Archives: Vocabulary

A pop-up window is a window that appears when a certain button or function has been triggered in a webpage. Pop-up windows contain commands that are aimed at visitors and regular users of a website. Examples of these functions include subscription forms, product or event announcements, and even links to other web pages and microsites.

Guerilla Marketing is an unconventional marketing practice that aims to attain a high amount of exposure and traffic through low-cost means. Some of these practices tend to differ from traditional marketing practices and pushes for unique and bold strategies that help capture audience attention. While this approach is mostly used by smaller businesses, it has […]

Viral in digital marketing refers to internet content that has been viewed and distributed in a rapid manner. This can be in the form of images, videos, or social media posts that have been distributed using streaming or social media platforms. Viral content receives high amounts of traffic and interaction and can be used  as […]

The Google Play is an online store launched by Google for mobile devices that use the Andoird operating system. Users are able to purchase mobile applications, such as social media platforms, games, and other media platforms. Currently, there are over 3.5 million applications available for download at Google Play.

Loading speed refers to the amount of time it takes until a webpage fully loads all the content. Loading speed is a ranking factor in SEO, as it affects user experience. Optimal loading speed for the best user experience is around 3 to 4 seconds.

ccTLD refers to a top-level domain used by a country or sovereign state that is identified using a country code. ccTLDs are identified using two letters and inform users of the site’s country of origin. Examples of ccTLDs include .us (United States) and .uk (United Kingdom).

iOS is an operating system created by Apple. This mobile OS is used in devices such as the iPhone and the iPad, and allows users to be able to use applications and services from Apple, along with other third-party applications. iOS applications are some of the most downloaded in the world, with millions of applications […]

Android is an operating system used on mobile devices developed by Google. This OS is one of the most widely used systems on mobile devices such as smartphones and tablets and allows users to be able to use Google and third-party applications. This is currently the best selling OS worldwide, with millions of devices using […]

Google Maps is a service by Google which provides detailed geographical information for its users. Google Maps allows users to search for various landmarks and establishments, and to assist in navigation. Google Maps also provides recommendations for its users, along with map options that allow users to view terrain or satellite imagery.

Think With Google is a free service offered by Google, which allows users to be able to asses and measure website loading speeds. The tool measures loading speeds and provides a brief analysis of its performance.