After properly placing your structured data markup inside a webpage’s source code, Google and other search engines crawl it and helps them better understand the content of your page. Afterward, this results to “Rich Snippets” or “Rich Results”. These are search results that have extra information based on the structured data of a webpage. This adds extra interaction for the user.
Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines