Did you know that roughly 45% of emails sent are considered Spam?
Yes, that number sounds bad.
Maybe your marketing emails aren’t spam, they can be treated as one by your recipient.
Email marketing is a tried and tested digital marketing strategy. Many businesses still use email marketing as one of their main marketing channels and you can’t really fault them for that. According to Statista, there are four billion email users worldwide in 2020 and it is expected to grow to 4.6 billion by 2025.
Needless to say, if you want to reach your target audience, they most likely have emails and you can reach them right in their inboxes.
We have previously covered some of the latest Google updates this 2018, which includes removing the “View Images” button in Google Images, the upcoming Speed Update, and Google My Business preventing former employees to post negative reviews about their previous company. As usual, these updates aim to improve the user experience and optimize the content and performance of different websites.CONTINUE READING
Email marketing works, that’s for sure. You won’t get tons of emails everyday if companies didn’t find it effective. In fact, email is 40 times more effective at acquiring new customers than social media.
Yet, you fail to see its beauty; you think that doing it is only a waste of time. Why? Because your open rate is low – perhaps too low that you don’t consider trying it again.
Customer retention is the ability of the organization/brand to attach its existing customers to a specific goal/action. This could increase the time of the customers staying in touch with the company and be satisfied with the other offerings the brand is willing to provide.
Now that you know how to cook your content right, let’s tackle how you can keep your readers hooked to your stuff. Great content marketing means serving your readers the good stuff all the way to the end. More than 50% of readers drop out 50% of the way through content on the internet. Here’s how to beat the statistics – and keep your readers going back for more.
There are many reasons for having a list. It could be for news disseminating purposes, for your latest posts, for paid information, or most likely for marketing things around people who’re interested enough to sign up.
What is rule number one to internet marketing? Never, ever forget- the money is in the list.
Here in the industry, the A-listers are the ones with the largest email addresses on their database, and mind you, the can range to a hundred thousand emails. Imagine you have that kind of number (or even just a portion of it) and then try to think of all the profitable possibilities of just sending an email blast to those people? That’s exactly why the big internet marketers refer to their email lists as their personal ATM machine. Sounds exciting right?