The world of SEO has become increasingly diverse and vast over the years, with numerous algorithm updates and strategies being developed on a consistent basis. While every SEO Professional has their own go-to strategy that is similarly practiced by their peers on a regular basis, they also search for underrated and low-key SEO Strategies that gives them an edge in keeping their rankings up.
2016 was definitely a year of change. Link building has always played an integral part of Google’s algorithms. Some noticed that its value has declined while others argue that its importance has continually risen over the years. Reasons for the doubt were caused by:
- Link spam getting devalued, making efforts for link building campaigns more difficult
- The ambiguous Google Penguin updates, which made people rethink their strategies and avoiding link schemes altogether.
But no matter what stories you may hear – link building still plays an important role in ranking your websites. Any website cannot rank properly without links and there are now two undisputed factors that can improve your rankings – It’s content and the links that point to your site.