Google is a search engine that always finds ways to innovate and optimize their services to improve the overall user experience and provide the best search results. This 2018, we have already seen numerous updates, from Google Images removing the ‘View Image’ option to Google launching an algorithm update last March that caused a fluctuation in rankings.
Facebook has been making a lot of changes recently, first, they announced that they were changing the way they ranked videos and now they’re announcing something else. Specifically, Facebook is changing the way they rank content submitted in their News Feed.
Simply put, they’re changing things up by updating and layering new signals to its currently existing ranking algorithm.