Google’s roll-out of BERT caused a massive buzz in the whole SEO industry since they deemed it as “the most important update in five years”. This particular update, called BERT, officially impacts 10% of search queries. That’s already a massive number since there are millions of searches made every single day. So, what exactly is the BERT update, how will it affect the SEO landscape, and how can we, as webmasters and SEOs, better optimize our websites for this algorithm update?
Since you now know how to SEO new websites, the proceeding problem you’re going to face is to wait until Google indexes your new website and consequently displays it in their search results. Google has these processes that enable them to find, crawl, index, and display relevant pages to the users for specific queries. That involves a lot of effort, hardware, and ingenuity since it’s not an understatement when I say that there are billions of websites in the 2019 world wide web. So the challenge for us SEOs and webmasters is to fasten Google’s process of finding our site, crawling and indexing it, and displaying it to the right users.
Site traffic being a ranking factor is what most SEO beginners and some intermediate SEOs believe to be true. I can’t blame them since I even believed it when I was just starting in SEO. But what’s the truth? Does site traffic not affect our site’s rankings as Google says? Or is there something deeper at play? Let’s find out.
2011 was the year that Google rolled out the famous Panda update where they rewarded high-quality sites and reduce the presence of low-quality websites in their search results pages. This led to a massive change in the best practices of the SEO industry. Webmasters and SEOs around the world immediately changed their content strategy to cater to the Panda update since Google started penalizing websites that had thin content or any other content that was not useful to the users. Before we get into the current state of having thin content this year, let’s talk about thin content in general.
Search intent is one of the primary reasons we do SEO. After knowing what the people are searching for, focus on why they search for that particular content. Search engines detect the pages they want to rank according to the quality and relevance of the content, and this is where search intent comes in. Pages who rank the highest fit the search term well which is why it is essential for you to optimize your site’s content to cater to a specific search query.