How to Make your PPC Campaigns Personal

target audience

How can paid advertisements stand out in this crowded digital environment? Today, people want to feel that their interests are heard when they make a purchase. That is why it is necessary for marketers to personalize their PPC campaigns even more. According to an Adobe study, one-third of marketers believe that personalization will be a key in the future of marketing.

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6 Reasons Why You Can’t Replicate Famous SEO Strategies (Yet)

SEO Strategies

If you’re trying to grow your website’s rankings, conversions or traffic, you are probably following all the authoritative blogs in the industry religiously. I’m certain you also tried to replicate many of the case-studies you found on there, but for some reason, they never had the same results that the original authors led you to believe. I also tried and failed miserably. Most of the times.

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Rumors Of Long-Form Content Demise Have Been Greatly Exaggerated!



It’s all too easy to ignore long-form content. With services like Twitter and Vine attracting millions of users every day, with GIFs and memes running rampant across the internet, you’d be forgiven for thinking that the art of long-form writing is dying out. I’ve been working as an SEO copywriter for a couple of years now, and when I first started I was told that all pieces that I produced, whether a blog post, and article or a press release, needed to be at least 500 words but never any more than 800.

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