Long-Tail Keywords: Game-Changers for Your Website Traffic and Rankings

Keywords, as we all know, are the bread and butter of SEO. They are how potential customers find us online and are what we build entire strategies around.

But targeting the best keywords for your business is tough. Short tail keywords are attractive, but are often too competitive, too high volume for most to fight for—so what is the alternative?

Here’s where long-tail keywords come in. They provide an untapped opportunity to drive more relevant traffic to your website and connect with customers further along their purchase journey.

In this article, we’ll dive deep into the essence of long-tail keywords, examining their importance, advantages, and—most importantly—how to incorporate them effortlessly into your content strategy.

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Google Bard: Everything You Need to Know About It, and How it Redefines the Way We Search

Here it is, Google finally announced their own AI chatbot— Google Bard. Like its presumed rivals, ChatGPT and Bing Bot, Bard can understand queries and generate human-like answers in response.

But is this the start of a new way of how we search the web in the future?

This unveiling is just the next stage in the AI arms race between Google and OpenAI and Microsoft. And, with a recent update–and many more features to come–Google is already promising to transform the online search landscape as we know it.

Now that it’s widely available, here’s all you need to know about Google Bard.

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Google’s March 2023 Broad Core Update: What You Need To Know

SEOs are once again dealing with another broad core update–the first of 2023. And this one touched down hard and fast, shaking things up more than the previous September 2022 update.

With all the fluctuations and volatility in search results before and after the update, how can you ensure your website comes out as a winner once the dust settles?

Let me discuss my insights and a few key strategies to help you deal with the March 2023 Core Update.

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Can Bing Chat AI Take Over Google Bard?

Over the years, we’ve seen some epic battles between search engine giants. We’ve watched as Google, Bing, and Yahoo have gone head-to-head, each vying for market share. And now, a new challenger has entered the arena–Bing’s chatbot AI.

Launching this experimental tool last February 7, 2023 put Microsoft ahead of the race–and forced Google to take Bing seriously as a challenger for the future of search.

But, the question is this: can Bing’s Chat AI take down Google Bard? Let’s probe further.

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AI Bust: Can Google Detect AI Generated Content?

Just when we thought that we could use everything AI to write all of our content, developers went and dropped AI writing detectors on us, too.

The creators of ChatGPT themselves released one just a few weeks ago, amidst new Google statements and updates on the whole issue of generative AI and content.

It’s looking hard out there for these writing tools—but can engineers really develop a way to detect whether text has been by AI writers and conversational chatbots? Can Google detect AI-generated content? And, should you be worried about penalization if you’ve been using these tools yourself?

Let’s get into what this all means for your content production, and what you can do to avoid getting hit by Google’s algorithm.

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The Impact of Artificial Intelligence Technology to SEO

AI is no longer limited to science fiction, and has gone way beyond what conversational AI like Alexa and Siri are capable of. In fact, AI tools are now the frontier of every digital industry–including, of course, SEO.

But aren’t these AIs slowly taking over your job as an SEO Specialist? Trained to process massive amounts of data on a scale and level of accuracy that simply can’t be achieved by humans, many in the field are beginning to feel threatened.

You, as an SEO Specialist, should NEVER see AI tools as a threat to you. Instead, consider them as effective means to help step up your game in this field.

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Artificial Intelligence Chatbots: Bard, Bing, and What They Mean for SEO

Search engines, as we know them, are about to move into a whole new era with artificial intelligence chatbots.

We saw it first with ChatGPT and its record-breaking adoption and how it opened up a wealth of new opportunities in the field of generative AI. We saw it again with Microsoft’s move toward an AI-powered search setup.

And now, with the upcoming launch of Bard, Google’s entry into the artificial intelligence chatbot race, the conflict between AI chatbots have already begun.

We can see it now, in real-time: companies are rapidly expediting their research and development on how they can augment AI in hopes of further improving their current search engines and platforms.

In this article, I will be discussing where we are currently in the ‘AI war’. I will also be comparing the recently launched ‘Microsoft AI-powered Bing’ to Google’s AI-integrated offering – ‘Bard’.

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How Jasper AI Fares As SEO Copywriting Tool

The rise of everything AI makes it logical that there would also be dozens of AI-powered SEO copywriting tools designed to create content for your blog, social media, and website.

And why not? The amount of content you need to produce to secure that coveted first-page position on the SERPs is unprecedented in history, and there is no stopping that.

But when you rush to use these tools to meet a growing demand for content, what will you end up with? Crappy work, for sure.

So how do you meet the growing demand for creating SEO-friendly content in a more efficient way, without risking penalties from Google? Can an AI writing tool really help you here?

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How to Rank for Google’s Helpful Content Update

Zero Traffic from Google—that is what more than 50% of online content gets everyday. Ahrefs found this out last 2020.

And yet, countless websites continue to put them out regularly—a problem made even worse with all the AI-powered content tools out there. The result is an endless flood of low-quality blogs and posts that are, ultimately, not useful for anyone who reads them.

So, what did Google do in response? They put out another addition to their algorithm, called the “Helpful Content Update.” Their goal with this one was to help make sure that valuable content that actually helps their users (a.k.a., people-first content) would be able to rank.

Much like with every update, SEO professionals like you and I need to revisit our strategies to stay ahead of the game. In this article, I will show you some tactics I use to write content for people first, while maintaining good SEO practices.

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Yandex Hack: How it Affects SEO

January 25, 2023, the day that Yandex—Russia’s search engine—was hacked.

Its complete source code was leaked online. And, it may not be the first time we’ve seen hacking happen in this industry, but it is one of the most intriguing, groundbreaking events in years.

But Yandex isn’t Google, so why should we care? Here’s why we do: these two search engines are very similar in how they process technical elements of a website, and this leak just showed us the 1,922 ranking factors Yandex uses in its algorithm.

Simply put, this information is something that we can use to our advantage to get more traffic from Google.

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