Competitors are a big part of the SEO industry. It’s a zero-sum game where one wins, another loses. This is why SEOs and webmasters need to keep up with the times and adapt to any situation. Aside from resources, we can find from authoritative sources, one of the best locations for us to find effective strategies and content that works is from the competitors that are ahead of us. So, how do we analyze our competitor’s keywords and use them to our advantage?