Tag Archives: Knowledge Panel

How to Optimize Google’s Knowledge Graph for SEO

How-to-Maximize-Google's-Knowledge-Graph-for-SEO

Innovation. That’s what Google constantly strives for with the different software, products, and services they offer. Google’s knowledge graph is just one of the innovations that made a user’s search experience better and faster. Released back in 2012, the Knowledge Panel is a tool that enables users to quickly view facts about specific people, objects, places, recipes, movies, and many more. 

Since its release, the knowledge graph is one of the most defining facets of a user’s search experience since they’re not anymore limited to just viewing the 10 blue links in the search results. Google’s knowledge graph is a powerful and massively interesting tool but what exactly is the Knowledge Graph and how can we, as SEOs, use this to hit our goals?

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Optimizing Content for Featured Snippets

Optimizing Blog Posts for Featured Snippets

SEO is not just a race to the number one spot anymore. Nowadays, you have to be quick on your feet to try strategies like Featured Snippet Optimization. Featured Snippets (also known as Rank Zero) are taking over. According to a study by Ahrefs in 2017, keywords with Featured Snippets are taking 8.6% of all clicks while 19.6% percent goes to the organic search result that is ranking at number 1. This can help you drive a load of traffic to your site without churning out new content or backlinks.

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Google Just Updated Their Featured Snippets and Knowledge Panels: What You Need To Know

Google Just Updated Their Featured Snippets and Knowledge Panels: What You Need To Know

Last month, there was a change in the amount of featured snippets and knowledge panels being shown in Google’s search pages. During a short period in early November 2017, the number of featured snippets went down, while the number of knowledge panels went up. This was seen as a move by Google to test and adjust their search metrics, which is something that they do on a regular basis.

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Knowledge Panels Up and Featured Snippets Down: What You Need to Know

Knowledge Panels Up and Featured Snippets Down: What You Need to Know

Featured Snippets in Google have been on an upward trend during the past few years, with more websites looking to attain “position 0”, which puts you on top of the search engine results pages. This allows websites to attract more users to gain more traffic, and gain more leads. This also allows users to get the best results to their search terms, and give them the best information available.

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