Search in 2018 has become much more diverse than it was a few years ago, with new features such as voice search adding an entirely new dimension to how people explore search engines for answers to their queries. With AI Assistants like Google Assistant becoming more commonplace, search can now be conducted even without having to type a single letter.
Remember that Google update where they said they would give a little de-ranking on sites that have ads above the fold? Well, this is not about that. It’s about what you SHOULD do above the fold to make your rankings go up. Is it part of content marketing? Heck yeah. Here’s how it all affects SEO.
Content should exist because there is a target set of audience – people who will read, watch, and/or look at your stuff. Keep in mind that the reason we are making content is not to make ourselves feel good, or to archive and document what our company is about. We make content for people – users who drop by in your site because they want to know you!
SEO has a long history. It became a “thing” ever since Google gained its fame as the top search engine. But before it became a variety of technical factors, it was simply a matter of content. Which is what white hat SEO was about. When SEO was at its infancy, content was the only thing needed to rank higher and better in the search engines. Content is still one of the main driving factors when it comes to white hat SEO, but with the constant algorithm updates, evolving strategies, and the user’s ever-changing needs, is content still enough for white hat SEO?