Keyword research is one of the fundamentals of SEO, as it helps to provide you with a starting point in crafting an effective SEO strategy. Having the right keyword opens up more opportunities for a website when it comes to gaining more traffic and conversions, ensuring that search engines will be able to help users find what they are looking for.
SEO starts with a foundation. It is from the foundation that we get to know where to build, what to build and how to build it. SEO is all about starting on the right foot with the right foundation. That foundation is held by keywords.