Search Engine Optimization is a goal-oriented art. That goal is for your desired website to be in the first page, first place of the SERPs.
There are certain facts and figures that can be found all throughout the web. I’ve compiled some of the click through rates of the first page results as well as the click through rates of the second page results just for you.
As you can see from this chart, your chances of being clicked on is drastically lowered down as you get farther and farther off from the first place rank. The second place result gets 4 times less clicks than the first place ranker – talk about exponential loss!
If you study the numbers enough, you get to realize that the 11th to 20th results get far less clicks compared to the 1 to 10th. In fact, around 90% of the whole word population only look at the first page result.
This means that if you are ranking on the 2nd page of the SERPs, you instantly lose out 90% of your target market. Meaning you’re losing potential customers. Meaning you’re losing sales. Meaning you’re losing profits. Meaning you’re losing money.
And you don’t want to be a loser, do ya?
Here is a rough breakdown of the SERP click through rate and time spent on the first 5 pages:
Here is a rough breakdown of the SERP click through rate and time spent on the first page:
It’s a point-blank, common-sense decision to want to rank in the first page of SERPs. In fact, in today’s internet marketing society, it is a NEED to be in the first page.
I also have a blog entry which talks about the SERP click through rates a bit further. You might wanna check it out.
The importance of SEO in the internet marketing industry is impeccably undeniable. It is vital to any business presence in the online world. It is also one of the best forms of marketing in this generation and in the generations to come.
I just want to say… Congratulations!
This is the last lesson of SEO Hacker School’s Basic SEO Course. I hope and pray that you learned all the neccessary fundamentals of Search engine optimization in and through this e-course.
I am proud to say that you are one of the graduates of SEO Hacker’s Basic SEO Course! Please leave your testimonials in our Groups and let your voice be heard!
Once again, congratulations and keep learning!
Sean Patrick Si
SEO Hacker Founder and SEO Specialist