Get the Top 10 Inbound Marketing News Every Month

Sign Up to GrowthI'm in!

Double Your Growth.

Get the Top 10 Inbound Marketing News in your Inbox

You won't want to miss this - it's all the good stuff just once a month!

No, I don't want to Grow

Archives: Vocabulary

Holds our vocabulary (set of entities) and entity specific data


A tool is any physical item that can be used to achieve a goal, especially if the item is not consumed in the process. Informally the word is also used to describe a procedure or process with a specific purpose. Tool use by humans dates back millions of years, and other animals are also known […]

Read More


The robots.txt file, or otherwise known as the robots exclusion protocol or standard is the primary protocol used by webmasters to tell the search engines crawlers which pages inside their website the crawler or robot should crawl and index.

Read More

Orphaned Pages

Orphaned pages are pages of a website that does not have any links pointing to it from inside the website. Simply put, it has zero links from other pages of your website. This hinders search engine crawlers to find the webpage and index it since they don’t have any way to navigate to that specific […]

Read More

Rich Snippets

After properly placing your structured data markup inside a webpage’s source code, Google and other search engines crawl it and helps them better understand the content of your page. Afterward, this results to “Rich Snippets” or “Rich Results”. These are search results that have extra information based on the structured data of a webpage. This […]

Read More


A favicon is commonly associated with a website and is often regarded as its “logo” or “icon”. It helps websites create a specific brand image that assists users to remember the website. This is directly involved in brand reputation and management since favicons are displayed both in the website and search results.

Read More