Running a Google Ads campaign can definitely help your business in improving its presence online. Whether it’s a simple Text Ad or a Display Ad, businesses can do well to promote themselves on Google. However, there are situations that are uncalled-for when running campaigns. Disapproved ads can hinder your plans for your promotions and ultimately take you off track if you don’t know how to handle it.
No one is innocent from using clickbait copy, even top digital marketers sometimes use sensational anecdotes in their content. This is a problem because if you built your strategy on this lazy technique, then it will bite you in the ass before you know it. That time has come now. Google made an announcement last week in which they introduced a new Clickbait Ads policy which aptly addresses the Misrepresentation sections of their Ad policies.
The thing with search engine marketing is that it is a high-risk but high-reward process by itself. If you ask me, organic is still the way to go in terms of marketing since it is perpetual. The foundation of search ads is also built on keyword research and it is vital that you choose money-making keywords for your investment to bear fruit. But what are you going to do if the keywords that you really want are low in volume? Or are you confused why your ads are not showing on the search results page? It’s probably because you haven’t optimized enough.
Starting out to advertise on Google is not easy. When you have finally decided on the course that you are going to take with your Search Engine Marketing (SEM), you have to take it upon yourself to maximize the space that Google has given you. This is also a cost-effective way to advertise because you can make sure that your budget will not burn without cause.
Ever tried horseback riding when you were younger and your bones could take the rough riding? I bet you have. Horses are a powerful means of transportation way back then. You usually ride one in order to go to a place you want to go. The biggest horse is not necessarily the fastest but it’s definitely the bad-ass looking one. But just for this article let’s pretend that the biggest horse is also the fastest one. Okay? Okay.
The internet is a vast, vast marketplace where you have all kinds of people – meaning you have all kinds of buyers, sellers, marketers, specialists, etc. Your business has unlimited potential to grow when it targets the internet as it’s market. I just want to share with you three basic internet marketing tips which should be kept in mind especially by business owners.
If you’re a business owner who owns a website, you’ll probably want to involve yourself in internet marketing. Otherwise, your website is practically useless. There are a lot of things that potential customers are looking for about your business – such as information, graphical representations (in layman’s term: pictures), history, reputation, and the list goes on and on. You have to satisfy the curiosity and doubts of your customer or your business will go nowhere.
So my first must-do internet marketing tip for you is: