Tag Archives: black hat approach

Ultimate Black Hat SEO Guide

Ultimate Black Hat SEO Guide

Search Engine Optimization is a practice that has existed for more than a decade. This length of time has allowed webmasters and SEOs to create innovative, unique, and effective strategies to take their websites to the top of the search results. Even though search engine optimization is a relatively straightforward practice, it allows limitless possibilities and immense flexibility in terms of creating and innovating new processes and strategies. This is one of the main reasons why SEO will always be one of the best digital marketing facets anywhere in the world.

However, with these possibilities and flexibility come people that aim to achieve results in a shorter time frame. This is all because SEO is a long-term game – monumental results will only be gained through multiple months or years of effort. This is why people aimed to take advantage of the system, doing unethical practices to gain results faster – in other words, a shortcut. These unethical practices in the industry came to be called Black Hat SEO, which led to the ethical and upright practices to be conversely called White Hat SEO. In this article, we’ll be talking about everything about Black Hat SEO, its history, different black hat strategies, and even a video where SEOs give their opinions on what we should do to Black Hat practitioners. Let’s start.

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What Is White Hat SEO and How Do We Approach It?

White Hat SEO

SEO has a long history. It became a “thing” ever since Google gained its fame as the top search engine. But before it became a variety of technical factors, it was simply a matter of content. Which is what white hat SEO was about. When SEO was at its infancy, content was the only thing needed to rank higher and better in the search engines. Content is still one of the main driving factors when it comes to white hat SEO, but with the constant algorithm updates, evolving strategies, and the user’s ever-changing needs, is content still enough for white hat SEO? 

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