Guest blogging is one of the fundamentals of effective content marketing and link building strategy. If you have a website that is looking to get more traffic, starting out by guest blogging is usually one of the best ways to go. This helps expand your online presence, promote useful content, and establish quality and authoritative links.
One of the most effective link building practices that help generate more traffic on a webpage is guest blogging. This is one of the best ways to be able to connect with an entirely new audience, and boost your rankings entirely. With that in mind, the quality of a guest blog is very crucial, as there are times that some poorly-made guest blogs can be seen as “spammy”, which can make it challenging for some people to post on guest blogging sites.
You must have heard a thousand times that ‘content is king’, and so, ever since you started thinking seriously about SEO, you have been focusing on content. It doesn’t take a hundred pieces of content for you to realize that there is something missing in this ubiquitous mantra. Yes, great content is the key to attracting powerful backlinks and having your off-page SEO strategy in place. However, the importance of technical SEO shouldn’t be overlooked.
It’s finally 2017 and here we are with out first post of the year so let’s make it a little special. Let’s get started.
Guest posting is one of the most important tools that an SEO practitioner has to be good at. This has been true from the beginning and this is even more true today where everyone is on the internet. The process is generally described to be difficult but fulfilling. From contacting a prospect to actually submitting your guest post, there are a lot of variables but the process is generally unchanged. What if you can make the process shorter or more convenient though? That’s what Guestpost.com is all about.
Have you been link building for years now? Then perhaps you’re also doing outreach for years, still with the hope that your contribution will be accepted.
And still, it isn’t working.
You’re probably doing link building for many months now, exerted too much effort building backlinks from different sites, and already tried different strategies – from broken link building to blog commenting.
Perhaps you’ve sent tons of guest post pitches, but still aren’t getting any replies. Still aren’t getting positive results.
Guest blogging has been very popular in recent years, as it offers bloggers endless benefits, such as the opportunity to build a positive reputation, get their brand in front of a new audience, earn hundreds or thousands of new loyal readers, and augment their SEO metrics. I don’t think I need to sell you on the advantages of guest blogging. Chances are, you’re already doing some version of it.
First of all, link building is not dead. This is like saying you can’t have links to any websites aside from your own. We know it will never happen. Getting a link back from other sites will always be one of SEO’s main goals, and Google will always value this because in the first place it helps Google bots crawl the web much faster.
Recently we’ve had the experience of submitting, good, clean, honest guest posts for our clients to “respectable” sites. Little did we know that a few days after they published our guest post, they would put nofollow tags in the link(s) or they would remove the link(s) altogether. How do you avoid this?
Google has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.
In the wake of Penguin, most SEOs have abandoned their efforts with public blog networks, article galleries, link purchases, directory submissions and automated tools. Most SEO advice now includes concepts like “link earning” and focuses on “content marketing” as the preferred method of acquiring links. Upon closer evaluation, however, these new buzzwords don’t stand up to scrutiny.