There are very few things written about Dwell Time Metrics (A.K.A. User Activity Metrics) as a ranking factor relative to linkbuilding, on-site SEO, and yes, even microdata. Knowing that Google sneaked in the Phantom 2 update (which became known as the “Quality Update“) to their core algorithm right when they launched the highly-awaited, “Mobile-geddon”, this untold SEO secret has become even more important.
SEO is an ever-changing industry. We all know it. Not long ago, SEO used to simply be about keywords, then it became about links, then it became about all that plus social signals, plus site speed, plus less ads above the fold, plus, plus, plus. So what do we really need to consider in this new era of SEO?
Lots of things can happen in a website today. You can play a video, subscribe to a newsletter, even play flash games! Would you be able to track if your users are engaging in these activities in your website with Google Analytics? With the usual tracking code, you can’t. So let’s make some tweaks and make sure you’re tracking these valuable interactions shall we?
Google Analytics Goals and Funnels Visualization are the perfect tools to identify how your goals are performing and how you can improve your website’s strategy.
Websites have goals. It could be an online store or a subscription site, whatever it may be, it’s important to have good goals in a website. But knowing the progress in your goals is totally different.
So you’re a marketer and you work well with data. Data verifies strategies. Real data tells you how your users react to you. Real data should be the one directing where your SEO campaign should go. The closest place you can find your real data is in Google Analytics. Here’s where it gets interesting.