Archives: Vocabulary

A tool is any physical item that can be used to achieve a goal, especially if the item is not consumed in the process. Informally the word is also used to describe a procedure or process with a specific purpose. Tool use by humans dates back millions of years, and other animals are also known […]

The robots.txt file, or otherwise known as the robots exclusion protocol or standard is the primary protocol used by webmasters to tell the search engines crawlers which pages inside their website the crawler or robot should crawl and index.

Orphaned pages are pages of a website that does not have any links pointing to it from inside the website. Simply put, it has zero links from other pages of your website. This hinders search engine crawlers to find the webpage and index it since they don’t have any way to navigate to that specific […]

After properly placing your structured data markup inside a webpage’s source code, Google and other search engines crawl it and helps them better understand the content of your page. Afterward, this results to “Rich Snippets” or “Rich Results”. These are search results that have extra information based on the structured data of a webpage. This […]

A favicon is commonly associated with a website and is often regarded as its “logo” or “icon”. It helps websites create a specific brand image that assists users to remember the website. This is directly involved in brand reputation and management since favicons are displayed both in the website and search results.