SEO Hacker Creed: BIGRUCCE

SEO Hacker Creed

The reason I came up with BIGRUCCE is that I believe that the SEO Hacker team needs a guiding light to propel the company to success.

And to achieve true success, the teams and individuals working in the company have to have instilled values. Principles that the team lives and breathes as we work together in pushing the company forward.

Just to be clear, BIGRUCCE is not, in any way final. I believe that values have to be shaped by a company’s past, present, and future. And as with all futures, some things are unforeseen and uncertain.

So here goes.

Beyond Technology

We know technology is great BUT then there’s the fact that everyone has access to it. Don’t think technology gives you an edge. It doesn’t.

Hard work does.

So go beyond the temptation to be lazy because of technology and work your ass off to be valuable.

Technology is common. Hard work is rare.


Know that God is watching everything you do at work. “Work with enthusiasm, as though you were working for the Lord rather than for people.” – Ephesians 6:7 (NLT)

This is counter-intuitive with all the social media stuff about work and passion and leaving your job if you don’t feel good doing it.

However, there is deep wisdom in that verse. When you work for the Lord, you do your best, you keep your character in check and you DO THE RIGHT THING.




Every member of the team should embody determination, resilience, and tenacity. Use mistakes and problems as opportunities to get better –  not reasons to quit.

Respect for Work


This embodies punctuality, a drive that requires no supervision, and the courage to confront indiscipline in yourself and your teammates – all in one. When you respect your work, you will honor it and do your best to perform excellently.



We emphasize the critical unity between the team and the management, all with the primary goal of enhancing our client service. The unwavering determination of the company is to confront and overcome negativity like gossip, communication issues, unresolved conflicts, and incompetence.

This deep-seated resolve speaks to my commitment to ensuring excellence prevails.



The ability to communicate with clarity not only saves time and prevents errors but also fosters a harmonious environment. Just as a package carries information, how it’s delivered matters greatly — will it reach its destination punctually, to the correct location, and be received by the intended recipient?



Our team answers the call to action and doesn’t allow themselves to prioritize comfort in their journeys. We know that life does not always go away. It is unjust, challenging, and arduous.

We use this to strengthen our resolve so that we can rise above hardships. The team undertakes demanding tasks that go beyond the ordinary, setting an example for others to follow suit.



Innovation may be too a daunting term. You don’t have to ‘create something new’. Learning by experimentation is enough.

Using whatever theoretical lessons you learned and applying it hands-on – whether you succeed or not, whether you break your website or not, we appreciate that. And above all, you get to keep what you learned.

For a lifetime.

That’s it so far. Trying to connect the dots of the past, these are the core values that really be effective for us to work together and to work well.

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Sean Si

About Sean

is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker. He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines.