SEO and the White Hat approach

White HatSEO has a long history. It’s simply not something new. And before it became this technical, it was merely a matter of content, which is the main focus of White Hat (or sometimes known as organic) SEO. When SEO was yet unconscious, content was almost everything. And right now, content is still one of the main driving factors when it comes to SEO.

When content mattered most

‘Content is King’ as they say. And SEO will not argue with that statement. Content may still well be king even up until now but what’s a king without the queen and their subjects?All the other factors that a Google spider verifies such as meta tags, image alt text, keyword density, backlinks and whatnot are just as important.

White hat SEO focuses mainly on content – basically on how user-friendly and information-packed your content is. When your content is good, people will buzz about it in Twitter, Facebook and all the other social media tools and online tools that are available to the internet users today – which will, in turn, drive traffic to your website.

White hat SEO is the way to play it safe. It obliges in all of the terms of agreement of social media, it implements good, clean, Google-approved strategies in order to gain higher page rank and get better search engine visibility. Compared to it’s counterpart, which is black hat SEO, the white hat method will ensure your brand’s reputation in the web.

If you are aware of your online reputation and brand then you will probably choose the white hat method. The only thing about being a white hat practitioner is that it takes longer for clients to see your results. Businesses pay for fast, easy-come results. They don’t pay for slow, time-consuming processes which will have them wait for them to see the results (which is exactly what white hat is all about!)

Yes, it will take time – a lot of time. My SEO services have a minimum contract of 6 months (yes, I’m a white-hat practitioner, and yes, I am paid per month) for you to start seeing the results. That’s how long it takes for you to just see the results of the white hat method. But it’s also much cheaper than the black hat method even if the black hat method is quicker to get your page rank up.

To make it simple for all of you guys, white hat method is the good, clean way which makes quality, competitive, information-packed content it’s main weapon and tool. While black hat method is the ‘how-to-go around the rules’ method which uses doorway pages, invisible texts, keyword stuffing and comment spamming. It abuses artificial and technical loopholes as it’s main route to attain higher page rank.

Here’s a table taken from the site: that explains the difference between a white hat and black hat approach to SEO

Black Hat White Hat
Content and Links Search Engines Humans
Visibility to Humans Hidden Visible
Quality of Work Hidden Visible
Search Engines Enemies Nothing / Friends
Domains/Brands Disposable Cherished, Primary Domain
Site & Relevance Apparently Improved Actually Improved
Results Yes, “Short” Term Yes, “Long” Term
Ethical Techniques No Yes
Legal No? Yes?

Tips for Keeps:

If you are trying to build your brand or company online, then the White hat method is what you want. Start a blog for your company or online brand and create good, quality content that people will love and need. If your article information is good, it will definitely create buzz.

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  • Nice post…

    Quick question about the table that explains white hat vs. black hat SEO:

    (note that there are images not showing in the table – perhaps you can fix that to make your content better)

    Anyway, it has a row that says “legal”. When they say legal “no?” does that mean not legal as far as Google’s Terms of Service, or is it actually against some kind of Internet Law to mislead people?

    Thanks in advance,

    Tod Marcus

    • Hi Tod,
      I think it means as far as Google’s Terms of Service. As far as I know, black hat SEO tricks has not yet been given much attention by the law.

  • I think you’re spot on with “how user-friendly and information-packed your content is”. SEOs and Link builders forget that just because you’re supplying content doesn’t mean it is white hat. It has to be content of actual value – not just a rewrite of an ezine or ehow article.

    I recently wrote a post on white hat content and using unique selling points: If you read it, I’d be interested to know what you think.

  • Yes i agree with all of your information but there are lot of people who wants to achieve their goal as soon as possible so they use the black hat technique which is ill legal. White hat SEO is the actual way to achieve their goals. So always try to follow the white hat technique.

    • I practice White Hat SEO myself, but lets be clear that black hat is not illegal. It may be outside of the guidelines, but there are a lot of grey areas there. Content is important, but if its stuffed with keywords it can fall into the Black Hat scale. Links can happen naturally, but with the amount of information on the web today it is hard to get noticed if you aren’t building some yourself. My advice is to operate in the best interest of your client and their customers and everything seems to sort itself out. I normally see results within 3-4 months sticking with the White Hat strategies and that is well worth the wait considering the alternative.

  • Anon

    Really the good information for the SEO of the any web site and for the seo guise rely want to say Thanks to you.

  • thanks for the info. Trying my best in making my blog popular using the white hat method.

  • White hat is the way to go. Everyone you see online who is making a very good living off of their sites are doing so with great content. Plus you can focus all of your time on creating killer content because that content will create tons of backlinks for you naturally.

  • ashok

    wow i am sure something i came to know really i don’t know thank you so much

  • ashok

    i just love diff between black and white

  • Can anyone suggest a range or number of quality posts that will be enough for your website/blog to get notice and rank within let say 500k?

  • Master Splinter

    I have a question I see that hidden text is a no no . I made a blog but with all sincerity made it to be Search Engine Friendly . I made a blog that tells people to press Control then A to see text .

    I used to Java Script or tried to do anything sneaky on purpose . I am on Twitter my is Buddierow05.
    If you think it will get me in trouble please let me know.

    • @Master Splinter – I can’t really see there being a problem with what you have done. You have not done it to be sneaky or anything like that, and I am pretty sure that your site is not ranking for the keywords you have in Black colored text anyway, so there really shouldn’t be a problem.

    • Tod


      The intent is not to deceive, so I also think that you are OK. Have you seen the Matt Cutts’ Vids about who actually gets penalized? These are webmasters who stuff thousands of keywords into 1cm squares of text, etc. No worries, IMO.

  • michaelbell


  • umashankar

    White hat technique works but it will take some days, but many don’t understand the use blackhat and ruined their site/blog.

  • nice post will be helpful for the beginners.

  • Great post – very informative for beginners! I think a lot of patience is definitely required at times for white hat SEO, but it’s definitely worth it for the long-term benefits. Succeeding online, after all, is a marathon, not a sprint.

  • A great deal of good and very functional advice here Neil. It takes a great deal of effort to do this right but is obviously necessary for anyone starting a new blog and looking to develop some traffic.

  • Mª Jesús

    Good post! I like your advices about white SEO. I absolutely agree: white SEO ensure the brand’s reputation.