Every SEO strategy has one foundational thing in common – keywords. It’s almost always the starting point of our strategies since we use them as the starting point of our strategies where we apply the keywords in almost every part of the strategy. There are a lot of technicalities when it comes to keywords, but we often forget how the keyword or topic holds massive opportunities that can streamline our processes to reach our goals faster and with less effort. So, how does Keyword Mapping give us more opportunities compared to the traditional use of keywords in SEO?
The Disavow Tool is a popular tool that is used by SEO experts and website owners to protect their website from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks.
Recently, Google announced that the Disavow Tool is finally being migrated to Google Search Console after being left when Google Search Console legacy tools were migrated last year. They gave the disavow tool a fresh but still simple interface and a few improvements.
Bounce rate is a scary thing for people that don’t know the ins and outs of this particular vanity metric. I consider it as a vanity metric since there are a variety of reasons, both good and bad, that can skew the numbers. However, bounce rate is still a metric that can help diagnose what’s wrong with your pages and even your site. How do visitors interact with your pages? Do they find what you’re looking for? Are they not satisfied with what you’re displaying? All of these can be answered by diving deeper into your bounce rate metrics. So, here’s what you need to know about bounce rate and how do you use it to deepen your understanding of your site.
Promotions, seasonal discounts, and limited-time sales & events. All of these are important marketing tactics that help businesses attract a higher number of customers than they usually would. Since Black Friday is coming up, a lot of business websites are putting up promotional pages for the much-anticipated sale. The problem with having these promotional pages is, if you’re not willing to spend a decent amount of money for ads, your promotional pages won’t perform as you might expect them to. So, how exactly do webmasters and SEOs improve their promotional pages’ organic performance?
Google announced the Page Experience Update last May of this year. It was pre-announced which means the actual update won’t be rolling out until 2021 and no specific date was given on the announcement. But they did mention that they will provide at least a six-month notice before they fully roll out the Page Experience update. The announcement stated that Page Experience will be a new ranking factor for 2021 that combines multiple minor ranking factors into a major, bigger one. So, here’s what you need to know about the Page Experience update: