This is a practice that uses hyperlinks that lead into an indexed copy of a website. This helps direct users into the site that brands and businesses want them to access. These types of links are valuable in SEO, as they help improve rankings, and is an essential element in link building strategies.
Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines