These are types of keywords that contain a brand name which helps users access more specific websites. This helps increase the traffic and rankings of specific brands, and are mostly used for promotional purposes.
Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines