This is an act done in marketing where products and services are deceptively advertised to entice more buyers. This can be in the form of lowered prices or free products. The end result is users having to pay more, or not receiving extra bonuses and amenities. This is a negative practice that will cause brand trust to drop, and lower sales and conversion rates.
Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines