This terms refers to the total cost of pay per click advertisement in a website. This is a statistical indicator on the profitability on a website, and is an important part of the total revenue.
Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines