Google Analytics is the most used website analytics tool in the world. It has helped millions of businesses and website owners all over the world. Throughout the years, Google Analytics has received significant upgrades that also helped marketers develop new ways to read and analyze data.
In a blog post last October 14, Google announced Google Analytics 4 or GA4. Google aims to evolve the tool along with shifts in consumer behavior, the need for better use of analytics, and new data privacy regulations.