When it comes to looking for quality in websites, the very first thing that you would need to check is their content. The quality of your content affects numerous factors that will determine the amount of traffic, along searchability and the trustworthiness of the content. For the latter, Google’s E.A.T. allows the search engine to measure how effective and informative the content is.
One of the essential SEO tools that helps keep your performance in check is a keyword tracking tool that helps you monitor your rankings. These tools are SEO fundamentals that make sure that your strategies are working well and adjust accordingly to the latest trends and search engine updates.