Everybody loves data. That much we know. Take the Moz top 10 for example – they always make it a point to put at least around 2 data driven entries in their top 10 list every month. It’s actually what makes the Moz top 10 so interesting – there’s always that data driven case study to chew on. This entry is a study on how data driven entries perform as powerful linkbaits.
Link baiting is more an art than work. There are lots of link building techniques out there and people have asked me over and over again about which is the best one. Personally, I’d say link baiting would be one of your best shots – if you have the knowledge and talent to make it work.
People always think that SEO is all about being a suck-up for search engines in order for them to rank you well in the search engine results page. Well it doesn’t work that way. At least not anymore.
Search engines are machines. They’re a set of codes created and piloted by search engineers. In the end, they only follow the logic and reasoning of human beings. And in the end, human beings only consider what is human to be a win.