputation is arguably its most valuable asset. Marketing is all about brand building. We invest in our brand because we believe it is what will make the business grow and flourish. Once that brand gets a bad reputation, everything about the business gets dramatically affected. Online Reputation Management is all about protecting your brand or cleaning it if things get dirty.
The internet is an area of free ideas, facts, opinions and voice. It is a place where you can directly or indirectly find almost anything and everything you’re looking for. It is also a place mostly beyond your control. And often times, there will be people you don’t agree with – and people who don’t agree with you. When this happens, the internet can be a very messy place.
Disgruntled customers today mostly vent out their anger and frustration in the web – where they can freely do so and have an audience to boot. For companies, it might be unfair that these occurrences take place – but often times the ‘unfair incident’ happened to the customer first, and the web is their place of justice.
So just how do you make sure that these rants don’t go into the first page of the search engines? How do you prevent unwanted, devastating comments and feedback from popping up in the top results of the Search Engine Results Page?
I’ve compiled an Online Reputation Management Tutorial / Guide for you so that you can do your part in helping your company / other companies protect or fix their reputation on the web.
This Online Reputation Management Tutorial consists of the Following:
Online Reputation Management & How to do it
Social Media Reputation Management
Reverse SEO – Search Engine Reputation Management
We will be completing this tutorial one entry at a time.
Other Tutorials you might be interested in:
Monitoring and then managing your online reputation is of utmost importance these days. One thing to keep in mind is that a negative comment isn’t the end of the world and if responded to in an appropriate and timely manner can turn out for the good.
Hello Sean,
It’s a bit tough to manage our online reputation. Once our brand name is created in the industry then one must have to adapt new SEO tactics and techniques to have a long term survival.
Hi Zain,
I know. That’s why online reputation management is so expensive.
Thank You
The given information is very effective….
I will keep updated with the same….
Great Post! I learned a lot about ORM and will be adjusting the way I handle a few things accordingly. Glad I found this site!
Hey Sean – this is a great post & helps a lot in formulating the overall strategy & converting them into some of the tactics which can assist but I wonder between link building & posting positive comments which one, do you think will work better – I am working on one of my client ( I work for IRM – I am newbie in the team & eager to show & tell them that I can really do what they want me to achieve) & trying to bring some of the 2nd page Google results to first page & move some of the negatives to 2nd page – so far having hard time.
I have just read through the individual article Sean, and I really enjoyed them.
Just a note to add to the create your own blog section on the ‘how to…’ article – I would advise readers to try to register keyword rich domains/assets.
Thomas Powell @ http://www.reputation247.com/
Thomas, while this still works, with the new updates Google were trying to focus less on exact match \ keyword rich domain names. Definitely works now, but no idea how long it would work moving forward.
I have just read through the individual article Sean, and I really enjoyed them.
Just a note to add to the create your own blog section on the ‘how to…’ article – I would advise readers to try to register keyword rich domains/assets.
Glad you like the series Josh. Keyword rich domains will help but the reason I didn’t advise it is because it might get ‘overdone’ if you know what I mean.