Tag Archives: online marketing

What is E-mail Marketing?

What is Email Marketing?

Email marketing is a tried and tested digital marketing strategy. Many businesses still use email marketing as one of their main marketing channels and you can’t really fault them for that. According to Statista, there are four billion email users worldwide in 2020 and it is expected to grow to 4.6 billion by 2025. 

Needless to say, if you want to reach your target audience, they most likely have emails and you can reach them right in their inboxes.

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Facebook Updates Ads: What You Need To Know

Facebook Updates Ads: What You Need To Know

As Facebook continues to grow in the number of users, along with increased functionality, ads have become an integral part of the platform. This has helped numerous brands reach perhaps the largest online audience available and generate successful campaigns and attain more sales. Ads have become an indispensable resource for branding, as it helps generate more traffic to websites through promotion.

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Search is still the biggest game in town

Ever tried horseback riding when you were younger and your bones could take the rough riding? I bet you have. Horses are a powerful means of transportation way back then. You usually ride one in order to go to a place you want to go.  The biggest horse is not necessarily the fastest but it’s definitely the bad-ass looking one. But just for this article let’s pretend that the biggest horse is also the fastest one. Okay? Okay.

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