Testimonials and reviews are important for businesses. This is especially true in the online market since users can’t have physical interactions with the products or services they’re intending to buy or pay for. Which is why most of us rely on the reviews and testimonials of the people who had physical experience with the product and we let these reviews affect our decision to proceed with the purchase. This is where the review rich results play an integral part. But with the recent update that Google made, we, as SEOs and webmasters, need to adapt immediately.
Monitoring backlinks and our competitors’ backlinks is an important day-to-day task for our team. We run link building campaigns for all of our clients and as our company grows, it gets more difficult to keep track of thousands of links.
Content is one, if not the most important, facet of a website. Search engines use this to understand and rank your website, users look for content that will be able to satisfy their search query. Aside from the pieces of content inside your homepage and other important pages, your blog posts hold a considerable degree of importance as well. But it’s not as simple as just “writing” about niche-related subjects. So what should you do before you write your blog posts?
Video marketing has been making the rounds in the digital arena for quite some time now and frankly, I think it is one of the factors that made the internet the global powerhouse it is today. Ask anyone and they are bound to recall a particular video that made a mark on them one way or the other. This is an obvious fact but there are still a few people who fail to see the potential of investing in video marketing as a solid content strategy.
Users come and go and knowing where they exit can be just as important as where they went in. Knowing what links users click brings valuable data on user behavior on your website. This will give you, as a webmaster, ideas on ideal locations to place links and anchor texts that will draw them to click. This can be helpful especially if you participate in affiliate programs or you want users to land on your social media pages and other specific websites.
Site traffic being a ranking factor is what most SEO beginners and some intermediate SEOs believe to be true. I can’t blame them since I even believed it when I was just starting in SEO. But what’s the truth? Does site traffic not affect our site’s rankings as Google says? Or is there something deeper at play? Let’s find out.
Revisit your current keyword strategy and take a look at Pain Point SEO. It is the act of finding customer problems and addressing them through bankable content. At the heart of it all, SEO is all about providing answers for people. However, there are those who make the mistake of thinking that SEO is a popularity contest, banking only on traffic and keyword volume for their research.
Recently, a former Senior Software Engineer from Google goes public and leaked internal Google documents to Project Veritas, a non-profit organization that seeks to expose corruption in public and private institutions.
2011 was the year that Google rolled out the famous Panda update where they rewarded high-quality sites and reduce the presence of low-quality websites in their search results pages. This led to a massive change in the best practices of the SEO industry. Webmasters and SEOs around the world immediately changed their content strategy to cater to the Panda update since Google started penalizing websites that had thin content or any other content that was not useful to the users. Before we get into the current state of having thin content this year, let’s talk about thin content in general.