We have had a good number of SEO tool reviews done this past 2017. We’ve had versatile tools such as SERPED.net, website auditing tools like SEOmator, conversion rate tools like Omniconvert, keyboard tracking software like AccuRanker, and versatile language processing tools like Wordlift. These excellent and dynamic tools have become important parts of our expanding SEO toolbox, and have made SEO in 2017 a better experience for us.
Local SEO is a highly competitive field that has numerous businesses that aim to get on top of the rankings. With the improvement on Google’s local SEO analytics and metrics, the objective of finding the right local SEO strategies would ensure that you have the edge over your competitors.
Last month, there was a change in the amount of featured snippets and knowledge panels being shown in Google’s search pages. During a short period in early November 2017, the number of featured snippets went down, while the number of knowledge panels went up. This was seen as a move by Google to test and adjust their search metrics, which is something that they do on a regular basis.
When it comes to content marketing, it is best to not only have a solid and sound strategy to boost your website’s rankings, but you must also have great content to match. Content is an integral part of good SEO strategy, which means that quality is very crucial. Having helpful and effective content would not only have more users engaged, it would also increase your website visibility and even generate more leads.
Most of today’s SEO strategies and techniques have been done to address the updates made by Google. Every now and then, Google would announce updates and tweaks into their metrics and algorithms, to which SEO professionals would respond accordingly. These updates were made to optimize Google’s performance, and ensure that users are getting the best information possible.