As the SEO industry continues to diversify, the future of search will lead to the rise mobile, visual, and voice as primary platforms for search queries. Along with more opportunities to rank, there are also new challenges when it comes to optimizing your content and keywords.
Google’s search engine has been at the forefront of the changes made by the company this past 2018, with algorithm updates aiming to optimize search results on both the local and international level. The impact of these algorithm updates has been felt by numerous websites around the world, with some experiencing a surge and drop in rankings in the past few months.
Search engine technology has seen quite the evolution over the past few years, with updates from companies like Google creating better search engines that help users get the best results. This series of updates that Google has done over the past few years not only improves search results but also help accommodate and adopt new technologies such as mobile sites and voice search.