Page loading speed has become a very important ranking metric. Each second becomes more crucial, as data shows that every additional second means a lesser chance of someone taking a look at what your website has to offer.
Mobile usage has drastically increased over the past few years, with more and more users accessing websites through their devices. This led to Mobile SEO becoming much more important than before. Recently, Google has increased their focus on mobile search, with the Google Speed update adding mobile page loading speed as a ranking factor.
As we have mentioned before, Google is one of the providers of some of best software that can help your website when it comes to SEO. From analysis tools such as Page Analytics, to tools that help you with content management like Google Trends. These tools have helped us bring in more efficient results that enable websites to perform better.