Tag Archives: over optimization

How does the Google Penguin Update Affects SEO and Negative SEO?

Google Penguin Update

Over Optimization has been hitting websites like bowling pins – the score just keeps piling up. Google has now named this update the ‘Penguin’. I’m not entirely sure as to why. Sounds cute doesn’t it?


Detecting Over Optimization Penalties with Rankpanel: A Case Study


In the beginning of 2012 Google started sending out webmaster notification messages to reportedly 700,000 webmasters all around the world. A lot of these were about “artificial or unnatural links”.

Note from the Webmaster: This is a Guest post from Rankpanel‘s Director, Alexander Puschilov. I think Rankpanel is one of those new tools that might just make it big  – especially with the Google Penguin (over optimization) update.

The notices seem to be related to some new search quality system in place, which renders certain link building techniques no longer viable. Patrick Altoft from branded3.com puts it well, when saying that the major difference between this recent update and previous ones is that this one penalizes the SEO strategy used. In the Rankpanel data set, we started noticing the first major impact on a large number of sites in the week ending March 18, 2012.


How to Recover from Over Optimization

How to Recover from Over Optimization

Over optimization is all about sprinting with your SEO in such a way that you’re already leaving your best partner behind – content and value. The internet is not a sprint. It’s a marathon. You don’t sprint until you’ve run a long one and the finish line is a few meters ahead.

Note: Sorry about the Boromir pic. It gave me a few laughs. I’m an LOTR fan.


Google Over Optimization Penalty

Google Over Optimization

Over Optimization has been the recent craze of those who were unfortunate enough to be hit by this Google algorithm change. It’s not an easy thing to deal with over optimization. So how do you get back on track once you’re hit by Google?