On the surface, it seems like storytelling and SEO would mix together about as well as oil and water. The former is emotional and human-driven, while the latter is technical and influenced by algorithms. Interestingly though, storytelling helps bridge the gap between what people want to see, and what search engines want to see.
“With great power comes great responsibility.” -Spiderman
It’s true for us marketers, too. We have so much in our plates, and being a mortal is not enough to do everything, so what do we need?
Of course, a marketing hero that can help us!
Enter Agency Analytics!
I have been involved in the digital marketing and SEO industry for 11 years and, in that time, I have seen the internet grow and develop in ways that nobody could have predicted. This experience has resulted in a deep understanding of the ways in which businesses, and even individuals with personal websites, can achieve more from their online presences.
In two months time it will be 2016 already, and yet many (link builders) are still worrying about the fact that they are getting more nofollow links than dofollow.
But does it really matter?
Creating high-quality content for the web is a challenging endeavor, and pretty much every writer has had a crack at it at some point in their career. So, you would expect the internet to be flooded with top-notch content left and right. Instead, you get cat videos and tweets by whichever disposable “celebrity” is popular this week.