Google has recently announced that Googlebot will start crawling over http/2 websites starting November 2020. This announcement reignited the interest over HTTP/2 as the most updated type of protocol. Questions on whether webmasters should switch to HTTP/2, the benefits of switching to HTTP/2, and will retaining HTTP/1.1 as the current site protocol be okay for rankings have risen and I’m here today to answer some of them. Let’s get started.
You’re surfing around a website, you click on a link, and then you are redirected to a message that tells you the page you are going to can’t be found. If you’re a user, it’s quite annoying, right? And if you’re an SEO and it is your website you’re surfing, you should be concerned – or maybe not?
Error 404s are problems that are common problems encountered around the internet. Some would just brush it off while some consider it as enemies. In this article, I’ll talk about everything there is to know about 404 errors in SEO.
Google has always been the longstanding search engine used by the majority of people around the world to find information. This necessitates Google to provide the most reliable, relevant, and accurate information to all searchers around the globe. Historically, Google used algorithm changes and updates to their language processing models to better understand web content to serve the best kind of information to the users, but Google recently published a blog post compiling all the updates and changes they made to their Search algorithms the past years. This gives us an inside look on how exactly Google chooses which information to display in their search results. Let’s find out.
Keyword optimization started simple during the early days of SEO. Making sure to insert the target keyword in the prominent parts of the content body as naturally as possible in a limited number of times. But simplicity led to a good number of SEOs abusing it with spammy and black-hat tactics that led to multiple algorithm changes that aimed to counter those. But with the advancements with Google’s algorithm and their machine learning, outdated strategies like the ones I’ve mentioned have become obsolete while being replaced by newer, more user-centric strategies that don’t rely on spammy tactics.
In this day and age of SEO, do keywords still hold the same importance? How have the strategies for them changed? And how can you properly optimize your website to rank for them? All of them will be answered here.
Have you ever looked at your Google Analytics report and notice that you are getting traffic from areas and countries that are out of your service area? In SEO, it’s easy to enjoy all the traffic that you can get but this might also be an indication that there is something wrong with your targeting.