Google has certainly been on a roll when it comes to releasing updates, as shown by our past two blog posts. Despite Google being the most popular search engine, there are still shortcomings and areas of improvement. Google knows this, and last Sept. 29, they announced that we will finally be introduced to their new technology, MUM, in the next couple of months.
Google is releasing new tech that aims to improve their understanding of more complex queries that will enable them to provide more accurate and relevant results for these types of queries. MUM stands for Multitask Unified Model which is similar to the BERT model wherein they are built on the same Transformer architecture, but MUM is 1000x more powerful than its predecessor. So, what does this new tech bring to the search landscape and how will it affect SEO?