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Archives: Vocabulary

Holds our vocabulary (set of entities) and entity specific data

Exit Page

April 18, 2018

An Exit Page is a type of webpage that informs the user that they are exiting the website that they are currently accessing. This is regularly used in websites that contain links which take the user to a different website.

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Exact Match Domain

April 18, 2018

An Exact Match Domain is a type of domain that uses the exact keyword or phrases in place of a company and brand name. Recently this method has been used less due to a Google update that lowers domains using this ranking. However, there are still numerous sites that use this approach.

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Cascading Style Sheets

April 18, 2018

A CSS is a form of web language that describes how a document would look like when viewed by the user. This style is used to create dynamic and responsive website designs, mobile applications, and user interfaces. Most websites currently use this form of language in order to create a variety of websites that allow […]

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Digital Marketing

April 18, 2018

Digital marketing is a form of marketing that promotes brands and services throughout the internet. This form of marketing is done using digital platforms such as websites and social media sites. This form of marketing has become common due to the increasing accessibility of the internet.

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Code Swapping

April 18, 2018

Code Swapping is the act of switching the content of a webpage after a page has achieved a good search ranking and receives high traffic. This is a process that is similar to cloaking and can cause a website to be penalized.

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Content Delivery Network

April 18, 2018

A content delivery network is a series of networks that allows the ability to deliver web content to the user. This service is used to distribute high traffic data and content to users effectively. Geographic location is an important factor in the effectiveness of the CDN, as it helps make the process much smoother.

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Google Update

April 13, 2018

A Google update refers to updates that are done by Google to optimize their tools and services. These updates can mean search algorithm changes, visual updates, user experience optimization, and much more. Google updates can happen daily or monthly, with instances that new updates are released as tests.

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Ahrefs

April 13, 2018

Ahrefs is a keyword rank tracking tool that enables users to discover and monitor keyword search rankings. The tool features the Keyword Explorer, which allows users to perform keyword research, and content explorer, which enables users to search for relevant content.

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URL Shortening Tool

April 11, 2018

A URL shortening tool is a tool that enables users to shorten website URLs. Shortening URLs is a technique that is used to make links more accessible and convenient to attach, especially in social media posts and emails.

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International SEO

April 11, 2018

International SEO is a form of SEO that deals with implementing strategies and techniques that help improve visibility and search rankings of websites in foreign countries. These strategies include using geo-targetted keywords, hreflang tags, and international domains.

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